Extraordinary Genius
Chapter 1799: Treat differently (2/5)
The representatives of Coca-Cola waited for a long time and saw the camera swept past their advertising banners.
The smile on his face solidified, which is the shot on the opening ceremony? Tm is still less than a second, who can see? !
The robot logo that even thought of Yinshan stayed for three seconds, and the gap was too big.
You Chinese people, can't do things like this, we also saved money!
No, this matter must be found in the Olympic team of China ~ the committee said!
At the same time, Nike executives in the country also stared at the TV set and watched the live broadcast of the opening ceremony.
Nike entered the Chinese market for several years, but the development is not awkward. Originally, they are the world's number one sports brand. The opponents are nothing more than Adidas, Hummer, etc., but I did not expect that the sports brand called Li Jin in China is actually very strong.
There are also Chinese local sports brands such as Anta, which have also developed very well. The main reason is that their Nike products are too expensive!
In the eyes of the people of the country, one or two hundred dollars of sneakers are normal, and they use a lot of advanced technology. How much is the technology research and development? Coupled with the star's advertising endorsement costs, other publicity of operating expenses, the cost must be high.
Coupled with their being the world's number one sports brand, brand value added should also be considered? There is still something to pay taxes, shouldn't it be expensive?
Don't say that China is a developing country. There is no money. The world's richest man is in China. Who dares to say that China is poor? !
This time, Nike also spent a lot of money, and spent two hundred million dollars to become one of the sponsors of the Olympics. I hope that with this platform, Nike will start the brand in China, and this is a good opportunity for publicity around the world!
The lens reached Nike's advertising banner...swept away!
Nike executives are shocked. What is the situation, where is our advertising fee? We are a type of sponsor and say good treatment? Who can see clearly when the camera is swept away?
Knowing that we are Nike, naturally know that this is our advertisement, but who can not see it?
People who know this is our Nike logo, already know, we need to continue to let them know? Advertising is to let those who don't know us Nike remember us, then learn about us and like our products.
What is the impression of this lens for a second?
Also depressed is Adidas's vice president of sales, and their ads are also gone, he did not see.
Then I saw that the camera stayed in front of another sporting goods logo for three seconds, that is the Chinese Li screw!
Think about their situation with Adi, and think about the situation of Nike, he understands. Cooperating with your Chinese brand, the camera is three seconds, and we only have one second?
This difference is too obvious, right?
Shady, this is definitely a shady!
In recent years, Li has acquired several small sportswear companies in Europe and the United States, absorbing the other's advanced technology and excellent designers, so that the brand strength is very fast.
Although there is still a gap between Nike and Adi, it is not much different from other sports brands. It is enough to rank among the world's second-tier brands. It is even more popular in China, and is more popular than Adi and Nike.
Li Jing and Li Jingwei, who established Baobao, are old friends. After the establishment of Bao into a joint-stock private enterprise, Li twisted and reciprocated, so that Li Jingwei became a shareholder of Li Jian Sports Goods Co., Ltd., and also received a investment from Taihua Consulting, including cash. And some sports techniques.
For example, the shock absorption technology of the shoes, such as the sweat-absorbent technology of sportswear, etc., has made Li Jian's product technical strength increase rapidly. And Li Shuang also sold their products to more countries and regions through the sales channels of Wind Turbine Holdings and Taihua Holdings, and sales surged year after year.
At this time, Li Jin has been listed in the mainland. Although the stock price has fallen a bit because of the decline in the market this year, it is still the highest value sporting goods company in China, and has become the largest sports company in Asia with the highest market value.
This time in the Olympics, not only the logo of Li Jian Company will appear many times, the gymnastics prince Li Jin, like the previous life, will become the one who ignited the Olympic flame!
This opportunity is naturally also the result of Li Jin’s attempt to win over. One is because he is indeed qualified and prestige, the number of gold medals is sufficient, and there is a certain popularity in the international market. Another one is that Li has spent a lot of sponsorship fees. result.
Well, Feng Yu also helped to say hello.
Turning back, Li Ting will personally endorse the product and let the company's products be sold to every corner of the world!
Feng Yu does not know that many of the company executives who are in front of the TV are crazy, and they are calling the Huaxia Group to call the question. Why is our advertising lens so short, your Chinese brand lens is so long? ?
Wen Dongjun is also a member of the telephone number here. He is not enough. Although he is a leader, he has to go in person. He hangs up another phone again and stretches out.
This is a fool, what is unfair? How much did you spend, don’t you know that these long-selling brands have spent more money?
Others have high advertising fees, of course, it takes a little longer. It must be the same, that is the real unfairness!
As for why those brand advertising fees are just a little higher than these questioning companies, this is a coincidence, what?
"The leader of the text, the representative of the company just yelled at me!" said a little girl with a crying grievance.
Wen Dongjun was furious: "Which enterprise? Immediately call back to inform them to apologize. The phone has a recording. If you don't immediately apologize and compensate for the loss, you will report it out! This is Huaxia, but they are against them!"
These problems that have been encountered, they have all been studied, the decision on the top, to be justified and well-founded.
Others have more money, more lenses, and longer time. This is the truth. This is evidence. Courteous, but can't help but swallow, this is the integrity!
"It is the representative of Coca-Cola."
"What's wrong with Coca-Cola? It's not a soda! You call back, I personally told him. Otherwise, according to the contract, we won't let Coca-Cola's logo appear in front of the camera for even a second!"
Wen Dongjun was somewhat dissatisfied when he was assigned to do logistics. What he wanted most was to be responsible for the scene and to watch it on the spot.
Although he was given a position as a team leader, this means that after the Olympics, he can have a real position without problems. No longer followed by a bracket, writing the vice-choice treatment.
But this is the case, Wen Dongjun is still not happy, he would rather not promote the official, but also want to watch the scene.
Now that he has a fire, there are still people coming to trouble, this is just hitting the gun~ mouth!
......
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