Extraordinary Genius

The Songjiang brand sedan has developed three models, six cars, respectively, clearly Olympic, Red Star and off-road, and began to try mass production. Of course, the production did not dare to increase at the beginning. The two factories that were built first, all the models were combined, and the monthly output was less than one thousand.

Several large domestic automobile manufacturers began to know that Bingcheng Machinery Co., Ltd. launched a car manufacturing project, especially when it focused on developing cars, and felt that this was a joke.

You can make a good car by making a tractor and a motorcycle?

To say motorcycles and tractors, your Ice City Machinery Company may be the top in the country. Whether it is from sales volume or product quality, Bingcheng Machinery Co., Ltd. has become the first possibility in China.

But what about cars? Not to mention the domestic car market has just emerged, even if it is already hot, there are so many old brands in us, is the wheel getting your Songjiang brand car fire?

We use advanced technology from Germany, the rice country and the island countries to import their production lines and their experts to guide them. What is the Songjiang brand sedan?

what? They invited the Soviet car manufacturing experts?

Don't tease, is there any good car in the Soviet Union? The Soviet car, the noise is loud, the style is old, and it is not comfortable to sit on. In recent years, China has not imported Soviet cars. Oh, no, it’s the former Soviet Union.

The one that waits the most for the joke is the FAW in the province.

Bingcheng Machinery Company has dug a lot of people from them, and many of them can be called technical backbones. He still remembers that at that time, Bingcheng Machinery Company, pulling the banner at the door of their factory to find someone's scene!

He was waiting for the scene of the Ice City Machinery Company's car to be sold, and then had to sell the car manufacturing plant. At that time, he can just buy one or two factories and expand the production capacity of FAW. Well, at the same time, he has to dig away the people of Bingcheng Machinery Co., not only technicians and skilled workers, but also ordinary workers, so that no one is available!

......

When everyone looked at the Songjiang brand car, Feng Yu, Fu Guangzheng and others were confident. They tested six cars, ranging from a minimum retail price of 120,000 to a top-end retail price of 500,000, and a diesel off-road vehicle, which is not available in the domestic market.

But how to publicize it has become a problem that covers everyone's head.

The meaning of Fu Guangzheng is to advertise in major media, especially the advertisements of Yangtai, and also to ask the celebrity to endorse. It is best to run a car show. How big the scene can be, the most important thing is to upgrade the brand. Reputation.

Among the people of the Chinese people, the Songjiang brand still stays in the impression of motorcycles, and rushes to launch a small car, and everyone will not dare to sell it. After all, there are imported cars and domestic joint venture cars. These quality and after-sales guarantees, we can have nothing.

Feng Yu makes people calculate that if a complete after-sales service point is established in each provincial capital, it will cost hundreds of millions! Unless he can make the same as the previous 4S shop, you can make money by raising the price of the market, otherwise you will lose money.

But if there is no after-sales service point, it will give others a feeling that you don't wear after-sales, and reduce the desire of customers to buy.

Another point is that the price of the car is too high. Those motorcycle dealers have no strength at all. They sell cars. Even if one model only has two, it will cost two million. But how can a shop only enter these few? Trolley? There are also costs such as storefronts and salespeople, and they are hard to afford.

These problems, Feng Yu had considered before, his opinion is the initial agent, you can first provide the car to the agent, the agent can only pay a deposit of one million. However, when selling, the payment must be entered into the account of Taihua Trading Company, and then Taihua Trading Company, and then with these agents, this is also the sales model commonly adopted by many 4S stores in later generations.

Every store, Bingcheng Machinery Co., Ltd. can send a maintenance staff, and the store will ask two more, which should be enough for the time being. The Songjiang brand car is still relatively resistant.

In this way, the prototype of the previous 4S shop was formed. The disadvantage is that it is impossible to quickly withdraw funds, which will put pressure on the machinery company. Once the sales are not smooth, it may cause the capital chain to break. If it is serious, then it will only be able to break the wrist and stop the car factory.

But if the sales are good, it will be faster to form a sales network, increase sales faster, and it is much easier than they can build their own stores.

Li Mingde has some objections to this. If you look at FAW and the Second Automobile, they are not all selling their own stores. You give the car to someone else, what if someone else ran? One million deposits, but you have to pay more than a dozen vehicles with a manufacturing cost of more than two million, how much risk is there?

At the beginning, Li Mingde opposed the Feng Yu dish shop. There is no such big market in China. What do you do with such a large layout?

Although only two branches have started production now, are other plants not in rapid construction? At the beginning of next year, it will gradually start production. What happens when the car sales are not good?

Feng Yu smiled, he also has a second sales method, that is, salesman sales model.

Just like the country of rice, door-to-door sales is a very common sales model. A good salesperson, a year's income, is worthy of a corporate executive. And they sell the products, even if they don't need the spot, they will take the customer back to the factory to see the product, so that the customer can decide whether to buy.

Of course, instead of letting them go to the ordinary people to sell at home, they let them go to the agency to sell.

When this method was mentioned, both Fu Guangzheng and Li Mingde agreed very much. In the end, Feng Yu decided to go through the two-pronged approach, and then hand over the car to the agents of the motorcycles to continue to act as agents, while the sales personnel of the engine machinery company went to various agencies to sell.

If Feng Yu’s memory is correct, next year is the year when the Chinese official car has skyrocketed. It seems that even the deputy ~ department-level cadres are equipped with special cars. In some areas, even the chiefs have special cars!

There are many reasons for this. For example, this five-year plan, investment promotion has become the focus of the examination, and it is related to the promotion of leading cadres; for example, the surge in domestic production, or the surge in production of joint venture vehicles, resulting in further decline in vehicle prices. And the fiscal revenue has increased, and more and more officials feel that they should buy them with cars, improve their treatment, and so on.

This is a good opportunity for the Songjiang brand car to be famous. It can be said that these six cars are all Feng Yu personally involved in the design, he provides ideas, Liu Mike their specific design.

The three cars are the traditional car (national Olympics), SUV (off-road) and commercial vehicle (red star).

The target opponent of the car is Santana, the target opponents of the SUV are Cherokee and Jeep, and the target of the commercial car is Mercedes and Audi!

In order to sell, Feng Yu and Fu Guangzheng, also began to find a good relationship official, began the public relations government ~ government agencies, in order to sell the car to the leadership, the following people will choose to consider the Songjiang card!

The first stop, Feng Yu chose the Yangtai!