Chapter 179, Huge Commercial Value

The 2013-2014 Premier League season ended in this way.

Manchester United became the most successful team.

They won the Premier League title, the FA Cup title, and the League~Cup title.

Unprecedentedly became the first team to win all three championships in the same season -.

After the end of the Premier League, the final of the Champions League staged the peak match between Barcelona and Juventus.

The result was that Barcelona, ​​with Neymar, Messi and Suya Reiss, swept Juventus 3-0.

Enrique's Barcelona won the fifth Champions League trophy in the history of Barcelona!

Such a scene made the Barcelona fans burst into tears.

They seem to have seen the rise of the Dream Team Four, as if they have regained the glory of the once invincible Cosmos Team.

Of course, none of this has anything to do with Li Ao. He didn't even watch the Champions League final, whether it was going to the scene or watching TV.

After all, this season's Champions League has nothing to do with him, so naturally he won't care about it.

So what if Barcelona won the Champions League?

next season.

next season.

champion!

It will be his!

Li Ao's vacation was busy at the beginning, and Mendes established a dedicated business team for Li.

With Li Ao's success on the football field.

Especially after winning the Ballon d'Or.

Li Ao's commercial value has finally reached its peak!!

Before Mendes suppressed the contracts of those big companies.

Now it finally comes into play!

The company that signed him this time has a lot of background.

Say it is scary!

Well, it’s really nothing, this brand is rotten now.

However, in the sports world, it is still a well-deserved student.

Nike.

Some people may find it strange that Li Ao, the Premier League shooter, has won the Premier League twice, and also won the Golden Globe Award.

Why did you sign Nick?

It stands to reason that such a player, Nike or Adidas has long been scrambling for it, will you wait until this time?

But in fact it is. Because the prices of several sports brands were not high at the beginning, of course, Li Ao's own reputation and strength were not as good at that time.

Li Ao's rise is too fast.

at the very beginning.

At best, Li Ao can be regarded as a promising new star, and many such new stars appear in world football every year.

It's really nothing, you must know that the successors of Maradona and Pele are already rotten.

So these companies are not interested in Li Ao. Big companies like Nike and Adidas don't even look at it. They won't sign such a player as a spokesperson.

Athletes who can be the spokespersons of these two brands must be superstars, unless the spokespersons are limited to a specific area...

And what about other brands?

The asking price is not very high.

Mendes felt that since the asking price is not high, there is no need for us to put on others' cold asses. Your asking price is not high, and we don't want to sign a contract with you, so forget it.

Anyway, we are not short of that little money.

This endorsement of other brands can be changed at will, every year.

In the sports world, endorsement of sports brands must be cautious.

Of course, try to find a big brand, sign a big contract, and make a lot of money.

Mendes is not in a hurry, and neither is Li Ao.

He felt that Mendez's strategy was right.

And after that.

Li Ao soared into the sky.

In Bayern Munich became the world's top star.

under these circumstances.

Of course, these giants of the sports industry moved upon hearing the news.

but....

Now it's Li Ao's turn to be up for grabs.

Then considering the factors of the Longguo market, Nike and Adidas stepped in, which pushed those small brands to offer some high-priced contracts in order to snatch Li Ao.

Mendes never signed, thinking that the offer was too low.

Later, Li Ao went to ask Mendes, and found out that Mendes had such an idea——Your signing price is not high, and the other party naturally doesn’t pay attention to you, and doesn’t care about promotion, what is your personal reputation and commercial value? Reflect, how to enhance prosperity?

...asking for flowers...

Only when you are signed by the other party at a high price will they try their best to push you. A superstar on par with others.

And if you sign the contract casually, it will be difficult to change it later.

Because those companies gave very low prices and long-term contracts at the beginning.

For those young players who are eager to find more income for themselves, it is easy to sign a contract. In this way, if those young players become famous in the future, they will earn money.

Even if the mix is ​​average in the future, sports brands will not suffer.

Mendes only focused on Nike and Adidas from the beginning. As for Reebok, Puma, Umbro... these brands, he didn't even look at them.

It's just that Li Ao, who just started, is still a "potential rising star", so of course he won't get any contract.

Adidas and Nike are both big companies. When a company is big, it naturally becomes big. How can they be polite and corporal?

What about offering a sky-high contract to Li Ao, a potential star?

This is not in line with the laws of business.

Mendes is not in a hurry either, he has confidence in Li Ao.

This is a superstar whose commercial value far exceeds that of Cristiano Ronaldo.

Since you are not willing to pay the money now, then we will wait and see if you still have to pay more to sign the season in the future."

Mendes is very optimistic about Li Ao's future.

He believes that Li Ao will soon be able to demonstrate the value that makes big companies flock to it.

Mendes is up for grabs, and he will sign with whoever bids the most and who can give him a promotion plan that satisfies him.

After that, no one thought that Li Ao could soar into the sky like this.

Now, it is not those big companies that take the initiative, but Li Ao's losses. .

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