Extraordinary Genius

On July 1st, the advertisements of several time periods of Yangtai were all replaced by advertisements for Fengshui VCD and Aihua VCD.

This advertisement, everyone looked very fresh, a small CD into a player, even like the video recorder, can release a clear video.

In particular, everyone is impressed that the size of this disc is much smaller than that of the LD, and the resolution is higher than that of the videotape, no less than the LD.

The disc can be stored in a small box, which is simple and convenient to store, and saves space. In particular, everyone found that this has the function of karaoke, you can sing along.

What makes everyone can't help but that Sun Nan and Na Ying actually follow the MV on the screen, sing their own songs, and enjoy their faces.

The wind and rain VCD advertising words are: wind and rain appliances, technology changes life.

Aihua VCD's advertising words are: Aihua Electric, master the core technology.

The two brands think that the same product gives a sense of tit-for-tat. However, although the advertisements are dense, not many people buy them.

Half a month later, Feng Yu asked, there is no dealer to book the goods next month, the market response, and not too hot.

Feng Yu is a bit curious, is he ahead of the VCD's appearance, no one likes this product? Former World Wanyan VCD, only 10,000 units in the first year, and most of them were bought back by various electronic products companies to study. After three or four years of development, it is only hot in the world!

Among them, the island people were the most savvy, the first study was successful, and they applied for a patent, which completely took away the profits of this piece. However, in the same way, the island country did not apply for a patent in China, so in China, there are still competitions of many companies, which can be described as a scene of competition.

Wan Yan soon lost in the market competition, some of which are slightly famous, such as Shinco, Aiduo, because they do not understand technological innovation, and later gradually squeezed out of foreign DVD products, and finally quit the market. .

According to the history of past life, VCD will be launched next year, with more than 10,000 units sold, and then grow at a multiple rate every year. After a few years, the traditional video recorders are crowded. Feng Yu’s self-reported advertisements are not bad, the coverage rate has been met, and the stars have also invited them. How can sales not improve?

According to this, a sales volume of 10,000 units a month is good, but the output of the VCD is only 50,000 units a month. The product has a serious backlog, not to mention making money, but also to reduce production to protect the capital.

Is the promotion still not in place? Have you not realized the benefits of VCD? Feng Yu thought about it, did the dealers, did not grasp the sales focus, went to those video hall sales, they are also the main purchasing power of past lives.

Feng Yu called Fu Guangzheng, Fu Guangzheng was relieved, Feng Yu can be considered, this VCD, sales are not expected to be good.

Fu Guang is looking for Feng Yu to discuss it. It is also starting to advertise in foreign countries, stimulate sales, or reduce production first, guarantee profits, at least not lose money?

......

“Is our market positioning wrong? We are positioning karaoke, but in fact, this is a new type of video recorder?” Jiang Wanmeng said.

Feng Yu’s head shot, maybe it’s a mistake. Feng Yu knows the focus of propaganda. Foreign countries value their families very much. Because they don't live together, they like to have family members together on weekends.

This VCD, the selling point of promotion can be - home theater!

Compared with the cheapness of LD large discs, compared with the clarity of traditional video recorders, and the optical discs are smaller than the straps of these two products, this is the core selling point.

Do you want to compare the VCD with the VCR? VCD disc and LD big disc disc size comparison?

"Fu brother, how can people quickly know, our product advantage?" Feng Yu Xiang Fuzheng is asking for advice.

Fu Guang is somewhat surprised. Feng Yu’s idea has always been taken. He asked him today. He can't help but be proud of it. There are many ways to pay for it.

"The quickest way is naturally crazy propaganda, highlighting the key propaganda. But we have already put advertisements on the CCTV. This density is not too big, but it is not small. If you can, it will be a super fan of wind and rain. , Aihua Walkman's prime time advertising, and VCD each exchange."

"This is no problem. I will go to talk to Yangtai tomorrow." Feng Yu nodded. Anyway, it was his own product. It was normal to change the propaganda focus slightly. The propaganda is not all a brand.

"In fact, the fastest way for a new electronic product to be accepted is that the electronics manufacturer accepts the product first and tells the benefits of the product from their mouth."

“Let the competitors boast about us? Isn't this possible?” Jiang Wanmen frowned, who would praise the competitors? It’s him, but it won’t be like this anyway.

