Expedition to Europe

Businessmen all know that women's money is the easiest to earn.

In fact, men's money is also easy to earn. When shopping, men are much more straightforward than women. They basically don't compare prices when they see something they like. They will buy it almost immediately.

Relatively speaking, including clothing, men's replacement speed is much slower than women. Men can wear a piece of clothing for several years. Even if it is worn out, they may buy a similar one to continue wearing.

Women are different. If there is no set of clothes in a woman's wardrobe that has not been worn, it will drive her crazy.

Simon Allen's "hunger marketing" is to seize this characteristic of women and make a fuss.

Just think about it, when the housewives of the neighbors have changed into stockings, their thighs are as tight and round as those of Girls' Generation, but your carrot legs are not covered at all. It's crazy to think about it, and you are embarrassed to go out.

This is the effect Simon Allen wants.

While carrying out the "hunger marketing", the sales network of Federal Bio is quietly spreading. In New York, Washington, Los Angeles, and even in London and Paris, stores are being renovated in full swing, with the same signboard, the same color, the same layout, and even the sales staff are required to undergo unified training, just to leave a well-trained professional impression on customers.

Although nylon products have just been put on the market, in fact, the varieties and colors are already very rich. Take a simple sock as an example, there are short-tube, knee-length, long-tube, carved, hollow, etc., and when these specialty stores are officially opened, it will definitely make those women who pursue endless beauty even crazier.

Simon Allen is therefore confident that Morgan will come to him.

However, Simon Allen did not wait for Morgan, but for Mellon.

Just a month ago, Allen and Mellon reached an intention of cross-holding. In the past month, the accounting teams of both parties have been negotiating the issue of proportion.

The negotiation team of the Federal Group believes that the market value of the Federal Group is seriously underestimated, and the market value of the Federal Group should at least double or triple the current value. The negotiation team of the Mellon family is not to be outdone. Compared with the Federal Group, which has a shallow foundation, the Mellon family has a mature sales network, a huge foundation and rich connections, which is an advantage that the Federal Group does not have and is also the biggest reliance of the Mellon family.

So in the past month, the progress of the negotiations has not been great, and the two sides have not reached an agreement on the proportion.

This is also what Simon Allen wants to achieve. The Mellon family is interested in Federal Biology, and Federal Biology is about to launch nylon products, which is another money-making monster, even more powerful than penicillin. Therefore, Simon Allen instructed the negotiation team to slow down the negotiation process anyway, at least until the nylon products are put on the market and show their value, the Federal Group will really negotiate with the Mellon family.

In this respect, Simon Allen succeeded.

It has only been a week since the nylon products were put on the market, and the stock price of Federal Group has soared. Compared with a week ago, the appreciation rate has reached 187%, and it is still rising rapidly. This makes Mellon completely unable to sit still. According to this trend, when the Federal Biological store opens, the stock market value of Federal Group will soar sharply. At that time, the chips prepared by the Mellon family will become more and more disproportionate, and the Mellon family will eventually pay a higher price.

"If you planned all this, then you are really a cunning guy." Sitting in Simon Allen's office, Mellon was really a little unhappy.

In fact, at the level of the Mellon family, capital operation has been separated from the scope of money. Mellon is not unhappy because he has to pay more. Mellon is unhappy about the feeling of being calculated.

"If you have enough chips, why not go all in?" Allen's performance is no different from the gamblers on Lanling Island.

Just a few days ago, the casino on Lanling Island finally opened for business. With the convenience of beautiful natural scenery, Lanling Island immediately became a tourist destination. People who like gambling can have fun in the casino on Lanling Island, and people who like sunshine can bask in the sun on the beach. As for shopping, well, Lanling Island not only has a variety of luxury stores, but most importantly, it has the world's only flagship store with unlimited nylon products, and customers can buy as much as they want.

"So have you achieved your goal now? How much do you want to wait for the stock to rise before starting real negotiations?" Mellon was not angry, and there was no urgency in his voice.

In order to facilitate cross-holding, Federal Group still went public.

For ordinary companies, going public may be a very troublesome thing, but for a consortium of the size of the Mellon family, it is really just a matter of words to get a company listed. The Mellon family even controls several stock exchanges, and the securities market is equivalent to the consortium of the Mellon family.

