Freelance Artist

July 20th.

Blue Fleur Chocolate Company.

The executives of the company are having a meeting, and the last topic of the meeting is also the most important topic today, which is the exclusive brand naming of "If You Are the One". After all, the naming fee has reached 40 million.

"Has Haifeng not agreed yet?"

"It's just putting a star in the show, is it so difficult?"

"Our spokesperson must be on this show, and they have to agree if they don't agree!"

"No, let's change the title of the show. I thought the variety show "You Are the One" was unreliable. Would the audience really like to watch this kind of dating show?"

"But the producer of this variety show is Kunpeng Investment!"

"Kunpeng Investment has successfully produced two variety shows, especially "I Am a Singer", which has made the naming party a lot of money."

"This show is different, and I don't like it very much."

"Kunpeng's first two programs were indeed very successful, but is it true that they don't need a single star? Even if it is "I Love to Remember the Lyrics", they will find a star to be the lead singer. Let's look at their new program this time. It’s fine if you don’t have one, but the host with the highest status in the whole show is actually the host?”

"Change the program to cooperate!"

The high-level people in the conference room had some quarrels.

Because about whether Lanfu Chocolate is named "If You Are the One", the opinions of the company's senior management are not uniform, or half of the senior management are actually not optimistic about this program, but because the heads of several directly related departments are in the Persistence, coupled with the fact that Kunpeng's first two variety shows were indeed a big success, this matter was able to advance stumblingly, but I didn't expect to be stuck again because of wanting to put a spokesperson on the show, so I didn't like this show at all The high-level executives couldn't help jumping out to object again. For the brand side, the premise for them to name a program must be optimistic about the popularity of the program, and then consider the issue of program positioning.

"Everyone!"

The person in charge of the product department knocked on the table.

"Why do I insist on investing in If You Are the One? Because our brand of chocolates focuses on the theme of love, and Lanfu means love. Isn't this dating show very suitable for our brand positioning? As for whether this show will be successful, Personally, I dare not give any guarantees, but I have to admit that the format of this program is very novel, isn’t it?”

"Everyone, don't worry."

The person in charge of the product department smiled and said: "The representative of Kunpeng contacted me this morning and said he wanted to meet with us. If you have any ideas, can we communicate face to face? He just sent me a message saying that he has arrived at the door. Bring him here, do you have any opinions?"

"Representative Jiang please come in."

The manager of the company said.

Not long after, Jiang Cheng entered the meeting room.

The general manager led more than a dozen high-level executives of the company to applaud Jiang Cheng's arrival, and after a while of polite greetings, he began to enter the topic, "Representative Jiang, can you explain why we can't let our brand spokesperson be on the show?"

"It doesn't fit the positioning of the program."

Sitting opposite to the manager of Lanfu Chocolate Company, Jiang Cheng said with a smile, "Our program focuses on being down-to-earth, and the presence of celebrities will make the audience feel distanced, but I'm not here today to explain to you whether the selling point of this program is good or not. Success, the success of a program is always known after it is broadcast..."

"Then what are you here for?"

"We can each take a step back."

The old god of Jiangcheng said: "Isn't Lanfu Chocolate going to launch a new product? The advertising plan should not be finalized yet. Kunpeng can design an advertisement for you for free."

The voice fell.

Everyone laughed.

A senior executive couldn't help but cry: "As far as I know, Kunpeng's company doesn't involve in advertising business, or does it mean that Representative Jiang thinks that we, Lanfu Chocolate, can't handle even one advertisement?"

"I don't mean that."

Jiang Cheng directly took out the computer, "Turn on the projector, please. No matter how many questions you have, let's chat after reading our advertising plan designed by Kunpeng."

What the hell?

The higher-ups looked suspicious.

Still turned on the projector.

Jiangcheng released the latest advertising plan of "Lanfu Chocolate" that the boss sent to him last night, and he has already made a ppt.

a picture.

Two pictures.

Three pictures.

Four pictures.

In the fourth picture.

I saw a girl's body wrapped in gray-black satin made of chocolate, as if floating in the wind, the picture is very beautiful...

Swish Swish Swish.

Lan Fu's group of high-level executives watched Jiangcheng's plan demonstration, and their expressions changed from indifferent at the beginning to weird and curious, and then gradually appeared a touch of seriousness, and finally everyone opened their mouths slightly.

like……

Not bad?

And when the advertising plan was presented in the form of pictures, Jiang Cheng finally opened the last page, on which was the following advertisement:

"Lanfu enjoys silky smoothness."

This advertisement is bold and bold and very large.

It was this advertisement that shocked everyone in the conference room. The person in charge of the advertising department, whose expression had gradually become serious, suddenly stood up at this moment. This is a female senior executive of Lanfu. This sentence hit the heart hard, and he patted the table and said in an undeniable tone:

"make a deal!"