Feng Yu suddenly asked: "If they are inadvertently praised, marveled, accidentally caught by reporters? Or we borrow their mouth to praise us?"

"Feng Laodi has a way?" Fu Guang is looking at Feng Yu, will Feng Yu think of a solution so quickly?

"What do you say about us doing a trade fair? Is there a product that we will go to at a foreign electronics trade fair?"

"Trade fairs? There seems to be no relevant trade fairs held abroad. Domestically, there are some, but the scale is not large, and it is more attractive to foreign brand representatives." Jiang Wanmeng knows more about this aspect, domestic related product fairs He has participated more than once.

Feng Yu smiled and said: "There is no trade fair, we can do it ourselves. Fu brother, can you help invite some European, Asian and Asian related brand representatives? It is best to get a few weights. I am responsible for the island country and Eastern Europe. Mr. Jiang, the domestic electronics manufacturer, invited you."

On the island side, sending invitations in the name of AIWA, some companies may give face and come to participate. In Eastern Europe, it is better to give Kirilenko, this face, Kirilenko will still give.

In this way, plus the domestic, maybe there are hundreds of companies coming over, no matter the size, the scene is getting up.

Eh? In such a big scene, there are foreign companies to participate in the exhibition. Can you get the name of a country and go to the Yangtai News?

The place of the exhibition is placed in the ice city, and maybe you can also provide a free space in the city. Booths can also be rented, which can make money.

When Feng Yu proposed to come to Ice City, Fu Guangzheng shook his head. He felt that only three places were more suitable, Jingcheng, Modu and Yangcheng. Ice City is too remote, and development is far from being better than these three cities.

Feng Yu also considered it, but he found that only Ice City can reach the fastest speed. Beijing, Modu, Yangcheng, he also wants public relations government, the government must be given an official hat to improve the grade.

If it is an ice city, he only needs to say the benefits, Zhang Ruiqiang will definitely support him, and the three cities will be difficult to say. Besides, this is also a good opportunity to promote the Ice City.

So the three decided to come and invite people to participate in the exhibition, and Feng Yu also returned to the ice city on the same day to lobby Zhang Ruiqiang...

“What? Do you want to hold a consumer electronics fair? Or international?”

“No, it’s in the city or in the province. It’s even better if you have the name of the country.”

"What is the use of this?" Zhang Ruiqiang looked at Feng Yu, shouldn't this kid let the city advertise him?

"Promote our ice city. You think, so many foreign businessmen, as well as the major domestic manufacturers, come to our ice city, what a good opportunity."

“Is the opportunity very good?” Zhang Ruiqiang squinted at Feng Yu and felt that it was not as simple as Feng Yu said.

"Of course, the current invitation to the island countries are Sony, Her Majesty, Aihua, Toshiba, Fujitsu, etc., there are Baoji's Bay Power, Hongji, etc., there are rice countries... These are all international electronics. Big brands in the consumer goods sector, have these brands exhibiting, isn’t it a grand event?”

Zhang Ruiqiang was a little surprised. Although Feng Yu said that the brand, many of them have not heard of it, but like the island country's Sony, His Majesty he still heard, it is a large multinational group company, Feng Yu can actually invite them ?

Speaking of it, the companies in the island countries, who received the AIWA invitation, did not intend to come. But Liu Shengyu said on a television station in the island country that their company has developed an inter-generational product that is ready to be introduced to the market. When this product comes out, the future will change the world, so that other consumer electronics companies in the island country can only hope for it.

The arrogance of such arrogance also attracted rebuttals and irony from other companies. Of course, Sony and other companies are also very curious, so what VCD, really what Liu Shengyu said so good?

They came here this time, in fact, there is another purpose, that is, to show the advanced nature of their island's electronic products, let the backward Chinese people see, the island country is the smartest person in the world, the products made, is the world the best.

It not only promoted the strength and brand of the island nation, but also struck the self-confidence of the Chinese people. It also took the opportunity to expand their sales in China, and they won more!

In particular, they heard that there are also electronic consumer goods companies in Europe and the United States to come to the exhibition, they also want to look at the technology of those companies, by the way also hit the European and American companies, let European and American companies also know that the island company is powerful!

The arrogant island people have come to participate.

And Fu Guangzheng told those European and American consumer electronics companies, big island companies and other companies to participate, you do not come? At first glance, Sony and other companies have participated, and this level is not low. Besides, this is a good opportunity to enter the Chinese market. China has more than one billion people, what a big market.

