Extraordinary Genius

"Liu, the second order of our netbook has been completed, but there are still many messages on the Internet, asking us to continue to produce this cheap netbook, do we continue?" Yang Yuanqing asked with a smile.

If you can continue to maintain the super sales of netbooks this year, then this year's PC market production and sales champion, is even thinking of the group!

Last year, the global PC sales volume was only 200 million. Among them, Huipu, Daihe, Lianxiang, ibm, and Asus were ranked in the top five, followed by fruit, Dongzhi, Sixing, Muni, His Majesty, Acer, etc. Brand.

The sales volume between Huipu and Daihe is not too much, and the lead is even millions of units.

Now I want to rely on a netbook to increase the sales of one million units in a single quarter. Together with the normal growth of other products, this year's counterattack, from the third in the world to the first in the world, is not impossible!

What's more, the sales of this netbook is likely to continue to grow?

Yang Yuanqing is very excited about this. He is very confident in this goal and full of expectations.

He is the deputy general responsible for even thinking about the pc business. In the past two years, there have been rumors that Liu Chuanzhi wants to give up the position of the president. Then he and the deputy responsible for the server are always the most likely to be on the top.

The server, which has not entered the top five in the global rankings, is only ranked sixth, and the PC is likely to become the first, and it is better and worse, can you see it at a glance?

What's more, the overall profit of the PC business is also higher than the profit of the server. PC is also the most powerful business. He is far from the top, and the difference is a feat that no one else can match!

Now, this achievement has been delivered to the door, and it is very likely to be realized. Even if it fails, can you go further and become the second in the world? Be the first in the world next year and just take over.

In fact, he still has a very strong competitor, that is, he even wants to ask for the squadron of Yinshan, but he asks the squad to express his position clearly and will not compete for the position of the president of the group, which will allow him to remove the biggest competitor. Otherwise, at this time, even thinking about the strength of Yinshan, he is not necessarily the opponent of the army.

Liu Chuanzhi looked at the excited Yang Yuanqing and said with a smile: "Yuan Qing, sit, let's talk."

Liu Chuanzhi got up and sat down with Yang Yuanqing on the sofa in the office. This Yang Yuanqing is indeed his favorite successor, and neither the Academy of Sciences nor Taihua Holdings has any objection.

Originally, he also hesitated between the army and Yang Yuanqing, but asked the army to say that he was not interested in the hardware, so he did not intend to compete for the position of the president of the group. Then Liu Chuanzhi’s person to be inspected was Yang Yuanqing alone.

"Yuan Qing, the sales of netbooks are indeed beyond our expectation, but you pay attention to it. The profit of netbooks is the lowest. Only 8 percent of the tax is less than before, and our other products are before tax. The profits are more than 10%. It means that although the sales of this product are good, the money earned is not particularly high."

Liu Chuanzhi began to impart experience to Yang Yuanqing. He really intends to let the position of the president of the group think about it in a year or two. In a few years, he will let the position of the chairman of the group even let out, he can be safe. Enjoy retirement life.

He doesn't know if he can really live a retirement, but even if he wants to retire, he will retire when he wants to be the world's number one!

"And you found that there is no, now all major PC manufacturers have begun to develop netbooks, this can be seen from the orders of Chaowei Semiconductor and Eagle Weida. After they all launch netbooks, the netbook's profits will be further reduced. ”

“Although we are the first to make netbooks, they have the advantages of brand and market, and they may not be able to suppress us in turn. And our biggest advantage is price. But their output is also very large, although our labor costs seem to It's cheaper, but once they've formed the quantity, the cost won't necessarily be higher than ours."

"And the netbook is different from the ordinary laptop, but it still grabs some of the notebook market. Some people who originally wanted to buy a notebook, although they are only used to go online, watch movies, etc., but they didn't have it at the time. Choose, you can only buy higher prices."

"But now, if they have a choice, they will buy cheaper. We have opened up a new channel and also affected the sales of our original products. For the time being, this impact is not great, but it will become bigger and bigger in the future. ""

"That is to say, the popularity of this netbook is based on the premise of harming our own interests. This market will become smaller and smaller, and where will we go when?"

Yang Yuanqing looked at Liu Chuanzhi and knew that this was a test for him. He thought about it and answered seriously: "First of all, I think that the most important thing for us now is to become the world's number one. The first and second benefits for the company. Very big, let alone compare with the third."

"Another one can also increase the amount, which will reduce our cost. Now our netbook profit is not as good as ordinary laptops. That is because the funds invested in our promotion are too big, and now our reputation has already been played. The investment in publicity will be less and less, which means that our profits will increase."

"The popularity of our netbooks does have an impact on our other models of laptops and even on desktop sales, but the impact is not too great. The life of netbooks is not long, five years off, three The year is almost behind."

"This backwardness is not only due to the backward performance of our products, but also because software and other development speeds are getting faster and faster, then the software requirements for hardware will become higher and higher. It can be said that software will eliminate these netbooks."

"I think the market for desktops will become smaller and smaller in the future. Notebooks will become the first choice for personal entertainment and corporate office. Therefore, our research and development on the desktop is guaranteed to be at the forefront of the world, but in the development of notebooks, we must ensure The world's leading!"

"Now the sales of notebooks are gradually increasing, and the sales of overall PCs will increase in the past two years. But after two years, some PCs will be eliminated, they will become our repeat customers. The population is growing, the market is expanding, new The demand has always existed, so I don't think the market will get smaller and smaller. On the contrary, I think that the pc business will go from a high-speed development period to a stable period, and will maintain a stable period for a long time!"

Liu Chuanzhi’s face smiled and Yang Yuanqing’s answer, he was very satisfied. This question, he also discussed with Feng Yu, everyone's ideas are basically the same as Yang Yuanqing.

"Very good, then I agree, continue to sell this netbook, still set at one million units, until the end of the sale. After other manufacturers launch netbooks, our new products should be successful!"

... (to be continued.)