Exploitation Hollywood 1980

"This person is not worth mentioning. He has just left the Donkey Party and registered as the Elephant Party. He also said that the platform of the Donkey Party is not good. The National Committee of the Donkey Party is furious now, but it really wants to deal with one person to reverse the decline."

A fat man with thinning hair and swollen facial features, who looked a bit like Donald Duck, said to Ronald, Little George and others to reassure them.

The campaign consultant who came with George Jr. was Roger Ailes, whom Barbara valued very much and hired to join her husband's campaign team.

He made great contributions in helping the current leader to be re-elected in 1984. Before that, Ayers was a senior television producer in Philadelphia, and had also produced a talk show with the popular Hollywood star Michael Douglas as the host.

As soon as he opened his mouth, he dismissed the competitiveness of the real estate developer Ronald saw on the Larry King talk show.

"No way? I think this man's political views are quite sharp." Ronald handed Roger Ailes the full-page advertisements he had spent his own money to publish in three of America's largest newspapers.

.

It was only after seeing the complete political views that Ronald felt that this person would be the biggest primary competitor for the deputy commander, so he anxiously called George Jr. to discuss it.

"It not only adhered to what the general had done well and was tough on the Soviet Union, but also raised issues such as the fiscal deficit in the past seven years, the weakness of Japan, and the widening gap between the rich and the poor. I think it won the hearts of the people."

Ronald laid down the three newspapers. The sentences above were all reasonable, but they should not be taken lightly.

"Well, you are a film director, and I see that you know nothing about television media... This person's strategy is completely wrong. Starting from political opinions, he is destined to be impossible to succeed."

Roger Ailes did not say the sarcasm on his lips. Although he was highly appreciated by Barbara, her eldest son seemed to have great trust in the two friends from New York State in front of him. If he learned anything on the Philadelphia TV station,

They are the boss's relatives. You should not underestimate them too much, even if their ideas are stupid.

"Let me ask you a question, Ronald." Ailes said with a better attitude.

"Well, please tell me." Ronald didn't feel offended at all. A capable person has the right to be proud.

"Wait a minute……"

Roger Ailes took out a handkerchief, covered his nose, and sneezed twice very carefully. "I have to be careful, there are all kinds of allergens in the autumn in New York, and my hemophilia

.A heavy sneeze can kill me."

Ayers carefully folded and put away the handkerchief with red blood stains, and then continued:

"Let me ask you a question: If there were two people on a Broadway stage.

A man goes into a microphone and says, "I have a solution to the problems in the Middle East";

Another guy walked to center stage and fell straight into the orchestra pit. Who do you think is going to be on the evening news?"

"Of course this is the one who fell in the orchestra pit." Ronald had no doubt.

"What about the federal deficit and a pastor who got 3 million voters' signatures?" Roger Ailes smiled. This Ronald was okay, not very stupid. After speaking, he glanced at the giggling little George next to him.

"Fxck, I understand." Ronald suddenly realized that this Ayers is indeed a TV media master who has a clear understanding of the people's psychology.

There are too many tax cuts and fiscal deficits, the Japanese do not open their markets, and the defense budget is too high. Except for those staff who are directly related to these things, who among the ordinary people of America will care about these?

Of course, he is still an evangelical stickman. In a short period of time, he has collected 3 million support signatures from believers across the country. It is interesting to challenge the general election.

"So this New York congressman, Jack Kemp, looks like JFK, and his campaign manager is also a fool. If he just uses the "Kennedy-like" gimmick, wouldn't it be much better than emphasizing his poor political experience?

As for the Illinois Rumsfeld and former Secretary of State Haig, they are both very boring looking and have no gimmicks for hype. The National Committee of the Elephant Party can easily force them out by then.

Our main enemy is still Robertson, the magician. Others may be able to get a little voice, but in the long run only he can continue to attract the media's attention."

"George, do you have any ideas?" Roger Ailes looked at George Jr., who was nominally the election manager of the New York area and the talker of the campaign team.

Looking at the few people who were silent and could only listen to their opinions as students, Roger Ailes was very happy. If there was no other way, he would just take action on his own. If he could defeat Robertson in New York, he would

You can quickly establish your position in the campaign team.

"Ronald made an advertising plan." Little George remembered something and handed a marketing plan that Ronald created an image of a retired veteran for his father to Roger Ailes.

"The veteran image is very good." After reading one page, Roger Ailes felt that this plan had a very orchestral effect.

A World War II veteran who was almost eaten alive by Japanese soldiers ran for the post of commander-in-chief, which was much more attractive to voters than those boring policies.

It seems that this Ronald is not that stupid, just...

"Our biggest competitor, Pat Robertson, has made himself a Korean veteran. Although George Sr.'s image of a World War II veteran is more positive, in TV media, people often can only remember one symbol.

