From collapsed house idol to entertainment superstar

The next morning, the single-day box office for the second day of the Lunar New Year was released. The overall box office reached 1.016 billion, which was about 20% less than the 1.236 billion for the first day of the Lunar New Year.

Among them, "The Devil 2" was not as good as the 520 million on the first day, but it still topped the single-day box office with a single-day box office of 365 million, with a total box office of 941.5 million.

Followed closely by Kaixin Maodou's "This Murderer Is Not Good", the single-day box office dropped slightly, with a revenue of 319 million. Two days after its release, this comedy with a good reputation finally jumped over the total box office and surpassed the reputation dive.

"Girls' Country" has achieved a score of 655 million.

But it was "Operation Red Sea" that attracted the attention of many theater managers.

Among the four films in the first tier of the Spring Festival, this film has the lowest screening rate of about 10%, surpassing "Girls' Country", which ranked second the day before, and became the third place with a score of 189 million.

"Land of Women" was the worst. On the second day after its release, it achieved a box office of 98.23 million yuan in a single day, from 340 million yuan on the first day of the new year. It was predicted by many insiders that it would be released ahead of schedule.

Withdrew from the first-tier competition.

Generally speaking, no matter what schedule it is, because of the blessing of pre-sale box office, the box office is always the highest on the first day, and then gradually decreases.

The fact that the film can achieve reverse growth is undoubtedly enough to prove that this film is definitely a dark horse.

"Operation Red Sea" was just as Xu Tian, ​​the manager of Kyoto's Taikoo Hui Cinema, expected. After handing in this unexpected answer on the second day of the Lunar New Year, it really attracted the attention of many people in the industry.

The most obvious thing is that the film schedule rate of "Operation Red Sea" has been greatly improved.

Especially the Magic City United Cinemas, the largest theater chain in the country, Xu Tian reported the news that "Operation Red Sea" was extremely popular in Kyoto that night. His boss was also a vigorous and vigorous young man. After collecting and analyzing the specific situation and attendance rates in various places,

, unexpectedly took the risk to raise the average screening rate of this film under its own banner to about 18.2, an increase of nearly 8%.

As for Kyoto's Taikoo Hui Cinemas, which Xu Tian is in charge of, after obtaining the authority, it abruptly raised its share of the film schedule of "Operation Red Sea" to 25%.

As the largest theater chain in the country, by doing this, they undoubtedly sent out a signal, that is, Shanghai United Cinemas is extremely optimistic about "Operation Red Sea".

At the same time, other major cinema chains, although not as adventurous as the Magic City United Cinemas, have also invariably increased the film schedule of "Operation Red Sea", by about 3%-5%.

As a result, on the third day of the Lunar New Year, everyone was surprised to find that the film scheduling rate of "Operation Red Sea" reached 16.2%.

One after another, films such as "Girls' Land", which lost both reputation and box office, and showed signs of decadence early on, have seen their film schedules fall below the 10% mark, with only about 8% of their film schedules remaining.

This situation is actually not surprising.

After all, to put it bluntly, movies also have strong commercial attributes. If they sell well, they will buy more goods. If they sell poorly, they will cause hoarding and no one will care about them.

After all, in today's Internet age, not to mention the Spring Festival, which is a hot spot, the reputation of major Spring Festival movies has long been uploaded on the Internet.

There is no need to mention these two films separately, "Many Generations", which was eliminated by "Bear Bears" on the first day of the new year, and "Australia 7", the king of bad movies. Just look at the cast list and director list.

It's just a bad movie, but everyone was actually prepared for it.

Among them, a short comment with the most likes on a certain page undoubtedly reflects the majority of viewers' feelings about these Spring Festival movies.

——""Operation Red Sea">"This Murderer Isn't Very Good">"Monster 2">"Bear Infested">"The Kingdom of Women"!"

And "The Kingdom of Women" is undoubtedly the one that has been complained about the most.

——"What a bad movie! Zheng Rui has ruined all my good impressions of him in "The Greedy Wolf"! How could the same director make such a good-looking movie in the same year?

, made another big bad movie?”

——"The occasional special effects scenes and the part before entering the Daughter's Kingdom are okay, but the subsequent development is extremely weird, the logic is very confusing, and it is obviously a small story but it has to use such a large scene.

There are no villains.

From beginning to end, special effects were used for the sake of special effects, funny for the sake of being funny, and sensational for the sake of sensationalism, leaving behind a bad story with no theme.”

——"You think it's a special effects action blockbuster, but in fact, it's a romantic comedy. Unfortunately, love can't be filmed well, and comedy can't be filmed well either."

