Exploiting Hollywood 1980

"boom!"

With a crisp sound, the fine champagne was opened and the cork shot out.

"Congratulations, Ronald." Nisita held up the bottle and filled Ronald with champagne.

"Want one?" Nisita took out a cigar, cut it for Ronald, and lit him with a match.

"Thank you!" Ronald imitated the big brother, crossed his legs, sat at Nisita's desk, and took a sip.

On Monday night, the second day after the opening weekend, CAA agents threw a small celebration for Ronald.

"$2.5 million for the first weekend, and based on the predicted first-weekend multiplier, your movie is expected to fetch between one and fifteen million. Plus the sale to Universal Television Network. Congrats! Ronald you succeeded."

"thanks!"

Ronald let out a puff of smoke, and squinted at the congratulatory card opposite, with the words "Congratulations" written on it. It was made by Nisita's assistant, with hand-painted letters on a white background, a bit cheap.

"Don't dislike it. This is what I asked Lucy to prepare. When she was in high school, her handicraft class was definitely not good. Hahaha." Multiply by two.

"No, in fact, I'm very grateful. During this period of time, only you are supporting me with all your strength." Ronald took a sip of champagne, and the big bosses of Universal had a serious conflict, and the box office results of the movie were greatly affected. .

Only Richard from CAA accompanied him, and Nisita helped him contact Spielberg's Amberlin studio to find new projects. Sure enough, only the broker who makes money because of himself is the most reliable person at this moment.

"It's just a preview, and Universal expects your movie to run for more than four to six weeks on the West Coast, but they're going to have a bigger celebration."

"By the way, do you have a girlfriend? CAA can introduce one to you when you don't have a word. At this moment, many girls will take the initiative to post it and seek opportunities because of your success."

"No need, I have my own arrangements."

"Very well, that's what I like about you, Ronald. Many directors get carried away after their success, and cause a lot of shit between men and women. When you wake up after your success, that's how you can be successful in Hollywood for a long time."

After the movie was released, Nisita's attitude towards him also changed, and he began to flatter him without a trace.

"I heard Richard say, you foresaw box office success before it came out? How did you do it?"

"Like the new Super Bowl-winning quarterback, Joe Montana, I saw it. The ball was there, I just had to pass it."

"Hahaha! You are good." Nisita began to applaud regardless of whether she understood it or not. Richard and several assistants also began to follow.

Ronald toasted them to thank them.

"It's getting late, I'll go back first."

"Let Richard take you."

"DiDi" Richard's Corolla car stopped at the door of the CAA office, "Where are you going? Ronald?"

"Going to the department store, I want to take another look at the 'fast-paced' box office.

"

"Okay!" Richard started the car and drove to the Sherman Oaks department store where the filming took place.

"Two 'Fast-Paced Richmond High Schools'."

“Only tickets after 8 o’clock”

"Okay, give us two."

The two sat at the American Burger opposite the movie theater, watching the flow of people watching the movie while eating.

Most of the "fast-paced" people are young people, with buddies, girlfriends, and boyfriends and girlfriends.

"The Best Chicken House in Texas" has also attracted many adults to watch because of Dolly Parton.

The rest are the whole family out to see "ET Aliens".

"I don't think you're very satisfied, Ronald." Richard spent more time with Ronald and got to know him better. Knowing that at the CAA celebration, Ronald was not as happy as he appeared to be.

"Of course, Nisita keeps repeating Universal's estimates that 'Fast Pace' has a four- to six-week run and he hasn't seen the potential of the film."

"Oh, what do you mean?"

"Almost everyone underestimated the box office potential of this movie, how could this be a movie that went offline in just four weeks, they were all blind."

"Honestly, Ronald. If it was a week ago, I would have thought you were disappointed with Universal's release schedule, so you were talking nonsense. But last weekend's box office proved everything and you were right. So this time I believe it too. your judgment."

Richard happily rolled up the sleeves of his shirt, picked up a Pepsi and toasted his client.

"Can you tell me how you saw it? You said in Nisita's office that you saw the wide receiver like Joe Montana, and I don't think he got it. I honestly didn't get it either. Why did we Didn't see it? The distribution directors at Universal didn't see it either?"

Ronald put down his glass, of course he had no idea about the 15th Anniversary Edition of "Fast Pace". Can only pick up two words to say.

"Richard, what do you think is the most powerful marketing campaign for a movie?"

"Cinema posters? Cardboard posters? Billboards at ticket windows?"

Ronald shook his head, "Neither, not these things."

"Is it a trailer before other movies? But we only have a few trailers this time. It's inserted before Dolly Parton's movie, and it's almost useless."

"neither."

"What is that? I can't think of it."

"Let me ask you another way. When you go to the cinema, how do you choose movies?"

"I heard from my friend, or my girlfriend helped me pick it, or her friend told her. By the way, we also look at the box office rankings in the newspapers and on TV."