Live with a name.

He was one step ahead of us and occupied the category of retired veterans. We had to think of another image."

"Robertson, those self-proclaimed battle experiences are all lies." Little George interjected. He finally found the marketing plan that Ronald came up with, but was rejected by Roger Ailes.

But I don't want to be like this. In the eyes of my mother Barbara, I am just a person with mixed qualifications.

This chapter is not over, please click on the next page to continue reading! "Really?" Roger Ailes turned around and stared at Ronald. If this thing is true, then George Sr.'s campaign plan can be done.

Start by exposing Robertson's false experience. Then take this image of a retired veteran that has been tested by the market and is very useful as your own.

"Why do you say that? Do you know his true experience?"

"I've seen too many people like this in Hollywood, bragging about one point of experience into ten. You can check his resume. His eyes are wandering and unfocused, and he is making things up at a glance. I am too familiar with it.

Well, Michael Cimino, the director of The Deer Hunter, and he are almost cut from the same mold."

Ronald thought back to Robertson's close-ups on TV, and it was immediately obvious that he was relying on acting skills rather than real recollections of the past. Well, his acting skills were still relatively poor.

"You fucking make sense." Roger Ailes unexpectedly came to New York and had unexpected inspiration. He immediately called Barbara.

"We have a new plan, and we need to use some of old George's old connections... yes, find the colleagues he claimed to have served in North Korea."

"Are you sure? George has been away from the CIA for a long time. If you are sure, I will use it again..."

"Well, I promise I'm sure. Your son George Jr. came up with a great idea. His friend Ronald is very experienced in Hollywood. He has a good way of reading people and said that Robertson is probably lying. He is a big

The director knows the quality of acting very well."

"Okay, let's do it like this. Is Ronald here? Let me have a word with him." Barbara was very direct on the phone.

"Barbara, hello. Yes, it's George Jr.'s inspiration. He has a good instinct for the campaign. We young people in New York all like him."

Hearing Ronald praising him in front of his mother, little George blushed with excitement. He was rarely taken seriously by Barbara. It seemed that coming to New York to cooperate with Ronald this time was indeed a wise choice. His mother was very fond of him.

Ronald liked it very much.

"Good job!" Roger Ailes gave Ronald a thumbs up. This man is a bit capable, and it's not all about luck.

"It's a pleasure working with you." Ronald stepped forward and shook hands with Ayers. Although this man was a bit arrogant, the "Orchestral Law" he mentioned was indeed very enlightening. I have to study it carefully and see how to use it.

in movie marketing.

"Will you shoot commercials for my father? Ronald?" Little George looked at Ronald, eagerly wanting him to continue to create an image for his father and gain points for himself in front of his mother, Barbara.

Ronald thought that for such a simple commercial, there was no need to do it himself. But the other party was a layman and didn't understand these things, so he must think that he was the best one. If Ronald didn't agree, maybe this young man would still do it.

Some other ideas will come up.

But Ronald was already prepared, "I have a better candidate, George. This image advertisement is similar to a personal documentary. I found an Oscar-winning documentary director to shoot for your father."

"Oh? Who is it? Can you invite an Oscar winner?" Sure enough, little George's eyes shone with light. Ronald was really awesome. He was an Oscar winner. Isn't it? Old George's military experience

It's very legendary. This personal advertisement is actually similar to a super short documentary.

"His name is Emil Adolino, and he is the first contracted director besides me for Daydream Company. His documentary won an Oscar in 1983."

Ronald pushed out Emile, who had been his assistant in "Dirty Dancing," to take charge of the filming of this campaign ad.

"That's a very powerful talent." Of course Roger Ailes knew about Ronald's tricks, but he would not be stupid enough to expose it. "The Oscar for Best Documentary is a very rare honor, and it is different from ordinary movies.

There are different awards for director, screenwriter, and editing. There is only one person for the best documentary, and that is the director. This person is an all-rounder."

"I don't know how to thank you, Ronald." After hearing Ayres's praise, little George really thought that this Emile Adolino was some great big shot. He quickly came up to thank him.

"After you have shot the commercial, just wait for the news from me. Once we get the evidence that Robertson is lying, we will attack with all our strength." Roger Ailes put the bloody handkerchief into his pocket and said goodbye to everyone.

.

…

"How do you plan to film our deputy commander?" Ronald asked Emil Adolino in the room. He came to New York and planned to go to Washington DC to film the deputy commander in a documentary style after discussing it with Ronald.

Election advertising.

"I plan to shoot him with the same lighting that Hollywood used to shoot Gary Cooper. The two people have similar facial lines and heights."

