Exploiting Hollywood 1980
Chapter 488 Improving Marketing Plans
Ronald greeted Director Huang, Xiao Yan, and a comrade from the delegation at the door of his aunt's house in Staten Island. \u003c/p\u003e
"Thank you, thank you, this is a really beautiful gift." As soon as he came in, Director Huang presented several prepared gifts, including a small bag threaded with silk thread and containing spices, which were said to ward off evil spirits. \u003c/p\u003e
Ronald smelled it and felt a comfortable feeling. He welcomed the group in and introduced them to Aunt Karen and Donna, who had come back specially for the occasion. Aunt Karen's boyfriend served the roasted turkey, the champagne was opened, and tachyon was specially prepared for our friends from China. \u003c/p\u003e
My aunt's boyfriend Eric carefully prepared a Thanksgiving dinner, using original slices of bacon to wrap a specially selected turkey. The turkey belly was smeared with butter, black pepper, lemon, sage leaves and other special seasonings. \u003c/p\u003e
It is roasted in the oven twice, and the turkey meat is still rich in juice. It tastes like pork bacon and is not woody at all. Coupled with the sauce made from chestnuts and cranberries, the various flavors combine just right. \u003c/p\u003e
After dinner, with Xiao Yan's translation, everyone watched TV and chatted together, experiencing the life of the middle class in America. My aunt also took out her baked biscuits and gave them to friends from China to taste. \u003c/p\u003e
Donna chatted quietly with Ronald. Diane had signed a contract with Paula Wagner. She was also happy for her childhood friend. But I was a little worried when I heard that Ronald had invested in Helen Slater's film project. \u003c/p\u003e
"Is that script really good? You invested a lot in it." Donna asked. \u003c/p\u003e
"I don't know, who can predict the box office of a movie in advance? With the same script, changing a director or changing an actor, it may change from a hit movie to a box office bomb that no one cares about. I just think, this The script does have some commercial potential. Even if the theater box office is not good, it can still make money in the video market."\u003c/p\u003e
Ronald is telling the truth. No matter how artistic a movie is, in the end it is still a business. In the end, the audience has to pay for it in order to continue the business for a long time. The famous classical oil paintings on the market today and the works of the three Renaissance masters were all sold as commodities at that time, and the prices were quite high. \u003c/p\u003e
"Do you mind if I go and see how you make movies? When I was in high school, my mother and I went to Los Angeles to see you make a movie. I thought it was amazing at the time. I keep going to the set to see it again." Donna said casually I asked him to go to the movie set hosted by Helen Slater. \u003c/p\u003e
“We haven’t decided on a director yet.
But if you want to go, just go and see it on the weekend. "Ronald didn't care and agreed. Donna had been an intern at Daydream before. It's a good thing for family members to be interested in their own business.\u003c/p\u003e
The guests admired America's living standard very much, and the conversation started. Ronald suggested that Director Huang and the others should stay at his aunt's house. Anyway, there was someone from the delegation headquarters, so I called back to ask for instructions. The team leader heard that Ronald, a great director who was valued by the domestic deputy minister, was staying as a guest, and he quickly approved it. \u003c/p\u003e
"What kind of TV show are you talking about? Are you just two people chatting on TV?" After chatting until late at night, Director Huang was about to take a rest when he saw the program on the TV in the living room. \u003c/p\u003e
"Yes, this is a kind of talk show on our TV station. What you see is Johnny Carson. He hosts the Tonight Show four or five nights a week, chatting with different guests, with an average of tens of millions of viewers. Watch."\u003c/p\u003e
"Just chatting with people, and so many people are watching?" Director Huang was very surprised. The Spring Festival Gala has the highest ratings in China, but it is an annual celebration, and all the stars and exciting programs are invited. Just two people chatting like this and so many people are watching. American people are really laid-back. \u003c/p\u003e
