From coaching Real Madrid

The day after Gao Shen arrived in Madrid, Butragueño sent news to Gao Shen.

Real Madrid has agreed to the transfer of Callejon and Parejo, and the transfer fee requirements are not high. Both players cost 1.5 million euros. They require a buy-back clause, but they can follow what Gao Shen said.

Buy it back at the market price, and Real Madrid has priority.

After receiving the news, Gao Shen immediately contacted Marino and asked him to contact Real Madrid.

At the same time, he immediately linked up with Callejon and Parejo in advanced positions. Callejon is an important addition to the team's front line, especially on the wing.

Judging from the current situation, the Naples team has wingers such as Gervinho, Di Maria, Sanchez and Pierre. Among them, the Brazilian Pierre cannot meet the advanced requirements and is basically determined to leave this summer.

Many Serie B teams are interested in him.

There are three wingers left, plus Mertens, who has only performed well in the second level of the Netherlands. This is obviously not enough. Gao Shen hopes that the arrival of Callejon can further improve the thickness of Naples' frontcourt bench.

and strength.

At least, he has full confidence in Callejon's level.

Not to mention Parejo, who was praised by Di Stefano as the most talented midfielder rookie in the history of Real Madrid. Although he could not play in Real Madrid, his skills with his feet, passing ability and creation

The power is quite amazing.

Gao Shen plans to refine him and let him make up for Naples' lack of midfield organization and creativity.

Even, if necessary, you can try to play with the ball.

There is a saying in professional football: The comprehensiveness of technology determines the richness of tactics.

If applied to team formation, this is actually very applicable.

In other words, if you blindly choose the same type of players when forming a team, this will certainly allow you to specialize in one style of play, but the richness of your tactics will be greatly limited.

There is a very typical example. Before Barcelona's advancement, everyone knew that Barcelona had lost its peak, and Xavi and Iniesta were both old.

But why can't Barcelona find suitable overtime workers?

Because Barcelona specializes in possession-based play, let alone outsiders, even people like Cesc Fabregas will find it difficult to integrate after they return.

Unless Barcelona sacrifices part of the ball possession.

From the perspective of the team as a whole, why did Barcelona perform so poorly in the Champions League?

Because the Champions League is more targeted and the whole world knows that you can only play with the ball. I didn’t know how to defend you before, or I knew but couldn’t defend you, so I accepted my fate, but now I will do it to you!

Didn’t Barcelona think about changing it?

No, head coaches like Martino have tried to change Barcelona's style of play, but they can't.

Look at Real Madrid.

If Barcelona is regarded as an Apple system, then Real Madrid is like Android. The former is closed and the latter is open. The compatibility of the former is very poor. You can play by yourself behind closed doors, while the compatibility of the latter is very good. How can it become stronger?

Just come.

In fact, there is nothing good or bad, or superior or inferior. It is more of a difference in philosophy. Barcelona has chosen this approach from the beginning, and it has been passed down from the days of McWilliam in the 1920s and 1930s.

They have a concept of ball control, so they will inevitably choose such a path, even if they are having a rough time sometimes, Gao Shen is actually very self-aware.

He knows very well that he has never been a person like Guardiola or Van Gaal. At most, he is a realist with a bit of idealism. Therefore, he will never be able to build Barcelona because he does not have this kind of personality.

But he can build Real Madrid!

Therefore, Vidal, Nainggolan, Parejo, Rakitic and others, as well as Thiago Motta, they can all be eclectic in a sophisticated team.

When he is stubborn, he can be more stubborn than anyone else, but when he is attacking, he can be crazier than anyone else. This is profound!

I heard that Gao Shen returned to Madrid and invited him to dinner. Many people asked him to meet. Even Calderon and Mijatovic wanted to meet him, but Gao Shen refused because they were busy.

He knew what Calderon and Mijatovic wanted to do.

On the contrary, Gao Shen's former boss, um, the former chairman of Real Madrid, Mr. Martin, once again made his presence known in the newspapers.

The most important thing is that AS reported that Napoli officially made an offer for Callejon and Parejo, who were hand-picked by Gao Shen.

Real Madrid also agreed to the offer, which made Mr. Martin feel that Gao Shen was poaching Real Madrid.

In an interview, Martin believed that these two talents were carefully cultivated by Real Madrid, but Gao Shen wanted to poach them with a negligible transfer fee. This made him, the former chairman, unable to stand it.

Martin originally wanted to criticize the high-ranking officials, but unexpectedly, Calderon, the current chairman of Real Madrid, could not sit still and directly stood up and criticized Martin for not understanding the actual situation and that there was no so-called private exchange.

Mijatovic also stood up and criticized Martin, saying that these two players are not in the team's plan for the new season. They were sold to Naples so that they can get better training and training opportunities. Real Madrid enjoys a priority buy-back clause.

