Extraordinary Genius
Chapter 858: Reversed? (Please ask for a ticket)
Zong Qingxian and Li Jingwei both called Feng Yu and said how their results have dragged down the two music companies. Other companies in the Big League of Drinks are also good, no betrayal.
In fact, those companies have the meaning of boycotting the two music. The market is so big. There are already many beverage companies coexisting. If two tigers are introduced, they may be eaten in reverse.
In several countries, the two music companies have used this method to annex the beverage companies in those countries. This time just selling the big league of drinks, selling Feng Yu them a face.
Their ideas are the same as those of Le Haha and Jianlibao. They must not only keep the original market, but also vigorously develop new markets, so that they can become bigger and stronger!
The high profits of the two music companies, who is not jealous. The beverage industry is very promising. With so many Chinese people, as long as they maintain market share, profits will continue to grow.
Feng Yu always felt that it seemed that they had missed something. Moreover, the two giants of the beverage industry in the two music companies will not be defeated by such simple means. In such a large market in China, the two music companies will not give up anyway.
Soon, Feng Yu knows what the two music companies have adopted.
The products of the two music companies appear in the market below the county level, mainly in the county towns and townships. Those small stores are the blind spots of Le Haha and Jianlibao.
Feng Yu heard about this news, and his face was unbelievable. This TM is against it. Shouldn't it be that other cola brands can only be sold in rural areas?
Feng Yu frowned. How is this possible? This kind of channel belongs to the worst kind. How many townships have the population and spending power to match a district in a certain city. Transportation, warehousing and other costs will rise straight up, and spending power is not high, this is not the style of two music!
This is a typical rural encirclement tactic. In the past, there were two kinds of colas. This tactic was adopted in China. One is Le Haha's very cola, and the other is huanghuang cola. They are all in the countryside, at low prices. Occupy the market, the main means of publicity, one is television advertising, one is the kind of wall advertising in rural areas.
At the time of the previous life, the two music had already started to be famous, and they firmly occupied the sales of the city. No one could shake it. The two companies have taken a different approach and even sold well. At least a year can have a turnover of several hundred million, and the profits are not low.
But that is a small-to-big, one-of-a-kind approach. Will the two music companies do this? This is invisible, not to lower your own brand, a grade.
Even if the two music agree, how can they sell them to the rural areas so quickly? To say that they are their own sales channels, Feng Yu absolutely does not believe that self-built sales channels, it is absolutely impossible to be so fast!
This kind of thing, a good investigation, and the result, let Feng Yu frowned.
Coca-Cola cooperated with Kang Shuaifu, and Coca-Cola worked with the same. The two companies have been developing the rural market this year because the city market is not just competitive.
But they develop this channel and the cost of investment is high. And the consumption power in rural areas is really not high. They are still losing money now.
At this time, the two music companies that had no cooperation, they found them and sought cooperation. The two beverage companies are not restricted by the beverage major league, and they also have a bad relationship with the beverage major league, so everyone has a common opponent.
Moreover, the two companies are all in Baodao. Some time ago, they were heavily fined by the mainland government, but there was no patriotic sentiment. Or, they simply did not regard the mainland as their own country!
Feng Yu remembered this. The previous life company was strategically cooperating with Kang Shuaifu. All the filling plants of the accident were sold to Kang Shuaifu, and a recipe for a new flavor of cola was also sold. Kang Shuaifu, in exchange for Kang Shuaifu for the production of anecdotal cola OEM, and package sales.
Of course, the funds paid by Kang Shuaifu are also astronomical figures, and it is not a good one who can afford to lose money.
Anyway, since the cooperation, the anecdote has stabilized Coca-Cola in China and even Southeast Asia. Whether it is the sales of cola, the sales of carbonated beverages or the sales of juice, it is above Coca-Cola, and the Chinese market has become the fastest profit growth point for Caesar.
Unexpectedly, this world, the anecdote still chose the old road, but this time the cooperation with the past life is definitely different. Kang Shuaifu does not have the status of a tea drink boss, nor does it have such a sales channel, and there is no nationally famous drink. Brand. The cooperation between the two companies may be the result of a kind of warmth.
Kang Shuaifu’s own business channels have invested too much, and after the commissioning of the agency, Kang Shuaifu can save a lot of channel costs. More importantly, the company will rent the bottling plant to Kang Shuaifu to improve the production capacity of Kang Shuaifu and save transportation costs.
It can be said that the cooperation between the two companies is a win-win situation.
Coca-Cola also saw this, and immediately chose to cooperate with the same company, the same cooperation method, the same choice.
To put it bluntly, they all have a common enemy, that is, the big league of beverages. This alliance firmly grasps the pricing power of Huaxia Beverage. Although it is not clearly stated, it has already formed a fact.
Their tea drinks, dairy products, carbonated drinks and even the price of mineral water are basically the same, and they do not engage in price competition. Now the goal of this beverage big league is very consistent. First, the two music companies will be taken out of the Chinese market, and Kang Shuaifu and the same two companies will be suppressed and let them withdraw from the beverage industry.
The two helpless actions of the two music companies have also played a good effect. The countryside will become richer and the consumption power will be higher and higher. Besides, they are not giving up the urban market. The two Baodao companies have the same sales ability in the city.
Although not as professional as professional beverage distributors, they sell instant noodles, and their sales ability is absolutely not bad. They also have their own sales channels, which are not as good as Le Haha, but definitely not much weaker than Jianlibao.
The two music companies thought about it and formed a combined attack in the future to get back to the market. While surrounding the city with the countryside, we continue to build a nail in the urban market to maintain brand awareness. It only takes two years, they can counterattack the city, and at that time, their sales channels in the city have already been successful.
So, in this way, the cola company in the country cooperated with the two companies in Baodao, solved their sales channel problems and caught up with the tail of the sales season.
This incident gave Feng Yu a wake-up call. Don't underestimate other companies, they can always find a way out that you can't find.
Zong Qingxian and Li Jingwei are mad at them. They are also two Baodao enterprises. If they are not, the two music companies will definitely lose a lot this year.
Hey, aren't you starting a instant noodles? Then we hahaha also sell instant noodles! Originally, Zong Qingxian was still hesitating, but now he has made up his mind.
You put your hand on our plate, don't blame me for picking up the dishes on your plate!
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