Director Huang went to the guest room upstairs to rest with surprise at the very different habits of people in China and the United States. Ronald went back to his room, followed by the Johnny Carson Tonight Show, and then watched the following late night Talk show, late night show hosted by David Letterman. \u003c/p\u003e
"Our first guest is an artist. He once had five songs on the top 100 at the same time. Only the Beatles shared this record with him. He is also an actor and a native of Palm Springs. Mayoral candidate, let us welcome, Sonny Bono!"\u003c/p\u003e
[A book-chasing app recommended to me by an old book friend I have known for ten years, Yeguo Reading! It’s really easy to use. I rely on this to read and listen to books while driving or before going to bed. You can download it here ]\u003c/p\u003e
A man wearing a floral shirt and a mustache walked up. His hair is no longer as thick as it was when he was young, and his walking gait seems a little unconfident. \u003c/p\u003e
The pop music master who dominated the charts with Cher in the 1960s and 1970s, Sonny Bono has been having a hard time lately. In addition to filming Ronald's ultra-low-budget movie "Hairspray," his singing career had hit rock bottom. \u003c/p\u003e
In recent years, Sonny Bono has been making guest appearances in movies and TV shows. In fact, his main career has turned to the most common occupation of Hollywood stars or singers after they become famous - opening restaurants. \u003c/p\u003e
Regardless of whether the food is good or not, high-quality and low-priced, celebrities have an inherent advantage in opening a restaurant. Many fans and moviegoers will come to eat in order to support their idols. Celebrities usually have other celebrity friends, and if they often come to support, they will also bring their fans. \u003c/p\u003e
In short, if you have been as famous as Sonny Bono or Cher, you can open a restaurant for two or three years and then transfer it after making enough money. This is still a relatively reliable meal ticket for celebrities. \u003c/p\u003e
"You look great, I hear you're filming a movie these days?" David Letterman began. \u003c/p\u003e
"Ah, yes, I played a supporting role in a musical. I just flew back from the set." Sonny Bono knew it was a promotional opportunity for "Hairspray" and immediately praised the movie. One pass, "I think this may be a black musical version of 'Dirty Dancing' that takes place in Baltimore. You can see it next year." \u003c/p\u003e
"Oh, Baltimore's version of 'Dirty Dancing.' But in recent years, we have rarely seen you appear in movies or have any new songs. Instead, you often appear in political circles."\u003c/p\u003e
"Hey, that's right. Since Cher and I separated," Sonny Bono touched the pants prepared by his pregnant current wife. Now that he is so popular, he has to mention his first wife's name to gain popularity, "Since I and Cher After Cher separated, it was not that I stayed away from the entertainment industry, but that the entertainment industry left me. I still want to continue in the entertainment industry."\u003c/p\u003e
"Hahaha..." The audience liked this self-deprecating guest very much. \u003c/p\u003e
"I heard that you have found a new direction in the political circle, and you are now planning to run for the next mayor of Palm Springs, California?" Letman's character is to guide the guests to talk about various topics of interest to the audience. \u003c/p\u003e
"Yes, I have a hotel in Palm Springs. You know singers and movie stars all want to open a restaurant. It seems that if you open a restaurant, you can run into an old lover like Humphrey Bogart in "The Spies." ..."\u003c/p\u003e
"Hahaha..."\u003c/p\u003e
"Then why are you running for mayor?"\u003c/p\u003e
"I have a business in Palm Springs. I like that place, but the government there is very bureaucratic. I want to change it... The towns around us are developing rapidly, but Palm Springs seems to have stagnated..."\u003c/p \u003e
Sonny Bono does have a unique charm that makes people like him. Perhaps the leader gave all the past stars in the entertainment industry a little confidence and began to seek to continue their acting careers in front of voters. \u003c/p\u003e
