film world traveler

Just when all the newspaper offices were gnashing their teeth.

Chen Jun's newspaper office is already roaring at work.

In addition to cooperating with supermarkets, printing outlets in the western and southern United States are already printing additional issues.

Many people ignore this situation and think that the money-burning operation that will start in a week will impact the market of small and medium-sized newspapers. This is not wrong.

However, a qualifier should be added. In a week's time, the money-burning operation will have the greatest impact on the large, medium and small newspaper markets.

In fact, on the first day after the cash-burning operation was announced, this impact was already gradually occurring and fermenting.

According to a data survey conducted by Wilde on his own initiative, sales jumped from 280,000 to 350,000 on the first day of release, and then soared to 450,000 on the second day. The increase slowed down thereafter.

Hype has always had an impact, which is also one of Chen Jun's purposes.

In addition to opening up relationships with multiple parties within this week, we strive to avoid as few mistakes as possible.

Marketing is based on the final result. Yes, the process of achieving the target results is also an expansion of marketing influence.

Focus on the big goals, focus on the small details, quickly verify feedback, and optimize and adjust the plan.

This is the main behind-the-scenes work done during this week, which is not well known.

Seven days came and went in the blink of an eye, and this time 800,000 copies were printed directly.

In the morning, with the opening of supermarket sales outlets in the western and southern parts of the United States, some customers who had been waiting outside the door immediately ran forward and pulled out the most eye-catching and colorful color newspaper "Daily Headlines" among all newspapers.

Hot! Hot! Hot!

This is what is happening in many cities.

"Bring me ten copies of "Daily Headlines""

"Sorry, each person can only buy one newspaper!"

"Why can't I buy it? I am a customer and I am your God!"

The shop owner winked, and the big man standing next to him quickly stepped forward and kicked him. The man screamed in pain and fell to the ground. Then he was pulled away by several big men who came out, without making any sound. Within a few seconds, the man fell to the ground.

Second.

When many people saw this, they immediately gave up their thoughts of harvesting wool.

Before designing the plan, Chen Jun was aware that this situation would arise. After all, he was once a member of the Wool Party.

As long as there are interests, this situation will inevitably occur.

Therefore, in this plan, he gave up the original newsstand sales, and relied on qualified supermarkets for 60% of channel distribution, and used Godfather's guild personnel for tracking, and used home delivery for the other 40% of channel distribution.

"The "Daily Toutiao" newspaper is published in a supermarket store. Each person can only buy one copy. Buy it immediately. If you win, you can redeem the prize immediately."

Many people's eyes lit up and they thought they could go to another supermarket to buy newspapers.

Some people who were holding on to the wool immediately bought the newspaper, scratched it without the prize code, and simply went to the qualified supermarket for cycling or running.

So as long as you are willing to spend time and energy, you can still get the wool out of it.

According to Chen Jun's previous experimental calculations, a powerful wool party can visit up to 6 qualified supermarkets in a city in one morning.

There is no afternoon. In the afternoon, the newspaper sales outlets in major supermarkets are basically sold out.

But this is a rare situation. After all, few people will give up their work to buy a newspaper to see their luck during the working day, except for children.

So the actual situation is that most of the Woolies get basically nothing with the probability of publishing 800,000 newspapers, but some lucky people can still make a lot. On the contrary, most passers-by can get a lot of 10-dollar prizes.

The next day, Wilde sent the feedback data.

As a result, all 800,000 newspapers were sold out, but this event exposed many flaws. For example, there were not enough guild personnel to follow them all the time, and it was impossible to keep an eye on them all the time. Some supermarkets that had obtained cooperation qualifications violated the cooperation principles, and newspaper publishers

Playing tricks in secret.

These errors are inevitable. Due to the technology of this era and the current time issues, it is difficult for him to be accurate.

But as long as it can achieve its purpose...

"Should we start a 500,000 reward event?" Wilde asked.

Perhaps this is what many passers-by expect... Chen Jun shook his head and smiled: "Wait a minute, I want to see the newspaper office return to stable circulation data, and make judgments based on data feedback!"

