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Shop for a penny.

When Chen Mo proposed this concept, it really shocked the people in charge of Ma Xiaoyun and Pin Xixi.

What can you do with a penny? You can’t do anything, and you still spend a penny for shopping? Mr. Chen is not in the 1980s, but now it’s the millennium.

Establishing a store online can indeed save a lot of costs compared to offline stores, and various costs such as labor, water and electricity can be saved, but it is not enough to reduce the cost to a penny.

After Chen Mo made a general proposal to spend a penny on shopping, I don’t know which items can be used for a penny?

So Ma Xiaoyun asked: "Mr. Chen, when you say shopping for a penny, which channel in the e-commerce project are you referring to, we can calculate the cost..."

Originally everyone thought that Chen Mo would talk about clothing and some small commodities, including his "623" items with low cost and low profit.

But when Chen Mo spoke, Ma Xiaoyun and others were shocked.

Chen Mo said calmly: "If you buy goods for a penny, you have to play big ones. Apple mobile phones cost a penny..."

The eyes of the person in charge of Pin Xixi were almost shocked to the ground. He had never heard of anyone who could buy a mobile phone for a penny. Even a PHS or an old phone used to cost two to three hundred yuan. Money to buy an original Apple mobile phone, is it funny?

This is absolutely impossible.

At this time, Ma Xiaoyun kept shaking his head from the side: "To be honest, Mr. Chen, your decision is correct, but this time I don't understand it. I hope you can describe it in detail so that I can implement the plan......"

Ma Xiaoyun is good at talking. In fact, he does not agree with this decision, but he will not refute Chen Mo's decision. He decided to listen to Chen Mo's detailed explanation.

"Pingxixi's sinking market has opened, what is the biggest problem facing it?"

Ma Xiaoyun is very smart, and said frankly: "Market promotion..." This is the most important issue. Back then, after Alipay, Taobao and Tesla's new products were launched, the most important thing was promotion.

If you can kick off the market and lay a foundation in the market, software promotion can go on, and only with people can you develop. Otherwise, no matter how good your software and business are, no one will buy it, and no one will buy it. If people use it, everything is useless.

Marketing is the most important thing, and it is also the only way for every software.

When Chen Mo made such a complaint, Ma Xiaoyun seemed to understand it, and quickly explained: "Mr. Chen, do you mean that buying apples for a penny is just a gimmick to promote the market, but a lottery?"

Chen Mo shook his head with a smile.

The lottery is only suitable for large-scale objects. For example, the Tesla series can spread channels quickly, and its own strength is excellent, and the competition of the same type is small. The lottery can build a corporate brand at the fastest speed.

However, in a sinking market like Pinxixi, if there is a lottery, a penny will not hurt. Apple mobile phones are not just needed, so the lottery can only be counterproductive, and this time Chen Mo will adopt a new promotion method.

"There's no need to draw a lottery, just a knife...

What is a cut?

How can you buy something online, buy an Apple mobile phone for a penny, and still be hacked? This is a criminal case, and it is no longer a normal commercial promotion.

Ma Xiaoyun patiently listened to Chen Mo's continuation, after all, it is indeed profitable to fight Xixi to sink the market [if you don't say it, it will even bring in a larger source of customers than Taobao.

The Internet market relies on people and traffic. If it can accumulate such a large platform, it will get twice the result with half the effort when launching a certain software in the future. The role of Pinxixi is not only profit, but also Alibaba's shooting star base this time.

"Take a penny to buy an Apple mobile phone to ensure authenticity. To complete this challenge, you must attract people. The more people you pull, the more people will cut you down. You get a penny to buy an Apple The more likely it is."

"The number of people who are invited is maintained at a certain base. When the invited person enters the "Chop a knife" interface, the option to buy an apple for a penny will pop up accordingly. Occupy the bottom market at a fast speed, and it will not be a problem to promote and distribute it at that time.

The relevant person in charge of Pinxixi was greatly impressed after understanding it.

"We are still thinking about how to promote Pinxixi, Mr. Chen, your proposal has solved our urgent need, but buying Apple for a penny is just a gimmick, and we probably won't really distribute Apple phones to everyone. ..."

Chen Mo glanced at him: "Prepare 100,000 units, which is much cheaper than your promotion fee, and all will be distributed to those who succeed in the fight, and there will be even more" I believe that there will be nothing wrong with my promotion.. .”

After Chen Mo left, Ma Xiaoyun and the person in charge of Pinxixi discussed the meeting overnight. The more they discussed, the more they felt that the promotion plan of Pinxixi proposed by Chen Mo was simply a stroke of magic.

It not only meets the needs of the bottom, but also satisfies the low-level mentality of picking up leaks. Buying an Apple phone for a penny is an official bid for genuine products. It is only through the platform of Pinxixi that you do activities with everyone. A penny is a gimmick, but Being able to buy apples is simply unimaginable for ordinary people. Once it appears, it will definitely explode the Quartet.

Person-to-person, person-to-person coverage, and the circle of friends involved in person-to-person gathering together again, the entire network will be scrambling.

Then the implementation of Pinxixi will be carried out smoothly.

After two days and two nights of discussion, all operations were finally completed, and Chen Mo and Ma Xiaoyun decided to officially launch Pinxixi tomorrow.

In the afternoon of the same day, all the software under Alibaba, as well as Alibaba officially announced the launch notice of Pinxixi.

This time, Pinxixi started to go online almost without warning, without any publicity in the early stage, and it used Taobao as a 1.8-related product.

Alibaba's operating model, Taobao and Tmall have been successfully operated, and they are the leading players on the e-commerce platform. This time, Pinxixi is also learning from the development of the two e-commerce software, and then merging them together to create a future a piece of road.

If Pinxixi is finally launched successfully, then Alibaba will occupy the mid-to-high-end market of Tmall, the low-end market of Taobao, and the extremely sinking market of Pinxixi.

Even Alibaba has its own 1688 wholesale software. Based on this, the development of 1688 can be integrated. From top to bottom, every aspect of life can be found and bought on the software affiliated with Alibaba. .

So this time Pinxixi releases with confidence.

"Online announcement, the Pinxixi software that grabs Apple for a penny is officially launched..."