Exploiting Hollywood 1980

Chapter 248 Special Marketing Plan

"I actually had to take medicine to relieve pain because of the headache caused by the car accident... You have to believe me, Ronald, you have to give me this chance... I really need..."

Eric Roberts was found by Daydream Pictures and went to the hospital for a checkup first. Ronald looked at the results and saw reports of various drug abuses. The list was almost as long as Ronald's shopping list when he went to the supermarket.

"Okay, I believe you. We have known each other for a long time, and this movie is just right for your life."

Ronald scratched his head. The doctor told him that many of the many drugs were painkillers for patients' pain management. They were indeed suspected of being abused, but they were not the kind of drugs that actors often use.

However, there are also a lot of crappy drugs in his body, but the detected levels suggest that he is currently in a hiatus period and has not been tempted to the dark side for the time being.

Eric Roberts was on a good rise that year. He starred in Konchalovsky's "Runaway Train" and was nominated for an Oscar for Best Supporting Actor. He also had a boxing scene in that movie, and it was obvious that he was a Lian Jiazi.

Ronald recalled the time he went to Alaska to visit a class. At that time, Tom Cruise's girlfriend at the time, Rebecca De Mornay, happened to be the heroine of the movie written by Akira Kurosawa.

Alas, things change and people change.

Ronald shook his head and sent Eric Roberts, who was in good condition, out of the office. He would sign a filming contract with Daydream and serve as the director of the Taekwondo movie.

"Pfft..." Fat Girl Lake, the assistant who brought Ronald a new cup of coffee, saw the funny expressions of the smiling Eric Roberts and the frowning production director Michelle Cannold. The comparison made me laugh out loud.

"What's wrong?", Ronald asked.

"When I joined Daydream, I didn't expect to come back and do something like this..." Michelle Cannold felt strange about Ronald's taste. The films he directs are all of good artistic and commercial quality, and they often capture social hot spots. Why are all the films he directs so...so Roger Corman-like?

"B-level movie, right?" Ronald laughed.

"It's not a B-movie, it's just that these three movies have a bit of it, a bit of action for the sake of action, patriotism for the sake of patriotism. Is this like that kind of movie?" Michelle Cannold said about the movie The market future is relatively safe, but the plot... maybe it will be nominated for Razzie.

"Like Pxxrn, right?" Ronald didn't have any taboos about this kind of thing and said it openly, "Yes, actually what we filmed was action Pxxrn."

Just like a certain type of film that sells well in the video market and is produced in the San Fernando Valley, another film and television base in Los Angeles, the three low-budget films Ronald decided to make are the kind of films that are about fighting for the sake of fighting. Movie.

The reason why it is called action Pxxrn is because they wrote it from the script level to let the audience watch action scenes one after another. Character growth and story logic are not considered. The messy plot is actually for special purpose. Transitions that lead into action scenes that some audiences love.

Anyway, the audience will know that this is a B-level movie when they enter the theater and will not have unrealistic illusions. In Hollywood, there is actually a strict distribution method. From the design of the poster to the layout of the marketing, it is clearly hinted that this movie is just for the fun of watching the action scenes, so don't have any unnecessary expectations.

In this way, it turns out that children are innocent, and those who bought tickets are all action movie lovers. Apart from the film critics, there are no real complaints.

"So, you specially selected three directors who were photographers to direct?" Michelle Cannold made an expression like that, allowing Ronald to accept the flattery comfortably.

"Yes, anyway, as long as they can shoot atmospheric scenes, everything else is handled by action guidance and depends on the individual performance of the actors."

Ronald was very happy that Cannold understood what he meant. The old brothers just have a good understanding...

All three movies have found new directors who are former directors of photography. They are cheap and their abilities have been proven. If they can exceed expectations, produce eye-catching plots, and have good enough narrative skills and lens language, then Then we can continue to produce on a larger scale.

"Is everything OK?" After talking about all the work arrangements, Ronald stood up and looked at his watch.

"Go back to the hotel? When will your new house be ready?" Everyone is already used to seeing Ronald go home on time to be with his wife every day. Some female employees are secretly discussing whether Ronald is Hollywood's new model husband?

"Ah, it's almost the end of the year, and I'll invite you all to a greenhouse party then." Ronald was all smiles, and his married life was really good.

However, he can't go back to the hotel today because he has other arrangements.