, when the player performs well, Real Madrid can buy him back at any time.

In other words, Real Madrid is paying Naples to help train players. Isn't this great?

Martin accidentally hit the passenger car and missed Gao Shen, but provoked the two big bosses of Real Madrid.

But who is he?

Martin!

Former Real Madrid chairman, can he endure it?

He immediately opened fire in the media, revealing everything from Calderon's election fraud to all kinds of explosive information.

Calderon and Mijatovic are also on fire.

Damn it, you are shameless, I will play hard with you!

As a result, the two sides started a big war of words in the media.

As the original male protagonist, Gao Shen became a bystander, looking at it to the point of embarrassment.

But this is the virtue of electoral clubs, and there is no other way.

There was a commotion outside, but Florentino, the former chairman of Real Madrid, was sitting tight on the Diaoyutai.

Knowing that Gao Shen was busy, he simply made arrangements and invited Zidane, Valdano, Butragueno and others together, and several meals turned into one meal.

This arrangement is very much in line with Gao Shen's wishes.

At the dinner table, the biggest news in Spain in the past two days was discussed, the war of words between the current chairman and the former chairman of Real Madrid. Everyone looked helpless and speechless.

"Although Real Madrid won the La Liga championship last season, the club's financial income was also quite good, but the loss of goodwill was very serious. I feel very, very distressed when I see it." Florentino felt heartbroken that iron cannot be transformed into steel.

"They didn't take seriously the golden brand name that we all spent six years and worked hard to build."

Everyone present was silent.

Regardless of the predecessor Martin or the current Calderon, they are actually similar in spirit.

"The most important thing for us at Real Madrid is this golden sign. As long as our sign is still there, our goodwill is still there, and we are still the world's number one wealthy club, our financial revenue will not be a problem, even if we are in the stadium

There will be ups and downs in my grades, but there won’t be any major problems.”

As long as you have money, you can introduce high-level stars to improve the overall strength of the team, and the results will naturally increase.

Gao Shen couldn't help but think of Zidane's lineup and the thickness of the bench when he played in three consecutive Champions League games...

Many people say that Qi Xuanzong, the prerequisite for Zidane's success is that Real Madrid has the most amazing lineup thickness in Europe.

Of course, during the three consecutive Champions League seasons, Real Madrid didn't gain much in the league, which involves another issue.

But how much does it cost to maintain such a huge lineup?

Even if there is a slight problem in the management of the club, it will fall apart immediately.

"In the past year, Calderon and Mijatovic, as well as the people below them, have used various methods to line their own pockets. Many people have focused on transfers, but those are just loose ends.

Broken money." Butragueno smiled bitterly and shook his head.

"What's really terrible is the club's brand licensing. They have almost no concept of brand marketing. They accept any brand and grant any kind of authorization. As long as they give money, Real Madrid's brand can be used as they please. This is the really terrible hole.

"

How valuable is the Real Madrid brand?

Many fans actually don't have much idea.

According to Gao Shen’s knowledge, during the Galacticos era, Beckham, Zidane and Ronaldo’s annual commercial sponsorship income exceeded 30,000 euros.

In other words, Real Madrid's income from these three people is almost 100 million.

More importantly, superstars of their level are all approached by sponsors, vying to send money, and many times Real Madrid will even make demands. For example, if you want to choose Beckham as a sponsor, then you have to

Take a Raul or Figo that has low commercial value.

The sports industry is similar to all other industries. Drought will kill you, and waterlogging will kill you. The head almost takes over the whole field.

Just like in a few years, many people will say how good Ronaldo and Messi are, but others are obviously far inferior to these two, because they dominate the audience, and all sponsorships and endorsements are aimed at the head.

.

Therefore, Calderon and Mijatovic's income from this area is much higher than the so-called transfer fee commission.

The latter is too risky, the confidentiality is not strong, the profit is not much, and you have to share it with others.

Unlike commercial sponsorships, you sign, print, and get paid directly.

But this kind of arbitrary delegation of authority without restraint and without planning will end up costing Real Madrid.

Florentino's complaints made the atmosphere a little tense.

He himself realized this, and immediately smiled and said he would say no more.

The topic quickly moved to other places. For example, Gao Shen's coaching in Naples surprised everyone.

Not to mention Florentino and Butragueno, even Valdano, who was very optimistic about him, did not expect that he would do so well in Naples. It is simply unbelievable.

The Italian Cup reached the semi-finals and won the Serie B championship as a newly promoted team. This achievement is really brilliant.

In particular, Gao Shen issued a challenge statement to Inter Milan in public to win the Serie A championship in the new season, which shocked fans all over the world.

When has there ever been a player like this in professional football?

"I heard that you have had some disputes in Argentina these past two days?" Valdano asked with a smile.

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