Exploiting Hollywood 1980
Chapter 4: Fully Marketing and Public Relations
"Hello, Xue'er, I'm glad you can accept our interview."\u003c/p\u003e
The host of the morning news column "Good Day!" of the ABC television network in Boston and Miss America 1966 Erin Poulos was interviewing Cher in New York via communication satellite. /p\u003e
This program is the flagship program of the Boston ABC station and is broadcast on syndicated stars across the United States. \u003c/p\u003e
The marketing budget invested by the producers MGM and Ronald was not very high, so they did not win the broadcast opportunity of "Good Morning America", which has the highest ratings, but found the second most popular morning news category. program, gave Cher a PR interview to promote the movie and her acting skills. \u003c/p\u003e
"Nice to meet you, Erin." Cher started a satellite connection with her in her studio in New York. \u003c/p\u003e
"Moonlight has not been released in Boston yet. I heard that day will come soon." The host Erin has not seen the movie yet, but the public relations company came to visit, and the producer ordered that she had to follow the usual movie schedule. Interview methods, asking questions in the air:\u003c/p\u003e
"Can you step back now and look at the character of Loretta, the heroine of the movie, objectively? Treat her as a completely different person than you are."\u003c/p\u003e
Erin's basic skills as host are very good. She asked this awkward question smoothly. Obviously, the purpose of this question is to bring up the topic of Cher's acting skills. \u003c/p\u003e
"Oh, of course. I made this movie a long time ago, and time has given me a new perspective. I have watched the movie several times recently, and I can look at the heroine Loretta from an objective perspective." \u003c/p\u003e
Cher squinted her eyes, trying to see the teleprompter behind the camera, but squinting would make the wrinkles obvious, so Cher immediately gave up. The teleprompter was shrouded in the dazzling light behind the camera. Xueer still couldn't see clearly the answers on it, so she had to work hard to adjust her sitting posture. \u003c/p\u003e
"Do you like her?" host Erin asked. \u003c/p\u003e
"Oh...yeah, I love the character of Loretta, it's interesting, I can't...well...see myself in this character...but...well, she's a good character. ”\u003c/p\u003e
Xueer adjusted for a long time but still couldn't find a non-reflective angle to see the answer clearly, so she had to express herself freely.
\u003c/p\u003e
"I haven't seen the movie yet, but I think after it is released in Boston, I will definitely go and see how different that character is from you, hahaha..."\u003c/p\u003e
Eileen saw that there was something wrong with the New York studio. Cher's answer was hesitant. She gave full play to her skills as a senior host and started to make things up out of thin air, "So how did you prepare for Lorre before you acted in this movie?" Is the character Ta doing research?"\u003c/p\u003e
"Ah...well...of course I will do research..." Xue'er has seen countless big scenes. Even if she forgets the lyrics during a concert, she can still get over it. This kind of interview can't clearly see the answer, which is not good for her. It's difficult. \u003c/p\u003e
"But this kind of research is not like that of a doctor or professor... Well, you know... I have to go to the set in advance and work hard to integrate with other actors... Well... after a long time, it is equivalent to doing research. ”\u003c/p\u003e
"Pfft...heh...um"\u003c/p\u003e
The two beauties had an awkward chat for five minutes on the morning news talk show. The cameraman next to them thought it was a bit funny, but it was difficult to laugh out loud during the live broadcast, so they had to hold it in. \u003c/p\u003e
"What did your mother think of your collaboration with Olympia Dukakis in the film, and what did she think of the mother-daughter relationship you and Dukakis played on screen?"\u003c/p\u003e
"Ah, that was my mother's favorite movie in which I acted. Of course she didn't specifically talk about my scene with Olympia. She loved the whole movie."\u003c/p\u003e
"Did you enjoy working with Dukakis? You know, in Boston and Massachusetts, Dukakis is the topic of conversation here, and we all have a special fondness for her as a hometown person."\u003c/p\u003e
