From coaching Real Madrid

When Gao Shen was working in a company in his previous life, he encountered a very interesting problem.

The company's development encountered a bottleneck, and the boss hired a well-known consulting firm to tailor a strategic plan and rectification plan for the company. The result was tragic: the rectification failed, the business collapsed, and the boss became furious.

The reason given by the consulting company is that there is a problem with the company's execution capabilities.

The boss believed it and asked the consulting company to come up with a diagnostic plan on corporate execution.

Is this the end?

No.

Over the past few years, the company has formulated many plans. Each plan seemed to have a bright future, but when it was actually implemented, it was a mess.

The boss and senior management were very depressed. They held numerous conferences and small meetings, ranging from the company's strategic goals and market positioning to communicating with employees. All methods were used, but to no avail.

At that time, Gao Shen was a middle-level manager and he noticed a very interesting phenomenon.

During this time, no one from top to bottom complained.

The boss and senior management complained that the middle management did not cooperate and the grassroots did not understand. As a result, such a perfect plan was executed incorrectly, and they did not understand their good intentions in developing the company.

But the grassroots level is also full of bitterness.

It is easy for the boss and senior management to shout a few slogans, but how can they be implemented?

It is necessary to bill more but not make less profit. The key is that in the past, the company could reimburse entertainment expenses and travel expenses, but now the finance department says this is not possible. The boss wants the finance department to increase revenue, reduce expenditure, and rectify the accounts.

At the end of the month, if the task is not completed, money and fines may be deducted, or the work may be packed up and left.

The middle management is not having a hard time either. They are stuck in the middle, just like Oreo. The left and right are not people. I have reported the situation to the boss and senior management countless times, and the answer I got is always the same, "You guys overcome it and think of a solution for yourself. Now

The company is in trouble..."

Gradually, the middle layer stopped responding and simply lay flat.

There is a lack of motivation at the grassroots level. You can do whatever your boss says. You are just messing around, so where is it that you are not messing around?

In this way, every strategic plan that seemed extremely bright and promising failed again and again.

And everyone felt that they had been greatly wronged.

…

Gao Shen later reflected on this experience, and he came to a profound realization.

All business problems are ultimately human problems.

Management is about human nature.

No company or team can be of the same mind. Everyone has their own interests and interests, and their own interests. The key is how to bring everyone together through effective management to form common interests.

Just like what happened with Leeds United.

Earning 400 million euros in two years is a lot, right?

If Gao Shen takes all the 400 million euros into his own pocket, no one can stop him, but what will they think?

Now, Gao Shen is investing all his money into plans for the training base and new stadium, just to let everyone see his determination to further develop and make Leeds United bigger and stronger, so that they can see hope.

But hope alone cannot last long.

Therefore, we must give them tangible benefits so that they can enjoy the benefits brought by the development and growth of Leeds United.

This requires giving them salaries and bonuses.

In specific implementation, the management is responsible for formulating the general direction and strategy, but in terms of specific implementation, more flexibility and operating space should be left for the middle and grassroots levels.

Of course, there is a science to how much flexibility you allow.

Too much won’t do, and too little won’t do either. Everything needs to be reasonable.

This requires constant adjustment.

Not only that, but also provide as much encouragement and support as possible, re-evaluate regularly, actively listen to feedback, and make appropriate adjustments in a timely manner.

Gao Shen's skills are not only used on the court, but also in the daily management of the locker room and even in the management of the club.

Many people are wondering, why did Leeds United manage to finish sixth in the Premier League last season?

Many dark polo teams are bad in the first half, collapse in the second half, and end up in the middle of the pack.

But not Leeds United.

That's because Leeds United's senior management is constantly adjusting strategic goals, listening to feedback from the coaching staff and locker room, constantly re-evaluating, improving problems in a timely manner, and giving the team more support and incentives that are in line with the actual situation.

Ultimately, Leeds United's performance throughout the season has been very good, and the coaching staff, players and staff have maintained a positive momentum.

It can be said that after two years of exploration and building, Leeds United has established a complete management system.

From the management to the coaching staff to the locker room to the staff, there is a complete set of scientific and complete management processes.

This is why Gao Shen is so confident that Leeds United can avoid relegation in the Premier League in the new season.

Because this is the core competitiveness of Leeds United.

At least, in the current Premier League, and even in European football, there are really few football clubs that have introduced a modern management system like Leeds United.

Not even Manchester United.

Real Madrid counts as one, Bayern Munich barely counts, and as for Barcelona...

Gao Shen has always believed that if a war tests the comprehensive national strength of a country, then a football match tests the comprehensive strength of a club, not just the level of the players.

