From collapsed house idol to entertainment superstar

Time passes to September.

The past two months have probably been the first time that Ding Zhi has been so busy since he entered the industry, and this is probably just the beginning.

After the crew finished filming and returned to the company to discuss the next schedule with Liang Qiong, many of the advertising shoots for endorsements that had been accepted not long ago began to be put on the schedule.

After shooting commercials for Budweiser, Lay's, Li Ning, Mengniu Real Fruit and Sassoon, and attending promotional events, Ding Zhi continued to fly non-stop to Shanghai to shoot an Estee Lauder commercial. After the shooting, he was just in time to participate in the Magnolia Awards.

Award Ceremony.

In fact, when Liang Qiong helped Ding Zhi accept the Estee Lauder cosmetics and fragrance endorsement, he was a little worried because he had done his homework before.

Generally, makeup products are endorsed by male celebrities. In many cases, the male celebrities hold a certain lipstick or a certain foundation and take photos from 360-degree different angles. The focus is to highlight the message "I'm handsome! I'm handsome! I'm handsome!"

"

Either put lipstick and eyeshadow on your face, make a seductive big red lip, or apply seductive eyeshadow, which is called "charming all living beings".

This is why many people feel that cosmetics and fragrances endorsed by male celebrities are very greasy.

A slightly better way is to use lipstick to draw hearts on the faces of male celebrities, and use the boyfriend color as a buying point to attract fans to buy.

Such a classic case is Kimura Takuya's lipstick advertisement. Although the effect is good, its essence is still to sell male traffic. Selling the sexual attraction of male traffic is essentially to "please one's appearance". If you are not careful, you will still fall into the trap.

"Greasy".

But when Ding Zhi landed in Shanghai, rushed to the shooting site, met with the brand's advertising planner and communicated with him, this worry no longer existed.

This Estee Lauder advertising plan is particularly interesting. The plan is shot in the form of a micro-movie, and the main theme is a micro-reversal concept.

In this commercial video, Ding Zhi is wearing a white shirt and is looking through the information in the folder in his hand in the elevator. He seems to be a bit domineering in his expressions.

Just as the elevator door was about to close, a pretty girl in formal attire with an anxious expression stopped the elevator. When she got on the elevator, she seemed to be relieved.

The number of floors displayed in the elevator was jumping up, and the girl took another long breath, seeming to relieve her tension.

Ding Zhi put away the folder in his hand, raised his eyebrows slightly, looked at the girl, and found that the girl had been looking at her watch and arranging the buttons of her clothes from time to time, looking nervous.

He immediately smiled knowingly, as if he had guessed the identity of this slightly nervous girl.

The next second the girl took out a lipstick of Estee Lauder No. 333 from her bag and started touching up her makeup. It seemed that this action effectively calmed her mind. With the lipstick, she outlined her big pink lips.

While making the girl look radiant and full of strength, her eyes also become much calmer and more confident.

When the floor arrived, the elevator door opened and the girl walked out immediately.

Ding Zhi also walked out calmly, passing many interviewers who were waiting in the corridor with their resumes. Finally, he walked into the interview room, put down his folder and sat down in his seat.

When Ding Zhi sat down and looked up, he discovered that the girl sitting in front of him was the one he had just met wearing lipstick in the elevator.

Here, Ding Zhi is given a close-up, surprised, thinking, and then laughing with sudden realization.

The perspective changed and she came to the girl. She raised her eyes and glanced at Ding Zhi, her eyes full of calmness, determination and confidence.

When the camera panned out, it was the girl with red lips sitting in the interview seat, while Ding Zhi was sitting in the interview chair.

The last shot showed a close-up of the red lips.

The girl with red lips and white teeth slowly opened her mouth and said in a magnetic voice, "Let's start the interview!"

Finally, the screen went black and a few lines of words appeared.

"ce breeds beauty."

(Beauty comes from self-confidence)

"ESTEE LAUDER"

(Estee Lauder)

...

...