"Ah, yes, very good. When she first came to the set, the director Ronald specially introduced her. She and I look a bit similar, so it is very suitable to play mother and daughter. She and I get along very well on the set, she is a An actor with a very good personality..."\u003c/p\u003e
……\u003c/p\u003e
"Cher's acting skills are quite good. She had a lot of quarrels with Dukakis on the set." Ronald was watching the live TV broadcast in his apartment. The two chatted awkwardly without making the audience feel strange. He smiled. Said to Diane beside him. \u003c/p\u003e
Diane put her arm around Ronald. Tomorrow he would fly to New York to prepare for another premiere there. It would be quite sweet to stick to him and stay together for a while longer. Diane raised her head and asked , "Why did they quarrel?"\u003c/p\u003e
"In order to respect my director's guidance on her acting skills, hahaha..." Ronald recalled the conflict between Cher and Dukaski at that time. Dukakis and other Broadway actors respect their position as directors and try their best to act in the direction directed by Ronald. \u003c/p\u003e
And Cher is a star. If she thinks Ronald's direction is wrong, she will point it out on the spot and then express her own opinion. In the final breakfast round table scene, the two really got angry and blamed each other. \u003c/p\u003e
However, this unexpectedly opened up the actor's emotional state similar to that of the plot outside the scene. After Ronald found out, he immediately rushed to shoot, and was able to successfully shoot the most difficult dinner table scene in one fell swoop. \u003c/p\u003e
"You mentioned director Ronald, would he be directing your acting? We all know you have a reputation for being tough, like past Hollywood star Bette Davis, do you think you could listen to Ronald's acting skills? Guidance?" The host Eileen was feeling bored. After hearing Xueer's answer, she improvised. \u003c/p\u003e
Bette Davis was a famously troubled star who often had conflicts with directors on set. \u003c/p\u003e
"Did she listen to you on the set?" Diane became interested and poked Ronald's waist. \u003c/p\u003e
"Depending on what she said, I actually don't direct the actors very much on the set," Ronald laughed. This kind of interview was just a gimmick, and it was impossible for Cher to talk in depth. \u003c/p\u003e
His own directing style is to respect the actors and provide guidance in the general direction. For specific performances, he still allows the actors to devote themselves fully to their own performances. Ronald is not like Hitchcock or Stanley Kubrick. , stipulating specific acting methods for actors. \u003c/p\u003e
Ronald's directorial style was deeply influenced by Roger Corman, and later he was deeply influenced by Coppola, Jonathan Demme, Martin Scorsese and others who came from the same school. The approach is to let the actors take the initiative. \u003c/p\u003e
"Well, it depends on your definition of director. If you ask Ronald or other directors I have worked with, they all like to work with me...but..." Cher did not expect this host People face new problems and start thinking about them while talking. \u003c/p\u003e
"But I have my own way of acting... I don't like others telling me how to act, but I like to talk about acting with others..."\u003c/p\u003e
"Hehehe, it seems she doesn't quite listen to you." Diane continued to tickle Ronald's waist. \u003c/p\u003e
"Hahaha, you don't understand. The best directors have to do this. They have to make the actors feel that they made their own decisions." Ronald began to boast proudly. In fact, there are not many directors in Hollywood who can give Cher a high-level performance. \u003c/p\u003e
"Hmm...well..."\u003c/p\u003e
It was rare for him and Diane to have some free time alone, and Ronald didn't want to waste it. \u003c/p\u003e
Soon, their hands were held together, and their moist lips came close and touched each other. The moist feeling made both of them start to close their eyes...\u003c/p\u003e
……\u003c/p\u003e
"An actor like Cher can control herself and then let her perform according to the framework. She can perform unexpectedly in the final table scene. I didn't expect that Ronald's ability to control stars has already So great."\u003c/p\u003e
