Extraordinary Genius

Philips did not ask any big celebrity endorsements. They actually watched a world-class singer, big star, but unfortunately they couldn’t talk about it. Because they are looking at Mike Jackson, and Mike Jackson is owned by Sony Records, how could he let him endorse Philips products!

In the end, Philips decided to take the usual technology route, just like the wind and rain card, simply show the advanced nature of the product and highlight the Philips brand technology.

And Philips' advertising investment in this area is not small, it is also an overwhelming advertising campaign, especially in Europe, the most crazy.

Super vcd is so crazy to advertise, sales have risen steadily, and ordinary vcd, because of price cuts, led to the decline in sales of other brands.

Nowadays, some big companies are also unable to hold back. In addition to Sony, East, Hewlett-Packard, Pioneer and other companies, other brands have decided to talk about wind and rain, or to serve soft.

......

"Feng, the hua's Huaxia representative called and wanted to talk to you about the dvd industry standard." Jiang Wanmeng reported.

Feng Yu's eyebrows are picking, have you finally arrived?

These means are all interlocking and layered, so that the giants in the consumer electronics field have to be soft.

Start giving them vcd's patented technology license so they can produce vcd. And at the beginning of their price cuts, Feng Yu kept his brand without cutting prices and gave the market a part.

When those companies look at it, the market is getting better and better, and it will continue to expand production capacity, while increasing publicity investment, wanting to gain a bigger market and gain more profits.

At this time, Feng Yu let ordinary vcd price cuts, giving them a blow. But the blows are not particularly embarrassing, so they still have profits.

Since there is profit, the production capacity has expanded. They will not easily admit defeat. For those big companies, launching a product, it will be removed in a few months, and the damage to the brand is quite big.

So some small companies were forced to deal with the finished goods. Just stopped production. They only produced 10,000 units in accordance with the minimum authorization contract, and they started to make money. Later, they lost a point, overall. Still a slight surplus. But if you continue to produce, you will only lose money.

Then the super vcd was launched, and the ordinary vcd, once again reduced the price. And the storm card, aiwa, Philips and other channels have been combined to make their product retail points more, once again the other brands of vcd sales pressure.

Those big companies continue to insist on production and also unite sales channels to increase sales.

At the beginning, their sales did improve. I thought that the crisis had passed, but they did not expect that the storm card, aiwa, and Philips would be so mad that they invested so much money to advertise, which also made them unable to play?

Can you make money by investing such a high advertising fee? The profit of an ordinary vcd is only a few, even if the profit of super vcd is very high, but the profit is more than two hundred dollars? Ten thousand units are only more than two million dollars.

For such a large-scale advertisement, the cost of one year must be at least 10 million US dollars. How many units can you sell in a year? The bosses of these companies are not crazy, will not be accounted for!

But they soon discovered that it was not the bosses who were crazy, but their products. Really make money.

Not to mention the ordinary vcd, just super vcd, after this size of advertising, the annual sales can exceed 500,000 units, and only four brands to compete, even if it is average. Each family can sell at least 100,000 super vcds this year, so the profit is more than 20 million US dollars, which can fully recover the investment in advertising costs, and some surplus.

What's important is that these brands that produce ordinary vcd, under the cofferdam of super vcd and storm card, aiwa brand ordinary vcd, sales are also falling, and the market has to let go.

According to their calculations, Vcd's sales this year can definitely exceed one million, of which they are split in half, and the other half is divided by the wind and rain electronics and aiwa company. This part of the profit is not a small amount.

The most hateful thing is that the market is what they did, but they were picked by others!

Of course, they are also unclear. The future sales of vcd will be an astronomical figure. Even in some developed countries, there can be an average of every two families, there is a vcd, and commercial use is also not a small number. The total sales volume can exceed 100 million units.

When the dvd goes on the market, the combined sales of the two products can exceed one billion units!

However, the outbreak of this past life reached its peak in 1999 and before and after 1997. But now everything is ahead of schedule, Feng Yu estimates that next year will be an outbreak, and the peak period will come earlier.

Wind and rain electronics will have more funds, and you can develop better CD-ROM drives faster and earn a high profit.

In short, these companies have been led by Feng Yu, opened the market for Feng Yutuo, and most of the money they have earned fell into Feng Yu's pocket. Now it is forced to go nowhere. If they continue this way, they can foresee that they will have no profit and even lose money.

At this time, some enterprises can't stand it. After all, they have no hatred with the wind and rain electronics. The two big companies want to occupy the market. The best way is not to compete, to suppress each other, but to cooperate and monopolize the market. Like wind and rain electronics and Philips.

However, because they chose to support the other party in the dvd standard, they could not cooperate. But now some companies have decided to turn around and turn to support the wind and rain-flying standards promoted by wind and rain, in exchange for more favorable conditions, so that they can also take a share in vcd and future dvd market.

Nec, is the first to be connected with the wind and rain electronics, of course, it is also not particularly good with the relationship between nec and Sony and East.

However, Feng Yu did not see the Chinese representative of nec, a Huaxia representative in the district, would like to see him? Even if the president does not come, should he be the vice president?

After Feng Yu refused the representative of nec, some representatives of the company immediately contacted Jiang Wanmeng, and wanted to meet with the real boss of the wind and rain electronics to discuss some things.

They were all connected with Jiang Wanmeng, thinking that Jiang Wanmeng could be the master. However, Jiang Wanmeng told them that although he is the shareholder and general manager of Fengye Electronics, Fengye Electronics also has a controlling shareholder, and that is the final decision.

Therefore, some people want to meet with Feng Yu, and the people who are sent in the company are getting higher and higher, and the scale of the company is getting bigger and bigger.

All of them are an idea, taking the lead in the dvd industry standard, supporting the wind and rain-Flying standard, in exchange for the reduction of patent fees, so that they can once again make profits on the vcd player.

Industry standards, to say which one to support, anyway, the original standards are not formulated by them. There are no eternal friends in the business field, only forever benefits!

When the deputy director of His Majesty personally came, Feng Yucai finally came forward and wanted to give Sony a heavier blow! (To be continued.)

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