From coaching Real Madrid

Chapter 1132: Subversion, picking up mistakes, and entering the finals!

While Gao Shen coached Real Madrid and was competing in the intensive schedule of La Liga's winter break, Leeds United's team headed by Fernando Lucas began to adjust its direction and strategy after Gao Shen's Christmas awakening. In more than a month

In that time, he achieved incredible results.

Leeds United announced that it has signed a three-party cooperation agreement with the US online sporting goods retail giant Fanatics and the famous British high street fashion brand River nd.

In this agreement, Leeds United will authorize River nd to design the club's three sets of home and two away jerseys, as well as training uniforms and daily sportswear, including women's jerseys and children's jerseys provided to fans, as well as training uniforms, etc.

Other club apparel and souvenirs.

After the design is released, American sports e-commerce giant Fanatics will be responsible for global sales.

This cooperation model has completely overturned the traditional cooperation model in the past and created what Real Madrid CEO Jose Sanchez calls a vertically integrated jersey manufacturing model.

According to the traditional model in the past, just like Real Madrid, jersey sponsorship is signed with Adidas. A sponsorship fee is collected every year, and then the design, production and sales are authorized to Adidas. The club is only responsible for the share, but all aspects are controlled by the sponsor.

At hand, this is very detrimental to the club.

But what Leeds United are doing now turns this model on its head.

The design is handled by a famous British high street fashion brand, and the sales are handled by the American sports e-commerce giant. As for production, this is no problem at all for the manufacturing power behind Gaoshen. The entire production chain is controlled by Leeds United itself.

In hand, this is undoubtedly a subversion of the past.

For Rive nd, a high street brand, they mainly sell clothing for men and women aged 18-35, but they have always used traditional channels. Cooperation with Leeds United and Fanatics can speed up their Internet business layout.

For Fanatics, they are based in North America, but they want to open up the European and Asian markets. Leeds United is a very good breakthrough point for them to open up the European, especially the British market.

More importantly, Leeds United also has extraordinary influence in Asia.

For this cooperation, the only loss is Leeds United's jersey sponsor Adidas, but the problem is that Leeds United is not a wealthy club such as Real Madrid. Adidas has never paid special attention to it and its energy is very limited.

For example, the jerseys are all public edition styles.

This time Leeds United withdraws its authorization, which will indeed have some impact on Adidas, but overall it will not be big.

Of course, if Leeds United's model succeeds, it will undoubtedly bring more pressure to Adidas. After all, the club will have more say.

Real Madrid Chairman Florentino and CEO Jose Sanchez were full of praise for this cooperation and believed that once successful, it would be a subversion of the existing business model.

Gao Shen himself knew very well that Fernando Lucas was able to achieve this result in a short period of time because Gao Shen told him to change his positioning and thinking and regard himself as a platform.

Provide more services and value to sponsors and create a win-win situation.

This is undoubtedly a very good start.

This cooperation will start next season. This summer, Leeds United will go to the United States to participate in the International Champions Cup. They will take the opportunity to hold a huge three-party press conference with Fanatics and River nd in the United States, inviting journalists and fashion media from all walks of life.

Come to the scene and strive to open up the North American market.

Speaking of the International Champions Cup, this tournament also recently announced its schedule for this summer.

Like last year, eight top European teams were invited.

The first event was held in a hurry, and many wealthy teams were waiting and watching, so they were not particularly enthusiastic. However, after last year's successful hosting, the wealthy teams all tasted the benefits and wanted to participate, but were limited by

For various reasons, there are still eight teams this year.

Among them, there are four Premier League teams, namely Manchester United, Liverpool, Manchester City and Leeds United.

There are three Serie A teams: Inter Milan, AC Milan and Roma.

There is only one team in La Liga, Real Madrid.

Barcelona chose to open up the Asian market on its own last year. This year it wanted to go, but failed to get a ticket.

Leeds United, on the other hand, benefited from missing out last year and signing for three years in one go. They still attended this year and were able to rank with many top giants.

This is also a huge promotion for Leeds United.

Especially after broadening his mind and changing his thinking, Fernando Lucas became ambitious and wanted to compete in the North American market again. This time he vowed to open a hole in North America and break a bone.

…

On the evening of February 8, in the 23rd round of La Liga, Real Madrid faced Athletic Bilbao at home.

Gao Shen made a lot of rotations in the team, but got an excellent start at home.

Only 6 minutes into the game, Varane, who started in place of Ramos, made a long pass from the backcourt, trying to get behind Villarreal's defense, but was intercepted from mid-waist by defender Dorado.

But at this time, Jesus, who had just started, suddenly changed direction. After stealing the ball, he threw it behind him. He suddenly sprinted forward and rushed into the penalty area at extremely fast speed. After catching up with the football, he hit the ball with a single shot.

, opened the scoring for Real Madrid.

After taking the lead, Real Madrid continued to increase their offensive intensity on the right.

Jessie also performed very vigorously and his condition is getting better and better.

First, in the eighth minute, he made another pass from the right, almost assisting Dzeko to score a header.

