From coaching Real Madrid

Chapter 864 King of the Finals

The moment the Portuguese referee Proenca blew the final whistle, Gao Shen roared, raised his arms high, and excitedly rushed into the Allianz Arena line.

Behind him and around him, the Manchester City players and staff, who had been preparing for the start, rushed in eagerly.

The Manchester City players on the pitch were also cheering crazily.

Facing hundreds of millions of fans and viewers around the world, the live broadcast shot instantly switched to Gao Shen, directly surrounding him, and a 360-degree close-up was shown, allowing everyone to feel his excitement at this moment.

.

"Let us congratulate Manchester City! Congratulations to Gao Shen!"

"This is the first time since the restructuring of the Champions League that a team has successfully defended the title. Manchester City has made history!"

"What's more important is that tonight is the fourth time that Gao Shen has reached the Champions League final and won the championship all four times. He can be called the veritable king of finals and the king of the Champions League!"

"In the history of Champions League football, no head coach has ever won four championship trophies. Gao Shen became the first person in history, which also created the history of the Champions League!"

"There is no doubt that tonight is a legendary moment for Manchester City!"

"At the Allianz Arena, in front of Bayern Munich, Gao Shen and his Manchester City created great history!"

"Remember this face, all fans around the world!"

"His name is Gao Shen. He is only 31 years old, but he has already won four championships. He is recognized as a talented coach all over the world!"

"Ferguson said that advanced football is forward-looking and always leads the trend."

"It can be seen from this Champions League final, and this is indeed the case, because throughout the whole game, Bayern Munich really failed to show good competitiveness in front of Manchester City."

"The German overlords playing at home only had four shots on goal in this final, while Manchester City had 15 shots on goal."

"We have to admit that Manchester City is better than Bayern in terms of data and final results."

"The superb team played a strong dominance in this final and successfully defended the championship. Let us congratulate Manchester City and all Manchester City fans."

"At the same time, we would like to congratulate Gao Shen."

"After winning four Champions Leagues, Gao Shen became the first person in history."

"But as Ferguson said, Gao Shen, who is only 31 years old, can still coach for at least 40 years. His future is still long. We definitely have reason to expect that he can bring us great achievements in European football.

More surprises and surprises.”

"In addition, we have just received news that the leaders of the eight countries are also watching this peak showdown at the G8 Summit held at David Palace in Maryland, USA."

"British Prime Minister Cameron sent a congratulatory message to Manchester City immediately after the game, and also liked Gao Shen on Twitter to congratulate him. At the same time, US President *** also tweeted with Gao Shen.

interact.”

"There is no doubt that tonight, Gao Shen has become the most famous name on our planet!"

…

Bernabeu Stadium conference room, Madrid, Spain.

Florentino was sitting in the conference room with all the core executives of Real Madrid to watch the Champions League final.

Manchester City defeated Bayern Munich 2-0 away from home and deservedly won the championship, becoming the first team to successfully defend the title since the restructuring.

Gao Shen also became the first head coach in the history of the Champions League to win four championships.

Especially at the end, the commentator mentioned the G8 summit and the interaction between the British Prime Minister and the US President on Twitter, which shows Gao Shen's current reputation and influence.

Yes, both the Prime Minister and the President are enjoying the popularity of Gao Shen tonight.

But Florentino sees more of the future.

Gao Shen's honor tonight belongs to Manchester City, and Real Madrid can only stare from the sidelines.

"Jose." Florentino was silent for a while, then looked at the first general next to him.

Former head of commercial department and current general manager of Real Madrid Jose Sanchez.

This is also a powerful role. When Florentino was in charge of the first phase of Galacticos, he was already the head of the commercial department. Later, whether it was Martin or Calderon, many department heads were changed, but they just didn’t dare to move.

He doesn't have a cent.

Many people say that he is Florentino's spy at Real Madrid, but this is not particularly accurate.

People are always complicated.

In the second phase of Galaxy Battleship, he was promoted from the head of the commercial department to the position of general manager, while Valdano continued to serve as the technical director.

"How is the research in your department going?" Florentino asked.

Sanchez looked away from the live broadcast and opened a notepad in front of him, "Mrs. Gao sent us a piece of information before. We carefully studied Mr. Gao's sponsors in the past few years..."

When Jose Sanchez said this, he glanced at the colleagues around him and said with a wry smile: "Frankly speaking, it is far beyond our expectations."

Everyone at the scene whispered to each other and started discussing.

"What's the meaning?"

“We originally estimated that his annual commercial sponsorship income was between 8 million and 10 million euros, because according to what we know, Mourinho’s commercial sponsorship income in the past two years was probably only 8 million euros.

