Exploiting Hollywood 1980

The box office results of the second weekend of the film "Fast Pace", which were aggregated to Universal's distribution department, were $3.2 million.

This achievement made Universal's distribution department, marketing department, media public relations, and even several presidents speechless.

It's not that Ronald's genius shocked them, but that this achievement broke the norm and made them seem incompetent.

In the second week, Universal's lab printed a hundred "fast-paced" copies for distribution in theaters on the West Coast, bringing the total to nearly 600 theaters.

Dividing the weekend box office by the number of movie theaters, Universal Distribution found an embarrassing fact that the average box office of a single venue has not decreased but increased.

Don't think this is a good thing, it shows that the distribution department is doing something wrong.

Their box office estimates for "fast-paced" were completely wrong. Without more prime time slots and limited theaters, the "fast-paced" attendance and box office climbed up by word of mouth.

The first reaction of the distribution department was to apply to the superior to have the lab print another 200 copies to meet the increasing demand for copies of movie theaters. The movie has a lot of stamina, and the average box office of the single hall has surpassed the "Best Chicken House in Texas" starring Dolly Parton.

The second embarrassed head of the marketing department. "Fast Pace" had no marketing material, as the film had no marketing budget and was canceled by more than half of Tom Mount's regional distribution strategy.

The film has attracted a lot of media attention, and some local TV stations have started talking about the film's popularity among teenagers. At least there are more and more teenagers on the street who begin to have Like's valley accent in every word.

This kind of movie that relies on word of mouth from the audience and counterattacks at the box office after its release has a proper term called "Sleeper Hit". Newspaper reporters have already started calling the film another Sleeper Hit.

Every such report is a silent mockery of the global marketing department.

Therefore, their applications also began to be delivered to the desks of Simberg, Ned Tanin and others, hoping to increase the marketing budget, at least let a few starring actors and directors walk around the road show along the originally planned route, in the Interviews with local media in Dallas, Chicago, New York, Boston and other places in Texas.

And the marketing department went a step further, proposing to break with the West Coast-only release and print more copies to get the East Coast and Midtown releases as soon as possible.

This did not belong to their scope of work, but the supervisor, who was ridiculed by the media every day, couldn't bear it, and made cross-functional suggestions.

Otherwise, they will be ridiculed by the media on the West Coast, and in the end, the movie will probably still be on the East Coast screen, and will be ridiculed by the New York media again. Their mouths are more poisonous, and they don't know what unpleasant things will be said.

Simberg, who received the application, sighed very much. He didn't support Ronald with all his strength, which seemed to be a minor mistake.

If this movie can be simultaneously released in thousands of theaters across the country, I am afraid that it will have a total of 50 million box office, or even higher. Such box office results can be ranked in the top 15 of the box office list in this era of generally weak box office.

If you support two movies,

If they both get the top 15 annual box office results, their authority in Universal Pictures will definitely be greatly enhanced.

Moreover, this "Fast Rhythm" also collects a lot of pop music as interludes, and can produce a movie soundtrack album, which is also of great help to his voice in the music business of the parent company MCA.

However, at that time, the box office of "ET Alien" was already in sight, and I couldn't be wrong about my strategy of no longer taking risks.

The key is that he lacks the courage to promote Spielberg with his discerning eyes. Once a person sits in a high position, it is easy to look forward and backward.

More regretful than Simberg is Ned Tanning.

He had clearly supported Ronald once, and approved the budget for Brooke Shields to make up for it. The controversy of this release should really support him to the end.

At that time, I still considered too much balance with all my strength, and made a compromise between maintaining the safe operation of my position.

In the final analysis, as a high-level person, he lacks the ability to empathize with the broad middle-class audience. Is there any executive, including Simberg, who can really tell if a movie is appreciated by the audience?

After shaking his head and sighing, Tanin quickly expanded the scale of the screening, signed the application for screening in the east coast and south-central regions, and then rang the bell to connect with the secretary.

"When will Director Ronald Lee come to talk about the new release plan? Well... remember to remind me at that time, I want to meet him. I need to have a good chat with such a director."

Anyway, there is another Tom Mount who is worse than me... Tanin thinks of it with schadenfreude.

Tom Mount sat in his office. After receiving a call from his old father-in-law to persuade him to resign last week, he still doesn't want to admit defeat.

