Extraordinary Genius
Chapter 133: Rich atmosphere
The director also stunned, and the small report reported that it was not the other party’s name, and the advertising fee was less than half. Now, I am still willing to pay one million?
Feng Yu went back to the office with the director to go into details. As for the head of the advertising department, Cheng Baojun, he became the role of tea. ※% of the director has personally gone out, did he get his speech?
Before I even talked a few words, the director’s office was ringed, and a deputy director and director of the third channel came in.
"Director, are you busy?"
Taiwan Changbai gave him a look, this is not a matter of knowing.
"Old Hu, is there anything?"
"Director, I heard that there are companies coming to our office to advertise, can you give us some money to sponsor our third channel?"
At present, there are only three channels on the CCTV. The fourth channel will only appear in 1992. This third channel is also a terrestrial wireless channel that was only opened in 86 years. It is basically only played in the capital. The second channel was also starred in 87 years. It was only received in Beijing before.
A TV station that is only broadcast in the capital city is naturally more difficult to collect advertising fees. Vice-President Hu is also too tightly funded to come here to try.
Without waiting for the director to express his position, Feng Yu first asked: "This is Hu Taichang. What are the programs that you can get on the three channels? It is the kind of people who love to watch."
Hu Taichang said busyly: "Deputy, I am deputy. To say good programs, our channel is still natural."
As a result, Hu Taichang said three or four, but Feng Yu had never heard of a program. He has never seen it in his life, and naturally he will not have an impression. Besides, the three channels are mainly dramas. Other programs are not for the first channel and the second channel. What good programs can there be? After going to the stars, there will be good music programs, and then the art channel with very good ratings.
Feng Yu interrupted Hu Taichang's lingering enthusiasm: "Hu Taichang, you also know that the reason why I advertise in Yangtai is that the central station is a satellite TV station, and the whole country can receive the first channel. As for The third channel, to be honest, I have grown so big, I have never seen it. So, since Hu Taichang has opened up, I will buy 100,000 pieces of advertising for one year, and you will give me at least three advertisements every day. Each period can be no less than fifteen seconds, any time!"
Your sister, this Hu Taichang is not the later radio and television boss, the future power is not small, Feng Yu should spend 100,000 pieces of emotional investment.
Hu Tai grew up, and the advertisement was less than a minute in a day. What time is it, and 100,000 pieces are so good? There are 100,000 pieces, and their channel can also open a good show!
After Hu Taichang left, Feng Yu continued to talk to the director. The result was less than five minutes, and someone knocked in the door.
"Old Jia, you are not helping the second channel to promote advertising?"
Deputy Director Jia Yi smiled and took the initiative to hold Feng Yu’s hand: “This young man is Feng Manager, and he is young and promising.”
He just listened to the old nonsense. Today, a stupid x came from Taichung, which is the manager of Taihua Company Feng, who said in the draft advertisement. The third channel can easily get 100,000 pieces of advertising fees in the time of not selling, how can the second channel not take more?
Hey, this is not the boss of the late Yongtai. The advertising king of Yangtai is from his hand. This person also has to invest emotionally.
"You are Jia Taichang, you have won the prize. What is this?"
Jia Taichang said without hesitation: "Our second channel is the star channel, and the whole country can also receive it. It is better to buy some advertising time on our second channel? The price will definitely give you a discount!"
The only thing that Feng Yu of the second channel has the impression is that "Comprehensive Economic Information", the predecessor of "Economy Half an Hour", will not be officially revised until the end of this year.
"Economic Half-hour" is a very long-lived program. Before Feng Yu was born again, there is still a good audience rating. What is important is that the national leaders like to watch it. It can be said to be the "speaker" of the national economic policy!
In this case, it is really worth Feng Yu to do some advertising.
"This thing, no problem, our advertising fees are still some. The "Comprehensive Economic Information" broadcasts two advertisements before and after, and how much is the advertising fee?"
Mr. Jia’s temptation asked: “Hundreds of thousands a year?” He thought that “Serving for you” could have one million a year. Isn’t the “Comprehensive Economic Information” 500,000 a year?
"Yes, but I can't give the title, I can't advertise it, so I need you to do a special program for us, at least ten minutes! Our storm card humidifier is the most advanced humidification technology in the world, and it is also two The products successfully developed by the state-owned Dachang army after the transfer to the people can pay a lot of tax revenue to the country every year, and can also create a large amount of foreign exchange profits.
Vice-President Jia looked at the director, and he could not agree to this matter. In fact, it is not illegal, but he can't make a face in front of the director. Anyway, he must fight with the director.
"Old Jia, you go back first, talk about it later, I haven't finished talking about it here." The director was not happy.
The director of the station is able to see it. The advertising fee of this Taihua company is too much. It seems that it can't be spent. In fact, Feng Yu originally prepared for 5 million advertising fees, and the ice flying factory and the motor factory were all convinced by Feng Yu.
The five channels of the first channel can only be 2.7 million a year, and the sponsorship of "Serving You" is only 3.7 million, and there is a balance of 1.3 million. Not distressed.
Anyway, this money can not be spent, but also to go to other TV stations in the northern provinces to buy advertisements, spend in the Yangtai and spend in other provinces, Feng Yu does not matter anyway.
However, Feng Yu must get the first channel advertisement. After the sales miracle of Yan Dance is known this year, the advertising fee of Yangtai will skyrocket, surpassing the local station, and it will start auctioning in two years.
Feng Yu and the director proposed a few years of advertising, but the director did not agree. Taili also feels that there is such a good platform for Yangtai. It is impossible for advertising to be as good as local stations. Why is the advertising fee of TV stations more expensive than that of Yangtai? Why is the advertising fee of Nanyue TV Station even higher than that of Yangtai? A lot higher?
Isn't it because the central bank has not allowed commercial advertising? It is now allowed. In three years, the advertising fee will definitely be the first to be crowned. All the confidence they still have.
In fact, Feng Yu still wants to talk about it, the reason why the Yangtai advertising fee can not get up now, because it is the Yangtai. Feng Yu wants to advertise, but also has to find a relationship before he can see Cheng Kechang. In Longjiang Province, Feng Yu goes directly to find it, and the service attitude is too far!
But the communication between the two sides was quite enjoyable. Feng Yu was generous and didn't care about the money. Some small sponsors, he directly agreed, tens of thousands of pieces, leaving a good impression, this investment is too cost-effective!
The next day, Feng Yu came to Yongtai again. The second channel also agreed with Feng Yu's conditions. Feng Yu was very happy to sign an advertising and sponsorship contract with Yangtai. The three channels, with a total price of 4.5 million, created The history of the Yangtai advertising fee!
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