Goldberg, the president of 20th Century Fox, also arrived at the office early and was also watching the live broadcast of "Good Days". This Q\u0026A where Cher talked about Ronald's directorial skills impressed Goldberg. \u003c/p\u003e
As a CEO who has been in the film and television industry for many years and has worked his way up from the grassroots level, he is very clear about how difficult it is to deal with top stars. \u003c/p\u003e
Ronald's ability to control Cher's performance, no matter what means he uses to do it, is a clear sign that the director's level has begun to reach a high level. \u003c/p\u003e
"Linda, bring me all the movie reviews about 'Moonlight' that I asked you to collect," Goldberg called his secretary Linda. \u003c/p\u003e
"These are film reviews from two newspapers in Chicago. I put them at the top. The videotape is yesterday's TV show where Albert and Cisco reviewed this week's new movies." Linda moved a large frame of newspapers and several videotapes. Come in and take them gently. \u003c/p\u003e
Goldberg first picked up the Chicago Sun-Times and flipped to the film reviews page. \u003c/p\u003e
When the moon hits your eyes like a big pizza pie - that's love. \u003c/p\u003e
-Dean Martin\u003c/p\u003e
Roger Ebert began his review of "Moonlight" with lyrics from the interlude sung by Dean Martin at the beginning of the film:\u003c/p\u003e
The most captivating quality of "Moonlight" is also the hardest to describe, and that's the film's tone. \u003c/p\u003e
Reviews of this film tend to make it sound like a wild comedy about a people, which it is. But there's something more here, a certain bittersweet longing, an ineffable romance at play, and a certain magical quality reflected in the film's title. \u003c/p\u003e
The film stars Cher, who plays an Italian-American widow in her 30s, but she's not the only one in the film to be stirred up by moonlight. \u003c/p\u003e
For example, on a moonlit night out for dinner alone, her smart, cynical mother (Olympia Dukakis) encounters a middle-aged college professor (John Mahoney) who specializes in seducing his young students , but he found some undeniable attraction in this mature woman. \u003c/p\u003e
Cher's father (Vincent Gardenia) has been carrying on a secret but sweet extramarital affair for years with the mature, disillusioned Anita Gillette (Ae). \u003c/p\u003e
At the center of the story, Cher surprisingly discovers that in middle age she is still capable of love. \u003c/p\u003e
As the film opens, she is engaged to Mr. Johnny Camarelli (Danny Aiello), less out of love than out of boredom with widowhood. \u003c/p\u003e
But after he flies to Sicily to be with his dying mother, she goes to her fiancé’s estranged brother Ronny (Nicolas Cage) and asks him to attend their wedding. She was startled when they were almost immediately drawn together in each other's thoughts. \u003c/p\u003e
"Moonlight" was directed by Ronald Lee and written by John Patrick Shanley, and one of their achievements was to make the film resonate with all Americans. \u003c/p\u003e
It's an ensemble comedy, and many of the laughs come from the feeling of an immigrant family created by Ronald and Shanley. \u003c/p\u003e
There are some small, hilarious moments, such as Dukakis's exasperation with her ancient father-in-law (Fyodor Chaliapin), who lives upstairs with his dog. During the family dinner, she got mad at her father-in-law and said, old man, if you feed your dog one more bite of my food, I will kick you to death! \u003c/p\u003e
When Cher's absent fiancé lingers at his mother's hospital bed, Cher and Cage become more desperate and passionate, and Cher learns the secret of the hatred between the two brothers. One day, Johnny caused Ronnie to look in the wrong direction at the wrong time and his hand was severed by the toaster. Now, he wears a prosthetic hand and harbors an unforgivable resentment. \u003c/p\u003e
Resentment, old wounds, and resentment toward family members are everywhere in this film. \u003c/p\u003e
For example, a mother knows that her husband is having an affair. She asked from the bottom of her heart why this happened, and a friend replied: "Because he is afraid of death." \u003c/p\u003e
She understood this immediately. But does this make her sympathetic to her husband? Hard to say. One night, he went home. She asked him where he had been. He replied, "I'm not going anywhere." She told him that she wanted him to know one thing: "No matter where you go or what you do, you will die."\u003c/p\u003e