Last season, Leeds United's success in the Premier League is the best proof!

This also made him more determined.

He believes that this path is the right one!

…

After a series of crazy sales, Leeds United became the largest black shop in world football.

Everyone couldn't believe that Leeds United could do something so crazy.

They sold 8 players in their prime in one go, earning 300 million euros in transfer fees. But what about the signings?

Basically it doesn't cost much.

The transfer fees for Kimmich, Rabiot and others are around 1.5 million euros, which is not at the same level as the income from selling people.

Andrew Robertson is a free transfer or a player in the fourth tier of the Scottish League. Can he take Kurzawa's place?

Amid everyone's doubts, Leeds United's signings have made progress again.

Borrell personally rushed to Italy and signed Portuguese midfielder Bruno Fernandez from Novara for 2.5 million euros in competition with Udinese.

After that, Borrell personally rushed to Portugal and signed young player Bernardo Silva from the Benfica youth team for 1.5 million euros.

After Leeds United officially announced the two transfer transactions, they held a press conference at Elland Road Stadium to officially announce the appointment of Pochettino as Leeds United's new head coach.

Gao Shen, Su Qing, Lucas, and Borrell, who rushed back from Portugal non-stop, were all present to show how much they value Pochettino.

Chairman Su Qing gave a speech, expressing the management's importance to Pochettino, and also believed that the Argentinian could lead Leeds United to success, and promised not to put too much pressure on performance.

However, when Pochettino subsequently accepted questions from media reporters, he stated that he hoped that Leeds United could remain in the top half in the new season.

There are twenty Premier League teams and he wants to be ranked in the top ten.

This is a huge challenge for Leeds United, which sold eight key players in the summer.

However, Gao Shen appreciates Pochettino's ambition.

Next, it depends on whether he can effectively integrate the team's resources and conquer the locker room.

With his in-depth understanding of Pochettino and his skills in conquering teams such as Southampton and Tottenham Hotspur in his previous life, I believe there will not be a big problem.

It was also at the press conference for Pochettino's signing that Su Qing formally answered questions from the media.

In the past few days, Leeds United has successively released news through the Yorkshire Evening News and other media, and fans have gradually been appeased.

Now, Su Qing officially announced for the first time in public that Leeds United is planning to build a new stadium.

"We are already communicating and negotiating with the city government, because it involves many factors, including construction approvals, etc., but we have received the city government's commitment and strong support."

The wasteland surrounding Elland Road belongs to Leeds United, including the original training ground.

Even before, Leeds United had a big business plan, which received strong support from the city government at that time.

Now, Leeds United wants to make changes based on the original.

For example, the original plan was to expand the West Stand, but now, Leeds United plans to build a brand new football stadium directly to the west. After the football stadium is completed, Leeds United will move in and push the Elland Road stadium.

A commercial project to attract investment.

This will be a very large project, and the investment will be much higher than in the past. Naturally, it will also require re-approval and discussion by the city government.

"We have had preliminary communication with Norman Foster Design Company. It is expected that the capacity of the new stadium will reach 60,000 people and will be equipped with the world's most advanced intelligent management system."

Su Qing promised that the club is currently unable to give an accurate budget for this stadium, but it will be at least 500 million euros.

This immediately won the applause of the whole house.

Ever since Arsenal planned to build the Emirates Stadium, it has been many years since any Premier League team has been willing to invest money in building a new stadium.

Teams such as Portsmouth, Tottenham Hotspur, Liverpool, and Chelsea have all revealed such intentions before, but none of them succeeded. Now it is Leeds United. This is indeed a very exciting move.

When the news came out, the whole of Leeds and even the whole of Yorkshire were shocked.

As the only Premier League team in Yorkshire, Leeds United's every move also captures the hearts of countless fans.

The capacity reaches 60,000, which is nearly twice the current capacity of Elland Road Stadium. This is still quite challenging for Leeds United.

Although the attendance rate at Elland Road is very high, it is still a big challenge to fill the stadium with 60,000 people. Next, it depends on the club's ability to operate among local fans and fan groups around Yorkshire.

Fortunately, things have not changed yet, and Leeds United still have a few years to operate.

Three days after Su Qing officially announced plans to build a new stadium, Leeds United held another press conference at Elland Road and formally signed a contract with Norman Foster Design Company, entrusting them with full responsibility for the new stadium and surrounding land.

planning and design.

Norman Foster recalled his bid for the Camp Nou stadium in 2007 but ultimately failed. He said that Leeds United's new stadium project will be the most exciting and exciting project for him in years.

"I hope that this will not only be a football stadium, but will also become a landmark building in Leeds, Yorkshire, and even the whole of England!"