Extraordinary Genius
Chapter 567: Have to promise
Liu Vice City ~ Chang Yan big eyes, staring at Feng Yu: "Just Zhang Shu ~ remember, are they true?"
"There are really fake things in this matter. These brands are indeed my business. I originally wanted to get an electric fan and finally got a wind and rain card. I feel that the island's aiwa brand is good, I bought it and became love. I wanted to get a motorcycle ride, but I didn’t expect to sell better and better. I will be the first in China’s production and sales next year. You said that after this first, it didn’t mean anything, I started to make a car, I didn’t expect it. I also got the praise of the chief designer and his old man. Actually, I didn’t do anything.”
Feng Yuyi was very humble, but he showed his successful side of brand management. Let Liu Vice City ~ Chang believe that he can manage Quanjude well, and also have this strength to manage well!
Liu’s deputy city~Long still shook his head: “Although you are very successful in those industries, but you can also do the chain stores, you can’t do it.”
"Liu City ~ Long, let's all gather in Germany, there are only six stores? Are you all in Beijing? Do you think it takes a long time to develop to the whole country and even go abroad?"
"The time we have is that since we have formed a company, we have a comprehensive plan." Liu Vice City ~ long retorted.
"So what about funds? If you want to expand, you can't do without funds. Is there any money for the city, or is it a bank loan? How much can the city allocate? How much can the bank borrow? Are you ready for expansion? ?"
"How come? Without even so much money, we can slow down and use profit to roll forward."
"It is still the same sentence, time. After the reform and opening up, people's living standards have improved rapidly. Now that food stamps are gone, we know how far our country has developed. So, now the country has new hotels opening every day. However, there are also hotel closures every day. When your funds are accumulated enough, the good location has long been occupied by others. How do you open a business? There is an old saying that the wine is also afraid of the alley, how many people are in the small alley? Willing to come?"
Feng Yu began to give Liu Vice City ~ long brainwashing. Not waiting for Liu’s vice-president, Feng Yu continued: “Do you know that this franchise chain is a business model learned from the West? Do you know that Western food giants have started to open stores in the mainland?”
"You mean those Western restaurants?"
Feng Yu shook his head: "Western restaurants are still far from forming a brand. I am talking about Western fast food. For example, KFC. For example, McDonald's. In short, it is fried chicken and hamburger."
"I also know about this kind of shop, there is Beijing, but the store is not big?"
"But have you ever thought about the profits inside? Because it is fast food, and it is open 24 hours a day, the sales of a store is even higher than that of a general hotel, but the cost is only half of that of a general hotel, or even less than You said that there is such a high profit. And it proves that their store is completely feasible in China. So how do normal people choose? Will it expand rapidly, even if the investment is bigger, they must first occupy the market? What's more, they Or franchise stores, that is, they have no cost, but instead franchise stores, they have to pay them money, they must be restricted by them everywhere."
The business model of KFC and McDonald's is very interesting. You pay the initial fee, I will help you choose the location, help you train the management staff, and help you train the chef. And you have to pay a certain percentage of profit every month to me. Of course, I also promise that you will definitely make money in this store, because after the inspection, there will be no place to make money, it is impossible to have a franchise.
No cost. By charging the franchise fee, the two fast food companies have become the world's top catering industry brands, and this successful model can actually be copied.
Of course, because Quanjude's roast duck is a secret recipe, Quanjude's management method is different from KFC. At least the kitchen of the roast duck must be responsible for the person. Of course, the safer way is that all hotels selling Quanjude should be controlled by Quanjude Group!
Like Coca-Cola, the core secrets of the recipe and the company are core values. Their slogan is that no other imitator can make a taste of Coca-Cola.
"You said that those burgers will affect our Quanjude restaurant?" Liu Vice City~ Chang felt that Feng Yu was joking, we are not a kind of food at all, there are so many cake shops, and I have never heard of the business that affects Shantou!
