Entertainment Unlimited

Star City, Xiangjiang TV Station.

In the conference hall on the 19th floor, the countdown begins for a fierce annual PK.

On both sides of the large conference table, the vice president and secretary of the entertainment channel, the directors of each department, and the program producers sat in sequence, with the core members of each team sitting behind them.

The main seat directly in front is empty, waiting for the newly transferred CEO to make his final appearance.

This is [Mango Entertainment]'s most important large-scale meeting every year besides the annual meeting - the Program Innovation Proposal Meeting.

"Cough, cough..."

In the corner of the back row, operations intern Xiao Zhang silently turned his pen while his eyes scanned the host in the distance, lighting up a cigarette and puffing away smoke.

Why!...

Xiao Zhang was originally very excited to be able to participate in such an important conference during his internship. Just kidding, this is a critical life-and-death situation that will affect the survival of all projects on the platform in the next year.

Each production team will put forth 120% of their combat effectiveness. Whether each new program can successfully pass the test will be determined by the team leader who will take the stage one by one to defend the proposal.

Very nervous and exciting, right?

Just imagining this scene makes Xiao Zhang, who won the "Best Debater" for three consecutive years during college, his blood burn! The energy of the small universe explodes!

Because what you are facing is finally no longer the young and inexperienced classmates on campus, but the most senior TV media and gold-medal content production teams that have experienced the changes of the times and have created countless top products.

…There’s nothing I can do about it, I’m just a newbie in the workplace.

When you are not deeply involved in the world, and you are full of emotions and ambitions and are ready to make great achievements, it is easy to fall into some kind of illusion.

This kind of illusion is usually divided into two categories, one is "I am the most awesome in the world" and the other is "I am the unluckiest in the world". Occasionally, they occur alternately and are more common in the inner activities of contemporary young people, especially those parts that have not been through What social education baptizes young people.

For example, Xiao Zhang and classmate Zhang Meijia.

At this moment, she was huddled in the corner of the conference room, inhaling the choking second-hand smoke, surrounded by people listening to strenuous Xingcheng dialect. If she hadn't said this was a TV station, she would have thought that any meeting in the world would not be against the rules...

She took another look at the boss who had made her determined to follow him all the way from the capital to Xiangjiang. OK, he was still racing against time to write the inspection.

Xiao Zhang was hopeless, feeling (an illusion) that she, a rookie, had not soared in the vast world, her wings were about to fold here, and she was too tired to fly high.

Fortunately, she was an activist at heart. After quietly scrolling through her phone for a while, she put her head around and asked, "Boss, can you use the information I sent you last night?"

Six months ago, during the Beijing Broadcasting Institute recruitment, Xiao Zhang, who was starting his senior year, was directly interviewed by producer Yang Shu.

At that time, Xiao Zhang was confused. He spent so many brain cells polishing his resume that no one even looked at it. After introducing himself, the first thing he asked was, "Classmate, can I see your mobile phone desktop?"

Later, when she joined Mango, she followed Yang Shu's team as she wished. Although she worked overtime day and night, as if her body had been hollowed out, the boss had a vicious mouth, and he wrote reviews every day. She was especially good at challenging the sensitive nerves of certain leaders...

But she had a very happy and fulfilling life, and she quickly learned a lot of things. She participated in the planning of one of the plans that her group was going to submit today.

"It works."

Yang Shu didn't raise his eyes, writing quickly and finishing the inspection report.

He graduated from the journalism department of a prestigious school and became a producer in just two years. He is only seven or eight years older than his interns of Xiao Zhang's age.

He is good at reading, has a high spirit, and is a bit deviant, which often leads to himself being targeted, and the team also wandering on the fringes, and his grandma does not kiss and his uncle does not love him.

But after all, he has strong business ability, and his superiors know it. In recent years, he has become a small leader, and he is very good at leading people and teams. Even if he works hard, there are always people willing to follow him, because the working atmosphere is good and the team is cohesive.

can grow.

"The latest situation, I just checked the hot search list, do you want to add it to the PPT?" Xiao Zhang leaned closer and whispered, taking advantage of every opportunity.

Yang Shu understood immediately, put down his pen and took out his cell phone.