"Fast-paced" may also be a film that lacks stamina. Many of these teen exploitation films rely on sensory stimulation to attract audiences in the first week, and the subsequent box office will drop rapidly. In particular, Paramount's new film "The Officer and the Gentleman" was also released this week, and it is estimated that it will continue to pull down some of the box office.

Who knows that the report he saw on Monday today, the dazzling numbers in the "fast pace" column, gave him a heavy blow. In the second weekend of its release, it has already broken through 8 million at the box office, and is expected to exceed 10 million by the middle of next week.

The application to expand to the national release on the third weekend is also put aside, which looks like a provocation to himself no matter what.

Alas, these department heads have probably heard some rumors and are no longer afraid of themselves.

Tom Mount opened the drawer and took out the resignation letter he had prepared. Facing the mirror in the closet, he adjusted his tie, combed his hair, smoothed the folds on his suit, pushed open the door and walked towards Simberg's office.

"This is my resignation letter." Mount handed the resignation letter from Simberg's desk.

"You don't have to..."

Gu\u003c/span\u003e "I insist." Mount unbuttoned the metal buttons of his suit with grace and sat down across from the desk.

"We are old friends. I will set up a private production company, a distribution contract with Universal, and Universal's share investment in the new company as a joint venture partner..."

"Sure, everything will be done." Simberg swept Mount's resignation letter into a drawer.

"Have a drink, Tom." He took out a bottle of brandy and gave the old adversary a drink.

"The lawyers will handle the contract matters, but Universal's investment in your personal production company will be reduced to half of the usual amount. Do you have an opinion?"

"You!" Tom Mount protested, standing up.

"Sit down," Simberg scolded.

Mount was startled by his sudden rebuke and sat down again.

"This is the final condition. I have negotiated with Mr. .

"You!" Mount burst into anger when he heard that he had given his father-in-law the legal documents the company lawyer had used to deal with his romantic debts.

He just wanted to get up and leave, but thinking that he had lost his high-level job and needed a nod from the president of Universal to get the green light for his production company's film to pass, he sat back again.

Seeing his dejected appearance, Simberg let out a sigh of anger in his heart.

"Everything else is as usual. Your position will be retained in the company for six months, and the office will be retained for you until the end of the year. Universal will sign a hair contract for five movies for your new company, invest... , take share... , I'll ask a lawyer to give you the documents."

"Drink." Simberg picked up the glass and touched Mount.

In the office of the copyright department downstairs, two film buyers from Universal Television Network and NBC Los Angeles were still waiting in the conference room for the director of the department to return from the meeting.

"This fast-paced is our global TV network's first look, and we should give us the right to broadcast the first round."

"No, no, NBC's West Coast network, which is bigger than Universal's, should be our first round."

The manager sitting across from them was amused watching the performance of the two buyers. It wasn't until I saw the news about the movie being broadcast on the entertainment news of the TV station that it was gradually increasing that I remembered that I still had a broadcasting contract in my hand, so I came to seek the premiere rights.

This director is really amazing, and now even the social news has news about his movie.

The door was pushed open, and the director of the copyright department pushed in.

"Good news and bad news, gentlemen."

"The good news is that Universal has agreed to sell the TV broadcast rights to both of you at the same time, each with ten broadcast rights." He handed the contract over.

"The bad news is that the film will be expanded to national screenings next week, and your premiere has to be delayed until after the film is released."

Meanwhile, in the president's office at Paramount Pictures, president Michael Eisner talks to production director and vice president Katzenberg.

"The Officer and the Gentleman's box office performance has remained stable, and the distribution department is expected to exceed 100 million at the box office."

"What about our contracts with the two leading actors?"

"Deborah Wenger has another film contract, Richard Gere has already fulfilled."

"How's the rest of the production going?"

"Brian De Palma's new film has some difficulties, but it can be handled."

"Okay, let me know at any time if you need me to come out."

Eisner pointed to a column on the box office report and asked Katzenberg, "What is this Universal fast-paced movie? Seems like the director's name sounds familiar?"

"It's a teen exploitation film. Ronald Lee, turned out to be the screenwriter, and we competed for him to write the script for Jane Fonda. And then recently he helped Lou Adler make up the end of the movie."

"Oh, how's the quality?"

"Except for the MV-like ending, everything else is rubbish, and it's hard to release it in theaters."

"Ha. Well, since it's an MV, why don't you send it to play, and then show the movie. If it doesn't do well at the box office, sell it to a cable station as a late-night movie."

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