Exploiting Hollywood 1980

Chapter 40 MTV Preheating

"When I was young, I listened to the radio

waiting for my favorite song,

When they play, I'll sing along

This makes me smile. "

"Karen Carpenter is the rare talent of this century. No matter what critics say about her, she's been a regular in the top 40 and has been featured on every Easy Listening radio channel in the country to date. The most frequented singer."

The station's presenter is introducing The Carpenters frontman, Karen Carpenter, who tragically passed away last month. This is her memorial program, and some of her most popular songs are played in turn on the stage.

Ronald stood up, turned the volume down, and resumed his discussion with Cameron about his "Terminator" audition. Cameron was so obsessed with his real debut that he pulled Ronald to help him choose the right actors.

"This is Michael Biehn, this is Arnold Schwarzenegger, and they all auditioned for the role of Human Resistance fighter Kyle Reiss, father of future Resistance leader John Connor."

"Why did he play Kyle Reese, don't you think he is the best candidate for the Terminator?" Ronald picked out the picture of Schwarzenegger, which is the Terminator in the sequel he dreamed of The actor, now he is more exploding than the muscles in the dream.

"I thought so too, hehe." Cameron moved his chair to a comfortable position, "but Schwarzenegger's agent didn't like the villain and wanted him to be a positive character. You know he's played 'The Savage' before. Conan", so it can be considered a bargaining chip. "

"Actually, sometimes brokers can't decide the will of their clients, and sometimes many brokers actually make decisions for their clients without authorization. I think you can talk to him directly."

"Is that so?" Cameron does not have an agent. He has been tricked by agents before, so he is not very familiar with the strange operations of these agents.

"Anyway, he's coming to interview the resistance fighters. The agent will not be able to enter the audition room. You can tell him directly."

"Okay, let's do it like this, actress, you can help me see too."

Ronald picks up a bunch of audition shots for actresses, who are far more competitive than men.

"Jodie Foster, Diane Lane, Tatum O'Neal..." Familiar names drifted by.

"Your audition director is bluffing you, Judy has been refusing to perform in domestic movies for more than a year, Diane is about to join the group and act in a big production, which will drag on for a long time, and Tatum... um, you have to check Check how her mental state is." Ronald made a gesture of pinching half of his nose to inhale.

"Huh?" Cameron took those photos and put them aside, "but in the script Sarah is an eighteen-year-old cafe waitress, these... are a bit old." He pointed to the rest of the photos, all behind them were Has an actor's resume.

"It doesn't matter, anyway, the actresses are all beautiful and look young on camera. Also, mature actors are easy to shoot,

They are experienced and easy to understand your intentions. "

"Listen to you", "Cameron took the rest of the cast photos, "Sigourney Weaver, Diane Keaton, Katherine Turner..."

"Okay, you can choose slowly."

Ronald looked at the TV again. The MV for the opening song "What a Feeling" of "Lightning Dance" appeared on the stage. This song has been playing on a loop recently, and the popularity is very high. Even the radio is often on demand.

At the end of the song, it was replaced by a close-up of Jennifer Beals, who was speaking:

"You go there and the music plays, and you can feel its rhythm. Something in your body is awakened, and it pops out of the ground with a clatter."

The camera cuts to the scene of "Lightning Dance" protagonist Alex doing a seductive wet dance in a bar.

"Is this the trailer?" Ronald thought, getting up and turning up his voice.

"Her name is Alex, she works in a male world..." the narration sounded.

"It's really a trailer." It was the first time Ronald saw a trailer for an upcoming movie on stage. "It's a good publicity channel."

"Lightning Dance, if you have a dream come true, it can change your life." The narration ended, and the frame was fixed on the Paramount logo, and the subtitles, "Premiering on April 15th".

"I have something to deal with, let's talk later." Ronald rushed out of Cameron's apartment and drove to Atlantic.

"Today I saw the trailer of Lightning Dance on stage. I think this is a good promotion channel. Can you add some marketing budget and put it on this channel?"

Ronald explained his idea to Atlantic's distribution and marketing manager.

"I'd love to do this, Ronald. But we're still waiting for the Valley Girl's box office. If it's a big hit, we can add some more. But..."

"But what?" Ronald asked eagerly.

"However, Portrait Records made an agreement with us, and hoped to concentrate Taiwan's investment resources on their MVs, so that even if we were able to release trailers, there would not be a lot of time slots. And you know, the Valley Girl's box office returns are not fast, We may have to take a loan."

"Okay, I'll go talk to the manager of Portrait Records first."

The manager of the Los Angeles office of Portrait Records received Ronald, "It's not a big problem, the fact is that Atlantic doesn't have much budget to put in, if you have extra budget, we can give some resources, anyway, your trailer, We watched it and basically used that Girls Just Want to Have Fun as the background music.”

"That's great, I'll go to the Atlantic to chat again. It's really not good, I can pay for it personally. Now that the movie audience is younger, there are few TV stations that focus on teenage audiences, and the effect of advertising must be good. .

