From collapsed house idol to entertainment superstar

"The Hidden Corner" only has twelve episodes, and it will be broadcast at the rate of two episodes per week, which will probably be completed in early a month.

But here I have to say that because this drama was launched early in January, the broadcast time of the subsequent episodes was stuck in an awkward position.

Because this year’s Spring Festival falls in early February, and during the Chinese New Year, the premieres and popularity of subsequent episodes will naturally be affected to a certain extent.

Therefore, in mid-to-late January, when there were still 6 episodes left, Peach TV launched advance on-demand broadcasting and released the next six episodes in one go.

Now, fans of the drama who have been waiting for the update are naturally scolding the platform for being evil and saying that the dragon slayer finally turned into an evil dragon, while at the same time they willingly cooked leeks and stretched out their heads to be cut.

Finally, the latest news Ding Zhi learned is that after "The Hidden Corner" exceeded 100 million in its first broadcast, the average views of subsequent episodes have exceeded 100 million. With the advance on-demand broadcast, now at the stage when the finale has just been released,

The cumulative number of views has reached 2 billion, and it continues to increase!

This is naturally the result of the excellent quality of "The Hidden Corner", which has won word-of-mouth and achieved a double harvest of popularity and traffic with almost no shortcomings.

But there is no doubt that Ding Zhi’s role in carrying the tripod is unquestionable.

No matter on the creative side, he has already become a "hit maker" recognized in the industry through the two dramas "Peeping" and "The Hidden Corner" with director Li Wenfeng.

Ding Zhi’s own popularity cannot be underestimated.

During the promotion period of "The Hidden Corner", many extreme fans said that Ding Zhi is "one god leading many ghosts".

Of course, those comments in the fandom that brought Ding Zhi into disrepute have been suppressed by Ding Zhi’s experienced fans.

But actually having said that, the initial popularity of this drama, including a total of 50+ hot searches when it was broadcast, was indeed driven by a large part of Ding Zhi.

This is just like the role our "jail-based" male idol played on a certain hip-hop show.

Of course, we can't give credit to Ding Zhi like those fans, but we can't deny the huge role that Ding Zhi played in the beginning of the whole drama.

After all, it’s all based on no traffic, relying on word-of-mouth, excellent works, and tap water to get out of the circle and then become popular. It’s not that there are no examples, but they are basically rare.

For example, "A Hundred Birds Pay Attendance to the Phoenix" had a good reputation and a high quality film. However, due to lack of traffic and niche subject matter, the producer ended up kneeling down and pleading with the studio manager to increase the number of films.

This approach has also aroused heated discussions, with some questioning the studio's deliberate hype, while others lamented the difficulty of niche films and voluntarily contributed to the box office.

But in any case, that controversial kneel also gave this film a good exposure.

The final investment of 15 million resulted in a box office of 8750.

But more often than not, there is no opportunity like "A Hundred Birds Pay Attendance to the Phoenix". From the time the film was launched to the time it was released, it was silent and there was no splash at all.

Even "The Hidden Corner", a "Chosen Drama" with almost no shortcomings, had only a total of 60 million views when it was first aired in our reality, and some time after it was completed, and there were not many countless TV shows.

There are a lot of cute little brain pet dramas.

From this we can imagine how terrifying Ding Zhi’s contribution to this drama is.

From his strong strength in content production, his superb business capabilities, to the terrifying popularity and traffic he carries, Ding Zhi has become more and more stable even in the first-line position in the industry.

...

...

"Teacher Ding! Nice to meet you!"

A young man who looked to be in his early thirties was reaching out to him.

Ding Zhi stretched out his hand and shook it. When he retracted his hands, he observed the other person calmly. Gu

He looks younger than his actual age. He wears gold-rimmed glasses and has an elegant temperament. Judging from his appearance alone, he is no worse than an ordinary actor.

He had heard of the other party's name, Qi Shuai, the newly transferred director of Taobao Pictures. It is said that he also leads a film and television studio on his own internally.

He was the one he talked to Liang Qiong about last time, the one who parachuted into Taobao Pictures and took away some of Chen Ke's power on the production side.

In fact, this time Ding Zhi came to the headquarters of Taobao Pictures mainly to discuss matters related to "The Hidden Corner".

Because Ding Zhi’s Nine Yao Culture is the co-producer of “The Hidden Corner” with Taobao Pictures.

Moreover, his current company was originally planned to be a shell company, but now it has actually signed Li Xiuyuan and Li Wenfeng, and Zhang Songwen is also in the process of being contacted.

But there are not many management talents. To put it bluntly, it is the scale of a studio, but it is focused on works. It has jointly produced the online drama "The Hidden Corner" and the online variety show "Heartbeat" with Taobao Pictures, the company behind Peach TV.

"The Signal" two blockbusters.

In fact, he is quite envious of his manager Liang Qiong.

But this will have to wait until a few years have passed before he can officially break away from Huan Song, with whom he has formed a certain tacit understanding in this regard.

In desperation, he had no choice but to come by himself.

To put it simply, it is the final step of negotiating the division of accounts, that is, it is time to divide the money!

After simply negotiating with Qi Shuai, the final share of Ding Zhi’s Nine Yao Culture was quickly calculated.

According to the market share of online dramas in the industry, each one is different. The general model of Peach TV is: the total share amount is equal to the member share amount plus the advertising share amount.

The amount of the member's account is equal to the number of valid plays by the member × the unit price of each episode × the partner's share ratio.

Among them, the share ratio differs according to the grading of the project. For example, if the program is set at S-level or A-level, the share will be 70%, and the partner will share 70% of the total revenue; if it is B-level or C-level, the proportion will be 50%

.

The previous record for the highest box office share of an online drama was probably a sweet drama called "The Fireworks of the World", with a total share of 100 million.

The situation of the drama "The Hidden Corner" is a bit complicated. It is actually jointly produced by Ding Zhi's Jiuyao Culture and Taobao Pictures. It is equivalent to half of Goose Factory's self-produced drama, so in terms of the split ratio, even if it reaches

Even though he got S rank, in the end Ding Zhi was able to get only about 60% of it.

But this is inevitable, after all, it is impossible for Ding Zhi to take advantage of all the advantages in the world.

However, it only accounts for 60% of the account sharing ratio, and the final result is still shocking.

Ding Zhi’s Nine Yao Culture was finally allocated 180 million!

Breaking through the ceiling of online drama sharing again!

This is also due to the shortcoming of "The Hidden Corner", which only has 12 episodes.

This seems to be Ding Zhi's fault, but in fact, if the show was not condensed to 12 episodes, but instead diluted and watered down like other dramas, it is hard to say whether it would have achieved this result.

But one thing that is certain is that with the screenwriter of "Peeping" and the production of "The Hidden Corner", the project will be a hit. If Ding Zhi's Nine Yao Culture has another project, the value will only be greater.

For example, now.

"Teacher Ding, I don't know, why don't we have a chance to cooperate?"

When the topic changed, Qi Shuai closed the folder and turned his attention to Ding Zhi. Obviously, this time as the director, he personally negotiated with Ding Zhi about the final part of the account sharing. Obviously, the drunkard's intention was not to drink.

The drama is finally here.