From collapsed house idol to entertainment superstar

The Spring Festival is the most important festival of our year.

Even though more and more people say that as they grow up, they feel that the taste of the new year becomes less and less in the future, but at this time, whether in big cities, small towns, or rural areas, there will still be a different feeling.

of joy.

The Spring Festival is a day for family reunions, and it is also the time of the year when most working-class people spend most money.

After all, the reason why we usually live frugally is to have a good and prosperous year with our family during the Chinese New Year.

This is a simple and practical wish of most people.

At this time, movie theaters are increasingly becoming an alternative for young people besides visiting relatives, gathering with friends, and playing mahjong.

This also makes the Spring Festival stalls more and more popular every year.

Among the first echelons of this year's Spring Festival, "The Kingdom of Women" directed by Zheng Rui, an old acquaintance of Ding Zhi, is considered to have fired its first shot. It was released on Valentine's Day on February 14, which is the 29th day of the lunar calendar.

That is the day before New Year's Eve.

This movie has also become the only Spring Festival movie not released on the first day of the Lunar New Year.

When the first day's box office was released, it was as high as 1.5 billion, which seemed to be quite good. However, with the addition of Zhao Qiangu, one of the top actresses, and the pre-sale box office, which was already nearly 100 million, this figure

In fact, it can only be called mediocre.

However, even if the box office on the first day is not too strong, it is still a good start if it exceeds 100 million on the first day.

Among the other films that are predicted to be at the top of this year's Spring Festival, "Girls' Country" ranks third at the pre-sale box office, reaching 90 million.

The other one ahead of it is "This Murderer Is Not Good" produced by the Kaixin Maodou team, which has gradually emerged in the comedy field in recent years. The pre-sale box office exceeded 100 million, reaching 110 million.

As well as the top seed in the Spring Festival stalls, "To Capture the Devil 2", the sequel to last year's Spring Festival champion "To Capture the Devil", has a pre-sale box office of 380 million yuan.

Especially "The Devil 2", although last year's Spring Festival champion was exposed to have a lot of flaws, there is no way to stop this IP from becoming a big hit this year.

After all, in addition to the original cast, this film also stars Liang Manzhou, who has rarely made movies in the past two years, which actually raised the expectations of many viewers.

Apart from these three popular films, the rest of the pre-sale box office is actually lackluster.

Especially Ding Zhi's "Operation Red Sea", although with the blessing of the "Ding Zhi Effect" and the popularity of "The Lonely Warrior", it has largely provided a warm-up for this film.

But when it was about to be released, the pre-sale box office of "Operation Red Sea" was only about 50 million.

You know, even the evergreen "Bear Bears" released during the Spring Festival has pre-sales of more than 70 million.

But in fact, this is already a big improvement. Before "The Hero" became popular on the Internet, the pre-sales of "Operation Red Sea" were only a pitiful 10 million.

What I have to say is that in terms of pre-sales, previews, and marketing, "Operation Red Sea" ranks at the bottom of the first echelon.

For example, in "Girls' Country", the leading heroine is Zhao Qiangu, who has produced more blockbuster dramas in the past two years than Ding Zhi, has a high national popularity, and is vaguely qualified to compete for the top spot in the country.

In fact, to a certain extent, she is much more popular than Ding Zhi. Unlike Ding Zhi, who doesn't do marketing or appear in variety shows, except for seeing him in movies and TV series, you basically don't see his face.

Faced with the "Shenyin Sect", Zhao Qiangu's route is the most normal route of a big star.

Whether it is works, marketing, or exposure, she is very online. Although her acting skills are criticized, she is afraid of comparison in everything. Among all the domestic actresses, her works are not only in terms of quality but also

In terms of quantity, it is considered excellent.

In addition, "Girls' Country" is labeled as a romance film, and it happens to be released on Valentine's Day, so it is not surprising that the pre-sales of this film have almost exceeded 100 million.

As a comedy team that has recently emerged in recent years, Kaixin Maodou has had a good response from its previous comedies, and its offline marketing is relatively well done. With the addition of comedy films, which are family-friendly movies, it is natural that they will be popular during the Spring Festival.

There are huge advantages.

Not to mention "The Devil 2", its marketing methods are the most powerful. As a film with a Hong Kong-funded background, it has a successful precedent for the first film and has great expectations for the sequel.

A huge investment of 50 million was spent on a 60-second commercial on the Spring Festival Gala.