Emile Adolino is confident. Ronald gave him a chance this time. If this campaign advertisement satisfies everyone, he will then be allowed to choose the script and start shooting his own movie.

"Hahaha, that's right." Ronald smiled happily. This kind of shooting technique, coupled with the deputy commander's legendary escape experience under the brutality of the Japanese army and being protected by God, must not let female voters watch it like this.

Like Gary Cooper's movies, word of mouth spread?

"Before you shoot the deputy commander's commercial, help me shoot a few 'Moonlight Sultry' celebrity marketing videos. I happen to need a documentary talent here. They happen to be in New York, so it only takes half a day."

Ronald accepted the advice of film marketing expert Michael Gray. He filmed a couplets for several of the main actors in "Moonlight", including Cher, Nicolas Cage, Olympia Dukakis and others.

Movie reviews.

Then, together with a three-minute trailer and some behind-the-scenes footage, it is cut into a videotape. At that time, this videotape will be distributed to members of the Directors Guild, film critics, and small movie theater bosses.

Persuade them to increase screening channels and give Ronald some support in the Oscar nomination.

"No problem." Emil Adolino put the materials into his bag and began to plan Ronald's marketing plan. He will be able to make his own movie next year, and now he is full of fighting spirit.

"These are some plot shots I drew." Emile Adolino handed several drawings he had drawn to Ronald and asked him to review them.

"Very good." Ronald looked at a few pictures and knew that the other party had made good preparations. He was not prepared to look at the rest because he believed in his ability.

"My method will definitely succeed. Using this kind of electronic marketing package combined with a video and a poster to compete with other movies' paper promotional materials and a few photos is simply an adult bullying a child." Also came from Los Angeles.

Michael Gray came over and saw that his innovative ideas were fully adopted by Ronald. He was extremely happy.

Many Hollywood film companies do not trust this innovative approach. A large number of marketers who only copy old materials do not want this innovative approach to really set off reforms in Hollywood. Otherwise, many of them do not know new skills.

Old people can only work hard to learn new knowledge, otherwise they will retire early or be fired.

If Ronald's "Moonlight" can achieve a breakthrough with the support of his new marketing methods, Michael Gray feels that his new company will continue to do business.

"That's right. Confucius once said that we have already won before the enemy enters the battlefield." Ronald also had great hopes for this method.

However, after listening to the "Orchestra Theory" of veteran television and campaign expert Roger Ailes, Ronald wanted to add some elements to this marketing plan so that the audience who saw the advertisement would also be interested in the movie.

Strong interest.

"Do you think the gossip about the actor in my movie 'Moonlight' will arouse the audience's enthusiasm?"

Ronald thought about the cast of "Moonlight", and then looked at several people present. In addition to the director Emil and marketing consultant Gray, there was also Ronald's agent Richard, and the people who came to prepare

Eddie, the general manager of "moonlight sultry" marketing food.

"Cher, maybe. Except for her, no one else is well-known enough." Richard is very clear about the star status of these people in Hollywood. Nicolas Cage is known to some audiences, but he can't say he has many fans.

As for the Broadway Gang headed by Olympia Dukaski, their fame is limited to a small theater circle in New York. They appear on TV news and need to be introduced with background information to get to know them.

Only Cher, although she only received one Oscar nomination for Best Supporting Actress as a film actress, she is much more famous as a singer, and many people have grown up listening to her songs.

"I'm a little worried about whether Cher still has many fans now? Her new album doesn't seem to be selling well. Her most popular songs were all duets with her ex-husband Sonny Bono in the 1960s and 1970s.

.

"Well, if you have doubts about Cher's popularity, you might as well try the new business launched by CinemaScore." Eddie thought of something.

"What new business?"

"It is to measure a star's status in the eyes of passers-by. They will randomly sample audiences from various places across the country, ask them to recall the star's masterpieces, and then ask them whether they will go see the star's movie because he or she appears in it."

Richard rushed to answer.

"What, is this business famous?" Ronald seemed to have never heard of this new business before coming to New York.

"Notoriously, CAA stars hate this assessment." Richard laughed at the explanation.

This evaluation is relatively objective and asks very specific questions, such as whether you will go see a new movie of a certain star because of that star.

It is completely different from the traditional Q score system that has been used in the marketing industry for 20 years. The Q score uses a subjective score to evaluate the popularity of a star. Investigators ask passers-by to rate a star from very famous to

Very unknown, divided into five levels.

Such a sample survey can easily make the audience's ratings move significantly in the direction the company wants under the influence of designed questions or investigators.

CinemaScore's new scoring system asks clear questions, with only two options: yes or no. Compared with that, the possibility of manipulation is much smaller.

That’s why celebrities hate CinemaScore’s new evaluation system. There are only a few people who can get high scores in this evaluation system. This kind of reputation is very detrimental to their pay.