The Moyin short video was opened and swiped on various Weibo platforms in turn, and the corners of the mouth could not help but curl up slightly: "Add, if not add, keep it for the Chinese New Year." After saying that, he turned around and cast an approving glance at Xiao Zhang.

A while ago, Xiao Zhang, who was working overtime one day and was busy making samples, suddenly had a whim and asked why she was selected for the recruitment in the first place, even though her written test scores were very poor...

Yang Shu laughed and told her that she won in the interview.

“Winning on mobile desktop?”

"Hahaha, yes, that's a reason. Many young children don't have as many apps on their phones as I do. Except for a few social apps that everyone installs, they basically have everything they need to live with, and rarely see anything new. You just see a few new things.

There are three newly released apps for video editing, which are pretty good.”

"...I am patient when editing films."

"In addition, the desire for expression is very important for media people. Furthermore, you have been a post bar owner and have rich experience in organizing offline fan activities, which is a bonus."

"OMG, chasing stars is not in vain. Thanks to my strong desire to express myself, I talked about it that day. I should put it on my resume."

…

After revising the PPT, Yang Shu became more optimistic about Xiao Zhang's bold proposal and thought that this girl really made the right move.

Although at today's meeting, fighting for a documentary project is equivalent to hitting the point of a gun, he thinks it is the right thing to do and must give it a try. He will not give up until the Yellow River is reached.

Just when the manuscript was being prepared, the beautiful female secretary followed behind the new president He Yong and made a grand entrance.

The host spoke local Mandarin and without any further words, simply announced the start of the meeting...

Yang Shu observed carefully and thought something was wrong.

I found that the new leader looked fierce and fierce. He had a lawsuit on his forehead from the moment he sat down, and his mood was not very good.

According to the financial report, Mango Video’s advertising business revenue fell by 26% year-on-year in the first three quarters, and the cumulative contraction in the first half of last year was even greater than 30%; revenue continued to decline, and net profit decreased by nearly 17% year-on-year.

The reputation of several leading variety shows has declined, and more than one regular sponsor has suspended cooperation. For non-leading programs, advertising sponsors have even weakened their willingness to invest in them.

The market environment is constantly changing, internal competition is complicated, and external competition is cruel... Think about it, who can take over this situation and make it easy and bright?

Therefore, investing deeply in producing high-quality content, diversifying products, and diversifying channels is the way to develop an all-media content ecosystem.

Yes, just follow this idea.

Yang Shu adjusted his words in time while listening carefully to the explanations of the plans by the team leaders on the stage.

What kind of two-dimensional idol development show, interactive development show of a goddess, the first reality show to try virtual parent-child relationship...all kinds of imaginative tricks and technological innovations, you can't live without going crazy, you can see that everyone wants to

win.

The new leader responded occasionally, and his comments were to the point. If there were obviously flawed program proposals, he would not show any mercy and would directly blast them.

After returning to the entertainment ground, the leader's face became slightly brighter.

Inviting, integrating and operating celebrity tour concerts, cooperating with major music platforms, organizing inter-school singer PK competitions, classic remakes, drama adaptations of masterpieces by emerging writers, and other projects, all of which were successfully passed.

Before Yang Shu came on stage, he was a member of the reality show team of "See You on the Weekend". Last year, Mango Entertainment and Penguin Video jointly produced the first domestic star-fan interactive online series.

The production cost is not high, the program size is not large, and the target audience is clearly targeted at young people under the age of thirty.

The style of painting is that fans are the masters, idols cooperate, similar to princess hugs, wall bangs, hair tying, shoelaces... everything is responded to. It is a successful case under the "fan economy". The number of views and topics were more than 100 times online in the past year. It ranks among the best and is known as "phenomenal".

"There will be upgrades in the content of the second season. The settings of the links, including the settings of special sections, will be upgraded in production."

Fang Ming, the chief director and producer of "See You on the Weekend" spoke on the stage and proposed the slogan of the second season "See You on the Idol on the Weekend, you invite me to meet you!" The publicity campaign has been launched, and all guest selections will fully consider netizens Opinion.

The leader nodded frequently and seemed very satisfied.

"We have a special section for content upgrade called [The Power of Popularity], which allows fans and celebrities to do something together, such as square dancing together, pillow fights, or night running together, which is more positive and has a grand scene. A little bit of plate.”

