Extraordinary Genius

Feng Yu went to the magic capital to understand the situation. Originally, in order to seize the market, they launched a high-definition digital camera with Muni, but neither wind and rain or Aihua Electronics did any experience in dv.

This time, Feng Yu just mentioned a few words, and did not participate in the testing of new products, so this dv launched in the market, it also sold a little in China, overseas sales are very poor.

If it is not the brand support of the wind and rain brand, I am afraid that sales will be even more bleak. At this time, the companies in the island countries began to increase publicity, and they joined forces, playing the storm card is a resurgence.

And Philips, Thomson and other companies that cooperate with wind and rain electronics, etc., sales are also unsatisfactory, and the gap between them is too big.

Feng Yu looked at the dv in his hand. It was not the micro dv that he wanted the company to do. It looked a bit cumbersome. The screen is a bit smaller and can only be rotated 90 degrees.

The battery is still good, still guarantees a strong endurance. However, the storage is only 1gb, and the flash card is used. It is made into a u disk, which can be used by plugging in and can be replaced.

Feng Yu tried to take a shot and found some of the problems.

The first is that the anti-jitter aspect is very poor. This point, Xu Lihua also knows that the anti-jitter of the island products is stronger than them. The second point is that the optical zoom is a little worse. Monique's high-end products can achieve ten times optical zoom, and the size is five times smaller, and they can only be three times.

What's more, the world's first true dv is produced by Muni, who have more powerful brand recognition and consumer stickiness.

Most of the world's news reporters, digital video cameras used by TV producers, etc. are produced by the island countries, and most of them are monks and nuns. It can be said that in the case of civilian digital cameras, Muni is now Is the well-deserved leader.

Digital cameras are divided into broadcast-grade devices, which are used by TV stations to shoot movies, TV shows and news interviews. Next is the professional level, used for professional TV field shooting outside the broadcast. Below is the consumer and entry level, these are for the general public, for home entertainment.

Well, the former teacher Chen used professional-grade equipment, but his professional-grade equipment is not much different from the current broadcast-grade equipment.

Feng Yu understands why the storm card, the Philips card and the Amazon card failed, because the products they produced belong to the mid-end consumer products, but they are positioned at the high-end consumer price.

“Old Xu, what is the production cost of this product?”

"The 10,000 yuan rmb, our retail price is in the early 20,000. This retail price is similar to the new products of the island countries such as Muni."

Feng Yu turned a blind eye, the cost of more than a thousand dollars, you have to sell three thousand dollars, no wonder to sell.

You must be selling expensive, this is OK, but you want to be better than others. In terms of optics, it is obvious that others have more advantages, shape design, brand recognition, storage equipment, etc., and others are better products. Our advantage is only battery power.

In this way, you have to compete with others? Moreover, the other party's storage uses tape, which is lower in cost and is currently the most widely used. With the user's inertia, it has a great advantage.

It’s not that Xu Lihua’s technology for u disk storage is not good. Even Feng Yu thinks this is very good. It is similar to the dv that he has seen in his previous life, and it is more convenient to read.

But after all, dv shooting format is more long-lasting, others are more used, and they launched this dv, only support hdv format.

"Old Xu, I remember I told you that a new product, to be compatible with the functions of old products, can be a normal transition. Other people's products support dv shooting format, why do we only have hdv format? Can not do Is it compatible?"

"And, our storage capacity is only 1gb. Don't you think this is too small? Although it can be replaced, it is too much trouble. What should I do if the shooting is interrupted? I have not said that it is a micro hard disk? Of course Can be used, but we know that there is a larger amount of memory flash technology, why only use 1gb?"

"This screen is too small, your hands are straight, your eyes can be seen clearly, and your eyes are not good enough. The screen has to be doubled, and the angle of rotation is three hundred and sixty degrees, ninety degrees." Enough! And I told you no, the design of the product is also very important, it is an important way to attract the first impression of consumers. You look at our product, big, small, one hand Some are heavy, and both hands are too stupid."

"As far as optical zoom is concerned, is it so big that you can't use five times the optical zoom technology? There is also anti-shake technology, which is too bad. If you try to shoot like this, who will not shake? This technology is also To improve, you can go to buy with Tomson when necessary."

"Finally, why didn't I see the TV commercial of this product? Did you forget that the importance of advertising?" Feng Yu asked with some pains.

"Feng total, domestic advertising, we are going to buy next year, this will not start advertising bidding next year. As for foreign advertising, we also plan to launch together next year, please celebrity endorsement, increase exposure." Xu Lihua explained Road.

"Feng, we don't have a good idea for this product advertisement. Even if it is an advertisement, it may not be able to sell it. And we are really different from the traditional dv, especially the storage aspect." Jiang Wanmeng added.

"So our target group is those who have never used dv before. And our dv positioning should be clear. We are currently positioning consumer products for household use. We will introduce professional-grade products in the future. As for the broadcast level, we will The current technology is still not very good. You said, when can our technology catch up with the products of the island country?"

When I heard Feng Yu’s question, Xu Lihua and Jiang Wanmeng both swayed and did not dare to say anything.

"The first major production is consumer and professional. In this market, we always have to grab a piece of cake. Although this piece has the lowest profit, the sales volume is very large. You have to think about reducing costs, lowering the price, and going. The route of small profits but quick turnover, first let consumers recognize our products."

These people, in recent years, they are somewhat proud and self-satisfied. If the brand of the wind and rain brand is big, they can use the advantage of the brand to sell the products. But I don't know, an unsuccessful product can also reduce the brand's reputation.

Fortunately, the output they started was not large, and the price was high, and there was no loss. But if the sales volume has been unable to open, the investment in technology research and development can not be earned!

... (to be continued.)