"So the CinemaScore evaluation is completely confidential and is only open to the production company." Eddie added.

"Okay, give them a call and we'll do a survey on Cher's popularity."

After a busy day, Ronald returned to the hotel.

The apartment on Fifth Avenue still needs to be transferred by a lawyer, evaluated by a designer, and finally renovated before it can be moved in...

Thinking of the properties on Fifth Avenue, news about that developer appeared on TV.

"I think his political views are more like those of the Donkey Party." A politician wearing a blue tie was commenting on him on TV.

"Pfft", after Ronald saw clearly the subtitles under the guest, he burst out laughing.

Roger Ailes' forecasting skills are really great. Mr. Chairman of the National Committee of the Donkey Party, after learning that this gentleman scolded the Donkey Party in the media, broke away from the Elephant Party, and wanted to run for the leadership, he immediately took action.

Television gave him a stab in the back.

The chairman of the National Committee analyzed his political opinions point by point in the interview, all of which were borrowed from the greatest leader of the Donkey Party, Franklin Jr.

"I have received a report and will launch an investigation into the tax issues surrounding the sale valuation of apartments above the 30th floor of the building on Fifth Avenue." New York Mayor Ed Koch, who also belongs to the Donkey Party, also began to fight back in the media.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "May I ask, Mr. Mayor, are you targeting him specifically? He repaired the skating rink that you have not repaired for six years in less than six months.

Yes, and only one-twentieth of your budget was used." The New York reporter's question was very aggressive.

"No, no, this has nothing to do with him completing the Wollman Ice Rink and publicly humiliating me on TV. His so-called low cost is actually the result of the city government having spent a lot of money to build the foundation.

And we suspect that the price was fraudulent. In order to evade taxes, both parties deliberately lowered the project price, and then gave the contractor several free billboards on the side of the site to make up for the contractor's losses from advertising costs."

"I never said I would run for leadership..."

Ronald looked at his embarrassed appearance during the interview on TV. It seemed that the real estate businessman's dream of entering politics, which he had not yet started, was about to end."

Ronald admired Roger Ailes's judgment very much. Sure enough, there was no need to take action against the boss of the Donkey Party. The Donkey Party was prepared to kill such a traitor who broke away in a high-profile manner.

Since the defeat in the presidential election in 1980, the economy has developed rapidly under the leadership, the stock market has risen rapidly, and the battle for hegemony has gradually given America the upper hand.

The cohesion of the Donkey Party is very problematic. If they allow such a high-profile traitor to make false claims in the media and say that the Elephant Party is the future of America, I am afraid that the Donkey Party will never be able to elect a leader in the future.

Soon, the time entered late at night. Ronald saw the late night show of his old friend David Letterman begin to play.

"A female singer has set the record for being the oldest person to have a number one single on the charts. Let's welcome Grace Slick, lead singer of Starship!"

“Dong dong dong dong…

looking into your eyes,

I saw heaven..."

As a live band played to the soundtrack, Grace Slick, singer of the theme song to the movie Ronald produced, "Beautiful," waved hello to the audience as she appeared on David Letterman's Late Show.

The two talked a lot about Grace's mental journey. On the eve of the disbandment of Starship, Grace achieved her best results in recent years. She also talked about her failed marriage and its impact on her children. Her daughter's name is China.

, and is also the host of MTV TV station.

"How old is your daughter China?" Letterman asked.

"16 now."

"Oh, if you didn't tell me, I wouldn't even notice how old you are. Your daughter is already 16?"

"You have to be 16 to be a host on MTV," Grace Slick pretended to be unhappy and hit David Letterman.

Ronald saw that the two must have discussed it. The old tree bloomed with new flowers, and the singer in his 40s regained the top spot on the singles chart. This is a typical American dream story. How gossipy is it? How contagious.

ah.

"Um?"

Ronald suddenly thought of a broadcast incident. Didn't Cher, the heroine of his upcoming new film "Moonlight", call him an Axxhole on Letterman's late-night talk show last year?

Isn't this more topical? More gossip?

Ronald immediately picked up the phone, found his agent Richard, and asked him to get through to Letterman's studio phone no matter what.

After the live broadcast, David Letterman called as scheduled, "Ronald, what, have you figured it out and want to be a guest on my talk show?"

"Hahaha, I'm afraid you'll dislike me for lowering the ratings of your show." Ronald laughed, "No, I thought of someone who can significantly increase your ratings.

"I'm Listening", David Letterman's show is now very stable in ratings, and has been about half that of his master Johnny Carson.

"What do you think, let Xueer appear on your show again and reconcile with you? Is there any gimmick?"

"Dxmn it! Of course it's good, will you take care of Xue'er?"

"I'll give you a call if I know something."