Besides, Flash Dance has also launched a large-scale trailer advertisement, I believe those two producers are not fools. "

"Okay, then, I'll contact the manager in charge of advertising, and let's agree on how to allocate the time and density of advertising."

Gu Zheng\u003c/span\u003e Soon the manager of the station also came to the office, and the three watched the trailer shot by Ronald together.

"We have no opinion in principle, your trailer and the original MV are the background of the same song, we have already had a similar MV and movie trailer simulcast with the movie 'Lightning Dance'. Even our contract does not It needs to be changed, as long as you both have a supplementary agreement on the delivery time."

"That's great." Ronald was happy in his heart, and he planned to go back and talk to the people from the Atlantic for additional input.

"By the way, Ronald, you are a cutting-edge director in the film industry. I have something to ask." The manager of the station stopped Ronald.

"Please say".

"That's right, our station now broadcasts 24 hours a day, but the ratings in the middle of the night are too low. Most teenagers don't listen to MVs very much in the middle of the night, because it is too noisy and it will affect the rest of the family. So we want to try to play the movie, so as not to would be too noisy.

But we can't afford too high purchase fees, so I want to ask you, where can you buy some cheap movies, preferably the kind related to music, but not too old musicals. "

"Huh? You said that, but I think of a movie called 'Rock and Roll High', have you seen it?" Ronald had an idea and thought of this old movie.

"Ah, I've seen it, it's beautiful, Liv Randall, Rockman..." The station's manager had seen the film and was impressed with the "Rockman" heroine, played by star PJ Sowers.

"You know what? I participated in the filming of this film, and I also know Mr. Roger Coleman, the producer and owner of the copyright of this film. He is a Hollywood genius, Coppola, Scorsese. It came from him."

"Huh? Is it? That's great. We contacted New World Productions, but they said they no longer own the rights to the previous film."

"Wait when I call him, let's talk."

...

"Thank you, Mr. Coleman. I didn't expect to buy so many teen favorite movies, what a treasure trove you have here. Let's start with 'High School of Rock' with five movies to try out late night teen movies. Effect."

"Of course, it's a pleasure working together. Working with a TV station like yours, which is dominated by teenagers, always reminds me of when I made my first movie, when I was not yet thirty years old."

A few days later, Roger Coleman and Taiwan signed a package deal to sell the TV rights of the New World film rights he owned, and if it worked out, they would continue to work together.

"Let's congratulate." Ronald skillfully took a bottle of wine from Coleman's cabinet and poured a glass for all three.

"Cheers"

"Ronald, you always bring me luck. I'm so happy, I'm happier than I'm selling these movie rights to make money. I'm so happy to see Jim and Gail have a foothold in the film industry, Hollywood We need more people like you, not those high-level executives."

"Then make me happy, Mr. Coleman." Ronald laughed. This time, he could get a lot of benefits.

"Okay, we'll give you a ten percent commission according to the previous agreement." Roger Coleman whispered in Ronald's ear in a low voice when he talked about the numbers.

"Thank you, Roger." Ronald smiled, the deal had no cost to Coleman, it was just converting the old film to tape format and selling it again. Therefore, a relatively generous commission can be given.

After leaving Coleman's office, Ronald invited the film purchasing manager of the station to go to the office of the manager of the advertising department. He was the one who brought Ronald together in the first place.

"I have some ideas to make this business happen, and you will give me some commission, which is not very large. Can I not take your commission, but replace it with some time slots for my "Night of the Comet" "The trailer, I don't care if the timing is good or bad, as long as the number of times can be guaranteed two weeks before the release.

The two managers talked about it. This approach actually allowed them to take advantage of it. It was nothing more than using their power to give Ronald a little more broadcast times that could not be sold during the garbage time. Many times in the early morning and late at night , which are all gifts to customers.

"No problem, we can call the shots on this."

"Thank you." Ronald relied on his head and gave "Night of the Comet a little commercial slot, and went home alone to have fun.

"Hey, Ronald, I used your method to talk to Schwarzenegger. He himself is willing to be the villain of the Terminator. Anyway, his English is not standard, and he has an Austrian accent. The lines of the actor are also a big problem. "

"That's great, congratulations on your two male protagonists."

In the evening, I got a good news call from Cameron again, and the agent really refused Cameron's invitation without telling Schwarzenegger.

"Then when do you start filming?"

"That's the question, I'm about ten months away, and Schwarzenegger is going to shoot the 'Conan the Barbarian' sequel, 'Conan the Destroyer.' We'll have to wait for him."

"Why? Can't you change an actor?"

"That's it, Ronald." Gale took over from the side.

"Remember the plagiarism project I told you last time? They are still preparing to set up a project and remake Jim's script and start shooting. We are now targeting Schwarzenegger as an actor. He is also a little star with a big-selling movie. appeal.

In this way, the other party knows that the film he shoots cannot be sold as Jim's original, so he will give up plagiarism. In order for Schwarzenegger to participate, we had to delay filming by ten months.

In addition, we also hope that Schwarzenegger will bring some exposure to the film. If his Conan the Barbarian is a hit, it means that we have picked up a bargain. "

"Ah, good luck to you and Jim then. Call me if there's anything I can do to help."

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