"That's where I saw it. That time Universal arranged for retired stars and executives to watch the movie, and I saw the reaction of their grandchildren when they watched the movie, and I knew I wasn't going to fail."

"I don't know……"

"Wow..."

The two people who were talking were interrupted by the sound, and the "fast-paced" audience of the last game began to end.

"That Spiccoli like, so handsome."

"Yeah, he can also save Brooke Xiaosi by surfing. He's really lucky."

"What's that girl's name? She's Like, the scene in a bikini is amazing. Director Like, must be a veteran of flowers."

"I think it's a big deal for Stacey to choose Mark. Obviously, the audio salesman is handsome."

"What do you know, this kind of nerd will make more money from work in the future."

"Then why don't you go out with that nerd in your class and go on a date with the football quarterback?"

"Me, dating like, and getting married are not the same thing."

...

Ronald and Richard both stood by, eavesdropping on the audience's conversation for a long time.

"Do you understand? The biggest marketing of a movie is word-of-mouth communication from the audience. They watch it well, and after they go back and talk to their friends and classmates, their friends and classmates will also come to see it."

Richard nodded, then shook his head again, "I know they talk about movies, and they do come here more than a few others, but I don't know how you do that."

"That's a million-dollar question." Ronald smiled, of course, because he shot a lot of shots that were easily spread by word of mouth.

For example, the daydream of the swimming pool bikini, or the exposed scene of Stacey and Mike, or the rescue of Brooke Shields by Spiccoli, are all very suitable for oral communication.

"Do you know what brand of shoes he used to hit his head after Spiccoli had a blast? The checkerboard pattern is very pretty."

"I don't know, I just know that the shop where Stacey works part-time has the same uniform as the clerk of the pizza shop opposite, and their clerk is so beautiful."

"Beep..." One of the young men whistled to the clerk opposite, "What's your name? Is that Stacey?"

"It's Stacey, what about you? Mike?" The beautiful clerk had also seen the fast pace and joked with him.

"Hahaha……"

Ronald and Richard walked into the cinema, and the attendance rate at 8 o'clock in the evening was still very high, with more than one-third of the audience sitting one after another.

Ronald's intense discomfort watching his director's work has slowly dissipated. He began to judge from the perspective of an experienced director of various mishandlings of his own film at the time.

"Welcome to our show, The Late Show. Today we're featuring an American icon, Brooke Shields."

At the end of the movie, Brooke Shields and Sean Penn, played by Spiccoli, went on a talk show together. Brooke Shields gave Spiccoli a check for $20,000 on the spot.

Then he spent it right away, invited the Van Halen Band to sing at the birthday party, and soon became a pauper again.

"Hahaha, it's so funny." Most of the audience stayed in their seats and watched the endings of several protagonists.

"That Spiccoli-like is so handsome, I don't take any classes, and I can get Bo Ji Xiaosi in the end."

There is also the unearned Spiccoli, and the valley accent of Like, the audience has been talking about these characters and plots, are all signs of this movie will be a pandemic.

Ronald's mouth is full of smiles...

"What's the box office stats for that fast-paced movie from Monday to Thursday?"

The head of Universal Pictures' distribution department is asking his subordinates for statistics. The release is about a week away, and the box office figures from Monday to Thursday after the first weekend are also an important reference.

"Two million and four million..." The subordinate checked it for a long time, and hesitantly said a number?

"How much?" The supervisor grabbed the statistical table.

"Four hundred and ninety-eight theaters, with a total of 2.4 million box office, only $100,000 less than the three-day opening weekend."

"Can't be wrong?"

"No, I checked it three times. The daily average box office for a single venue has dropped slightly, and it is also over $1,200."

"Call the lab and ask them to make copies. Fxck! How can this kind of film be printed so much."

Soon, calls from theaters across California and the West Coast urging copies came to Universal Pictures.

"Fxck! This is a fucking smashing movie like a small ET, why not do it nationally? It's too late to say anything now. Arrange media interviews for a few leading actors, including newspapers and TV."

The head of the marketing department also began to scold, "I made an overall marketing plan at the beginning. I don't know which fool canceled it. Now it is temporarily arranged. Where can I find the layout and interview time?"

"Be quiet, Tom Mount canceled it." Colleagues pulled him, indicating that several vice presidents were passing by the media office.

"Humph!" Tom Mount in the corridor heard the complaints of his subordinates, and returned to his office and began to sulking.

"Ring ring ring ring..." his direct line phone came to mind.

"Hi, I'm Tom."

"Nicola." His wife's voice was on the phone.

"Honey, what's the matter?" Mount changed his voice and said softly to the wife who helped him a lot in his career.

"Why did the boss of HBO cancel my promotion plan? Did you do something that made the whole industry know about it?"

"I..." Tom Mount finally managed to coax his wife, and began to call friends in the circle to find out the news.

A circle of friends are beating themselves up, but only the old father-in-law told the truth.

"Tom, it's time to save some respect."

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