Fang Ming explained the proposal in detail, bragging about the production level openly and secretly, "If possible, we would like to apply for a Guinness World Record..."

"puff!"

Xiao Zhang in the back row couldn't stand listening and almost couldn't hold it back.

Yang Shu turned around and glanced at her. After all, she was young and the city didn't have enough. Although he himself didn't have enough...

This Director Fang Ming is his senior fellow student, so he is supposed to be naturally friendly, but it is said that they have different paths and do not seek each other. The two of them knew each other in school, but their relationship was not that good after they entered Mango Station. When they met, they started talking. It's just a greeting. In fact, no one can really look up to anyone.

Fang Ming was very disdainful of Yang Shu's way of trying to be strong and pretending to be noble, and in a society where the winner was the king and the loser was the bandit, there was a lot of emphasis on food and appearance; Yang Shu felt that Fang Ming was doing a show to impress people, he was good at currying favor with his leaders, and he was easy to be arrogant.

Bang bang bang bang——

Applause rang out and the "See You at the Weekend" team finished their speech. The leader actually smiled and half-jokingly told them to let the "master" test it before the premiere to find a good time.

The TV station has a tradition that when new programs are released, people must pray in the four directions of the studio: east, west, north, south, kill chickens and set off firecrackers, and burn incense in temples.

"Don't worry, leader. On the day the second season was officially announced, we found someone to figure it out." Fang Ming asked for a coincidence.

"Hey, feudal superstition..."

Xiao Zhang was secretly mumbling again, and Yang Shulin came on stage. She clenched her fists and encouraged her, "Come on, boss! Don't be affected."

Yang Shu cleared his throat: "The atmosphere is so good, much more harmonious than before."

After saying that, he walked onto the stage and the screen projection switched. The host was the director of the entertainment department of the channel in the early years and was now in charge of advertising. Knowing that Yang Shu was a "prick", he joked and chatted a few words during the introduction.

When asked how to understand "phenomenon", Yang Shu's answer sounded like he was teasing Fang Ming. In fact, he was deliberately introducing his own proposal: "Only those who can trigger social topics, not just be in the entertainment news, can be called phenomena." class."

"Haha, that's insightful."

The leadership is very meaningful.

The reaction of everyone present was slow, speculating and analyzing the situation. Few people agreed or argued, and most just smiled and waited to see what would happen.

Even Yang Shu himself would not even think that the new president had already had an impression of him, and even had a favorable impression and expectations of him.

Because when he joined the company, not only did he get the highest score in the written test; at the interview site, Mango TV was at its peak, and everyone else was doing rainbow farts in different ways. Only he said frankly that he didn’t watch much TV, talked about the Internet, and had very avant-garde views. .

In the recent episode of the talk show aired on New Year's Day, although the style of complaining was eccentric, it was both ingenious and contained a lot of information, and was carefully polished.

"Then let's get started, Xiao Yang."

When the host left, Yang Shu stood straight and said step by step: "I did a marriage proposal reality show a few years ago, and the ratings and response were pretty good.

As of today, there has not been a second similar program on the domestic market because there are too many uncontrollable factors in the subject of marriage proposal. The point is that some social news uses actors to fill the numbers. For our variety show, we insist on finding real guests.

At that time, the average age of the team was the youngest in Taiwan. It was a miracle that we managed to make it to weekly broadcasts, and it also had a great impact on my career.

The beauty of adulthood is a good thing. My colleagues at that time and guests on the show who successfully proposed marriage still send me messages during the holidays now."

There were some rustling sounds under the stage.

Everyone knows that this program is very suitable for the transformation of the Internet. The reason why we avoid talking about it is tacitly understood by everyone - one of the female hosts became famous because of it and then joined [Happy Family]. Not long ago, she was replaced by a male idol, and her success fell short. Disappeared.

Yang Shu ignored everyone's looks and made one shocking statement after another: "I'm so worried about this proposal meeting that I don't even think about food or drink.

One day at work, the operations intern posted a short video in our group, which was shot at a roadside breakfast shop. After watching it in five minutes, I not only regained my appetite, but also thought about the content and direction of the project by thinking about the content and direction of the project. Aroused that kind of enthusiasm to challenge the impossible."