In two weeks, "When Harry Met Sally" will be released. When Batman dominates the box office, Ronald attaches great importance to the marketing of the movie, hoping that unique adult romantic love movies can attract different audiences. of the audience come to the cinema.

This is no joke. Although Columbia Pictures will try its best to cooperate, under Batman, all the movies released at the same time are a bit trepidatious.

The same goes for Ronald. In the afternoon, he made an appointment with Billy Crystal and Meg Ryan to shoot promotional photos for the movie. They need to do a lot of marketing in major media magazines and TV stations.

"What are you busy with now?" Billy Crystal finished filming When Harry Met Sally and was idle at home. This promotion is one of the few busy times he has.

"I want to make a movie of my own, Ronald. What do you think of a cowboy movie?"

"Western?" Ronald was scratching his head about "Dances with Wolves". This is a genre that few people have made, and everything is expensive.

"No, it's a cowboy movie, it's a comedy. I only have a basic idea now." Billy Crystal wanted to find a new way to introduce comedy elements into traditional western cowboy movies.

"When you have the script, you might as well show it to me. I have to sign a first-look agreement with you." Ronald half-jokingly booked his project with Christo first.

"Really? Do you have so much confidence in me? I take it seriously. This is a dream I had when I was a child. When I watch old movies on TV, I always make up comedy lines and plots for them. And then imagine what those old Westerns would be like.”

"Is it settled then?" Ronald shook hands with Billy Crystal. He knew that Christo’s pursuit of art was quite high, and if he was determined to create a project of his own, there would probably be a chance that it would become a high-quality product.

"By the way, have you taken on any other film or TV projects now?" Ronald asked Billy Crystal.

"No, I'm at home now...hahaha." In fact, Christo has a wide range of hobbies. He can act in Broadway plays, produce his own jazz records, and also guest star in weekend comedy shows on TV stations...

"Have you ever thought about being the host of the Oscars?" Ovitz promised to help Ronald run the producer of next year's Oscars show. This matter still needs to be discussed with the organizer - the Academy of Film Technology and Art.

Ronald thought of the disastrous host of the last Oscars, who told off-color and vulgar jokes. Only his improvised Billy Crystal jokes were more popular in the audience, and he remembered this. If he could team up with Billy Crystal for the interview, he would be much more likely to win this awards show.

"Me? Oscar? Why?"

"Actually, I want to be a producer. You know, the Oscar judges are very harsh on me, and I want to please them..." Ronald was also half-joking.

"Why not? If you're interested, I'd be happy to." Billy Crystal was reminded by Ronald, and he also thought of the benefits of gaining favorability at the Oscars.

"Now we have to really sign an agreement." Ronald shook hands with Billy Crystal again. Once he has a clue, Ronald will also find a suitable comedy writer to write some jokes for Crystal. Let him perform one or two in front of the organizer to give the other party some confidence.

"Wow, there are always good things when you are with Ronald." Crystal was also very interested, "When will Meg come? I haven't seen her for a long time."

"She's back from Hawaii and should be arriving soon..." Ronald looked at his watch. Meg Ryan's agent said to himself that the heroine had recently received a new movie and was rehearsing and adapting on the spot. Ronald will be responsible for the entire travel and appearance fees.

"Hi, Ronnie, I didn't realize you were married, congratulations. Hi, Billy."

Just as she was talking, Meg Ryan's people flashed in from the door. She was still the same sweet beauty, hugging and saying hello to her old friends one by one.

"Meg, I'm so heartbroken that you abandoned me." Ronald said to Meg Ryan with a smile.

"Why did I abandon you?" Meg Ryan was not upset about Ronald's strange words. She actually understood what he meant.

"You abandoned me and went to Hawaii for Shanley's new movie. If I hadn't asked repeatedly, you wouldn't even have been able to come to the pre-release promotion of When Harry Met Sally. I said, is John so charming?"

In fact, Ronald's words were not directed at Meg Ryan. In fact, the person who really felt uncomfortable was the screenwriter of "Moonlight", Oscar winner John Patrick Shanley.

The two worked very well together in "Moonlight", and Ronald also said that if Shanley wanted to be a director in the future, he would come to him.

However, Kathleen Kennedy, the general manager of Spielberg's Amblin Entertainment, got there first. After she learned about Shanley's new script, she quickly signed a contract with him and invited him to Amblin's place to shoot his directorial debut, Jumping into the Volcano The man ( Joe Versus the Volcano ).

"Ah, hahaha... Shanley often talks about you, saying that your shooting method in Moonlight was a great inspiration to him." Meg Ryan said a few good words about the current director.

