Extraordinary Genius

"Wife, I went to Lao Zhang for dinner at night. You said to your parents, don't wait for me."

"Well, my husband is awesome, and I want to help you when you go up." Li Naite said proudly.

Feng Yu scraped Li Na's nose, kissed her on the forehead, and changed clothes to go out.

In the community of Zhang Ruiqiang, Feng Yu took the roast duck packaged from Quanjude and walked into the building.

"You see you, take things every time you come." Zhang Ruiqiang lover smiled and complained.

"I can't always eat it together, and then it's also my own home. I keep it in a heat box. It will be just a while."

Zhang Ruiqiang's lover knows that Feng Yu came at night and has already begun preparing dinner.

When I entered the house, I saw a guest. Feng Yu looked familiar, thought about it, only remembered, this is not the secretary before Xu Changyou, now is the second hand of the ice city axe.

After Xu Changyou retired, those people in the same year have now arrived at Zhang Ruiqiang. Seeing Feng Yu coming in, Zhang Ruiqiang and Zhao Guoliang stood up together.

"Come on, wash your hands and prepare to eat."

When eating, Zhang Ruiqiang loved to eat very quickly. In less than ten minutes, he put down the tableware and said that the program to be pursued had to start. He went inside to watch TV. Before he left, he gave them a cup of tea. .

"Feng Yu, let me talk about how to make our ice city beer grow fast. Guoliang is now focusing on the economy, and this specific operation will fall on his head."

Zhao Guoliang rushed to Feng Yu's head: "Feng Zong, I still hope to give more guidance."

"I can't talk about it, everyone will discuss it. I am talking about how to swallow it from a businessman's point of view."

To swallow up? Zhang Ruiqiang and Zhao Guoliang looked at each other. This sentence sounds like how do you feel like a snake swallowing elephant?

“The expansion of listed companies is actually the easiest. Because there is no money, you can raise funds by issuing additional shares. Or you can control the other company through equity swap. I have such a company in the country. In this way, in a few years, from a few hundred million US dollars of assets, to a giant company that is close to 200 billion US dollars."

"Later?" Zhang Ruiqiang asked.

"Later, the company went bankrupt." Feng Yu shrugged.

Zhang Ruiqiang "..."

Zhao Guoliang looked awkward. You told us the way, the result is an example of a bankrupt company? !

"The company went bankrupt for several reasons. The first reason is that they want to be the first in the world by this means. Before that, they were already the top three in the world, and they did it in a few years. It is called a miracle. The second reason is that they have problems in their business decisions. They try to get in place one step at a time. The industrial layout is too far away. As a result, a lot of resources are idle and wasteful, and they fail to create the value they deserve. The company's capital chain. The third reason is that they have financial fraud, and this news, I was found out, causing them to have a crisis of confidence, investors all throw their stocks, so that their stock price collapsed."

Zhao Guoliang said, "Is this example given, or is it a company that makes you bankrupt?" How do you feel that Feng is not reliable?

“The main reason for this company’s expansion is that it can be called a classic. Because every time they expand, they almost don’t need to take out cash. Or they can either issue new shares or pass equity swaps. It is not necessary to be a wholly-owned new company, as long as it becomes a controlling party."

"And we still have to remember that we have no plans to dominate the market and monopolize the market, so we will not be resisted. And we will not make fraud in the financial aspect, and we must not make fraud. The listed company is the most taboo on this. It was found that the risk of bankruptcy was great."

"Feng, why don't we want to dominate the market? I heard the leader say, you mean, Qingdao Beer, Beijing Beer, etc. are not swallowed, why?"

"Because these two companies were once the best beer in China, not only domestically, but also overseas. And these two companies have a lot of national investment company shares. Simply put, they are not short of money. We want If you want to buy directly, the price they set out will definitely not be affordable. If it is an equity swap, then the equity they ask for is definitely an astronomical number, and will definitely not be willing to let us control. The most important thing is that Will intervene."

Zhao Guoliang nodded thoughtfully, but the ice city beer was acquired by Qingdao Beer. As a city leader, he will certainly intervene.

"There is also a very important reason, that is, this expansion will inevitably bring about very serious corporate liabilities. And the debt ratio of enterprises is too high, it is not a good thing. Once the capital turnover is over, it will become a crushing camel. The last straw, which puts the company in a serious crisis."

In the same year, WorldCom was like this. By borrowing money, financing and borrowing money, the amount of cash in their hands was not much.

Although the development of the enterprise does not necessarily mean that cash is the king, but there is no cash, but it is impossible.

"Then you said how should we expand? From south to north, step by step to annex the past? We also issue stocks?" Zhang Ruiqiang asked in detail.

“Why must we go from south to north? We should adopt a multi-flowering strategy. No matter which province, as long as it is a beer company of sufficient scale, we should all think of ways to annex it. On the one hand, we can let the North Dazang continue to give ice. City beer injection, on the other hand, can go to borrow, of course, the issuance of stocks is the simplest, but can not blindly increase the expansion."

"In this way, when issuing stocks, I will give you a part of the targeted financing, or I will help you find a buyer. I believe many people will be interested in the stock of the ice city beer that will continue to expand. We must remember to acquire other breweries. At the time, the action must be fast, don't give them time to negotiate with other companies, and thus raise the price."

"It is possible to buy all of them, of course, all of them are acquired, but if not, then the holding can be. Even if the holding is not possible, the shares will also be traded, at least let them agree to produce the ice city brand beer. So no matter which province, We have our ice city beer, which makes us the most well-known and most popular beer in China."

"As for the problem, you can talk to Zong Qingxian. I think if you are willing to let the Taihua Holding Group invest in the ice city beer, then the beverage channel of the Taihua Holding Group can be shared with the ice city beer. This is the most in China. No good company can compare with us. With TV and online advertising, Bingcheng Beer will become the most famous beer brand in China in a short time."

Zhang Ruiqiang looked at Zhao Guoliang. Both of them read the affirmation from the other's eyes. Go back to the detailed plan and let the ice beer begin to expand as soon as possible.

......

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