Just a minute later, Real Madrid made a comeback.

This time it was Pepe's long pass to the frontcourt.

After Dzeko grabbed the first spot, he passed the ball to Jese on the right.

The Real Madrid youngster dribbled the ball all the way, forcing Villarreal's left back Costa to retreat step by step, and finally had to retreat into the penalty area. Jesé suddenly made a pass from the bottom, and Dzeko kicked it near the penalty spot in the middle.

Push and send the ball into the goal again.

Two to zero!

Not long after, Jesé dribbled the ball from the right and forced a breakthrough. Once again, Costa made a pass from the bottom. Dzeko almost hit the post and kicked the ball into the goal.

Three to zero!

Subsequently, although Villarreal scored a goal, Real Madrid scored two goals in the second half, with Jese and Dzeko scoring one each.

Among them, Dzeko even performed a hat trick.

In the end, Real Madrid defeated Villarreal 5-1 at home.

Barcelona defeated Sevilla 4-1 in the away game with Messi's brace and goals from Sanchez and Cesc Fabregas.

But after this battle, Sanchez, who has been in excellent form recently but suffered from a lack of playing time, finally couldn't hold it back and stood up to express his dissatisfaction with Barcelona's current situation and admitted that he was considering leaving Barcelona.

This once again triggered a strong reaction from the Catalan media, especially the "disloyalty" to Sanchez.

But Atletico Madrid lost to Almeria 2-0 away from home in this round.

Simeone's team losing points again is closely related to the Copa del Rey schedule.

According to Simeone's own words at the post-match press conference, the Sheets were determined to defeat Real Madrid at home and reverse the 0-2 score in the first round no matter what.

Therefore, in the game against Almeria, Simeone did not even arrange for the main player to play.

But three days later, at the Calderon Stadium, the superb formation surprised Simeone again.

Gao Shen reversed the stability-seeking mentality of the first round and launched a very fierce offensive at the beginning of the away game. With two away goals in hand and most people thought that Real Madrid would continue to defend the counterattack, Gao Shen decisively gave up.

He attacked out of the gate, caught Atletico Madrid off guard, and firmly suppressed Atletico Madrid.

In the third minute, Di Maria broke through with the ball on the right side of the frontcourt, causing a foul on Insua and winning a free kick opportunity for Real Madrid.

Toni Kroos took the penalty to the front post, and Cristiano Ronaldo leaped high and headed the ball across.

Di Maria, who had been hiding behind the crowd, suddenly rushed forward, caught up with the Portuguese's header at the back point, and sent the ball into the Atletico Madrid goal with his left foot, completing a very exciting free kick attack.

Cooperate.

One to zero!

Just eight minutes later, Real Madrid once again formed a siege in Atletico Madrid's frontcourt, especially on Di Maria's right, which became the most active area of ​​Real Madrid's offense.

Just when the Atletico Madrid players were keeping an eye on Di Maria, Modric and Carvajal, no one expected that Illarramendi, who replaced Xabi Alonso in the starting lineup, suddenly ran over and got the ball.

After taking two steps forward, he suddenly took off his foot and passed the ball to the back point.

Cristiano Ronaldo stepped in at high speed, and before Atletico Madrid's defenders could get into position, he headed the ball from close range and into the right side of the goal.

Goalkeeper Asenjo was moving to the left, but Ronaldo made a move in the opposite direction, preventing him from making a save.

Two to zero!

The entire Calderon stadium was completely silent.

In the first 11 minutes, Real Madrid completely ended the battle!

The total score became 4-0, and everyone could see that Atletico Madrid had basically no chance of advancing.

After Real Madrid scored two goals, the pace of the game slowed down appropriately.

Real Madrid also intended to slow down their offensive, focusing more on passing and controlling the ball. Atletico Madrid also played with a little lack of interest and lack of fighting spirit.

When the probability of promotion is low, it is indeed a bit overwhelming to ask Atletico Madrid players to fight for it. Even Simeone lacked enthusiasm on the sidelines.

Especially in the 29th minute, when Di Maria dribbled the ball from the right into the penalty area, he was tripped by Insua's tackle from the side. The referee awarded a penalty kick amid the boos of the audience.

.

Cristiano Ronaldo scored instantly and scored twice, further expanding the score to 3-0!

With a total score of 5-0, Atletico Madrid was completely desperate.

In the second half, Gao Shen made substitutions one after another, and Simeone was in no mood to fight again. The two sides spent the final time in an ugly game.

Real Madrid eliminated city rival Atletico Madrid with a total score of 5-0.

Barcelona took the lead with Messi's goal in the away game, but after Griezmann equalized the score, he led Real Sociedad to launch a fierce counterattack against Barcelona, ​​and even had a tendency to reverse.

In the end, Barcelona drew with Real Sociedad 1-1 away from home and eliminated their opponent with a total score of 3-1.

As many people expected, the two sides in the Spanish Copa del Rey final are really Real Madrid and Barcelona.

(End of chapter)