There were scattered good-natured laughs from below.

Some people, such as Fang Ming, who regarded Yang Shu as a competitor, secretly breathed a sigh of relief.

As for food, the circuit is almost saturated, supply exceeds demand, and there are so many shows that there aren’t even enough viewers. What else can he do?

"Of course, you can't do things based on enthusiasm alone."

Yang Shu completed the preparation and got to the point, "After the team's collective efforts, without investigation, there is no right to speak. We found that the documentary section of each platform was seriously lacking in content.

Either the documentary news on our station’s metropolitan channel is boring and bloody, or it’s following the old path of China Station and spending heavily to buy overseas copyrights, but the ratings are still pitifully poor.”

Everyone is confused. They want to make a documentary together?

No matter how crazy this young man is, he is not stupid!

"So? You continue."

The president spoke, and his tone sounded interested.

"So the first proposal of our group is a food short video documentary." Yang Shu affirmed, "The project "Good Morning Hometown" is interesting and meaningful. We hope to cooperate and create a series of IPs in the future.

I don’t know if Moyin bought out and signed an exclusive contract, so we can purchase the broadcast rights of radio and satellite TV. The big advertisers we lost last year were food companies. Maybe this project will also be conducive to naming and attracting investment.”

The PPT on the screen then changed pages, intercepting online comments and some forwardings about "Good Morning Hometown", and making small snapshots of the highlights into animated pictures, which enlarged and highlighted the data results.

The people in the audience couldn't digest it. Listening to Yang Shu's words, it was like fantasy. They stared at the projection and couldn't believe their eyes...

"Referred to as a 'Three Nothings' documentary by netizens?"

The CEO moved his body and asked with a half-smile.

"Haha, joking. The literary quality of this generation of netizens is pretty good, and they are openly criticized and secretly praised."

Yang Shu calmly said, "The 'three noes' refer to no aerial photography, no famous dishes, and no environment. It seems that the production is not as refined as traditional documentaries, but in fact it summarizes its greatest advantages, which is authenticity and down-to-earth.

The photos captured are of ordinary people’s lives, which warms the heart and stomach.”

"Just looking at the data from one or two episodes and using the Moyin family as a reference, the survey is not comprehensive enough! A pioneering and enterprising spirit deserves encouragement, but don't raise the tone too high, Director Yang."

Perhaps the advertising investment has touched the host's sore spot, and some people have also raised questions one after another, thinking that the documentary is too unpopular and it is difficult for the audience to buy it, and the creation of a series of IP is purely exaggerated and nonsense.

"Oh, sorry, the first few pages are indeed preliminary data. The next two episodes were just released at 8 o'clock this morning. It has been four or five hours since I took the stage. The latest ranking is..."

Yang Shu operated while talking and jumped to the last page of the PPT.

Everyone was speechless and shocked——

The screenshot shows that "Good Morning Hometown" has entered the top ten of Weibo's hot search list, with over 100 million topic reads!

Travel media, food bloggers, and music industry celebrities forwarded Amway; a certain group launched related activities to nominate their favorite hometown breakfast...

The evil thing is that by coincidence, the "phenomenon" topic that was just hotly discussed and recommended by the guests of "See You at the Weekend" is ranked right after it.

Being slapped in the face on the spot, Fang Ming was on pins and needles. He wished he could bury his head even lower and play with his brain to predict the good times for spreading his son. Feudal superstition is unbelievable!

The host pursed his lips tightly. He couldn't figure out how to change his words for a while. Don't be out of place. He glanced out of the corner of his eye and waited for the leader's instructions.

For a moment, the secretary possessed him and spoke a few words to the president at a volume that only two people could hear clearly.

The leader frowned for a moment, then relaxed and smiled wryly, as if there was something behind his words: "It's such a long road. To understand Weibo, let's talk about the second proposal first."

"What do you mean..." Xiao Zhang, a non-indigenous student in the audience, muttered to himself in confusion.

"It means there is still a long way to go, and we need to be aware of current affairs."

There was a class representative next to him who was translating. He slowed down his speaking speed and pretended to explain in a profound manner, "Go and read the hot comments. You can understand these words however you want."

"..."