It is said that the marketing expenses for "Monster Capture" reached more than 200 million.

The marketing expenditure alone is equivalent to the pre-sale box office of four "Operation Red Sea" films.

As soon as the national average preview film was released, it basically set the tone for the rankings.

"The Devil 2" is ranked as high as 37.4%, "This Murderer Isn't Good" is ranked at 25.5%, "King of Women" also has 16.2%, but "Operation Red Sea" only has a pitiful 10.1%.

Therefore, even though Ding Zhi is a "box office koi" and the popularity brought by the popularity of "The Warriors", once the pre-sale box office results were released and the number of pre-scheduled films was announced, there was still some doubts about "Operation Red Sea".

Worried stakeholders in the circle immediately withdrew much of their original attention.

After a poor start at the pre-sale box office, coupled with the disparity in film schedules, "Operation Red Sea" was actually judged by many to have little threat.

In fact, the reason why "Dark Horse" is called "Dark Horse" is because in every aspect of this film, it doesn't have the "championship look" that a big hit has.

...

...

New Year's Day.

“It’s quite lively!”

Wearing a scarf, covering most of his face, and a red knitted hat, Zou Yutong looked a bit happy and cute, and said with some emotion.

Beside him was her assistant Xiao Zhang, looking around as if guarding against thieves.

"What are you doing? You're shrinking back and forth like a turtle."

"Oh! My ancestor, don't you know you are a star? You don't even wear a mask when you go out, who is the same as you?"

This assistant, Xiao Zhang, seemed particularly impatient.

"Hey! He's the one! His position is much higher than mine!"

Zou Yutong stretched out his finger and pointed to the other side.

Xiao Zhang followed Zou Yutong's fingers and found Ding Zhi, who was walking towards them with several glasses of drinks.

He is also not wearing a mask, but his appearance is different from his usual appearance. He even wears a head of cool mid-length hair, and even his face shape looks a bit different from his real self.

Instead, there was a fat figure holding two buckets of popcorn next to him, wearing a mask on his face.

Xiao Zhang closed his eyes with a look of despair on his face.

It was just because she was out with Ding Zhi that she was so panicked.

"Okay, okay, it's the first day of the Lunar New Year, and the paparazzi also needs to celebrate the New Year."

After walking two steps, Xiaopang, who had long been accustomed to the "risky" operations of Ding Zhi and Zou Yutong, started to comfort Xiao Zhang.

Little did he know that when Ding Zhi went to Zou Yutong's house for the first time, who was waiting outside like an owl for most of the night. Even the surrounding residents were frightened by his scrutinizing look.

In fact, Xiaopang didn't understand here. Ding Zhi is obviously a relatively popular artist among the top celebrities, and Zou Yutong has also been very popular in the past six months. What's more, the two have been involved in scandals and often go on dates together.

etc., but there has never been any news about their relationship, which is amazing.

But of course Xiaopang didn't know that. He had actually blocked Ding Zhi's "guns" many times unintentionally. For example, the unknown reporter who had been squatting in Xiaopang's mansion community for more than half a month had a lot of say.

In fact, there is also a misunderstanding here, that is, it is easy to make a difference between celebrities on stage and in reality, even if they dress a little to disguise themselves.

Many times, in some marketing accounts or paparazzi accounts that break the news, when it is revealed that many celebrities are in love or cheating, they appear to be photographed wearing masks. This can easily give readers some misunderstandings, that is, even if they are wearing masks

Even disguises like sunglasses are useless.

But it's not.

In fact, many of the celebrities who were exposed were paparazzi reporters, who had been waiting for a year and a half before they became the "stone hammer".

And with those blurry videos of men and women wearing masks and glasses on their backs, how could they be so easily revealed?

You said that was me?

I also said that the blurry figure in the video is your father!

So in fact, in addition to those blurry photos and videos that appear to be taken with a landline phone or PHS, in fact, many times the paparazzi also hold clearer photos and news that are more important.

This can leave room for celebrity artist public relations.

For example, they are all friends, studying the Luminous Script in the hotel, friends getting together, and there are other people there, blah blah blah.

Or make an official announcement directly and try to minimize the negative impact, or even reduce the negative impact to the lowest level.

Another example is the person at the top of the post-00s generation that has caused a lot of commotion recently. He has not responded yet. He is probably thinking about how to minimize the negative impact.

