Extraordinary Genius

Now Huaxia's hottest medical supplies brand, the number one is ice medicine, and the second is Bondi, ranking third, is Dakening.

The second and third are joint venture brands, all of which have a stake in a super-medicine company in the country. The name of this company is Johnson & Johnson!

This is the top five pharmaceutical companies in the world and the most comprehensive and widely distributed manufacturer of health care products. At this time, the annual turnover has exceeded 10 billion US dollars, and will be further upgraded in the future, winning the honor of the world's medical field boss!

Dakken has a patent, and Bingcheng Pharmaceutical can't fake it. But Bondi can be different. To put it bluntly, it is a tape with a hemostatic function. The technique is simple.

Previous newspapers have said that the main role of ordinary band-aids is to stop bleeding, prevent bacterial infections, and there is no magical effect of accelerating wound healing, and even killing too many fungi to delay the healing time of wounds. Unless it is a special effect band-aid like Yunxiao Baiyao, the price is not cheaper than going to the hospital.

Therefore, the current band-aid on the market is the only one of Bondi's family. Feng Yu did not see other products appear. Or yes, but no one is willing to buy.

Now people have a strange phenomenon in buying things, that is, famous products, definitely good. Bondi is the most famous band-aid. Even at this time, most people in China don't know the name of band-aid. For such products, it is called Bondi!

Although there is nothing wrong with it, because if you transliterate according to English, it is Bondi. However, Feng Yu feels that pharmaceutical products are still better translated. He doesn't want Johnson & Johnson to make money away. This is a band-aid. Why can't it be another brand-name product of Bingcheng Pharmaceutical?

Feng Yu went to the market anyway. Bondi is now a band-aid, the oldest, with a small piece of gauze in the middle. The upper layer of tape is neither waterproof. Not breathable.

And the most excessive thing is that many people think that only Bandi's band-aid is true, other band-aids are fakes! Even if the effects are the same, others' products are cheaper, but no one buys them.

Feng Yu can completely enable Bingcheng Pharmaceutical to produce waterproof and breathable band-aids, and even produce cartoon band-aids, relying on the brand awareness of Bingcheng Pharmaceutical at this time. Don't worry about being treated as fake by others.

And the cost of this thing is really not high. At this time, it will never exceed a dime, and the price of a pharmacy is as high as a dollar. This is simply a huge profit!

Although the dealers in the middle have also made a lot of money, Feng Yu is sure that the wholesale price of this Bondi is definitely more than four cents. That is three times the profit!

It can be said that it is Bondi, which brings huge profits to Johnson & Johnson every year, and nothing else. In China, Bondi has monopolized this industry, occupying at least 98% of the market share!

Such a simple business, others can't do it, mainly because the brand can't, but Bingcheng Pharmaceutical, there is absolutely no such trouble. Feng Yu’s request is not high. This year, relying on advertising and publicity, he will grab 30% of the market share. With the huge sales channels of Bingcheng Pharmaceutical. More than Bondi next year, it will not be too difficult to become the number one brand in China's band-aid market!

Therefore, Feng Yu and the general manager of Bingcheng Pharmaceutical said. Let it develop R&D stick-ups quickly, not like Bondi. It has to be different.

Bondi's tape is brown in color to make it less noticeable on the skin. But we have to do the opposite, and our band-aids must be colorful.

Because of this band-aid, the most used is the children. There is a small hole in the adult, either don't care, or go to the hospital, and the children are the most bumpy. They are young because of their age, so how can they be inconspicuous?

Our band-aids are colorful and colorful, and can also be printed with cartoons. Whether it is a child or a girl can be used. And don't use traditional tape, you have to make plastic waterproof material.

This can wipe even if there is a wound on the body, and even take a bath. You can't have a small mouth on your hand, don't wash your hands one day?

In the summer, Bondi's ordinary band-aid is attached to the wound, and because the weather is too hot, the sweat can't penetrate, making the wound more difficult to heal.

At this time, there will be a lot of breathable band-aids. And this band-aid is also more suitable for athletes.

After Feng Yu put forward this idea, other leaders of Bingcheng Pharmaceutical felt that this was a genius idea. Why did they not think of it?

This band-aid is really a big market! If done well, at least tens of millions of profits a year!

And this cost is not high, even if it fails, the loss is not big, but if you earn it, you will earn a lot. The risk is small and the profits are high. They have no reason not to do it.

Of course, if you want to fight against Bondi and grab the market, you must first popularize a concept. This product is called Band-Aid. It is not called Bondi. Bondi is just a brand of Band-Aid, which will lower the influence of Bondi's brand.

For the brand name of the band-aid produced by Bingcheng Pharmaceutical, we will gather ideas and not only highlight the Ice City Pharmaceutical Group, but also have obvious differences with Bondi, and it is easy to be remembered.

In the end, everyone's name can't satisfy everyone. Feng Yu wants to call Huaying, Biancai, etc., but he is told that this name, the industry and commerce is absolutely impossible to pass.

Call Taihua? Feng Yu doesn't think it's too good. Taihua's brand is enough. It is not good for the brand, and it may be counterproductive.

As for the wind and rain cards, the Aihua brand is even more impossible. Those are the brands of electronics and electrical appliances. If the drugs are produced, the brand of Bingcheng Pharmaceutical will be messed up.

In the end, everyone can't think of it, Wu Zhigang said, simply use the brand of ice medicine, it is called the ice medicine brand band-aid, there is nothing wrong. Still need to save the need to register other brands, Bingcheng Pharmaceutical's brand is too mixed, it is not good, now it has the Chinese medicine of the Royal Court, there is no need to get so many brands.

Everyone did not have a better idea. In the end, they all agreed, and they used the ice medicine card. The cartoon figure on the appearance is packaged for Liu Mike, and it is also Feng Yu's company.

The cartoon characters are taken from the most popular Journey to the West in China. Of course, they are dominated by Sun Wukong. Even they think that it is enough to have Sun Wukong. Who would be willing to wear a band-aid band-aid on their heads? The image of Satay is not good either, and Tang Yan does not work either.

But Feng Yu told Liu Mike that they wouldn't be cute, such as a pig that flies with its ears as wings. Satay can also be domineering, and it must be particularly fierce. Tang Zhen made a kind of kindness, Xiaobailong can be made into a horse, can be made into a dragon, can also be made into a big handsome guy, how do people say that the Dragon King is the three Princes?

There are many more famous images in it, such as the Bull Devil, the Golden-winged Dapeng King, the Red Baby, the Goddess of Mercy, the daughter of the country, the Princess of Iron Fan, etc., which can be designed. If you want a comic version, the characters can be British, cute, fierce, handsome, and guaranteed to make many children and even adults like it!

Feng Yu believes that after the launch of this "Journey to the West" series of band-aids, there will be children who have no wounds to stick to one hand, just like a picture sticker.

This cartoon waterproof band-aid is the killer of Feng Yu’s competition with the Bondi brand! (To be continued.)

Ps: First, I am updating late today, and I went to the hospital with my friends, sorry. Thank you for your monthly ticket with two books, Li Hong, z!, color show talent, and other books. Thank you. There are still behind.