Some of these moments are so intense that they remind us of the great opening scene of Saturday Night Fever (where Julie Boisseau, who played the mother in that movie, appears here as the aunt). \u003c/p\u003e
But all passion is drained away by the influence of the moon, which fascinates these people and protects them from the weaknesses of their character. \u003c/p\u003e
Ronald is impressive, and seems to capture some of the same qualities of Ingmar Bergman's "A Smile on a Summer Night," in which the moon itself conspires with people to bring them happiness. \u003c/p\u003e
The film is filled with great performances - Cher's performance has never been funnier; Dukakis plays her mother, and their love is as deep as their anger. In the warmth and charm of family, love, and roundness, and in its laughter, we find the best comedy to come out in a long time. \u003c/p\u003e
Strongly recommend four stars! \u003c/p\u003e
……\u003c/p\u003e
Goldberg dropped the review, and Ebert was so effusive in his praise of the film that it didn't seem like the kind of perfunctory essay that was just about taking advantage of it. \u003c/p\u003e
Maybe he really liked the movie, so he started to drop his book bag and write down the names of Ronald and Ingmar Bergman, the famous Swedish director and the favorite director of film critics. \u003c/p\u003e
Goldberg put the videotape into the machine, and Ebert and Sisko's weekly movie review recommendations began to appear on the television screen. \u003c/p\u003e
"Our movie recommendation this week is 'Moonlight,' which is being marketed as a romance film, but is actually one of the funniest movies to come out in quite some time.\u003c/p\u003e
[A book-chasing app recommended to me by an old book friend I have known for ten years, Yeguo Reading! It’s really easy to use. I rely on this to read and listen to books while driving or before going to bed. You can download it here ]\u003c/p\u003e
Cher is the titular star of this film, a wonderful ensemble piece about a group of tough Italians living in New York. How tough? Fuck you is said more often than hello. \u003c/p\u003e
Cher plays a widow who immediately falls in love with the brother of the man she just agreed to marry. Meanwhile, her mother was wondering why her own husband and almost every other man she knew kept having affairs. \u003c/p\u003e
You won't easily forget this movie from writer John Patrick Shanley and directed by Ronald Lee, which is R-rated but incredibly family-friendly. \u003c/p\u003e
We both give it a thumbs up recommendation...\u003c/p\u003e
For the new weekly movies below, we recommend 'Good Morning, Vietnam' starring Robin Williams..."\u003c/p\u003e
……\u003c/p\u003e
"Is it really that good?" Goldberg looked at the movie review and fell into deep thought. \u003c/p\u003e
For a president who is in charge of seven major studios, he undoubtedly knows that film critics are actually his own people in the industry. They are paid to do things and have become part of the film industry. Their standards of speech fluctuate greatly, and good and bad reviews may not necessarily reflect the true situation of the movie...\u003c/p\u003e
But in this situation where all the film critics say good things, it is indeed not the public relations effect that Ronald's medium-cost film, which MGM did not spend heavily on marketing, can achieve. \u003c/p\u003e
If what Cher said on TV about Ronald's directorial skills and the praise for Ronald and screenwriter Shanley in the film reviews are true, or 80% true, then her new film, You can definitely give him the script to read...\u003c/p\u003e
Anyway, director Mike Nichols has too many ideas now. He is not satisfied with the male lead candidate proposed by Fox. When the two sides are in a stalemate, Nichols suspended the negotiations on the pretext of preparing for his own wedding. \u003c/p\u003e
Inviting Ronald here might actually be a good move. \u003c/p\u003e
"Linda, please book a ticket for me. I'm going to watch the movie Moonlight." Goldberg informed his secretary on the phone again. \u003c/p\u003e
"Also, prepare yourself and send a copy of the script to Director Ronald, along with a letter saying that I asked him to read it..."\u003c/p\u003e
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