At his restaurant in Palm Springs, people in the government made things difficult for him, and they wouldn't even let him put up a big neon sign. Sonny Bono felt that the town's population was not large, and many of them were elderly people retiring here. My popularity among them was not bad, so I simply started preparing to run for mayor. \u003c/p\u003e
"Okay, let's not talk about politics." David Laitman brought the topic back, "Let's talk about something happy. What happened? Why did you just..."\u003c/p\u003e
"Hahaha..." The late-night audience liked Laitman's funny style very much, and Ronald was also amused. \u003c/p\u003e
"Seriously, what happened? You're still singing, performing, writing songs, and all of a sudden..."\u003c/p\u003e
"Well... becoming famous is very difficult for Cher and I. We write songs together, sing together, become popular together, and then we have to continue this life..."\u003c/p\u003e
Sonny Bono was well prepared and tried his best to steer the conversation toward Cher, who was now more popular than him. \u003c/p\u003e
"You and Xue'er are now..."\u003c/p\u003e
"We are still good friends, and we will call each other when something happens, but we are a bit at odds with each other. We can talk on the phone about problems in life or lawyer matters, but we can't meet in person. When we meet, it's a bit awkward..."\u003c/ p\u003e
Sonny Bono tried his best to speak tactfully. Only when Cher met his daughter and called her mother to cry and complained that her father was irresponsible, or when Bono's child support was not paid on time, would she ask the lawyer to call and threaten him not to give up. Self-error. \u003c/p\u003e
"Okay then, tonight we will invite our next guest. She was nominated for an Oscar for her wonderful performance in 'Skover', and also won the Best Actress award at the Cannes Film Festival for her subsequent 'Mask'. Leading Role Award, and she is still in this studio, calling me Axxhole..."\u003c/p\u003e
"Hahaha", this kind of late-night talk show, is all about making everyone laugh with all kinds of vulgar remarks. \u003c/p\u003e
"This is her first album 'Cher' in six years, let's welcome Cher!"\u003c/p\u003e
"Ouch..." Ronald shouted. \u003c/p\u003e
At the entrance over there, Cher rushed onto the stage wearing a leather jacket, unbuttoned, and began a live performance of the title song from the new album. \u003c/p\u003e
Under her leather jacket is a set of one-piece translucent leather underwear, paired with black garters and leather boots, plus Cher's instant noodle hair, it is simply eye-catching. \u003c/p\u003e
"Is this a new song from your new album?"\u003c/p\u003e
After the commercial, Cher quickly changed into a white coat, and the camera switched to a close-up shot, so she couldn't be so exposed. \u003c/p\u003e
"Yes, it's a new song." Xueer replied with a smile. On the left is a rubbish ex-husband, on the right is a rubbish host, but for the sake of new songs and movies, they still have to smile. \u003c/p\u003e
"You sang great tonight," Laitman said sincerely. Cher wearing such a see-through outfit on her show must have high ratings. \u003c/p\u003e
"Thank you..." Cher turned her back to her ex-husband Bono, who was about to come over, and braced herself to deal with David Letterman. This host is difficult to deal with. \u003c/p\u003e
"What the hell are you wearing today?" Laitman shouted in surprise, pretending to have just seen her outfit. This is deliberately to draw the audience's attention back, just in case someone didn't see it just now, "Did a fire break out in the hotel and burn holes in your clothes?"\u003c/p\u003e
"Hey, like you said, I'm dressed to go to Darth Vader's funeral." Cher knew how to fight back after the last time. \u003c/p\u003e
"Hahaha..."\u003c/p\u003e
The two made a tacit agreement not to mention the Axxhole incident on the last show, and then started talking about Cher's new album and her new movie. \u003c/p\u003e
"My new movie is directed by Ronald Lee, in which I play Loretta, an Italian divorced woman... Yes, it will be released on a small scale this year. Will you go see it?\u003c/p\u003e
I? I haven't seen the finished film yet, and I'm looking forward to it just like you..."\u003c/p\u003e
