From collapsed house idol to entertainment superstar

The film "Greed Wolf" is said to be a Sino-Thailand co-production with an investment of 180 million yuan, but in fact there is still a lot of water in it.

For example, why do many movies in recent years like to be set in Thailand and go to Thailand to film?

In addition to avoiding unnecessary audit risks, the more important reason is not because the shooting cost is much cheaper than in China.

Not to mention this film, which ended up with a box office of 1.36 billion. Although it was ranked second during the National Day holiday, it was already a high return beyond everyone’s imagination. (The data in the previous article has been changed, 2.36 billion for Hong Kong.

It’s too exaggerated for the film.)

This would have been unimaginable a few years ago. Just seven or eight years ago, a box office of over 1 billion seemed to be an uncrossable limit for most people. Then as time went by, only movies with a box office of over 1 billion were

Growing like fission.

But despite this, there may be hundreds or even thousands of movies shot and released at the end of the year, but there are still only a few movies that can break one billion.

The success of "The Greedy Wolf" undoubtedly broke the total box office record of Hong Kong films in the mainland, and exaggerated this record to more than 1 billion.

In addition to the excellent quality of the film, what attracts the attention of insiders is of course its marketing methods.

There is no doubt that this film's "selling dog meat" operation has achieved unprecedented success and high returns.

But those who are interested will naturally discover after a thorough study that the marketing success of "Greed Wolf" is purely a combination of the right time, place and people, which is a kind of luck that can only be encountered.

The most important thing is that without the king of Ding Zhi, it is basically impossible to repeat this kind of success.

And once again setting a record, Ding Zhi, who is said to have "supported half of the box office of the entire drama with an 18-minute supporting role", has naturally become a favorite in the eyes of many people.

But this isn't the first time.

In fact, after the success of "The Eraser in My Brain", Liang Qiong was already flooded with film offers related to Ding Zhi.

The success of "The Greedy Wolf" only once again proved Ding Zhi's strong ability to handle the box office.

Speaking of which, the current cold winter in the film and television industry is no joke. It was not so obvious in the past few years. In the past two years, especially this year, many recognized movie stars have "condescended" to star in TV series and even online series.

.

It is different from Ding Zhi, who has in-depth cooperation with Peach TV and released a new drama almost every year after "Peeping".

In fact, in addition to the trend of new art media and changes in the audience's aesthetic style, the "down to earth" of those movie stars, there has been a trend of convergence between different film and television forms, and because there are many of them, they are actually inaccessible.

What a good movie script.

Sometimes, some second-tier actors with inferior backgrounds will be "squeezed out". There are even situations where the script that was negotiated yesterday is gone today.

As this situation becomes more and more common, some artists have no choice but to start "selling goods live" or even change careers directly.

The reason why Peach TV has developed rapidly in the past two years is not only due to Chen Ke, the content helmsman, but also because Goose Factory is rich and powerful.

For example, the other four major platforms have actually begun to cut back on their clothing and food, unable to attract business, and many projects have been axed at any time. In the project review meeting, dozens of projects were arranged, but only three or four were approved in the end.

In particular, Aiyou Platform, which has the least foundation among the four major platforms, reported large-scale layoffs at the end of last year. This year, it was even rumored that even the vice president had left.

Therefore, in such a gloomy period, a fierce person like Ding Zhi, who has the label of "guaranteed box office" and "guaranteed ratings", can only record a variety show, and investors will increase investment, and film a TV series.

He can straighten his back a lot when he is challenged in front of him, not to mention his reputation as a box-office star, which many people in the industry are jealous of.

Just like the titles "Rain God" and "Melon God", they may have been ridiculed at first, but with more and more "miracles" and "record-breaking", everyone discovered that,

Damn it! What's going on?

"Dingzhi" seems to really bring wealth!

As a result, whether it was people who were connected with Ding Zhi or the Huansong Company itself, they all had mixed feelings about how to deal with Ding Zhi.

Why is there such a thing as praising the media?

It’s not just that Ding Zhi’s contract with Huansong now only has more than one year left. What’s more painful than a cooked duck flying away? It must be that the skin is charred and the meat is tender in the hands, and the fingers are fragrant.

The fragrant BJ roast duck was blown away.

...

...

"Okay, then you must think about it! I've sent the script to your email!"

"Okay, I'll take a good look."

After Ding Zhi said that, he hung up the phone call from Zhou Xianyang.