——"Zinima! Refund the money!"

Of course, there are also a few rumors that use fan filters to cheer for this film, but after a certain score was released, the bright 4.2 points were enough to explain everything.

As for the two-day box office champion "To Capture the Devil 2", it is not much better. Although it still has an advantage at the box office, the online reviews have also plummeted.

Before its release, "The Devil 2" had intensive publicity, with actor-level actor Liang Manchu joining the cast, and even the Spring Festival Gala was advertised. Coupled with the high box office of the previous film, and the plot being on par, it can be considered a Spring Festival release.

When it comes, the audience is looking forward to a movie worth their fill.

But as high as the expectations are, so are the disappointments.

The sparse story line and the so-called "starlight" piled up by many big-name celebrities and artists look like a high-end version of "Australia X Storm".

And Liang Manzhou also further consumed his "filter" in the hearts of the audience because of this film.

Damn, I haven't been filming for several years. When I came out, I was like Fu Manchu, and then I made this big bad movie?

Even if you say that this is not just bad money, but that it is for art, no one will believe you. You can tell at a glance that it is too much!

The only two films with good reputations are "The Murderer Isn't Good" and "Operation Red Sea" starring Ding Zhi.

"The Murderer" continues Kaikai Maodou's consistent comedy style. Although it has sometimes fallen out of favor in the past two years, this "The Murderer" still belongs to the standard among the moviegoers in the past two days.

.

It's a spoof, it doesn't have any meaning, but it's really funny!

As a family-friendly Spring Festival comedy, it just needs to be funny enough. The audience's requirements are just that low.

As a comedy, if you are funny enough, as a feature film, you can tell a story well, as a romance film, you can tell love well, and as a popcorn film, if the special effects are explosive enough, that is actually enough.

But this Spring Festival, there are only two movies that can do the above.

As for "Operation Red Sea", it is undoubtedly a very big surprise.

——"Ahhhh! I burst into tears! Because I couldn't buy a ticket for "The Murderer", I bought "Red Sea" with my friends in desperation. After all, military movies are not my thing, but I didn't expect to come in.

I can't get out!

Ding Zhi is so handsome! He is dressed in a military uniform! He is undoubtedly the one who makes me lick the screen the most among all the characters!!!

And for those actors whose names I can’t name, I can tell you their names in the play!

The cool and handsome sniper, and the communications soldier Zhuang Yu who sacrificed his life for the mission!

What made me cry the most was the emotional line between Machine Gunner Shitou and Dong Li!

And Miss Dong Li! She’s so handsome! No, I’ll go for the second one now! I highly recommend you to watch it!”

——"After seeing the Red Sea, you will definitely be proud of our country's sea jun, and proud of being a Chinese. Our country is our strongest backing no matter where we are!"

Also! I really love this big boy Ding Zhi! He is an absolutely tough guy, very military, very passionate, and very passionate. You must watch it!"

——"Five-star recommendation! The main melody genre film has basically achieved its goal. It puts the appeal of the main melody into an excellent genre film experience. The war scenes are very watchable, exciting and tense!

Lin Chaoxian once again showed off his straight man taste. This is a hard and bloody action movie. In addition, the whole movie is about fighting, and there is basically no drama. It can be considered as using strengths and avoiding weaknesses."

——“The film is too strong, 138 minutes long, and the real drama does not exceed 20 minutes.

The most outstanding acting performance in the entire film is the memory-killing episode of female reporter Xia Nan.

It's true that it's not easy for an actor, but the whole movie really doesn't require acting skills, and Ding Zhi and Zhang Yi were a bit wasted.

It is expected that the reviews will be severely divided after its release.

It is recommended that if you go to see it, it is best to choose giant screen or IMAX, otherwise it will be a pity.

This movie was made for the big screen, so watching it in theaters is a plus."

——“Super burning!!!

The structure is compact, and the war scenes are really shocking. Explosions and gun battles have always touched people's hearts! It has a blockbuster quality!

The female machine gunner among them is so handsome, she has the spirit of a woman!! And Ding Zhi, who plays the captain, looks so handsome in military uniform!

The surging passion allowed us to see the motherland behind us, the strength of the motherland, and the strength of the Chinese soldiers. Burn!!!"

To be honest, before this, with the blessing of Ding Zhi and the emergence of "Lonely Warrior", this film has laid a certain foundation of popularity.

Overall, it is still at an irrefutable disadvantage in the first gradient.

However, the dramatic reversal of the schedule in just two days shows that as a film and television drama, no matter whether it is viral marketing or any unspoken rules of "ticket replenishment", it cannot compare to content being king.

