Extraordinary Genius

"History, come over today, is there good news?" Feng Yu ordered es, this game of Warcraft will win.

"Of course it is good news, the Chinese network is ready to go online. Schools, streets and other information are all loaded, and even some state-owned enterprises, government agencies, etc., are also loaded, enough to ensure the maximum perfect personal information." Shi Dazhuyi The color of the face.

"Oh? This is really good news. How about, do you have the confidence to let this Chinese network quickly increase the number of registered people? Don't like the old horse, say that one month exceeds eBay, and it took a month and seven days. , beyond a week."

"Ha ha ha, one month and seven days, it is a miracle. After all, the treasure net is from scratch. The number of registered people in a month has indeed exceeded three million, but I did not expect that the number of registered users of eBay has also increased. Less. As for the rapid increase in the number of Chinese Internet registrations, I have an idea, which is to promote on the university campus."

“University campus promotion? That is to say, it is a good idea to find middle school and elementary school students. But this way, isn’t it fixed the user to the youth group? We originally imagined, but covered all the people. ”

The promotion of university campus is the main promotion method in the previous school. Flyers, advertisements, etc., make college students the first user group.

But the website of the previous life was called the school. The other people’s mainstay was the contact on campus, which was the same as the previous Facebook. But Facebook can develop so well, it is not limited to university campuses.

If it is really limited to the campus, then Facebook's share price will not so soar, and will not let Xiao Zake become the world's top rich.

"But now the main users of computers are young people. Many elderly intellectuals, they use computers or two-finger Zen, and they can't talk about it. The mobile phone will only make calls, and even many people will not send it. SMS." Shi Dazhu said with a frown.

"Don't underestimate the learning ability of those people, and now the computer operation is getting easier. Remember how troublesome you are when you first use the computer? Now? A lot of computer functions can be done with a mouse. As for saying that they can't type, you can learn. Pinyin is still a lot of people. The easy-to-use Pinyin input method, the fox and the penguin companies are developing, and thousands of degrees have been developed, and typing will become It's much simpler."

"It is also difficult. Pinyin is a lot of people, but many people speak dialects. Their Pinyin spells are not the words you want to say."

“Lianxiang Group has launched a gadget, which is improved by a drawing board, called a tablet. The tablet is written on a tablet with a special pen, and the tablet is connected to the computer and appears directly. The words you write. There are currently two modes, one is that the computer recognizes according to your strokes, the other, what you write, what it is like. I want to write, or a lot of people?" Feng Yu Xiaoyu asked.

"Is even thinking about developing such a good thing? I really haven't understood it. If this is the case, then it will be much easier. After all, most people who are illiterate can't afford a computer, or they can afford it." I will buy less." Shi Dazhu said with a surprise, "So we have some flyers in some office buildings and government agencies?"

Feng Yu shook his head: "The school's leaflet advertisement is still okay. It is not good to send flyers to the government agencies. There is also a place that is more suitable for advertising, that is, Internet cafes."

Internet cafe? Shi Dazhu thought about it, it really makes sense. Internet cafes are very hot now, not all over the place, but there are Internet cafes in the densely populated areas near the schools.

Many people can't afford a computer at home. They usually want to play games online, or send and receive emails, and they will choose to go to Internet cafes. This is definitely a large part of the Internet users who gather in China!

"Feng Zong, then how do we catch other users? Just Internet cafes, definitely not enough? I know, there are ads for salary, etc., but this can only cover most of the users online, there are many Users, usually do not go online, how do we attract them to register?" Shi Dazhu humbly ask for advice.

He knows that Feng Yu is also a master of high-handedness in advertising promotion.

"History, you forgot your product, how is it promoted?" Feng Yu pointed out.

My product, brain damage? It is a variety of newspapers, online soft advertisements, and overwhelming TV commercials. Wait, Feng said that TV advertising?

Website, advertise on TV? No one has done this before!

And now the TV commercials are expensive, the local Taiwan is okay, the price of the Yangtai has risen a lot, even if it is the satellite channel of other provinces, the price has also turned up, the website is not profitable at first. The website construction will not cost less, and the advertising fee will be spent so much. The new company will have no money at all.

"History, do you think you are advertising on TV, some play? You haven't tried it, how can you know that it doesn't work? The advertising fee is very high, but it is nothing compared to the users we can attract. You see Oq, the beginning is also free, but now, through some value-added services, you will have income, and the future income will be higher and higher. Why does Baobao.com let the merchants settle in for free, not to attract customers, when there are more users, Everything else can make money back. The services we offer are not always free."

The online game company of the previous history of Dazhu is not relying on TV commercials. At that time, many people were criticized, what broke the advertisement, a woman sitting in front of the computer, silly, what they did not know.

But relying on this kind of confusing advertisement, it has caused a lot of people's curiosity. When they really remembered that the website was opened, they were slowly attracted by this game, which brought Shi Dazhu. A huge profit.

Past life is like this kind of online company advertising on TV, but a lot. For example, thousands of degrees, such as 68 in the same city, such as Xiaojie.com, rushing to the Internet, no future, and so on, are not advertising on TV. Cooperating with online advertising, street advertising, flyer advertising, etc., has attracted a large number of registered users, and thus slowly grows and grows, and profits are increasing.

Later, these companies’ advertisements were intended to be embedded in TV dramas and movies, and the company’s brand was constantly embedded in the minds of the audience. When the audience think of such websites, the first one can think of them. website!

Shi Dazhu once again asked: "What about the advertisement, what should we do? What is the point of our promotion?"

"I think about advertising creativity, the point of propaganda is feelings!"

... (to be continued.)