Exploiting Hollywood 1980

Chapter 33 Ratings and Marketing

"Night of the Comet" was sent to the MPAA rating, giving it an R rating.

Ronald felt a little unhappy. He had been very careful in the movie he shot. There were no nudity scenes, no violent scenes, and no excessive swear words. The whole movie was relaxed and enjoyable, and it was in line with America's mainstream values. How could he just give it up? R-rated? How many fewer viewers will this have?

"There are a few swear words, there are words such as bra in the girl's dialogue, the girl and her stepmother slap each other, and there is a fight between zombies and girls, and the girl has a gun and blows the heads of two zombies. It is mainly these places that made mpaa give r class."

The manager of Atlantic Publishing who was responsible for submission explained to Ronald the terms of the explanation part of the MPAA reply letter.

"What kind of reason is this?" Ronald was very unconvinced. "The 'Raiders of the Lost Ark' filmed by Lucas and Spielberg has so many fighting scenes, and there are many more scenes than me who can run away after just two or three punches." ? And the scary part, those skeletons are much scarier than me, the zombie, right?"

"Sorry, Ronald. This is something beyond my ability. In fact, major studios will have such preferential treatment. Several major organizations of MPAA are the seven major studios, so their movies can get certain Preferential treatment. I have tried my best to fight for it.

After "Raiders of the Lost Ark" came out, it was criticized by many media for overindulging PG standards. "

"But they still got the PG, hey." Ronald saw his R-rated reply, but luckily he didn't go too far and gave himself an R-rated is R-rated. If I had known it, I would have taken more exciting scenes.

"Actually, there is still a lot of room between R-level and PG. One more rating should be added." Ronald mumbled a few words and accepted this fact.

“Our distribution capacity is limited, and we won’t have many marketing activities. We only have interviews in a few newspapers, and posters and materials for theaters. For the rest, you still need more exposure and interviews, so as to attract TV media. of more attention.”

"I know that this month and next month, I'm going to attend the premieres of three movies, and visit three crews. I've already said hello, and they will let me do some reporting." Ronald I have already made an agreement with the president of Atlantic to use my own resources to promote the movie.

"And the music video for the theme song girls just want to have fun. We also coordinated with Portrait Records, just a week before our movie was released.

Their MV started playing on the station. "

"Actually, have you ever thought about doing some advertising on the stage?" Ronald asked. He often saw many young people enjoying the stage, including his cousin Donna.

"I will contact them, but the advertising fee is not cheap. We can only put it in a little before the release. The main thing is to see the effect of the theme song's music video."

The three films that will premiere soon are Coppola's "The Kid". His works have always attracted the attention of many reporters. Then there's "Flashdance," which is being distributed by Paramount and has no shortage of reporters.

The last one was "Star Wars - Return of the Jedi", and caa helped get the invitation for the premiere. This is a big event, and reporters are indispensable.

Ronald used his votes for various Oscar awards in exchange for premiere invitations and a few interviews with the media. Richard from CAA helped him handle it all, and he didn't even fill out the ballot himself.

The three movies currently being filmed were also opportunities they found. Generally, during filming in major studios, some gossip news will be released and reporters will be interviewed at the filming location. Ronald also found every opportunity to show his face during interviews and make a few remarks.

For example, "I also met young director Ronald Lee on the set. His new film, the science fiction and zombie themed 'Night of the Comet', is worth looking forward to."

The first one is "Dragon Dance" directed by Stallone and starring John Travolta, which will be filmed soon. As a screenwriter who had revised the first draft, Ronald could go and look around. He could also find Cynthia Rhodes, who somehow managed to get the heroine, and give her a reason to visit her.

The second film is "All Over". After Paramount fired the original producer Shirley Lansing, the progress was accelerated a lot, and director Herbert Ross also gave up on Warren Beatty's "The Mermaid". project, came back to direct this film. Ronald can also visit the team as a screenwriter.

The last one is the unnamed project that Diane Lane took over. It is said that a large set has been built in Los Angeles, and the entire streets of Chicago are replicated in the studio. While waiting for the media to interview director and producer Walter Hill, Ronald could say a few words in the name of seeing the set.

Ronald in the CAA office made a plan and asked his agent Richard to write down the time and remind him to attend.

"I feel like I'm becoming more and more like your personal assistant, Ronald," Richard said.

