From collapsed house idol to entertainment superstar
Chapter 243: Can outrageous micro-movies explode? Ask for a monthly pass
After meeting with Li Wenfeng and giving him some reassurance, Ding Zhi asked Xiaopang to drive him to Huansong. He and Liang Qiong had something to talk to today.
"The next period of time will be a little more stable. The last two months have been enough to make a splash."
When Liang Qiong across the desk heard Ding Zhi say this, she was speechless for a while.
"..."
"Okay, you're not the one who dares to do these things to get the limelight, right? Just tell me now."
However, Liang Qiong was about to talk about this matter with Ding Zhi, but Ding Zhi unexpectedly brought it up first.
In fact, it's not just the last two months. In the past two years, Ding Zhi has been the most beautiful kid on the hot search list for at least three or two months out of the twelve months of the year.
This has certainly provided a great boost to Ding Zhi's rapid rise, and his popularity and hot searches are not embarrassing, but a core figure in real popular events, mostly in his works.
But how can I put it, in all things, one too many is too little.
As Ding Zhi becomes more and more popular, the popularity, jealousy, and marketing accounts of Ding Zhi's rivals, or those who think they are Ding Zhi's rivals, are like crucian carp crossing the river, and there is an endless stream.
In fact, these are small problems.
As mentioned before, "mystery" is actually a very important thing for actors. If you want to earn a small amount of money as a traffic star, then naturally you can get as much exposure as you want.
But if you want to make progress in your acting career, then you must properly maintain the balance of exposure.
After all, being too "familiar" often means "labeling".
If you are "labeled", then in film and television dramas, it will be much more difficult for the audience to "get into" your character.
In the past two months, both "The Adventures of Life" and the following "Greedy Wolf" have brought Ding Zhi considerable exposure and public discussion. It can be said that "professional actor, idol boxing champion"
A unique label that leaves a deep impression on people easily.
If Ding Zhi later encounters a character who is weak and sickly, or has a "weak chicken" attribute, and this label is maintained in the audience's mind in reality, the effect will definitely be very inconsistent.
What Ding Zhi needs to do next is to try to downplay his popularity during this period.
See what this says?
If those colleagues who are working so hard to set up some kind of personality for themselves to win attention and popularity know about Ding Zhi's "wasteful" approach, I am afraid that not all of them will be surrounded by lemons, and the world will be turned upside down.
"However, it is inevitable that you will be in the limelight.
The official nominations for the Golden Bear Awards came out, and I received the news that your role as Wang Yuanyang in "The Manhunt" was nominated for the Best Newcomer Award, as well as the Best Actor Award.
And after this year, the Golden Bear Award will be officially changed from biennial to annual. In other words, this is the last edition of the "Old Golden Bear". Many people in the industry are staring at this.
Where’s the prize?”
Liang Qiong put down the tablet in his hand and raised his head to look at Ding Zhi.
Now Ding Zhi has made a name for himself in the film industry, but it is different from the situation in the television industry where he has the blessing of the Magnolia Emperor.
In the film industry, although he has filmed several films, playing supporting roles and two leading roles, so far, he has not even won a Newcomer Award in the film industry.
It's a bit exaggerated to say that, after all, Ding Zhi has officially only been in the film and television industry for three years, but even after winning a movie star, he still wants to win the country's most valuable actor award one after another.
If it were anyone else, that would definitely be an unreasonable evaluation.
But for Ding Zhi, who has made such a big name in the past three years, it seems...
And understandable.
After all, Ding Zhi's performance in "The Hunt" is definitely worthy of a nomination.
In fact, as early as half a year ago, Ding Zhi and "The Hunt" caused a commotion when the Hong Kong Film Elephant Awards were nominated.
Ding Zhi, who didn't have a single line in "Pursuit" but carried the whole drama, actually didn't get a nomination for Best Actor at the Golden Elephant Awards, and was only nominated for the Best Newcomer Award.
In the end, it was because Ding Zhiyuan was filming in Africa at the time and could not be present in person. In the end, Ding Zhi was not even awarded the Newcomer Award.
Whether this matter is a big deal or not, after all, the Golden Elephant Awards have not been doing this for a day or two. It has long been reduced to a self-entertainment thing.
