film world traveler

"What does it mean to be popular on the Internet?"

Chen Jun was a little hard to understand. Although he initially followed Su Li's words and chose a speaking style that spoke as little as possible like several Chinese media celebrities abroad, such as Office Ono and Li Qi, his actual positioning was to target domestic audiences.

user.

Su Li on the other end of the phone took a deep breath: "In the past two days, the number of clicks on the video on YouTube has been about 600,000. I have checked it now. The video has been officially recommended based on the algorithm. The number of clicks and appreciation will increase very quickly.

, the number of people subscribing to your channel currently has reached 200,000, and the data is still growing rapidly."

"At the same time, the most important thing is the conversion rate. The account we bought was originally an account that can directly open advertising. Now the conversion of advertising data is very high. In the past two days, the advertising under your video has earned more than 30,000 US dollars. This is a

Terrible data, more important than millions of clicks."

"Conversion, conversion, don't look at what you see. Some major video websites have high video data. In fact, most of them are parallel imports. The most important thing for advertisers and operators is to look at the conversion data. You are still a newcomer, that's all.

With your data, you will be targeted by many fathers of funders."

"I've seen your user portraits, and more than 60% of them are female users. Who makes the most money, and it's women."

"Chen Jun, I tell you, you will become famous, extremely popular, extremely famous."

Listening to Su Li's rare swear words, Chen Jun smiled, with only a slight fluctuation in his heart. What data, likes, etc. After experiencing the baptism of the Godfather movie, he controls hundreds of millions of dollars and has unparalleled power. It is difficult to really have

A greater emotional impact.

Of course, it cannot be said that there was no impact. US$30,000 was definitely a lot of money when converted, and it only took two days.

Chen Jun was still surprised when he heard this number. After all, this is reality. He has parents to support and relatives, but he has not yet bought a car or a house.

Su Li continued: "According to online rumors, the number one domestic Internet celebrity with the highest number of fans on YouTube is Guan Xiaoye, with 7 million fans, a single-month advertising alliance income of 4.59 million yuan, and an estimated annual dividend of 55.08 million yuan, followed by Li

Qi has 5.28 million fans and an annual income of 4,452 yuan."

"Maybe this data is a bit misleading, but none of the parties involved has come out to deny it. There is definitely not much difference in earnings, and this is just the separate video sharing and advertising sharing of the YouTube channel. Taking into account the sharing and endorsements of major domestic platforms, the total is not comparable.

How many less A-listers!”

"Now that I think about it, I really underestimated your potential and ability. This is much more profitable than any live broadcast, and your positioning image is very high-quality. You are sports and healthy, a sunny and warm man, and your appearance is simply the best in China and abroad.

Handsome and good at life... If you are handsome and have strong skills, if you continue to develop, you can break out of the circle, carry out various endorsements, and even film and television, singing, and establish a personal symbolic brand..."

"Office Xiaoye is positioned as funny and entertaining. Li Qi spreads traditional Chinese culture. You export sports, sports, and health. They are not much worse than them. They are all popular in the world..."

Su Li played a long section for him, and Chen Jun was quite happy to hear it.

"What about the domestic video websites? What's the situation, why are they blooming inside the walls and enjoying the beauty outside the walls?" he asked.

Su Li paused: "That's not true. The data from major websites is very good for a newcomer, but it is much inferior to that on the Internet."

"As you know, few foreigners pay as much attention to the sharing of sports in China. Basically, there are many media people who pay attention to sports sharing on Instagram, Twitter, and Facebook. The country is in a semi-opening state, and there is a lack of people who can carry it forward.

Sexual new media figures.”

"Your image is very good, your business ability is solid, and you have the potential for growth in this area. However, I suggest that you need to recruit a more professional operations team and have dedicated people to handle each major platform. I am already too busy with the current work pace.

.”

"I will consider recruiting people. Can you tell me if you have any recommendations? I would like to know the current data of domestic video platforms."

"In China, for example, Xigua has 800,000 views, short video has 1 million views, Station B currently has around 300,000 views, and other channels are similar, so I won't go into details."

"Station B is 300,000, is the data so bad?"

Chen Jun often visits this platform and knows that 300,000 in two days is a good achievement for a newcomer, but compared to the popularity of other platforms, this pales in comparison.

"How do you say that?"

Su Li pondered for a while, "The tone of this channel is not in line with yours. According to my user portraits and user data survey, the 70,000 people currently following you tend to have more female fans, and most of them live in first- and second-tier cities. But

More users just saw the excitement and left, and the three consecutive results were mediocre.”

