Extraordinary Genius

Due to the cooperation agreement with AIWA, AIWA's China channel was not open to Nintendo before the learning machine was introduced to the market.

Huaxia has allowed the import of game consoles. In order to prevent Sega from occupying the market, Nintendo has helped AIWA to build a batch of learning machines in advance. The cassette of the learning machine is completely produced by the Huaxia factory, mainly including idioms, word explanations, and English learning.

Therefore, at the end of May, the Aiwa brand learning machine landed in the mainland market in advance. Feng Yu gave the market a retail price of 3,288 yuan, and the wholesale price was 3,000. His production cost is only about 1,500. This is still Nintendo's foundry, as well as import duties and transportation costs. It is a factory production in the mainland, and a thousand pieces may be enough.

Nintendo has introduced several different game consoles, ranging in price from more than 1,000 to more than 3,000, in anticipation of the market in China. And Sega has also launched several different price consoles against Nintendo.

They didn't put the Aiwa learning machine and the little fighter's game machine in their eyes. They thought that with their fun games, more beautiful game machines, and better quality, they would definitely occupy the Chinese game market in a short time. Just like they occupy the European and American markets.

Nintendo is okay, there are AIWA channels to share, those dealers also want to try, see if Nintendo's game consoles are good to sell, whether you can make money. But it’s just a try, and there are very few products. Sega is more tragic, no one is willing to enter their game machine, the reason is that no one has ever heard of this brand, the price is still so expensive, certainly not good to sell!

The head of China's Sega, almost heard the reasons, almost did not cry. We used to be the boss of the game market, even now, it is still the second? What's wrong with our brand, it makes you say that it is worthless, our products are sold in Europe and America!

At this time, Sega and Nintendo also discovered that the Chinese market is full of low-cost game consoles. After they bought some research, they found that many of them used their patented technology, and even the shape imitated them. They did not receive the patent license fee!

These game console manufacturers have stolen their technology!

They began to appeal and appealed to Huaxia’s government, demanding that the products be banned and compensated for their losses. Of course, the government is facing the people, and what patents do you apply for in China? Have you applied in Asia? But we don't know China.

Asia is different from Europe and the United States. There are some economic contracts there, which are the common compliance of those countries, including these patent technology applications. Therefore, the patent protection in Europe and the United States is much better than in Asia. In Asia, especially in Southeast Asia, you have to apply for a patent in many countries. For example, the patent of the island country is not applicable in China.

At the time of Sega, Nintendo and China, the advertisement of the Aiwa learning machine was officially broadcast on the CCTV.

Or the advertising actor invited by this learning machine, or Jin Yujun, the child star of China at this time, there is no fire more than her. Even so, her endorsement fee is not high.

The advertising idea is still Feng Yu's, Jin Yujun is at home, on a table, there is a TV set, and at the same time connected to the Aihua learning machine.

On the TV, some birds with English words are flying, and Jin Yujun skillfully knocked the keyboard. The birds were hit by bullets and fell.

A middle-aged woman came over and handed an apple to Kim Min-Jun: "Baby, how do you say Apple in English?"

"A-P-P-L-E, Apple! So, easy!" said Jin Haojun also made an OK gesture.

At this time, the woman glared at Jin Yijun with one hand and said to the Aihua learning machine next to her. "Since I bought this Aihua learning machine for my children, I don't have to worry about my child's study."

The lens locks the Aihua learning machine on the table, and Jin Yujun said loudly: "Aihua learning machine, easy to learn!"

The picture becomes the Aihua learning machine, the following line of Chinese: Aihua Electric, I love China!

......

"Husband, let's buy this Aihua learning machine for our children. Is it good to see your child's English scores, but you can't compare with the children of the old Zhang family next door!"

"Also, you will go to the mall tomorrow to see if we can save our minds. Every time I open a parent meeting, I am overwhelmed by the teacher!"

......

"Mom, I want that Aihua learning machine."

"What do you want for that? You don't learn English."

"There are idioms on this, I have to learn idioms. Besides, this can also learn to type, our teacher said, everyone will use a computer to type in the future!"

"Then you went to talk to Dad, Dad promised, Mom will go buy it for you."

......

"Dad, I went to Xiaoming's house. He bought an Aihua learning machine. I went to study with him."

"With that, can the academic performance go up?"

"It is better than nothing."

"Then go, on the weekends, let's go to the mall and buy one, and then you will learn at home."

......

"Hey, your dad bought you an Aihua learning machine? Have you studied at home on weekends?"

"嘘~~~ This learning machine can be inserted into the cassette of the game console. I play Contra at home!"

“Hey? This learning machine can be played as a game console?”

"No. My dad never buys a game console for me. This time, they took the initiative to buy it for me. Tonight my dad is on a business trip, my mom goes to work at night, do you come to my house to play game consoles?"

"Well, I will tell my mom, come to your home to study!"

......

The advertising effect of Yangtai is unparalleled. Especially VCD has not been listed yet. Feng Yu bought the advertising time and played this advertisement. In just three days, dealers have called and asked Taihua to pick up the goods.

The first batch of Aihua learning machines, the number is only 10,000 units, and they can be divided into three or five hundred units by one dealer. According to the current sales situation, this amount can be sold in one week!

Wu Zhigang immediately contacted Fu Guangzheng, and the Aihua learning machine was also imported into China through Xiangjiang Aihua Company, so the tax was low. Xiangjiang Aihua also tried to push the learning machine to places like Baodao and Malaysia.

Fortunately, AIWA has been expanding its factory for the past two years, and Feng Yu said that when he wants to go to the learning machine, they urgently bought two ready-made production lines, all in the island country, and now they can start production, not to mention the Nintendo generation. Work.

The second batch of 20,000 learning machines also quickly entered the Chinese market, and other markets in Southeast Asia began to have a little repercussions.

This learning machine is a 486 processor that can do a lot of things on a microcomputer, but only sells for six hundred dollars! Aihua's technology is really amazing. It can be made to make such a product. It is no wonder that Aihua's Walkman is better than Sony's. It seems to be justified. The technical strength is here!

Liu Shengyu was not very optimistic about this learning machine at the beginning, but Feng Yu insisted on doing it, and even let him pay Nintendo for OEM production. However, from the current sales situation, Feng Zong is right. If the learning machine is done by others, how much profit they have to miss.

Besides, he also wanted to enter the computer market one day. Now this learning machine can test the technical strength of technicians!

Especially with the popularity of Aihua learning machine, the sales of Aihua Walkman in Southeast Asia have once again increased, which is the benefit of the brand! As long as there is a successful product, other products will also be chosen by the brand's supporters!

Aihua learning machine, success!