"Please help me. I don't have the money to hire an assistant now. All the money I can use has been invested in the film project. I will get it back after it is released and give you a bonus. Or you can help me find something new." Project? Any writer or director can do it." Ronald smiled, Richard still only had himself as a client, and he was the worst among his three agents.

"Okay, don't forget it. Let me give you another bouquet of flowers for Helen. While we are in the London office, we are going to visit the Pinewood studio. Supergirl is about to officially start filming." Richard took out a small Ben Zi, reporting the situation to Ronald.

"By the way, a guy named Jim Cameron asked you to call back. He just called the CAA office and said that no one at your home answered the phone."

"Okay, I'll call him back." Ronald picked up the phone in the CAA office and called Cameron.

"Ronald, when will the Israeli agent you mentioned come back?" Gale saw Ronald answering the phone and rushed to the apartment where she and Cameron lived. She was so moved that she made him a cup of coffee. asked immediately.

"Well, he is currently filming a Brooke Shields movie in Israel. I'm afraid it will take another month or two. Why, are you so anxious? How about I give him a call?"

"Forget it, the three million funding gap cannot be solved with just one phone call." Cameron said.

"What's wrong with you? Did something happen at Orion?"

"Hey, this is the situation we are most afraid of. News from Orion says that someone has already changed Jim's script and started selling it to major studios. If we don't find another financing party right away, we may have to The plagiarist got the better of him."

"I remember you have been talking for several months, right? Haven't you found someone who knows the goods yet?" Ronald also sympathized with his friend's financing difficulties. Finding money these days is the most difficult.

Gail and Jim both sighed.

"What's the main problem?" Ronald took a sip of coffee. Since the script "Terminator" was chosen by Orion and signed a distribution contract, it would not be so difficult to find other investments.

"The main difficulties are two. The first is that the producers are not confident in the final presentation of its special effects. We brought sketches and models to the producers to see, but they seemed unable to imagine what would happen on the screen. Mechanical Superman.

Secondly..."

Gale said this and stopped talking and looked at Cameron.

"It's okay. The second main reason is that he doesn't trust me as a new director." Cameron knew that Gale was afraid that his self-esteem would be harmed.

"But Orion has already trusted you as the director, so the main problem is still the first one, right? If you can find a way to make them believe in your image of a robot terminator, then you can open up the situation, right?"

Ronald helped two friends analyze the situation.

"It can be said that, Ronald, you are very good at finding the focus of the problem." Gale gave him a thumbs up.

"Confucius said, we must grasp the main contradiction."

"Hey..." Ronald suddenly remembered something, "Can you show me your sketch?"

"Of course", Cameron took out a sketch of the Terminator and handed it to Ronald.

The liquid metal robot, which can simulate the appearance of other people, has been deleted from the script by Cameron. What Ronald saw was another killing robot, the Terminator 800.

He has short hair, a strong upper body, a leather jacket, leather pants and boots, and a shotgun in his hand. The entire Terminator is probably the image of a tall and mighty man. The most notable features on his face are his sunglasses and square chin.

"You know? How did my girlfriend Helen get her first leading lady?" Ronald had an idea...

"This is a good idea, we can try it." Gale listened to Ronald's thoughts and agreed very much, "We really need a real terminator to give them a preconceived impression."

"What candidates do you have?" Ronald asked.

"Hemdale Film, they are very rich. They were originally a shell company used to avoid taxes for British actors, but now they have more money and they want to invest in films. We went to have an appointment with their senior management, but last time it happened He was on a temporary business trip.”

"Ah, what I'm talking about is, are there any candidates who can play the Terminator? The image needs to be tall and powerful to be convincing. Jim is of good height, but a little thin. You have to find a suitable person to play him. Let the senior management see it, and it will deepen the impression..."

"...No, why are you looking at me?"

"Ronald, just do me a favor, play the Terminator, and go to Heimdale to raise funds. I think you are the most suitable person to play the Terminator." Cameron's eyes were bright, and he pulled Ronald Don't let go of your hand.

"But I can't act."

"Ronald, do me a favor. You don't really need any acting skills. You just need to put on your sunglasses and pretend to be cool. I will do all the sales." Gale was also very satisfied and came up to touch it. Touch Ronald's bicep.

"Um, okay, but I really can't act. I can only stand or sit to show off my image."

"Now let's find him a set of leather clothes and leather pants. You call your old partner to come over for stunt makeup, and we'll try on the makeup again."

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