“Does it really matter? Even if you think that the impact is not big, then you know that there were burgers before KFC and McDonald’s, but why were they defeated? It’s because of the market chain that there is no expansion of these two stores. Who has mastered the market, who is the ultimate winner. We Beijing, it seems that more than just Quanjude sell roast duck?" Feng Yu smiled and asked. Liu’s deputy city’s long thoughts have been taken away by him.
"What do you mean?"
"I like roast duck, but it does not mean that I must promote Quanjude. For example, the cheap square seems to be more than the history of Quanjude? Do you think that if I promote the cheap square, can Quanjude develop?"
"You are a threat! But the cheap square is also a state-owned enterprise!" Liu Vice City said with pride.
Feng Yu is a strong, rubbing, cheap square is actually a state-owned enterprise. But it doesn't matter, there are other brands.
"No, I am explaining the facts. Even if the cheap square is a state-owned enterprise, there are always private enterprises, McDonald's, which is an example of the imitator defeating the original. Compared with the funds, Quanjude is completely incomparable to me. The market value of any of my industries is Above Quanjude. As long as I want to promote a roast duck brand, there will be no chance for Quanjude and the cheap square. Believe it or not."
"There is our Beijing city government ~ government support, why do you think you can win?" Liu Vice City ~ long asked.
“Liu City~had you heard about the yogurt of the music? I used to be the top yoghurt in the country. When I was at the peak, the market share exceeded 70%. But unfortunately, I have another company that produces yogurt. Shares, now, the share of the two yogurt markets has been divided equally, 40% of the fun, we have 40%! Right, the brand of this company is called Le Haha." Feng Yu said faintly.
Zhang’s father’s pupil suddenly shrank. He did not expect that this Lehaha actually had Feng Yu’s shares. What he didn't even think about was that Feng Yu turned out to be so straightforward with Liu Vice City~ Long, you don't let me buy Quanjude, then I will let Quanjude not develop!
"The yogurt of the music is affected by the products of their nuclear energy, what is the relationship with you?" Liu Vice City ~ long cold smile, scare me?
"That Liu City ~ long knows, the black screen of health products, who was burst out? What is the final product, replacing the market for health products?"
Liu Vice City~ Long eyes stunned: "Is this really related to you?"
"The product that broke out the health care products is the program of the Central Committee. It happened to me. It may be me. Maybe Liu City~ Long unclear, the New Year's party of Yangtai is what I got out, I sponsored. Including the Spring Festival Evening, I have always been sponsored, so this little thing, Yangtai will still be willing to help me. And the replacement of the health care products market is nutrition drugs, currently occupying more than 60% of the national market, is Ice City Pharmaceutical. The ice city pharmacy, I also have some shares." Feng Yu pointed to his nose.
Liu Vice City ~ Changshou took a breath, this Feng, the business has done so much? How do you have his shares in any industry, is there anything he does not do?
"This is something that needs to be discussed. I personally agree that it is useless."
"Liu City ~ Long, I don't know if you have heard of Taihua Supermarket Group? Just registered in the Beijing Industrial and Commercial Bureau some time ago, and then there will be more than 1.5 billion US dollars of capital injection, which will be opened simultaneously in many cities across the country. Taihua Supermarket Group, I am also a major shareholder, we can claim that it is because Liu City is long, and the headquarters is placed in the capital, not the magic capital or other places."
$1.5 billion in funding? What is the annual profit and tax rate after that? The size of this company is so large. If it is the investment he has drawn, it is definitely a hard-core performance. Such a big cake slammed on his head and stunned him.
"Feng total, I have to go back and think about it." Liu Vice City ~ Changsheng said.
"Then I will wait for good news." Feng Yu smiled and lifted the cup. (To be continued.)
Ps: The fourth one, for the recommended ticket 31,000 plus three, there is one more in front. Thanks to the rewards of young people who have no regrets, such as the recommendation, the ticket, the monthly ticket
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