Exploiting Hollywood 1980

Don Simpson and Jerry Bruckheimer have always been very optimistic about the potential of the video tape market.

The previous "Lightning Dance" produced by the two of them took the risk of releasing both vhs and beta videotapes at the same time when the movie was only released for a few weeks.

Unexpectedly, because of the hot sale of the videotape, it attracted many audiences into the theater, and then went to the big screen to watch the sexy hot dance scene again. "Lightning Dance" was shown for a few weeks, and when the box office fell, it was given another shot of cardiotonic. Returning to the top of the box office.

At that time, they sold the tapes, which normally cost $99, for $69, and made a lot of money. Armed with this experience, the two producers plan to play another big game in Top Gun.

This time they want to convince Paramount president Ned Tanin to set the price of the video straight at $49 and drop it below $50 for the first time to see if it can be like Jane Fonda's $29 aerobics video , and sold a sales volume that no one could have imagined.

"If it's $29, it's definitely going to outsell Jane Fonda's aerobics." Ronald is clear about Jane Fonda's success.

At that time, VCRs had just entered America. When people bought VCRs, they all wanted to buy a few VCRs and keep them at home so that they could show them to friends when they came. Compared with the 99 and 89 movies, this Jane Fonda's aerobic aerobics only sells for 29, and it is not rude to show Jane Fonda's video whether the guest is a man or a woman.

"Top Gun" is a movie, and if it can be won for the same price, it is definitely more face-saving hospitality than watching Jane Fonda dance in high-waisted fitness pants.

Even with his own children, he will be a good person everyone in the social circle at school wants to make friends with. After all, if you go to his house, you can watch Tom Cruise and Kelly McGillis in "Top Gun" kissing, and even beyond that. There are also air battles to watch.

"29? Well, 49 is good, but 29 is 29 after all!"

Bruckheimer was well aware that in the marketplace it was impossible for viewers to know how much a videotape should be worth. If you can sell the same price as aerobics that knows how exciting the content is, then the audience will definitely know which movie to choose, right?

"Is there a possibility? We can ask others to make the difference?" Sid Ganis said the plan that was negotiated with Don Simpson and others.

"other people?"

"Yes, the movie is very popular right now, and our low price has passed the approval of Paramount executives. I have talked to many big companies and advertising agencies, and they all feel that they can market their products through videotapes. , so they don't have to buy expensive commercial spots on the TV station, so the money saved is subsidized to the viewers who buy the videotape."

"Oh, so it is."

Ronald thought the idea was brilliant. Inserting advertisements in video tapes is not a common practice now. If "Top Gun" can have a very good box office performance, those Fortune 500 multinational companies definitely have the ability and ideas to use their budgets to subsidize the distribution of videotapes.

In this way, viewers get the videotape at a lower price. Studios sold more videotapes without losing revenue, and corporations aired more commercials with lower budgets than TV stations. …

This is not the legendary win

win

win, win three?

"That's good? What business did you find? What can I do?" Ronald looked at Don Simpson.

"We found Pepsi-Cola. They invest a lot in marketing every year, and they are willing to give a part to try the effect of videotape marketing. As for you, we want you to work on Pepsi-Cola's advertising."

"You don't have to ask me to direct, do you?"

"First of all, this matter is good for you. In addition to the regular fees, we have agreed with Paramount that we are willing to give you a share of the profit of the videotape. Second, Pepsi appointed you to be the director, they want one and top

The gun's storyline is relevant to ads so that viewers don't fast-forward and skip while watching the tape.

Finally, did they ever ask you to shoot a joint name with Burger King?