There is no doubt that when this acquaintance started the show, he immediately thought of Ding Zhi, the "super star" he had worked with.

Zhou Xianyang is a director who has a fairly good relationship with Ding Zhi. Unlike those scripts that have to be screened by Liang Qiong and then submitted to Ding Zhi, Zhou Xianyang has his contact information.

After hanging up the phone, Ding Zhi opened his mailbox and carefully read the script called "Heroes Have Dreams".

After watching it for a while, he frowned.

Nowadays, Ding Zhi's ability to appreciate scripts can be said to be very unique.

After roughly reading the outline of the script, his only thought was: regressed.

The story of "Heroes Have Dreams", at first glance, seems to be the story of Huang Feihong.

But after taking a closer look, I found that it was just a story about a Hong Kong society in the 1990s dressed up as "Once Upon a Time"...

But the feeling revealed in the script made Ding Zhi feel that it was a bit nondescript.

He shook his head and read the script carefully.

Then......

There is no more.

It was just a courtesy after reading the script. At the end, there was no twist or sublimation that made Ding Zhi’s eyes light up. Hidden between the lines were three words “just bad money”.

Ding Zhi took a long breath, picked up his phone, typed two lines and sent it to Liang Qiong.

"I think I'll decline the script from Zhou Xianyang sometime later."

The person on the other side quickly replied with a "good" word.

This kind of thing didn't happen very often during this period. After all, the directors who could contact Ding Zhi directly were actually quite big names. Except for Zhou Xianyang, who had filmed two movies, it was a bit embarrassing.

Apart from "up-and-coming" directors, only Li Wenfeng, who is considered a "direct descendant" of Ding Zhi, is the least famous.

"By the way, Xiaopang, what's my schedule today?"

The fat guy next to him was holding a memo and checking it.

"Today at noon, Chen Ke made an appointment with you. In the afternoon, you will attend the launch of a new product of "Estee Lauder". In the evening, you made an appointment with Miss Han Jianan and screenwriter Li Feng to discuss the script."

Now, after a short period of leisure, Ding Zhi has to start getting busy again.

Perhaps in other words, if he has reached his level and wants to move forward, he really doesn't have much free time on weekdays.

He originally thought that when Chen Ke came to have dinner with him this time, he was probably asking him to "rush for manuscripts" again.

After all, Ding Zhi plays one "Mist Theater" a year, which seems to have become a routine in the past two years.

But it wasn't until they met that he realized that Chen Ke didn't seem to have this idea.

"Do you want to be a director?"

The question raised by Chen Ke immediately stunned Ding Zhi.

It's not that Ding Zhi didn't have this idea. In fact, he had a similar idea about the "Indian God of Medicine" script that he had been preparing, and he thought about giving it a try to direct and star in it.

But judging from the current situation, it is still between two and two, because he likes this book so much that he will be a little hesitant.

On the other hand, Ding Zhi has a very clear understanding of himself. In terms of actors, he has passed "The Eraser in My Brain" and "The Greedy Wolf" this year. He estimates that there will be many directors who want to contact him and make appointments for his films.

Not to mention Zhou Xianyang, who had just been rejected in the morning, through the invitation handed over by Liang Qiong, more than one book was rejected.

Those opportunities are something that many colleagues in the industry can't wait for in today's so-called film and television winter.

But that's the actor's side.

Ding Zhi never expected that someone would ask him to be a director.

Although he has served as a producer, to a certain extent, "Peeping" and "The Hidden Corner" are actually derivatives of Ding Zhi's will.

But when you are a serious director, there are actually some differences.

"Being the director? Me?"

"Why, do you think you can't do it?"

Chen Ke's slightly chubby face narrowed his eyes, resembling a fat fox.

"I just think it's strange. Why did you find me to be the director? And why did you tell me what kind of movie you were going to shoot?"

Ding Zhike was not that naive and was aroused by Chen Ke's substandard provocation, and he immediately realized that things were not simple.

"Old Chen, if you have something to say, just say it directly. It's not like you to be half-hidden!"

Chen Ke was seen through, so he didn't hold back anymore and directly put forward his idea.

It turns out that Peach TV is planning to shoot a variety show related to the director.

You know, acting variety shows have actually been around for a long time, and in the past two years, they have been somewhat declining.

So Chen Ke planned to find another way, start from the direction of directing, and record a variety show about young directors shooting movies. At this time, he came to invite Ding Zhi to participate.

