From Car Overlord To The World’s Top God
Chapter 28
Lin Feng guessed that the reason why Wuling Hongguang's sales would explode was that 50,000 orders of different configurations were received in one day.
It's not about the powerful performance of the vehicle, or how many people the vehicle can pull, or how much cargo it can load.
Biggest reason.
It's the price!
Cheap!
Very cheap!
This is the reason why Wuling Hongguang is so popular.
In fact, just as Lin Feng expected.
...
Wang Dong is a self-employed person in the decoration business. Usually, he mainly undertakes some home decoration work to make money.
When I first started working in this industry, I had to bring a lot of tools and raw materials to the construction site every time.
So Wang Dong drove a three-wheeled battery car.
But later, due to the need to run long distances and heavy materials, the electric tricycle can only run less than 100 kilometers when it is fully charged.
resignedly,
Wang Dong sold the electric three-wheeler and reluctantly bought a small minivan, and it happened that the minivan he bought was made by Baoao.
There was a truck, but the problem came again.
When you are not working, if you want to take your family out to play or go with relatives, you can't always drive a truck, right?
That's shameful.
He wanted to buy a car, but Wang Dong just built a house in his hometown and owed a debt. Where is the extra money to sell a car.
Besides, even if a car is domestically produced, it needs more than 70,000 to start, and a joint venture is even more expensive, with a base of 100,000.
He can't afford it now!
"It would be great if there was a car that was cheap, could solicit goods, and could solicit people!"
"Hey, where is there such a good thing in this world, those auto manufacturers are not fools!"
Shaking his head, Wang Dong lay on the bed, turning on the Douyin as usual, planning to go to sleep for a while.
As a result, as soon as he opened the Douyin software, a video about cars appeared.
and,
He is very familiar with the vehicle in that video.
"Wuling Hongguang? Fuck, it turns out that Wuling Hongguang is produced by Baoao Automobile, and my truck is the same manufacturer, so the quality must be no problem."
Thanks to the earnestness of Baoao trucks and the accumulated reputation, all the owners of Baoao minivans are very satisfied with the quality of Baoao's vehicles.
After opening for so many years, there has never been a major problem, and minor problems rarely appear.
"Are all car companies so skinny now? This advertisement is really awesome!"
"This drift is really awesome!"
After watching the first video, Wang Dong silently clicked like, and then clicked on the Wuling Douyin account to see if there were other videos.
It was this action that made him see the second video made by Wuling.
When Wang Dong saw that a Wuling Hongguang could hold 18 adults, his mouth widened in surprise and his face was inconceivable.
When he saw that Wuling's car seat could be easily removed by one person and could hold nearly 100 boxes of Coke.
Wang Dong was completely speechless.
finally,
When Wang Dong saw the final price of the video!
In his heart,
Only one idea.
Buy, buy, buy!
Isn't such a cheap, beautiful and practical car tailor-made for him?
Don't buy at this time, when will you wait?
He got up from the bed awkwardly, then went to the living room to find his wife who was cleaning the house, and roared unyieldingly:
"Daughter-in-law, if you don't give me money to buy a car today, I will move to my mother-in-law's house and stay there for a lifetime!!!"
...
The next day, Wang Dong brought two dark circles and his wife to the Wuling store in their city.
"Welcome to Fuxinshun Auto Store. Do you look at trucks or tractors?"
A young sales sister greeted her.
"I see Wuling Hongguang!"
Wang Dong pointed directly to a silver-white Wuling Hongguang in the exhibition hall, and then took out the bank card he had prepared. ,
"The lowest match, swipe your card! Pick up the car!"
The little sister Ruan Zining who was engaged in sales was stunned.
"Oh well!"
I have never seen such a refreshing customer, Ruan Zining just didn't talk nonsense, and asked Wang Dong to wait for a while before going to get the contract and go through the formalities.
After everything is done, swipe the card.
Wang Dong drove a Wuling Hongguang with the lowest configuration and walked away proudly, and his wife was also very satisfied with Wuling Hongguang, the most important thing was that the price was very satisfied.
Driving a new car, Wang Dong feels proud!
I grind my daughter-in-law all night, and finally even paid a huge price. As a result, today's waist almost couldn't straighten up, so she agreed to buy a car.
What if this is uncomfortable!
35,000, you can buy a car that can be used for home use, can pull goods, and the whole car is equipped with six airbags, ESP, tire pressure monitoring, sunroof and air conditioning. If you don't buy it, you would be a fool.
"Hey Lao Liu, haven't you always wanted to change the car? Hurry up and buy Wuling Hongguang, which can attract people and goods, and the important thing is that the price is only 35 thousand. That's right, that's the Wuling Hongguang on the Internet, what? , Did I buy it? Of course I did, or can I recommend you to buy it? Oh, little money, little money, it’s incomparable to your boss Liu, why are you coming? Okay, I’m waiting for you in the specialty store. "
On the way, Wang Dong called a friend of his own. They were all in the same situation as him. Hearing that he had bought Wuling Hongguang, they all said they would come and have a look.
Next,
Wang Dong spontaneously started an advertisement for Wuling, calling friends who want to buy a car and telling them about Wuling Hongguang.
The most important thing is to seduce it.
Anyone who wants to buy a car and doesn't have much money, as long as he hears the price of Wuling Hongguang, he will come right away without saying a word.
Chinese people have a natural instinct to follow the trend.
There is another nature, called comparison.
Friends around have bought such a cheap Wuling Hongguang, and they called you, but you didn't buy it.
Does that mean that you are poor and can't even get these tens of thousands of dollars?
So the scene of one person passing one person, one person pulling a bunch of people over to buy Wuling Hongguang, is staged in specialty stores everywhere.
There are many people who think like Wang Dong and his wife. Most of them have limited financial conditions at home, but for various reasons, they also want a car that can carry people and can pull goods. The most important thing is It's still cheap.
And Wuling Hongguang completely met the needs of these people.
so,
Anyone who sees the current car and the price will basically drive the car away after paying for it.
"What? Out of stock? We only bought more than a dozen cars, which is out of stock?".
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