"As you know, there are a lot of nerds here who like beautiful ladies and other women. For creatures like handsome men, they are naturally attracted to each other. Maybe opposites attract and same-sex repels."

"Currently observed, you may have a lot of fan growth on digital sites in the future, but the growth rate will not reach the top level of the site. As far as I have formulated the current operation strategy, I do not recommend investing too many resources on this site, but

We can’t give up, after all, there are only two or three sites in China that have video sharing channels, and the number of users and activity is high.”

"At the same time, based on the characteristics of Boss Ni's female fans and users being distributed in the first and second tiers, I will increase the channel resources on Weibo and Bhu accordingly."

"According to this time, we should also recruit some user operations and community operations to increase the cohesion of the fans you divert. This will make it easier to shape our brand. It will be easier for them to click or purchase the advertising products we recommend.

Can be favored by the sponsor."

"Isn't this too immoral?"

Chen Jun often sees some 14- and 16-year-old middle school and high school girls shooting for some stars, as if they are crazy, and there are also those black fans who sneak into the female fan groups, revealing that the exposed pictures should not be too funny.

He couldn't feel bad about making money from these people.

Su Li was stunned when she heard this, and said with a wry smile: "My boss, you still worry about this. This is different. If your fans could be so awesome, I would laugh out loud in my dreams. At the moment, we mainly have spending power.

The group is urban beauties, white-collar workers, men who love sports and health, and they all have certain spending power."

"We are different from them. Most of today's celebrity idols are products customized by many companies for little girls, imitating the ones in Japan and South Korea. Now it is simply impossible for us to expect fans to create data for us. Both film and television and new media

It's a different concept. For example, short videos must be updated 1 or 2 times a week. It's completely impossible for us to rely on that group of fans to create data. If we change it so frequently, anyone would collapse."

"If self-media wants to make a breakthrough, it must be down-to-earth, interesting, and healthy. Only in this way can it stand out from countless people. I have just updated one. There is still a long way to go. Don't listen to me for so long and just fantasize about becoming a

Big fat guy."

"Okay, you are a professional." Chen Jun knew how to leave professional matters to professionals: "Do you have anything else to do?"

Su Li said seriously:

"First: speed up the recruitment process of the team. We must allocate users, communities, content writers, professional planners and other candidates, at least 7 or more."

“Second: Launch the second video as soon as possible. It doesn’t need to be gimmicky, but it needs to be healthy, interesting, and positive. This video will be launched when the popularity of the first one reaches its peak to consolidate our brand impression.

Strengthen positioning and establish an impression in people’s minds.”

"To be honest, a lot of women will pay attention to you with your face." Su Li complained: "If I hadn't given birth to children and passed my age, I would call you every day."

Chen Jun was talkative and difficult to answer, but he actually got a baby mother, which is embarrassing.

"What else?"

"Third, the video has shown a popular trend abroad. I don't believe it won't become popular in China. I have some relevant large-scale resources. I plan to use their power to promote it to you and see if I can increase the popularity.

Light up."

"How much?"

"200,000!"

"good!"

Chen Jun nodded in agreement. In fact, after spending these days in Shanghai and investing in starting a business, he currently only has a hundred thousand in hand.

But now that the video has become popular, he is not a conservative and courageous person, so he naturally wants to borrow money.

"Any more words?"

"A little bit."

Su Li replied: "I suggest that you read related marketing and operation related books recently, so that you will have a basic understanding of the industry. You can also read books on brand building, such as adding a distinctive action to yourself in the video.

, a catchphrase, a meme that can cause a topic or become popular.”

"Attention, now that you are a public figure, please pay attention to your personal words and deeds, be sunny and spread positive energy."

"Also, my boss, I really beg you, go check out the backends of the major channels and platforms for yourself. It's so hard for me."

"Beep!"

After hanging up the phone, Chen Jun shook his head. This mother actually dared to hang up on him first. He was the boss.

He also criticized him sideways. Forget it and accept the suggestions humbly. Let’s see how the video goes.

Chen Jun opened the most popular short video app.

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A public account [Jingmi’s Film and Television Talk] has been opened, which is positioned in film and television, hot topics, personal growth management, etc. It will regularly output some growth information for fresh graduates, film and television recommendations, as well as marketing techniques and opinions on hot topics, etc.

If you are interested, you can pay attention. There is no content yet. I will fill it in later. Of course, I will definitely write some standard extras.

In addition, as a professional Internet operator, Jingmi’s official account is of course operated externally. In the future, you may see my recommendations on Zhihu and other channels. In one sentence, I hope you can follow me and become my first users.

My basic disk.