After finishing the pre-arranged chat, David Letterman was ready to release the biggest suspense of the night. \u003c/p\u003e
"Look at you, will this remind you of the past, the conflicts between the two of you in the past? Or..."\u003c/p\u003e
The biggest stunt tonight was to have Cher and Bono sing their famous song "I Got you Babe" again, which finally brought the topic to the point. \u003c/p\u003e
Ex-husband Sonny Bono took the opportunity to lean over, held Cher's head, and intertwined their fingers. Anyway, if the host asked, I would cooperate and the media would definitely mention it tomorrow. \u003c/p\u003e
"I don't feel anything, not at all." Xueer glanced at her ex-husband. This was the first time she looked at him squarely today. She agreed to come tonight because of her new album and new movie, so she couldn't let her ex-husband get too much attention. \u003c/p\u003e
"Do you still maintain a friendly relationship?" Laitman continued to cause trouble. \u003c/p\u003e
"You know David, the relationship between Sonny and I is a strange one. We have talked on the phone before. I think no one can understand our relationship, and sometimes I don't understand it either..." \u003c/p\u003e
Xueer glanced at her ex-husband again. In fact, it was easy to understand. He was just for money and the chance to show up. It's beneficial to both of them, isn't it? \u003c/p\u003e
"Now that you're holding hands and looking at each other, do you sometimes wake up in the morning and wonder...what if..." David Laitman seized the opportunity to continue causing trouble. \u003c/p\u003e
"You know what, David. I think you should pay for us to be on a late-night talk show together." Cher interrupted Laitman's question, squinting at him with her eyes, signaling him to stop playing side-by-side, otherwise I'm going to go crazy. \u003c/p\u003e
"Sometimes, I wonder, do you get up in the morning and think about getting back together?" Laitman doesn't care about this. For the sake of ratings, this question must be asked. \u003c/p\u003e
"Back together, what do you mean?" Xueer still managed to maintain a smile. \u003c/p\u003e
"Get back together and get married again?"\u003c/p\u003e
"I think Sonny's wife Mary would be unhappy with what you said. She's pregnant."\u003c/p\u003e
"What about you? Sonny, do you think you will be sorry for Cher's boyfriend if we get back together?"\u003c/p\u003e
"Rob? I think he's a good guy." Sonny Bono knew not to offend Cher, so he said good things about Cher's teenage baker boyfriend, Rob Camiletti. \u003c/p\u003e
"Have you seen him?" Xue'er turned her head. \u003c/p\u003e
"I talked to him on the phone. He's a good guy, although I haven't met him yet." Sonny Bono thought to himself, why don't you act according to common sense? When I was having a dialogue with you yesterday, he answered the phone and said a few words. He was a typical Italian bull, a very arrogant young man. \u003c/p\u003e
"You..." Laitman still wanted to make a sidestep. \u003c/p\u003e
"David, I think you are a man of substance, and I expect more from you." Xueer made a clear threat. \u003c/p\u003e
"Don't do it again, don't do it again..." David Letterman understood that Cher was going to curse again. This woman should stop calling herself an Axxhole. It was all for the show's effect. \u003c/p\u003e
Xue'er covered her mouth, indicating that she didn't want to talk anymore. Then he turned his head to face the audience, mouthed, and softly said "Axxhole!" Isn't that the effect of the show? Who wouldn't? \u003c/p\u003e
"Hahaha..." Under the direction of the on-site director, the audience began to laugh loudly. Relief for Letterman. \u003c/p\u003e
"You know, NBC asked me to be on another talk show, that one, Johnny Carson's Tonight Show, and I told them, I'm going to be on Telman." Cher looked at Telman with a bad look on his face. , say good things about him immediately. \u003c/p\u003e
"Ah haha, thank you." Laitman stepped down and quickly turned over this article. \u003c/p\u003e
The show continued to talk about some gossip, and finally Laitman brought the topic back, "Is it possible for you to get back together..."\u003c/p\u003e
Xueer saw that this was about to explode. \u003c/p\u003e