Although it has been listed, the shares of Federal Group have not really entered the circulation field, so although the shares of Federal Group are rising every day, the shares of Federal Group cannot be bought in the market.

"What's going on now is the real negotiation. I've told you a long time ago that the value of Federal Group is much higher than you think, so you can't treat Federal Group with ordinary procedures. Just like now, Federal Group can bring you surprises at any time." Allen was confident.

The stock price of Federal Group has risen, which means that the Mellon family will have to pay a higher price, but for the Mellon family, this is a good thing.

This proves that Federal Group is indeed worth the money. Even if the price paid is a little higher, the Mellon family is willing to invest in high-quality industries and chase the rise and sell the fall.

"Yes, Federal Group did give me a big surprise." Mellon also admitted this.

"So, we can sit down and have a good talk now, and I believe that our cooperation will have a brighter future." Allen is confident.

Allen has reason to be confident. Federal Bio's penicillin and nylon products are still in a monopoly position in the market, and this monopoly position will continue for quite a long time. If Federal Group and the Mellon family reach an agreement, then both Federal Group and the Mellon family will benefit from this cooperation. They do have a bright future.

"I have no doubt about this." Mellon also has expectations for cooperation with Federal Group, but also has troubles: "Looking at your stock soaring, I really don't know whether to cry or laugh. Now it seems that Alcoa's shares are indeed a little less. What do you want?"

The most important principle of cross-holding is equivalence. For example, if the Mellon family wants to control a part of Federal Bio's shares, then the Mellon family must exchange a part of equivalent shares.

Alcoa also has a monopoly in the aluminum industry in the United States, but in terms of stock market value, Alcoa's stock market value is still not as good as Federal Group. After all, compared with aluminum products, the market demand for penicillin and nylon products is greater.

The original text is in Liu # 9 @Shu/Bar!

"Gulf Oil, if you can take out some Gulf Oil shares, then I can add more." Allen has laid enough bait.

Gulf Oil Company is another monopoly enterprise controlled by the Mellon family. In 1901, with the successful drilling of the world's first high-yield oil well in Texas, Gulf Oil was born. Since then, Gulf Oil has been at the forefront of the world's oil industry. In 1910, Gulf Oil drilled the world's first water oil well. In 1913, Gulf Oil established the world's first drive-in gas station, leading a new way of refueling. In 1918, Gulf Oil realized the commercial operation of catalytic cracking technology, greatly improving the quality of lubricants and making Gulf Oil an advocate of new lubricant technology.

Simon Allen was determined to get Gulf Oil's stock. After a while, Federal Oil would enter the United States. If it could use Gulf Oil's existing sales network, Federal Oil would be able to quickly open up the situation. For this reason, Simon Allen had to take it even if he suffered a little loss.

"You have a big appetite. Aren't you afraid of being full?" Mellon was a little surprised and surprised by Allen's plan.

"I can't eat enough - Gulf Oil is indeed good, but it is still inferior to Mobil and Standard, so our opponents are Mobil and Standard. On this point, our interests are unified. Moreover, I have some information here. If it can be realized, we can at least compete with Mobil and Standard, not to mention completely killing them." With Qin Zhiyuan's information as a backing, Allen's appetite must be very large, otherwise he would not be able to be a good helmsman.

"Compete with each other? You think too much. Mobil and Standard control 80% of the oil fields. We can't be lower than them in price." Mellon is not optimistic.

Gulf Oil's monopoly is in the field of lubricants. When it comes to the field of refined oil, Gulf Oil still has to admit defeat to Mobil and Standard. The reason is very simple. Gulf Oil does not have enough oil fields, so the cost will remain high, which will lead to insufficient competitiveness.

"My information is the oil field. If we can find one or several super oil fields, what are the oil fields of Mobil and Standard?" Allen said shockingly.

"Oil field? Where is it?" Mellon's eyes sparkled immediately.

Allen didn't rush to answer Mellon's words, but spread his hands and made a "can't help" gesture.

If the conditions between the Federal Group and the Mellon family cannot be negotiated, Allen would rather develop it himself, which may be a little troublesome, but it is not impossible.

Unknowingly, the Federal Group also has the qualifications to make conditions with consortiums like the Mellon family.