To be honest, Ding Zhi was indeed a little moved when he first heard it.

But after taking a closer look, he still found that once things related to movies or performances were put into competitions on variety shows, they would be somewhat spoiled.

The most important thing is that Ding Zhi doesn't have time.

His contract with Huansong Media is about to expire, and he has a lot to think about and plan as he plans to become independent.

On the other hand, the film "Indian Medicine God" has been on his mind for a long time, and this time he plans to have Jiuyao Media take the lead in preparing it, not to mention.

Now Ding Zhi actually has the strength in this area.

What's more, he plans to use "The God of Medicine" as his debut film after independence, so he needs to be even more cautious.

These all take time to sort out.

Chen Ke basically explained the entire variety show model and process to Ding Zhi in detail. The time spent in this was somewhat more than worth the gain for Ding Zhi.

Yes, although it is somewhat utilitarian according to this statement, given Ding Zhi's current value, even if he participates in some popular variety shows, he is actually giving away popularity, or even "poverty alleviation".

In fact, if it weren't for the inappropriate "literary style" of "Life in Adventures" that just hit his liking, and it happened to be the time when he wanted to relax, he might not have accepted it.

Not to mention this new variety show like what Chen Ke mentioned.

Therefore, for Ding Zhi to be a contestant, it would actually be a bit unworthy of him.

As for the judge who serves as the "mentor", he has only supervised the production of one online drama, so he is actually somewhat unqualified in terms of qualifications.

"Sorry, Lao Chen."

After thinking about it for a while, Ding Zhi finally shook his head.

In fact, after talking about this, Chen Ke also felt that Ding Zhi was not very willing.

In fact, he relied on the two of them to be familiar with each other, so he decided to just play with each other.

Why is Ding Zhi so famous now? In fact, after the popularity of "Adventures in Life", the other four major platforms have already changed their initial arrogance and reserve, and have all extended olive branches to Ding Zhi.

What? Ding Zhi and Mi Tao work closely together?

That doesn't matter, as long as you swing the hoe well, there is no corner that cannot be dug down.

What's more, did Ding Zhi and Mi Tao sign any contract?

But I don’t know if Ding Zhi is too “loyal” to Peach TV, or if he really says he is “not interested in variety shows.”

So far, no other platform has successfully poached people.

But now he is not even interested in Chen Ke's invitation to Ding Zhi, so there seems to be no doubt that it is the latter.

But just when Ding Zhi was about to refuse completely, something suddenly happened in his heart.

"By the way, Lao Chen, can you tell me which young directors you will invite?"

Although he was a little confused as to why Ding Zhi suddenly asked such a question, Chen Ke still answered truthfully.

"We have already agreed on Platycodon, Yuan Jie, and Yixing, and we plan to invite two young directors and a director who is a former actor and has no directing experience."

Ding Zhi had heard a little bit about these three people. They were young directors who had made several films, especially Yixing, who had even had good results in releasing movies in theaters.

Having said this, Chen Ke smiled and said, "Originally, this actor planned to invite you, but now we have to look for him again."

Ding Zhi tapped his fingers on the table a few times and suddenly said, "You mean, there are still three directors missing?"

"That's right."

"Then I'm going to recommend a candidate. How about Wenfeng? Li Wenfeng, who has filmed "Peeping" and "The Hidden Corner"."

Chen Ke instantly understood, "If I remember correctly, he seems to have signed a contract with your studio, right? The Actors Studio has signed a director, and you can be considered a scorpion - the only one, but in the past

Your ability to make cakes yourself is quite suitable."

"It's Jiuyao Media, the company that signed me."

Ding Zhi corrected.

"So you have identified the conditions for winning this show?"

Since there is of course a winner in the competition, this variety show called "Let's Shoot, Director" will not only shoot variety show short films, but the winning director will also be eligible for a theatrical movie jointly produced by Peach TV and advertisers.

It is obvious that before Ding Zhi became independent, he was already making preparations in advance to cultivate his direct line of directors.

"If Wen Feng has the opportunity to participate, I should also be able to take the time to be an actor and film a production."

This is the category of resource exchange. Ding Zhi inserted his own director into it, and in exchange, he will also participate in this variety show.

As a contestant, he had no time to shoot for several months, but as an actor in a short film, he could still do it.

"make a deal!"

Chen Ke also smiled.