Feature Shows Extravaganza
Chapter 83: PD area
The sequel was successful!
This is the first sequel released by Pengda Film and Television. The success of "Firepower Boy 2" is of great significance to the entire Pengda Film and Television Company.
as the other party in the same stage.
Haitian stumbled this time. From a capital perspective, he didn't lose money, and even made a small profit. The price offered by Shonan Children for "Light Wave Boy" is much higher than the average market price.
But is it a good thing not to lose money?
Not necessarily!
Lost to a new company that was founded a year ago, this reputation is not good. Especially after the follow-up ratings are released, this contrast gap is even more enviable.
Haitian has some trouble, and many directors who plan to follow suit have put out their thoughts.
It is said to take a special photo to pick up money...
No one has found the money! Except for Meng Lang, who else has made money?
Everyone knows how Meng Lang makes money, but they can’t learn it!
You asked a director who made a TV show to design a toy? What kind of TV series would he make if he had this ability, wouldn't it be a good idea to start a toy company?
Co-produced with toy manufacturers, it can be...
But the tragedy of "Hurricane Boy King" is still vivid, not every toy manufacturer has the ability to design toys that are popular in the market!
Anyway, it's fascinating.
In the minds of directors in the entire television circle, Meng Lang's positioning is more like a "toy design master" rather than an "excellent director".
The quality of this guy's drama is not good, many people can shoot better quality dramas with their eyes closed.
But there is still the problem, the derivative design is not good!
Meng Lang is a third-rate director, but a first-rate toy designer. He seems to have a pair of heavenly eyes that can accurately scratch the child's itchy points.
This vision and design ability, they can not learn, this is the reason for the failure of following the trend.
……
Meng Lang didn't know that he was in the hearts of insiders, and the evaluation had become an excellent businessman.
If he knew, he would definitely spray people!
Businessman? Yeah is the director, alright!
also because he didn't know all of this, he was still enthusiastically promoting the development of derivatives of "Firepower Boy 2".
Firepower Boy 2 has launched a variety of new Yo-Yo series!
Including but not limited to Ferris wheel, Firebird, Dashing Meteor S, Silver Wolf, Free Fire, Butterfly Dance, Fire Diamond, Psychedelic Annual Ring, Speedmaster, Magic Butterfly, Phantom Lost, Lightwalker, Windrunner, Headwind , Thunderbolt...
Do you think this is enough?
Wrong!
There are several models for each of these yo-yos.
For example, there are ordinary Ferris wheel (drum type), Ferris wheel S (drum type), Ferris wheel (butterfly), Ferris wheel S (butterfly), Ferris wheel limited edition (drum type), Ferris wheel limited edition ( Butterfly), PD Ferris wheel race 1A version, PD Ferris wheel race 2A version...
Don’t talk about the original version without a butterfly-shaped Ferris wheel, Mr. Meng can’t understand what you’re talking about.
Can the headquarters building be repaired?
Derivatives such as school bags and stationery boxes are not to mention, these are all necessary sets. The only derivative product that is more innovative is probably the increase in manufacturer linkage this time.
Coca-Cola has obtained the exclusive authorization of the industry, and the yo-yo and character image of "Firepower Boy King" are printed on their packaging tanks, and the supporting promotional slogan has also become "Full Firepower"!
The well-known children's shoe brand 365° has also reached a strategic cooperation agreement with Pengda. 365° will launch a "firepower" series of children's shoes, focusing on the youth market. It is said that there is a chance to get a limited edition yo-yo when buying shoes!
There are many similar collaborations.
When there is an IP drama on the market, even if the producer does not take the initiative, there will be many manufacturers who hear the news.
such as penguin...
Do not laugh! This is serious cooperation!
Penguin’s social communication business group contacted Pengda, ready to buy the authorization of the "Firepower Boys" series, and make some members-only products such as bubbles, backgrounds, and themes.
This is also an old Penguin practice. Whenever there is a big hit show or big IP, the first thing that comes to mind is to make a bunch of personalized costumes for members to sell for money.
Can this authorization be given?
of course can! What if you don't give it?
Penguin is almost invincible in Internet social communication. Besides his needs, who else can this license be sold to?
Of course, Meng Lang has a big heart.
He gave a brainwashing speech to Penguin and launched a more attractive cooperation plan.
"Pengda dress up spree"!
This plan is like this. The personality development of Firepower Boy King will be done, but "Alienation Girl", "Bakugan Kid", "Balala Little Demon Fairy" and the unborn "Battle King EX" will all be done!
Penguin provides Pengda with a zone, and set up a PD zone at the entrance of the homepage with personality!
In this Pengda area, there are personalized dresses for each Pengda IP drama, which is enough to meet the needs of various fans.
Nice dress, do you want it?
It’s easy to want it. You only need to renew an annual SVIP membership in the "PD Zone". During the membership period, you can use all PD personalities for free.
Penguin is very interested.
If other companies talk about setting up special zones, Penguin won't pay him any attention. But Pengda is different. The drama produced by the company UU Reading www.uukanshu.com has a great influence on the primary and middle school students!
This has the basis for cooperation!
With the idea of cooperation, the only thing left is the issue of sharing.
Meng Lang is not a good person!
He still wants to kick Pony Ma and become the richest man himself, how could he take advantage of Penguin for nothing.
Sharing is necessary. After all, Pengda’s IP dramas will be filled into the PD area no matter how many subsequent productions. With exclusive content, Meng Lang's request for a share is also a reasonable request.
finally talked about it.
For the annual SVIP income that is renewed in the "PD Zone", after deducting operating costs and taxes, the gross profit will be 30%!
woo woo woo!
Meng Lang was so moved that he was about to cry.
No wonder people say that the platform is the most profitable, and the content provided is just being exploited.
Fortunately, 30% can accept it.
What can you do if you don’t accept it?
The idea of "PD Zone" is not only applied to the penguin's personality, but also applied to the penguin video library.
Pengda's drama and network exclusive broadcasting rights have been bought by the wealthy Penguin Video. It is completely possible to build a "PD zone". I won’t mention the dramas that bought out the copyright before, and all the dramas produced in the future will be settled in this zone for free, and will be divided according to the advertising fee of the zone.
The share ratio is still 30% of the gross profit after deducting operating expenses and taxes!
Both parties are very satisfied with this cooperation!
Although the proportion is not high, the number of users of the entire Penguin platform must be considered. Although the money you will make for a while may not be as much as buying out the copyright, there is a long flow...
IP development cannot eat alone, everyone can push it together to make this IP more popular! In this process, making profit is also inevitable.
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