The entire advertising video is only one minute long, but it is as exciting as a small mime performance.

Obviously, Ding Zhi misled the audience at first by using his micro-movements of flipping through documents and the aura he naturally exuded, making them think that he was the superior one.

In fact, Ding Zhi's "clear smile" was because he could see the girl's nervousness and mistakenly thought she was an interviewer. Gu

Then in the final stage, there was a direct reversal. It turned out that Ding Zhi was the interviewer, and the girl was the interviewer.

Ding Zhi is not the protagonist. On the contrary, he is just a clue character, and the girl is the real protagonist.

It uses "deception" and reversal to achieve dramatic effects, and conveys the brand's core concept of "beauty comes from self-confidence" in a very clever and clever way.

The night the commercial aired, Ding Zhi took this commercial to the top of the search.

The advertisement, which has a very blockbuster quality, finally does not let male celebrities wear lipstick to express the brand, but is based on women and explores the concept of women's charm. Coupled with Ding Zhi's popularity, the new lipstick product was sold in many stores in the early morning.

The land was sold out of stock.

In addition to the lofty intentions of the brand advertising, Ding Zhi's terrifying ability to bring goods has also been further reflected.

This has also significantly and rapidly increased Dingzhi's business value.

Of course, these are all things for later.

After filming the Estée Lauder commercial, Ding Zhi was finally able to take a break and prepare to attend the Magnolia Awards ceremony a few days later.

At the same time, Wang Qianyuan, who knew that Ding Zhi was in Shanghai at this time, also invited Ding Zhi to come over and get together.

By the way, the reason why Wang Qianyuan is here is naturally also to participate in the Magnolia Award.

In a single round of nominations, he is a bit better than Ding Zhi. Ding Zhi was nominated for "Best Actor" and "Best Screenplay" at this year's Magnolia Awards for "Peeping".

Wang Qianyuan was not only nominated for "Best Supporting Actor" for "Spy", but also nominated for "Best Actor" for last year's "Chief Inspector" in which he played a leading role.

It can also be said that he is Ding Zhi's stronger competitor this year.

"Hey! Brat! Long time no see!"

Wang Qianyuan gave me a bear hug as soon as they met.

As a result, Wang Qianyuan was hugged hard by Ding Zhi in turn, and he was almost choked to the point of being breathless.

"Fuck! Let go! Let go!"

Wang Qianyuan finally took a step back and looked at Ding Zhi in surprise, "What do you think you do, kid? How come you have become so hard after not seeing each other for a year?"

"Oh! Brother Yuan, how do you know I'm hard?"

Ding Zhi raised his eyebrows.

"Roll some eggs for me!"

Wang Qianyuan punched Ding Zhi hard and cursed with a smile!

The two of them had not seen each other for almost a year since filming "Peeping". Now that they have met again, there seems to be no unfamiliarity between them, let alone the consciousness of facing competitors.

After some pleasantries and asking about the changes in the past year, Wang Qianyuan suddenly thought of something.

"Hey! Your kid is here too. Some friends here in the Magic City have formed a game tonight. Do you want me to take you to see it?"

Ding Zhi raised his eyebrows, "Everyone is fine, right?"

This so-called game is sometimes quite deep. After all, there are all kinds of weird circles, such as rock music and hip-hop.

There are some exciting games, or games involving playing Russian Roulette, depth charges, or even a combination of both.

Brother Zhi has seen those messy things in his previous life. People who play like this will most likely end up half or even half useless.

You have to stay away from it in this life. Once you touch this kind of thing, it will be a black history, and you don’t have to wash it off.

Of course, he could trust Wang Qianyuan, but he was cautious and only asked one more question.

Wang Qianyuan showed that he heard what he meant and rolled his eyes, "I'm talking about a serious drinking party. My wife and children are enjoying themselves on the hot bed! They are all friends in the industry, and they are definitely not as famous as you, who is in the limelight.

, but he still has two skills in every field!"

"Okay! Count me in!"