Extraordinary Genius

“The latest entry-level micro dv of the company’s rain brand has exceeded 100,000 units!”

"What do you say? This is less than a month. The sales volume has exceeded 100,000 units. There are so many shortcomings in that machine. Are we not exposed in the media?" Dahe Dianxiong was shocked, which was completely in his imagination. Different.

After learning that the wind and rain brand launched a low-performance micro-dv, he made a performance evaluation of his performance parameters, and then attacked in newspapers, professional magazines and other media, said the various shortcomings of this dv.

But he forgot one thing. The places they attacked were professional magazines and newspapers. However, consumers who bought this entry-level dv were not professionals. They were ordinary family consumers.

In their opinion, the advertisement on TV is doing a good job, or it is a wind and rain card. It is also a big brand. When it is tried, it looks good, the price is right, and of course it is bought.

Even some consumers who originally wanted to buy such products as Muni, Her Majesty and so on, could not help but see the low price of the wind and rain card. After comparison, they found that the difference is not big.

And the shopping guide always instills a concept for them, the digital product replacement speed is very fast, a model, may revolutionize the technology beyond three years, so do not need to buy too good, should buy the most suitable.

In this way, the sales of this micro-dv of the wind and rain brand is climbing, and the consumer-grade dv of these brands in the island countries is in trouble.

What's more, in the consumer-grade market, companies such as Philips and Thomson have also begun to cut prices to make the island companies tired.

"They are not doing advertising, how can they sell so fast?"

"They advertise on the Internet, highlighting the core of cheap. There are also shopping ads in various shopping channels, and attracting a lot of consumers. The sales of online malls such as Amazon are very big. And this number is still growing rapidly."

Feng Yu is not only a sales terminal such as those stores, but also a super sales channel of online shopping malls. How many registered users are there, such as Amazon, Sic Bo, and Polar Bear Online Mall, not to mention other small online mall channels, which are even better than the store sales.

Compared with the retail channel, Feng Yu is not afraid of anyone now. Even if it is a retail giant like Wal-Mart, there is no better channel for Feng Yu at this time.

The most important thing is that the world's overall economy in the past two years has been affected by the financial impact of the country, and it is relatively low. So expensive products are certainly not sold. This cheap product of the wind and rain brand just fills the gap in the market and meets the needs of consumers. It is not surprising that the sales volume is good.

“When Christmas, they launched a low-end mobile phone, or a black and white screen, how many are sold?”

Dahe Dianxiong suddenly had a bad premonition. Do these cheap goods have such a market?

"This, there is no investigation. The president, this is only a week, can sell a few."

"You can't take it lightly. You should go to the investigation right away. If this low-end machine is really good to sell, then we love to launch a new one to compete with them!"

"President, this phone is only $49, can you have any profit? $49, can it be a mobile phone? If we launch it, it will make people look down on our love." The assistant was shocked.

"When the streets and alleys use our favorite mobile phones, will anyone look down on them? If you can sell millions of units, even if you have only two or three dollars in profits, then there are tens of millions of dollars in profits. ”

"President, the profit of 10 million US dollars is not worth doing." The assistant did not agree.

After all, I love the shares of Ericsson, and about half of this profit is given to Ericsson. At that time, there are only a few million dollars in profits, and then the cost of research and development and promotion, how much can be left?

Moreover, this low-end machine does have a small impact on the brand. The market share of the company itself is declining. This is not to be thought that they should specialize in low-end mobile phones.

Dahe Dianxiong also hesitated, and the assistant said that he also had.

"In this way, you inform, and an hour later, open an executive meeting, we will discuss whether to enter the low-end market."

......

"Feng total, I really didn't expect that in less than a month, our micro dv sales exceeded 100,000 units, and the market response was very good, and the word of mouth was good. Although the profit margin decreased a lot, but our sales volume surged, the market possessed The rate has also improved a lot, which is of great benefit to our future product promotion." Xu Lihua's face is happy to report to Feng Yu.

"Only 100,000 units have something to be happy, this low-end micro dv, I can see at least 5 million sales!" Feng Yu extended a slap in the face.

"How much? Five million! Can it be so high?"

“Why can't you? You also said that sales are growing now. After we have reduced costs in the future, we can lower the price again, or give away some gifts, which will certainly stimulate a lot of sales. And don’t forget the city market. Once we have settled, we can also attack the rural market. Although the Huaxia market has been given to Aihua, but the foreign countries are also divided into cities and rural areas, do foreign rural people do not want to buy dv?"

"I understand, then I will let them increase the propaganda in the less developed countries. If we can occupy these markets in one fell swoop, our future sales will be ready."

"Is the electronic company in the island country launched a low-end micro dv?"

"Not yet, and Philips and Thomson have no plans to enter this market. It seems that they still have concerns that this will lower the value of the brand."

Feng Yu licks his mouth. You have a razor with hundreds of dollars, but it is not a razor that costs less than ten dollars. What are the problems with different price products for different consumer groups? As long as the product is clearly positioned, there is no fear of no publicity.

"They give up better, this market, we can dominate."

"Feng total, it seems not necessarily. Although the large electronics manufacturers in the island countries and Europe do not produce micro-dv, but some small manufacturers still produce, their prices are similar to ours, and the performance is not much different."

"It doesn't matter, they don't have better sales channels, and the sales volume can't be improved. Then there is not much profit. Our cost is not still lowering. After a few months, we can cut the price again and we can drag down a batch. As for the remaining Next, we are not going to continue to expand, I think they can buy them and become our factory!"

... (to be continued.)