It's not a small thing to say. After all, "The Hunt" is actually a completely Hong Kong film except for the elements of the male protagonist Ding Zhi. Ding Zhi's performance that was enough to make a god was not even nominated in the end. At that time,
There has also been a wave of ridicule on the Internet, and its credibility and value are getting worse year by year.
"Okay, remind me when you have to go."
"What are your plans next?"
"What's next? In addition to the preparations for "The God of Medicine", although Chen Ke hasn't urged me yet, the planning of the next drama will also be put on the agenda."
Speaking of which, starting from "Peeping", Ding Zhi has been a hit suspense drama every year in the past two years.
Especially "The Hidden Corner" was almost completed under his leadership, and this is just the beginning.
To be honest, when he first registered the company Jiuyao Media, Ding Zhi probably didn’t have a particularly clear idea.
But now, he is still consciously developing in this direction.
Online dramas are definitely an aspect that cannot be ignored in his future planning.
Especially cultivating "word of mouth" in this area cannot be cultivated by just one or two dramas.
This is actually a process that takes time. If you are not careful, it is easy to lose the reputation you have accumulated in the past.
It's easy to set up a benchmark, like Peach TV's "Mist Theater". After gaining a reputation through the good start of "Spy", it continued to output two suspense dramas of relatively high quality, completely solidifying its brand.
But soon in the subsequent series, it began to decline again. If "The Hidden Corner" had not once again created a ratings frenzy at the beginning of this year, the "Mist Theater" brand would have quickly lost its originality in the hearts of the audience.
Some magic.
However, after the broadcast of "The Hidden Corner", some interested people noticed that these two hits that supported "Mist Theater" were largely produced by Ding Zhi.
And Ding Zhi's idea is also very simple.
That is to gradually turn this "accident of one or two movies" into an inevitability of "believe that he is always right."
When the concept that "Jiuyao's products must be high-quality" is deeply rooted in the hearts of the audience, then Jiuyao's scope in the field of TV dramas will be initially established.
"In addition, in the near future, I should participate in the filming of Chen Ke's short film "Start Shooting, Director". To be precise, I will give Wen Feng a platform."
Listening to Ding Zhi's short-term plans, it seems that they are actually out of the scope of what a "company artist" should worry about, and have become a bit like a "boss".
"Actually, at first, I thought it helped you to bring you in to celebrate, but now..."
When Liang Qiong said this, she suddenly smiled with some unclear meaning.
"Now it seems that I have some restrictions on you."
Hearing this, Ding Zhi also shook his head, "It's meaningless to say this. If it hadn't been for Huan Song at the beginning, maybe I wouldn't have been able to rise so quickly. But Sister Qiong, if you're not happy with Huan Song, you can consider it later.
Come and help me!"
This was the first time that Ding Zhi clearly expressed his intention to leave the nest after the expiration of his contract with Liang Qiong.
——Although this is an idea that everyone can guess, after all, it is unreasonable to say that Huan Song has no credit at all for Ding Zhi’s rise. After all, "Peeping" is Huan Song’s project, but if we say how much help it has,
Actually, there really isn't.
In particular, Ding Zhi's development in the film industry in the past two years has hardly relied on his connections in Huansong or even Beijing circles. It can be said that he has relied entirely on himself to work in the film industry, and then relied on his works to prove that he can carry the box office.
With his own abilities, he finally came out and became a hot new box office darling.
However, although Ding Zhi is now well-established, the company established by a top artist may not necessarily have a future.
Just like a strong fighter may not be a good player.
Didn’t you see Liu Furong and Liu Tianwang? In addition to achieving good results with the first film they founded, all the projects since then have failed. Each film they shot suffered more losses than the last. In the end, Liu Tianwang made five films to pay off the debt.
During his peak year, he made a total of thirteen films, and was known as "Liu Shisan" by people in the world.
In recent years, Xingye, known as the King of Comedy in China, has also suffered from successive failures in gambling agreements, and his company has been losing money year after year.
Of course, there are also positive examples, such as Yang Fu. In just two or three years after she founded Huansong, she transformed Huansong Media from a start-up to one of the top collective production companies in China this year.
An entertainment company that integrates agents.
After being listed on the New Third Board, the company's market value has exceeded 5 billion yuan.