The next day, people were still eagerly looking forward to another such event, but the "Daily Headlines" newspaper office had made no sound.

At the same time, the data feedback obtained also reached Chen Jun's desk: 740,000 copies, sales volume inevitably shrank, then 700,000 copies, after another few days of verification, the distribution data fell back to the stable range of 680,000 copies.

From this data, Chen Jun could only sigh that the magic power of money is infinite. People in this era are relatively simple and can achieve this kind of transformation efficiency.

680,000 has reached the margin of giant newspaper companies, and this is only the sales of "Daily Headlines" in the west and south. The east and middle have not yet been fully opened, and the potential is only average.

At present, most of the supermarket distribution channels in the central part have been negotiated. The eastern part is the home of the Corleone family, and the negotiations are faster than in the central part.

A week later, news came that the distribution channel in the east was opened, but a small part in the central part was not.

At this time, the major newspapers could not help but breathe a sigh of relief when they saw that "Daily Toutiao" had been steadily selling for half a month without any activities. On the other hand, news of the decline of "Daily Toutiao" was spreading.

"Boss, due to attacks from other newspapers these days, our circulation sales have been affected to a certain extent."

"Then start the second reward event, burn 500,000, no... plus 200,000, burn 700,000 US dollars, remember that the probability of winning is more towards the east and central areas."

"700,000!" Vice President Wilde took a breath, "Originally 400,000, now 700,000. With so much money, even a giant newspaper company's annual revenue cannot reach this amount."

"How much will be issued?"

"1.5 million copies!" Chen Jun said calmly.

...When all the newspapers saw the $700,000 popping up on TV, their eyes widened. They really dared to spend money.

Now a stronger wolf is coming!

The event is still a widely advertised routine, but this time the focus is on developing markets in the eastern and central parts of the United States.

The time has also changed to 3 weeks later. It is still for the purpose of speculation, and this time is used to warm up the previously unexplored eastern and central markets in advance.

These three weeks have not been short for Chen Jun.

First of all, he increased the talent demand from the Corleone family, otherwise it would be difficult to control it with his management ability.

Fortunately, two weeks later, Tom Hagen gave him great support, including talents, money, resources, guild organizations, and political protection.

At the same time, he also brought a message, "The companies behind the major newspaper giants have united to submit your protest for disrupting market order."

"Can it still be carried out?" Chen Jun frowned. He had worried about this before.

"Okay!" Tom Hagen smiled, his voice obviously rising a few degrees, "Many characters have the friendship of the Godfather, and we are not afraid of anyone!"

"But this is the last time!"

As far as Chen Jun knew during this period, there were some huge villains standing behind all the major newspaper companies, with strong connections and resources, and the godfather blocked this attack for him.

Judging from the arc of Tom Hagen's mouth, he can feel the strong confidence he has in the Corleone Empire.

This kind of power has hands and eyes that reach the sky!

In comparison, his small newspaper seems a bit like a chess piece.

The three-week period came as promised, and the strength of "Daily Headlines" swept across the entire United States like a roaring storm.

It can be said that among ten people reading newspapers on the street, three of them must be holding "Daily Headlines"

However, Chen Jun was no longer interested in this.

This is just a victory in marketing, and it is far from a victory on a practical level. The most important thing now is to digest and maintain this result.

Expand the introduction of talents in various areas such as editorial teams and reporter teams in each region, and manage and corporatize the newspaper office to operate more efficiently.

**

August 11th was the day when Chen Jun spent money on cities such as New York in the East.

New York, Long Beach!

Special delivery personnel came here early in the morning.

The Corleone family did not have the habit of subscribing to newspapers, but today was the first time they made an exception.

As soon as I ordered, I ordered a lot of "Daily Headlines", and almost everyone in the manor had a copy, including chefs, cleaning staff, drivers...

Everyone knows why the godfather is happy today.

They were also very happy, because if the godfather was happy, their request would be easily granted.