"Wait a minute, am I talking about getting back together and singing a song together? We didn't agree in advance, we didn't rehearse, but the atmosphere has already reached this point, and the audience also likes it very much..."\u003c/p\u003e
The audience started shouting "I Got You Babe"\u003c/p\u003e
"You said you didn't agree in advance? Before I came to TV, Director Ronald once warned me that Laitman would definitely let you sing. I still didn't believe it, so I told him, if you want me to sing, come Terman had better take off his pants on the spot and show what you know..."\u003c/p\u003e
Cher is getting more and more experience participating in talk shows, and this time she went back to tease David Letterman. \u003c/p\u003e
"Hahaha..." Amid the laughter of the audience, the band played the prelude to the duo's famous song. \u003c/p\u003e
"Should I sing first?" Xueer hadn't sung this song for a long time and almost missed the beat. \u003c/p\u003e
"They said we were too young.\u003c/p\u003e
We find out when we grow up. \u003c/p\u003e
We don't know if what they said is right.\u003c/p\u003e
Because I own you and you own me"\u003c/p\u003e
"They say love can't pay the rent,\u003c/p\u003e
We spend the money we earn right away,\u003c/p\u003e
But I own you and you own me"\u003c/p\u003e
Now that things have changed, the two former couples and partners sang this sweet song again. \u003c/p\u003e
After all, it is a song that captures the hardships and sweetness of that time. One of them was 27 and the other was 16. This song was composed by Sonny Bono on a piano with more than a dozen broken keys. \u003c/p\u003e
This is a song that belongs to the memory shared by two people. The two people looked at each other and their eyes softened a little. \u003c/p\u003e
……\u003c/p\u003e
"The ratings are the highest this year. It has broken the record. More than 7 million viewers watched." The assistant sent David Laitman the latest ratings survey. \u003c/p\u003e
"David, how are you? I didn't trick you, did I?" Ronald heard his assistant say on the phone that the ratings were at a new high. \u003c/p\u003e
"Cher almost left me hanging on the stage and couldn't get off the stage, but luckily it turned out well in the end..." Laitman wiped his sweat with a handkerchief. You can't sweat on stage, otherwise your makeup will be ruined, but after being burned by the headlights for more than an hour, when I got off, it seemed like it was all sweating when I brushed the floor. \u003c/p\u003e
By the next day, all American TV stations and newspapers were reporting on Cher and Sonny Bono, who performed this song for the youth of the 1960s on Letterman's Late Night Show. Things to remember together. \u003c/p\u003e
Many audience members were interviewed and talked about their past experiences playing this song at weddings. It is a very good comfort for them to once again hear Sonny and Cher, who are a little old, singing this song again, especially in this era when the economy has been hit hard and everyone is a little worried about the future. point in time. \u003c/p\u003e
"Ronald, we should adjust the marketing strategy of Moonlight," Michael Gray, the marketing consultant Ronald hired for the movie, called early the next morning. \u003c/p\u003e
"Cher is very popular. Now everyone is talking about this woman, her good songs in the past, and the see-through clothes she is wearing now. It is best for our movie marketing to focus on the heroine. In this way, we can use the same resources to achieve the best results."\u003c/p\u003e
"You're right, please fax the adjusted plan over and let me take a look."\u003c/p\u003e
Ronald was very satisfied with the advice and the consulting fee he spent was well worth it. \u003c/p\u003e
Like "The Last Emperor" and "Empire of the Sun", his own "Moonlight" also relies on awards to build reputation. \u003c/p\u003e
Originally, MGM thought the film was of high quality and was interested in public relations to compete for a Best Picture nomination. Now that Cher has come out to raise the profile, it is a good plan to adapt to the current situation and focus on getting Cher nominated for Best Actress. \u003c/p\u003e
Anyway, the audience doesn't know much about the weight of Oscar awards. In their opinion, a movie queen is worth going to the cinema to see what a movie queen's performance is. \u003c/p\u003e
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