However, the internal affairs of Huansong Media are actually quite complicated. As mentioned before, there are factions from the Beijing circle and factions from the Goose Factory. Strictly speaking, Yang Fu did not start from scratch. Huansong Media did, to some extent,
It can be regarded as the product of resource integration.
Liang Qiong is a well-known veteran manager in the industry. During her two years at the helm of the Artist Economics Department of Huansong, her abilities in all aspects have been further improved.
In addition, I have handled the entire process of Ding Zhi, a top-notch artist, from his humble beginnings to his rise, from establishing a public relations team to helping Ding Zhi through a series of operations including open and covert attacks and explosion prevention. But in terms of the brokerage business,
Liang Qiong can already be regarded as one of the top agents in the country.
That's why Ding Zhi wants to poach this top agent.
However, Liang Qiong is different from Li Wenfeng, Li Xiuyuan, and even more different from Zhang Songwen and Wen Yongshi. She was not unsuccessful in her original company, and she was even in a high position.
Therefore, although Ding Zhi is quite covetous of Liang Qiong's business ability, and the relationship between the two has always been excellent, Ding Zhi will not be able to stand out on his own, and Liang Qiong will put aside his desire to praise the top management.
The idea of obsessing over oneself.
"Good boy, I'm here to recruit your sister, so I have to see how capable you are."
Faced with Ding Zhi's joking solicitation, Liang Qiong also responded jokingly.
But her statement obviously did not explicitly reject it, but showed a wait-and-see attitude.
It's also because the connection between her and Ding Zhi is so close.
Just as she was of great help to Ding Zhi's miraculous rise in the past two years, Ding Zhi's rise has also been of great help to Liang Qiong's career.
It can even be said that Ding Zhi's achievements in growing into a top-tier company under her are much more dazzling than her achievements in the previous ten or twenty years of struggling in the agent circle.
And after witnessing the rise of Ding Zhi and what she has done in the past two years, it can be said that one breakthrough after another has broken through her knowledge.
To a certain extent, Liang Qiong can be said to know Ding Zhi even better than Miss Zou.
She understands more deeply than anyone else that this boy Ding Zhi has a magical power.
Whether it was the initial audition for "Eight Hundred" or the somewhat ridiculous script for "Peeping", I finally delivered an amazing report card.
And then a series of rises followed.
It seems that everything he wants to do can be achieved in the end.
"Okay, sister, there's still one year left anyway, so you just have to look at me!"
Ding Zhi smiled confidently, and the "Sister Qiong" in his mouth changed to "Sister" at some point.
...
...
At the end of October, "Let's Shoot, Director" officially started recording.
In addition to Li Wenfeng, the other five participating young directors have also been selected. In addition, the mentors and competition format of this show have also been unveiled.
Needless to say, Chen Ke and Peach TV have also spent a lot of money now.
In addition to inviting a director like Kai Zi Ge who can be regarded as an international director, the most important thing is that the amount of investment in the short film production can be said to be quite sufficient.
All the six participating young directors need to do is to find actors and at the same time solicit investment from the "Green Lantern Club" composed of four mentors.
It is claimed to show the film process from creation, investment, publicity, distribution, screening to business to the maximum extent.
But in fact, it is also simplified to the greatest extent for the variety show effect.
In fact, except for a small number of author films, in the "finding money" stage, it is rare for the director to take the actors to find investment. This part is actually generally the job of the producer.
The column "Let's Shoot, Director" has greatly weakened the presence of the role of the producer.
In fact, as mentioned before, they all have scripts.
When Li Wenfeng was recruiting actors, he "accidentally" failed to recruit an actor, and in the end he had to look for foreign aid from the sidelines.
And because he couldn't find a suitable actor, he also suffered a "heavy blow" in the investment process of "Green Lantern Club" and only received the lowest investment fund among the six directors - 800,000.
This is actually the early layout of the "first suppress and then increase" created by the program team to create gimmicks.
Soon, Ding Zhi, who was Li Wenfeng's savior, officially joined the crew of Li Wenfeng's short film after receiving a script from a "friend".
By the way, speaking of which, the script was given to me by Ding Zhi, and it had an unremarkable title called "The Tuner".
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