What a "smooth indulgence"!

These four words combined with "chocolate" products instantly give people a feeling of a perfect match. Isn't the pursuit of Lanfu chocolate itself a silky taste? What about the four words "silky"?

Not to mention……

This advertisement has been emphasizing "silk smooth"!

Even the simple plot design is closely related to the theme!

Creativity is like this, sometimes a design that is obviously very simple, no one thought of it before that design appeared!

but……

After saying "deal", the person in charge of the advertising department realized that he was abrupt, and looked at the manager with some embarrassment:

"manager."

The manager waved his hand, and fixed his gaze on the words "Enjoy silky smoothness", feeling as if something suddenly enlightened in his brain!

"Representative Jiang..."

The manager stared at Jiang Cheng: "Dare to ask, which teacher from Kunpeng wrote this advertisement, and we would like to invite this teacher to cooperate for a long time!"

"Coincidentally."

Jiang Cheng smiled and said: "Our advertising designer is the planner of "If You Are the One". As for the cooperation, we will talk about it in detail later."

"Understood."

The manager made a decision: "We have used this commercial. As for the decision to arrange the spokesperson to appear on the show, let's cancel it. I believe that the teacher who can design this commercial will definitely make a variety show that will not disappoint, so the program should be How to do it, everything is up to you Kunpeng."

This ad is great!

And Kunpeng is a free gift!

On this basis, there is no need for Lanfu Chocolate to continue to insist on having a spokesperson on the show, this advertisement is enough!

It's done!

Jiang Cheng smiled. It seems that Kunpeng can expand the advertising business in the future. I really don't know how the boss's brain grows!

...

Leaving Lanfu Chocolate Company, Jiang Cheng immediately called Lin Zhibai, "The title sponsor has been taken down, it can be seen that they really like this ad, but I think it is the last line of the ad that moved them the most .”

"Enjoy silky smoothness."

Lin Zhibai said with a smile.

He is very aware of the power of this sentence, unless Lan Fu Chocolate's high-level corpse is a vegetarian meal, otherwise they will also realize the charm of this sentence!

This sentence comes from the advertisement of "Dove Chocolate" in the previous life!

It is precisely because of this simple advertisement that anyone can think of it, Dove Chocolate has made the relevant advertisement into a classic case in the industry, which has attracted countless advertising practitioners to study and learn!

Indulge in silky smoothness!

How influential is this statement?

It's so big that it has become an Internet meme that netizens are eagerly citing!

There are many kinds of Internet memes in the previous life. One kind is probably represented by "Don't be obsessed with brother, brother is just a legend". When it first came out, this sentence became popular all over the Internet, and countless people tried to imitate it. Playing with this stalk makes it look very vulgar or even low.

Because that phrase is outdated.

However, the four words "enjoy silky smoothness", which is also a hot topic on the Internet, have been circulated on the Internet for many years, and it does not seem outdated or backward at all!

Even those who play lol and the glory of the king like to say "see if I hang up?" when they are showing operations.

Oh no……

It should be "smooth operation"!

Or just use the four words "enjoy silky smoothness" to tout yourself, which is all thanks to the advertisement.

Also because of this sentence, Dove Chocolate has become a household name in China and has become one of the most famous chocolate brands.

As for why this ad is given away for free...

One is that the money given by the variety show title sponsor is indeed enough.

Secondly, the Lanfu brand is big enough, and Lin Zhibai wants to use a big-name advertisement to make a name for Kunpeng's advertising business.

Furthermore.

Ad words can be used all the time, but the content of the ad must be updated.

When Lan Fu Chocolate wants to update the advertising content in the future, don't you have to find yourself?

That's embarrassing.

Behind is the VIP content.

Jiang Cheng said with a smile: "They will start filming the commercial soon, and it should be aired before "If You Are the One". At that time, it will also bring a little heat to our Kunpeng variety show. If the commercial can be a big success."

"Um."

Lin Zhibai said: "After this advertisement is broadcast, we Kunpeng will take advantage of the opportunity to enter the advertising industry, but there is a necessary prerequisite for any advertisement in the future, that is, the product itself cannot be overturned. This requires you to check and do market research in advance. You can’t do things that deceive consumers, or you will ruin Kunpeng’s brand.”

No need to worry about Lan Fu Chocolate.

This is a well-known brand throughout Bluestar, and there has been no food safety issue.

"Then we don't have enough manpower."

"Continue to recruit people."

"OK."

As Kunpeng expands its business more and more, now it is a bit difficult to turn around with just a few people, and it is indeed time to recruit more people.

Bigger and stronger!

Create another glories!

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