So in just five days, more than 50 companies responded and expressed their willingness to attend the trade fair and arrive at the exhibition site in advance.

"Leadership, this will be the most successful exhibition in the professional field held by China. It is unprecedented. After this success, it will continue to be held next year to form a brand, which is very beneficial to the development of the ice city. You Think, those big companies have come to see, the ice city traffic is good, the industrial foundation is very good, it is not normal to invest a lot of money, build a factory or something?"

“Is it so simple?” Zhang Ruiqiang did not quite believe that the scene depicted by Feng Yu was too good.

"Of course it's simple. Besides, even if they don't invest in building factories, so many companies come, every company can't be less people? Accommodation, transportation, etc. Is it a big income? And we will arrange the exhibition. At the scene, the booth is not free to use, to pay rent, is this rent a revenue?" Feng Yu began to lure.

"Can we ice city, there is no place to hold such a big exhibition. Do you say that the exhibition is not more than one hundred companies? If a booth is five square meters, then the reserved and aisle, at least a thousand square meters, Where are we so big?" Zhang Ruiqiang frowned.

His exhibition on Feng Yu has already been moved, but there is no place for Bingcheng to hold such a large-scale exhibition. What can I do?

Feng Yu sighed. Now there is no exhibition center in Ice City. It is difficult to hold a large exhibition. The final method now is to put a simple shed on the football field, but it is too LOW, seriously affecting the image of the city of the ice city, and even affecting the image of China.

Secretary Liu just came in and gave Feng Yu tea. Hesitated and looked at Zhang Ruiqiang: "Leader, I know there is a place that should be big enough to hold this exhibition."

"Do you know? Where?"

"Let's be on the power side, isn't it just a shopping mall? There are five floors, each floor has more than 500 square meters. At present, the main body has been completed, and it has not been opened yet. Should it be enough? But it belongs to the province. assets."

Zhang Ruiqiang said: "I will solve it! You will immediately inform the government and government team, half an hour later to meet. There are also called Merchants ~ Bureau, Urban Construction ~ Bureau, Transportation ~ Bureau, Police ~ Bureau, Sanitation ~ Bureau, foreign affairs ~ The leaders of the bureau also came to the meeting."

"Wait, leadership, urban construction, the bureau will not be used? You see the real estate development company below the Bingcheng Pharmaceutical Group, the decoration level is also good, this exhibition layout, give them to do." Feng Yu stopped Zhang Ruiqiang's secretary.

Zhang Ruiqiang shook his head: "You, you haven't let go of a little money. Well, the city building will not be notified first. Go, tell them, who is late, don't blame me for disposing of him!"

Next, Zhang Ruiqiang asked Feng Yu some questions, such as what countries are coming, whether there are any state relations that are not dealt with, whether there are any taboos, and so on.

Feng Yu is sweating and running an exhibition. There are so many troubles. Fortunately, it is not his own, otherwise it may not be a mess.

The first floor is empty. The booths of the companies are arranged on the 2, 3, 4, 5 floor. Feng Yu has set the best position near the stairs, and left it to his company. Others, see other companies come and settle down. .

It was only Feng Yu’s request for a banner, and Zhang Ruiqiang’s black face was given no. You hang banners, others have to hang, what does the show look like?

Feng Yu has some regrets. Then I will provide two big red balloon-like balloons at the door for free. Free, watching is also festive.

"No bars are allowed!"

"No problem." Feng Yu agreed quickly.

Need to hang a banner? Isn't it a sign that the weather card is printed on the balloon? How do you have to show some home court advantage at home?

By the way, is there a red carpet at the entrance of the exhibition? Put a flower basket on both sides? This looks good, I also donated this.

Do not print on the carpet? Of course, no problem, I don't want to let our company's brand be stepped on.

But did not say that there can be no words on the flower basket, right? The company responsible for the booth layout, or the Ice City Pharmaceutical Group, can also violate the arrangement of Feng Yu, the vice president?

Well, I have to let them think about it, and make the booths of the wind and rain cards, Aihua cards and so on different. Let people remember at a glance and find them when they want to find them.

Zhang Ruiqiang went to the meeting. Feng Yu also returned to the Taihua Trading Company and began to arrange for them to prepare for the exhibition...