Some people can even market a wave of good boyfriend and good girlfriend characters.

As for those whose public relations are not in place, or who are bought out by their opponents, then they are dead and waiting to die.

Of course, there are also some people who are used to being arrogant, who don't see the situation clearly and directly retaliate, so they can only "just do it and cherish it".

This is one of the reasons why many celebrities and entertainers break up soon after their relationship is officially announced.

Some are done for the sake of publicity, and naturally some have other reasons.

For example, it is basically a "snap" relationship between adult men and women, a friendship... ahem...

If I was accidentally photographed, I would have to make an official announcement.

Wait until the heat subsides before breaking up.

Anyway, domestic entertainment in the past two years has become so bad that as long as idols don’t break the law, it doesn’t count as a failure.

Love? It’s wet and broken! (Ding Zhi’s predecessor is filled with resentment here.)

There are actually some hidden rules here.

What I want to explain here is that paparazzi do not rely on luck to make big revelations by randomly taking a photo, but require continuous tracking and filming.

This is a process that takes years and months. Sometimes a top-notch person will even have seven or eight paparazzi behind him all year round. As long as he catches a piece of gossip about Shi Chui, he is waiting for promotion and salary increase.

As for Ding Zhi, as a backbone figure in the top ranks, there is definitely no shortage of people keeping an eye on him.

But in the paparazzi circle in Kyoto, Ding Zhi has always been the last person paparazzi who come out to "run business" want to follow.

It is not as difficult for spies to track Ding Zhi. This has become the consensus of the paparazzi who are dedicated to Ding Zhi in the past two years.

Occasionally, I would encounter this master teasing the paparazzi. For example, Ding Zhi would ask Xiaopang to give some water to the paparazzi who were still following him in the hot summer, and tell them thank you for your hard work.

But those paparazzi who were unwilling to give up and were wearing chubby clothes still couldn't figure out where Ding Zhi's path was.

Killing is heartbreaking.

Another example is the photo of the two dating when they were filming "The Eraser in My Mind". It was already the most lucky "trace" that could be taken, and it was not taken by a paparazzi, but by a

Photographed accidentally by a passerby.

So to a certain extent, Zou Yutong's assistant Xiao Zhang was indeed overly worried.

"Hahaha! I'm not used to seeing you like this!"

Zou Yutong saw Ding Zhi's "long hair" and couldn't help but grin. His eyes exposed behind the thick scarf narrowed into a crescent moon.

Ding Zhi's "long hair" at this time is of course a wig, which is quite warm to say the least.

In fact, including Zou Yutong, her makeup also noticed some changes at this time.

After all, he is considered someone who has been "exposed" in scandals, so he will be somewhat careful to avoid the possibility of passers-by taking photos.

"Hey! We've got the tickets. They're in the corner. When the movie starts, let's go in in batches!"

Zou Yutong still took out a black cold-proof mask from his pocket and put it on, preparing to go to the ticket gate.

Ding Zhi and Zou Yutong didn't buy too good seats, they were both in the corner. After all, even though they said they didn't care, they still had to have the protection they deserved.

As for waiting until the movie is about to start before entering, and leaving after the movie is almost done, the same principle applies.

When Ding Zhi walked into the cinema, the lights were all dark. He followed the numbers on the bill in his hand and found his seat in the corner.

Next to the position, there was a pair of bright eyes that reflected the light of the screen in the darkness and were staring at him.

After sitting down in his seat, Zou Yutong reached out his hand, put it into Ding Zhi's pocket, rubbed his hand, and then Ding Zhi held it in his pocket.

Miss Zou's eyes suddenly narrowed into crescent moons, looking happy.

Obviously, in the dark cinema, holding hands secretly in public gave her a sense of "secret" joy.

Ding Zhi looked around at the seats around him. To be honest, they seemed a bit empty.

“The attendance rate is average.”

Ding Zhi was thoughtful.

"There is no way, after all, to be honest, "Operation Red Sea" is somewhat inconsistent with the Spring Festival release."

Zou Yutong obviously had something to say, but she turned around and looked at Ding Zhi's side face in the darkness.

"However, I do believe that this film will definitely make a comeback!"

Her small hand in Dingzhi's pocket gently squeezed the other person's big hand.

"Oh? Why are you so sure?"

"Because this is your choice, and because you are the protagonist of this film!"

Zou Yutong said softly.

But that voice was full of firmness and trust.