This is the industry. Not only do directors choose actors, but actors also choose directors. John Patrick Shanley, who had little experience in casting, looked for suitable candidates from actors who had worked with Ronald.

For the heroine, I chose the heroine from Ronald's romance movie, and for the hero, I chose Tom Hanks, the hero from Diane Lane's previous movie. Anyway, Ronald's own vision and the leading actor he chose for his wife will definitely not be wrong.

This made Ronald a little bit dissatisfied, and it was also the reason why he immediately wanted to finalize an agreement with Billy Crystal after he heard that he was interested in making his own movie. With the first-look agreement, he can read the script before everyone else and decide whether to invest and how much to invest.

I just didn't sign a contract with Shangli back then, and I was beaten to it by Amber Lin.

"What is this movie about? Is it also a romance movie?" Billy Crystal put on a dress, and took promotional photos back to back with Meg Ryan, who also put on a dress.

"It's a romance film. The male protagonist is called Qiao. He is a qualified employee who is diligent and diligent at work, but he has no ambition and does not dare to pursue the colleague he likes. Later, the doctor told Qiao that he was suffering from an incurable disease. With only a few months left to live, the frustrated Qiao decided to confess his love to the female colleague he had always had a crush on, but unexpectedly he was rejected."

"So, are you playing the female colleague?" Ronald was watching and asked about Shanley's new script, which he hadn't read yet.

"Yes and no, listen to me, this script is very interesting. At this moment, a mysterious wealthy businessman appeared in front of Joe. The wealthy businessman told Joe that if Joe is willing to jump into an island on a specific day, In the volcano, he can get a lot of money.

On the way to the island, Joe met Patricia, the daughter of a wealthy businessman. The two developed a sincere relationship amidst the twists and turns. In order to be with Joe, Patricia was even willing to jump into the crater with him. "

"Are you playing this rich girl?" Billy Crystal also became curious.

"Ah, yes and no. I play two roles in the movie, a colleague and a rich girl."

"How is that possible? Doesn't Joe have a crush on his female colleague? Why can't he recognize a rich girl when he meets her?" Ronald didn't understand either.

"That's what's interesting about this script. It's actually a fable. They can be one person or two people, representing different sides of women.

By the way, actually I don’t play two female characters, but three, and the other one is Angelica, the sister of the rich girl Patricia. "

"You've completely confused me now."

Ronald was extremely confused. Is this still a movie? Why does it sound like a stream of consciousness film?

"One more picture, give me an expression of looking back to see my lover."

The poster photographer began posing Meg Ryan. She was so photogenic that most of Billy Crystal's photos were taken with her, and Meg Ryan took twice as many photos as him.

"Thank you, let's see you at the premiere?" Ronald looked at the sample taken by the photographer with a single-imaging camera and was very satisfied. Let the marketing department take over and print a large number of photos of Meg Ryan looking back and smiling as movie posters and featured ads in magazines.

He also cut two versions of the trailer, which were played on cable TV stations in major cities such as Los Angeles and New York. This adult love story cannot be broadcast roughly on such a youth station, which is a test for the daydreaming publicity team.

In the end, they were city-by-city TV stations that negotiated preferential advertising time slots.

One is mainly about the scenes of elderly couples being interviewed in the movie, and then finally adds the warm scenes of the male and female protagonists telling each other how to fall in love with each other, attracting some married couples.

The other version edited out the scenes of the two protagonists rejecting each other for ten years, and paired it with voiceovers of the two sweetly describing how they met each other during interviews, creating a contrasting effect.

"Hahaha, this trailer is so interesting."

In the evening, the second version of the trailer was played on the cable station in Los Angeles as scheduled. The contradictory combination of the scene and the voice-over made Diane laugh out loud.

"I cut it myself. Is my craftsmanship good?" Ronald looked at it with a smile. It is estimated that this trailer will become the talk of many urban men and women in the next two weeks. When fermented, it will definitely attract some viewers to the cinema to watch it. Ultimately.

Ronald put his arm around Diane's shoulders and picked up the magazine page of the New York Times with his other hand. The insert above contained the movie poster for "When Harry Met Sally."

On the screen, Harry and Sally are on the left and right sides of the screen. Below them are the streets of New York and the title of the movie.

In the middle of the screen is a title:

"When two friends sleep together, can they still love each other the next morning?"

Please remember the first domain name of this book: . :

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