It’s about four million euros, a large part of which is operated by our club.”

Everyone nodded, everyone knew this.

In fact, fans and the media have a misunderstanding that if a certain player or head coach is very famous, his commercial sponsorship income will also be very high, but this is not true.

Just like the superstars in the first phase of Real Madrid's Galacticos, only Zidane, Ronaldo and Beckham have real commercial appeal. The others include Figo, Raul, Carlos and others.

None, or very little.

The head coach itself is not a position with great commercial value, and Mourinho is an alternative, because when Mendes started coaching Chelsea and shouted that classic slogan, Mourinho was working hard to manage it.

own business value.

But even so, Mourinho's sponsorship income is only about 4 million euros a year.

This is already very high, because the annual salary of many world-famous coaches is only this much.

"Where's Gao Shen?" Florentino asked with concern.

"According to the information Mrs. Gao gave us, it has exceeded 20 million euros."

There was an obvious hiss in the whole conference room, and even Florentino was moved.

"Is it that high?"

"This does not include China. Our preliminary estimate is that the income in China will not be lower than that in foreign markets."

Florentino was really surprised.

Because this itself is actually a secret, no one has been able to obtain accurate information before.

Some head coaches have very famous names but actually have little commercial value, such as Ferguson.

Gao Shen has a great name and high commercial value, but no one ever thought that he would reach such a high level, which is even more outrageous than superstars like Cristiano Ronaldo and Messi.

"This doesn't make sense. Is there something wrong with the data?" asked a director on the side.

Jose Sanchez smiled and said, "We also have our own channels to confirm the data. For example, many sponsors have contacted us. I have confirmed it, and not only are there no problems, but many sponsors have said that they are planning to renew their contracts.

, after winning the fourth Champions League, Gao Shen’s sponsorship fees will definitely increase again.”

"Why?"

This is also the question of everyone in the entire conference room.

"Behind Gaoshen is China, which has a population of 1.4 billion, and even Asia as a whole, which is now the most economically dynamic region in the world. All brands and all companies dare not ignore this market."

Real Madrid has been working hard to tap the Chinese and Asian markets over the past few years through various methods.

It's somewhat effective, but not particularly ideal.

On the contrary, Leeds United, the club acquired by Gao Shen, has been playing tricks in China recently. Especially after being promoted to the Premier League, its popularity in China has also skyrocketed.

"I think we need to reconsider the issue of image rights?" Jose Sanchez asked.

"Yes, Florentino, I really didn't expect so much before. Now that I know, should I reconsider the image rights?"

"I also think it should be reconsidered."

Everyone was looking at me and expressing their opinions, obviously all focused on this piece of fat.

According to Jose Sanchez, even if he gets half of the image rights, it will cost at least 20 million euros that year.

Don't think that Real Madrid's annual revenue is more than 400 million euros. Even 20 million euros is a lot of money for Real Madrid.

Florentino was indeed taken aback. He did not expect Gao Shen's commercial value to be so high, which also made him hesitate.

After all, as a businessman, he knew very well that this piece of fat was really delicious.

But after careful consideration, he firmly shook his head and said, "I won't change it."

After saying this, Florentino turned to look at Jose Sanchez, "Let's maintain the original plan. We don't want the portrait rights."

Everyone was surprised, but they also felt Florentino's determination.

This will be the first person from Real Madrid to voluntarily give up his image rights since the new century.

Don't underestimate this subtle change, the key lies in the logic behind it.

In the past, Real Madrid was a golden brand. When a player joins Real Madrid, it is like reaching the sky with a layer of gold. Therefore, Real Madrid's request for image rights is tantamount to telling the players that you come to our Real Madrid and use the added value generated by our Real Madrid platform.

We have the right to demand sharing.

So why don’t you want high-level portrait rights?

In fact, it is tantamount to telling everyone that it is not Gao Shen who needs Real Madrid, but Real Madrid needs Gao Shen.

"Ok, deal!"

Florentino made a decisive decision.

"Jorge, our technical department should also seize the time and make final preparations. When the time comes, I, Jose, Jorge, Zizou, Emilio and Tapias will go to Cheshire together."

Jose Sanchez is the general manager and head of commercial department, Jorge Valdano is the technical director, Zidane is a close friend of Gao Shen, and Emilio Butragueno is the vice chairman and head of public relations of Real Madrid.

Pias is Real Madrid's vice-president and chief lawyer...

This group of people will go to Cheshire and will inevitably bring assistants with them. It will be the largest and most luxurious coaching team in Real Madrid's history.