Extraordinary Genius

"Feng total, overseas sales, we fell into a bottleneck from the fourth quarter of last year. In the first quarter of this year, it is almost over, but sales are still not good. I know that winter is the traditional off-season of beverage sales, but two music is in Europe and the United States are gradually exerting strength. If we do not respond again, I am afraid that in addition to tea drinks and functional drinks, other beverages will experience negative growth."

The two music companies not only have carbonated drinks, but also juice drinks, but they are not their brand, they are the brand they acquired. In the carbonated beverage market, or the entire beverage market, both music are well-deserved giants. When they really began to overwhelm the advertising campaign, coupled with more of the partners, sales channels, and soon produced a repressive victory for the Huaxia Beverage Alliance products.

If there are not contracts for these large supermarkets, as well as functional drinks and tea drinks, I am afraid that there will be negative growth last year.

"What do you think is the top priority?"

“Brand name. We need more advertising to expand the popularity of our products. Last year our advertising investment was too low, I think we should continue to maintain a large amount of advertising investment.”

Feng Yu frowned. "Ads must of course be done. The advertisements of the two music have never been broken. But how to advertise and put on what media, this should be carefully considered."

"It should still be based on TV commercials. Although the network is developing very fast at this time, after all, the popularity of the Internet is far less than that of TV. Most people will choose to watch TV after work." Zong Qingxian said.

"It makes sense. In this case, we will look for a TV station that can cover a country to advertise. Their prime time advertising fees are not low, even higher than ours, and the number of people watching, but It’s not as good as ours. After you count it, do you think it’s worth it?”

"The only way to promote our products to the maximum extent, and I think we should ask the more popular stars to endorse the products. Only in this way, our advertising costs will undoubtedly be higher."

"Then who are you going to ask?"

"Athlete, or movie star, these two audiences are wider. Well, if you have a singer, you can also consider it. The main image and temperament are good and impressive. If both men and women have it, then it is better."

"So, you already have an idea in your heart, right? Tell me, who are you looking at?"

"The athletes, with the most football fans, basketball fans, tennis, track and field, etc., are widely known. So I want to choose a football player, a basketball player. The football players we have cooperated with before. It is due, and their competitive state is seriously declining, so we plan to replace it. We are interested in Beckham, but he is an accident."

Feng Yu Khan, Beckham, that is the football player with the highest world value and commercial value at this time, you really dare to think!

“Is there any other alternative?”

"Yes, the best goalkeeper Kahn, the German, but the delicious is also in contact, they offer very high prices."

Door **** Kahn? This is a good choice, but how can Feng Yu remember that Brazil won this year? The door **** Kahn was destroyed by Ronaldinho. By the way, Ronaldinho has made a name for himself!

"Did you contact Ronaldinho? Brazil, became Ronaldinho."

"This, haven't you heard of it?" Zong Qingxian's face was puzzled. Ronaldo had heard of it, but who is Ronaldinho? Son of Ronaldo?

"Don't hear it? It's so good, that means he is not very famous. In this way, go to his agent and sign him down immediately, the contract can be longer."

"If you are a basketball player, Carter is not still in our company. I will continue to promote him. Well, you can also sign up Da Yao in our country. He can play well in the future and promote the domestic market."

"If you have a tennis ball, there is a Federer who can see if he can sign him down. If you are a woman, choose a Russian athlete named Sharapova."

Feng Yu said that Zong Qingxian recorded.

"We should also make advance layout. Those big sporting goods companies will give some young athletes early sponsorship, so that they can give priority to signing with them after entering the professional arena. We can also sponsor some athletes in advance and sign them. Long-term, now they are not fire, I believe the price will not be too high."

"Feng, what if they don't get good grades? Then our previous investments are not wasted?"

Feng Yubai took Zong Qingxian's first look: "What investment can make a steady profit? This is similar to venture capital. Since those sporting goods companies dare to gamble, why don't we dare? Most importantly, those famous athletes have already been They signed it, you want to pick them up, the penalty is the price!"

Feng Yu was originally just talking about it, but the more he thought, the more he felt. The top athletes of the past generations have not yet broken out. If you sign in advance, you can save a lot of money in the future. For the time being, it seems to be a loss, but in the future it will be a big bargain.

Moreover, these athletes can not only endorse beverage products, but also endorse other products, such as wind and rain electronic products, Songjiang brand cars or something.

Well, sign a combination package advertising endorsement with them!

"Well, let's look at these young athletes. Is there any good recommendation from Feng?"

"Tennis, as well as Spain's Nadal, is also a newcomer who has just entered the professional tennis. Football, it is Portugal, also called Ronaldo, or a child under the age of 18, but the future should be good. In the case of track and field, here in Jamaica In the past few years, I have been vigorously developing track and field sports. There is a child named Bolt who signed it down."

"Feng, how do you know these people?" Zong Qingxian asked curiously.

"Well, I am not familiar with Mr. Li Ning. I heard that they are going to find a foreign athlete to speak for, and they are looking for someone to help them understand. Only then do they know that most of them have been signed in advance by companies such as Nike and Adidas. I have cultivated it and I have such an idea."

Zong Qingxian nodded, this reason is very convincing.

"What about the movie actor?"

"Johnny Depp has been working with us for a long time, so I will continue to work with him. And Matt Damon, who has just signed a contract with the wind and rain mobile phone, can contact him, he does not seem to have a spokes drink. He It is the Ryan actor in "Save the Great Ryan", also the Oscar winner."

That is the past tense, but this year, immediately, "Bour Shadow" will be released, this time it will be even more hot, and even the world.

"Okay, I remembered it. Then I will arrange for someone to contact me now. With the news, I will tell you right away."

... (to be continued.)