Football: God-level Sign-in

The two didn't stop in this bustling city, and went straight to today's destination, Nike's European headquarters.

There, Mr. Thomas, the commercial manager at Nike's European headquarters, had been waiting for a long time.

Accompanied by Thomas, Zhang Liang and Mendes came to the conference room specially prepared by Nike for the signing ceremony.

However, when it comes time to finally sign a contract, Mendes is ready for a brief final round of negotiations.

He wanted to try if he could get a higher sponsorship contract for Zhang Liang.

Zhang Liang has now made the biggest contribution to Manchester United, and the Golden Boy Award and the Little Golden Ball Award are the weights of Mendes' final round of negotiations.

As one of the world's top brokers, Mendes is always thinking about making the maximum possible profits.

However, to Mendes' surprise, Nike, the company represented by Thomas, took the initiative to increase the annual sponsorship amount of the contract from 5 million euros to 5.5 million euros!

When it comes to player sponsorship, Nike, which has deep pockets, has never been short of money.

They were able to offer Cristiano Ronaldo a sky-high sponsorship contract of $8.4 million, and it was naturally very easy to offer Zhang Liang a contract of 5.5 million euros.

In the United States, Nike spends a very staggering amount of sponsorship every year in order to sign an NBA rookie.

Rather than the amount of sponsorship given to players each year, they are more concerned about the future development potential of the contracted stars, and what kind of advertising effect the players can bring to Nike in the future.

Zhang Liang is a very potential football star they identify.

And there is a great fan base behind Zhang Liang, 1.4 billion people in the Celestial Empire, even if there are only one-third of the fans, the purchasing power can be the highest in the world.

In particular, Zhang Liang is now the number one football star of the Celestial Empire.

The Club World Cup final was also watched by football experts from Nike's commercial department.

Through that competition, they further realized Zhang Liang's strong personal ability, as well as his rich personality charm and excellent development prospects.

Therefore, in the sponsorship contract given to Zhang Liang, they were naturally happy and generous, giving Zhang Liang a very good initial impression.

In this way, the cooperation between the two parties will be more pleasant in the future.

After Thomas made a new offer, Mendes made a new request shortly after.

The original 10-year contract was shortened to 5 years.

Moreover, the new 5-year contract will be a "3+2" contract.

For the first three years, both parties will give priority to the contract after signing.

After two years, the two parties need to sign a new sponsorship contract.

However, Nike Inc. has the right of first refusal to renew the contract.

For Mendes's request, Thomas agreed without thinking.

At the beginning, Zhang Liang was provided with a 10-year contract, which fully shows that Nike has enough confidence in Zhang Liang.

Zhang Liang and his agents want to shorten the contract to five years, proving that they are also confident in themselves.

For such a confident young player, Nike naturally does not set up any artificial obstacles.

They are more willing to see Zhang Liang develop better and better, so that they can get greater business benefits from it.

Since he is a key optimistic player, he cooperates very happily with Zhang Liang's requirements and everything that is within Thomas's authority.

The entire negotiation process between Mendes and Thomas was declared a successful conclusion in less than 10 minutes.

Soon after, Zhang Liang, Mendes and Thomas officially signed a commercial endorsement agreement between Zhang Liang and Nike.

So far, Zhang Liang has become one of Nike's many signed stars.

In the coming days, he needs to cooperate with Nike to promote the Nike brand and related products.

And Nike will further increase the publicity of Zhang Liang and increase his popularity around the world.

It's a win-win deal. After a brief signing ceremony, Zhang Liang, accompanied by Thomas, briefly visited Nike's European headquarters.

Subsequently, Zhang Liang came to the company's camera studio and took promotional photos for the first time.

Facing the lens of the camera for the first time, Zhang Liang was at a loss in addition to some novelty.

The feeling of facing the camera is completely different from the feeling of being on the field.

It always made Zhang Liang feel a little awkward, as if he was pretending.

However, with the help of a professional videographer, Zhang Liang soon learned how to present himself in front of the camera.

For new things, Zhang Liang's learning speed is not slow.

Soon, he was very comfortable in front of the camera.

The first shoot was not to shoot any advertisement, but to take a few photos for promotion.

According to Nike's requirements, Zhang Liang changed into special gloves and combat boots designed by Nike.

He wore a goalkeeper costume with the Nike logo on it and a soccer ball with Nike's latest product in his hand.

PS: Guys, some friends want to watch the national football team, if you want to see it, welcome to leave a message in the comment area, if everyone wants to see it, then I will take the risk to write it!