In fact, from the first day of its release on New Year's Day, "Operation Red Sea" has the strongest overall reputation on the Internet.

Lin Chaoxian, Ding Zhi and other actors spent five months in Africa and worked hard to create a sincere work. As long as it is shown on the screen, it is enough to make people feel the sincerity and sincerity involved.

Except for Ding Zhi, almost everyone has a new face?

It doesn't matter, in the movie theater, everyone just needs to see the Huaxia Haijun label.

This is the story of a soldier.

Will blood and violence filter out the target audience of family theaters?

It doesn’t matter, after selecting the target audience for this film, there are still a huge number of young and middle-aged people with strong consumer desires.

They will be attracted by the reality of "Operation Red Sea" and the temperament of "collectivism" and "heroism" presented from the inside out.

In fact, not only in Kyoto, but also in Xu Tian's Taikoo Hui Theater, the attendance was full.

On the third day of the Lunar New Year, after the average film scheduling rate across the country increased, the attendance rate of "Operation Red Sea" was still full in almost all major theaters across the country.

Many theater executives are paying close attention to the film's data.

In fact, every time a box office dark horse appears on a hot ticket, it will attract similar attention, because at this time, every data fluctuation is actually wasted money.

The attendance rate of "Operation Red Sea" was still full on the third day, and there were still hard-to-get tickets in various places. All of them showed that yesterday, on the second day of the Lunar New Year, "Operation Red Sea" had a reverse growth.

It’s far from a flash in the pan situation!

Magic City United Cinemas and Xu Tian all made the right bet!

What’s even more frightening is that after the movie theaters under the Magic City Alliance increased the film schedule of "Operation Red Sea" by 18.2%, in many theaters, managers still complained about the lack of screenings and asked their superiors to increase the film schedule rate!

This shows that today, "Operation Red Sea" is likely to achieve a reverse increase in box office again!

In fact, theater practitioners did not have to wait too long.

After the third day's box office was released, the total single-day box office of "Operation Red Sea" directly exceeded 211 million!

A substantial reverse rise has been achieved again!

At the same time, "The Devil 2" and "The Murderer", which were still occupying the first and second places by virtue of their box office advantage in the first two days, fell slightly again!

This trend of being a dark horse in the market was no longer hesitant. On the fourth day of the Lunar New Year, the national average film schedule of "Operation Red Sea" rose directly to 23.8%, reaching the same level as the top two films.

Pretty much the same!

Counterattack in film lineup! Explosive word-of-mouth!

There is an endless supply of "Operation Red Sea" online!

It completely breaks the stereotype of military films being lukewarm during the Spring Festival!

Facts have proven that there will always be only big bad movies that will be ignored!

On the fourth day of the Spring Festival schedule, the producers of "Operation Red Sea" finally reacted, struck while the iron was hot, and stepped up investment in publicity.

On hot searches, there have been many discussions about "Operation Red Sea".

For example, some movie public accounts and self-media, either spontaneously or just by chance, have started to praise this film!

In fact, even if it is a coincidence, the self-media of all sizes are not unconscionable this time.

"Operation Red Sea" is indeed the first of its kind in a military film with a main theme, allowing many people in the industry and many viewers to see that the main theme can still be shot like this.

Moreover, interpretations of many movies have also begun to spread.

To put it bluntly, whether the market explodes in a certain period depends on whether there is a phenomenal blockbuster like "Operation Red Sea" that achieves daily reverse growth.

Whether a blockbuster is a hit depends on whether it is wildly interpreted in online public opinion.

Like "Operation Red Sea", to put it bluntly, the story is not complicated, but the details are anything but simple.

For example, some armored combat preparations and some military tactics have been repeatedly scrutinized for rationality, and many places have been pointed out as slightly fake, but normal artistic processing will not offend people.

Another example is the secret love line between machine gunner Shitou and the female soldier Dong Li, which is the most poignant point for many female viewers.

Especially I don’t know where to start, the details of Ding Zhi and Jiang Luxia, who plays Dong Li, were revealed.

That is, the scene where Dong Li feeds candy to the dying stone is Dong Li’s fantasy.

Many viewers also paid close attention to that place during the second playthrough. It was indeed during the candy-feeding scene that they could vaguely hear the gunshots that continued to fire, and there was also a vague roar of a woman, and even more.

This "rumor" is confirmed from the side.

Such small details and little easter eggs made many viewers cruelly tortured.

With all these factors in mind, despite a bad start, "Operation Red Sea" relied on an initial film schedule of 10% to become the biggest dark horse in this Spring Festival season!

It truly explains what it means to be fat first and not fat, but to be fat later is to overwhelm the kang!