From collapsed house idol to entertainment superstar

The time has come to mid-June, and this year has already reached the middle of the year before I know it.

After the terrifying 4.2 billion box office of "The God of Medicine" in the Spring Festival period, it is destined to be the next one to be released this year, especially the "limits" that the few blockbusters placed in the National Day period have to go to great lengths to challenge.

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Of course, this is not hopeless.

Just like the relationship between men and women, when you first break through, it is always difficult and difficult, and you can even rack your brains and can't make any progress.

Then after a breakthrough after all the hard work, the second time may be a little awkward, and then the first time it will be familiar, the second time it will be familiar, and the third time we will be treated as relatives and leave.

Maybe you won’t be able to make a breakthrough later if you don’t want to!

Well, what I’m talking about here is the box office results.

The box-office champion in the May Day holiday just passed was a youth romance film. It had no abortion, no sex, and had a good reputation. However, when it was released, it only had a box office of over 300 million.

Other than that, there aren't any surprises worth seeing.

It is estimated that the entire film market will not see any improvement until the National Day period when blockbuster films are packed in the second half of the year.

In fact, this is normal. Basically, the four major schedules account for more than 95% of the annual box office.

So back to Alai, it is said that the movie market is becoming more and more broad now. Sometimes when you look at the box office of those movies with billions or even billions, it seems that making movies is very profitable, but in fact you can make money.

The people who are filled with money are still the few people at the top of the pyramid.

In addition to the film market, which seems to be somewhat calm, there is also not much news in the video platform.

To be precise, except for Mango TV's "Flower of Evil" which spanned from the end of last year to the beginning of this year, there have been no hit TV series in the past few months.

There are elements of the film and television winter here.

After all, after projects were cut off on a large scale, more dramas to be filmed were forced to be aborted.

Especially in recent years, after the so-called "S+" dramas have often become synonymous with big dramas, several major platforms have carefully selected some "insurance" projects, such as sweet pet dramas and low-cost ancient dramas.

Puppet drama is a low-risk project with a fixed audience.

However, this cold winter is not only affecting film and television dramas, but also has a profound impact on another area of ​​streaming media platforms.

That is the layout of variety shows on major platforms.

It probably started from the "first year" of the national draft that Ding Zhi's predecessor participated in, which ushered in the vigorous "draft era" for several years.

After several years of barbaric development, with hundreds of flowers blooming and chaos frequently occurring, traffic surged and fandoms flooding, especially after the "milk pouring" incident was reported the year before last, the reputation of this type of program has become worse and worse.

, and it became the last straw that broke the camel's back.

After there was talk of "banning the draft and delaying changes" every year, last year the boots finally fell.

Relevant documents were officially issued and restrictions began to be imposed on such programs and film and television dramas.

With this ban, the so-called "top-tier express lane" has been completely eliminated.

This year is the first year that this restriction has been implemented.

In previous years, the "draft season" was generally concentrated in Q1 (January-March) and Q2 (March-June).

However, this is the time when show fans are busiest and when competition on the platform is the most intense.

Without the hundreds of preparatory male and female group members with name tags and grade numbers, not only the idol industry with the trainee model as its core has become deserted, but also the entire variety show market.

To put it simply, in the variety show market, with the disappearance of the past "hot-selling" talent show programs, what will be the next trend?

Just in the past May, Mango TV, which first started with the toilet platform and is deeply involved in self-produced variety shows, launched an investment fair, announced 49 variety show lists in one go, and led its 43 studios to cover music variety shows, mystery variety shows

, observational reality shows and many other tracks, it looks menacing and has the momentum to dominate this year's variety shows.

Now, the pressure is on the other three platforms.

...

...

"In the first quarter broadcast rankings, we were able to analyze the best-performing new programs in the three major categories of music variety shows, observational reality shows, and comedy..."

In the conference room of Peach TV, a woman wearing glasses and looking to be in her early thirties was analyzing the situation using PPT.

"What do you think?"

A fat, bald, middle-aged man raised his hand.

"As Director Li just said, amateur variety shows seem to be the trend at this stage. I think we can increase our investment in this aspect."

Chen Ke nodded.

Indeed, since May last year, multiple departments from above have issued relevant notices, requiring strengthened management and control of the variety show market.

Subsequently, the "101 Model" online talent show bid farewell to the market, focused on reality, and returned to life, becoming the main development direction in the field of variety shows.

Turning the camera on amateurs and observing all aspects of life seems to be a recognized safety in the industry in the current policy environment.

"Nowadays, amateur variety shows can have a relatively large number of broadcasts, and they basically focus on amateur love variety shows. However, market surveys of quarterly awards in recent years show that the number of broadcasts of such programs is increasing."

Someone raised an objection.

"But its cost-effectiveness is really high! The production cost is low. The return rate is the highest among variety shows of the same level!"

The bald man is obviously thinking about the problem from another angle.

Amateur variety shows are popular because they can save money, especially in line with the current general direction of reducing costs and increasing efficiency.

For example, the total cost of some romance dramas is only about 30 million yuan. Excluding star remuneration and marketing expenses, the production cost alone can be reduced to as low as 10 million yuan.

The final broadcast performance of these programs is very close to that of programs costing 60-70 million yuan, which is obviously a very cost-effective choice.

"Yes, we can wait until the autumn to appropriately increase the highlights of this type of program. However, we must remember that when supervising the production, each person in charge must focus on clearly ascertaining the background and resume of the guests."

Chen Ke made a decision, and then added a key lesson.

A few years ago, Ding Zhi and Li Xiuyuan created the romantic drama series "Heartbeat Signal", which has set off a craze for amateur reality shows.

Although the effect is far inferior to the hit "Heart Signal", overall the popularity is pretty good.

However, this thing is afraid of crowds. Once the results are seen, other platforms will naturally follow suit.

The more this happens, the more things start to change.

After all, this kind of show, where handsome men and beautiful women gather together, actually gradually started to feel a bit like a "debut" in the later stages.

At the worst, you can become an Internet celebrity, or you can say you are an Internet celebrity yourself. Participating in such programs is actually done with the idea of ​​becoming more popular.

Moreover, this kind of blind date-type program actually also pays attention to a "resource".

When there are more and more guests with the idea of ​​​​"debuting" and fewer and fewer guests who truly have the original intention, the core and most fundamental "making friends" attribute of this type of program will become thin.

What is directly reflected is that this type of romance variety show is getting worse and worse.

While the guests who attended were not interested in their original intentions, I became a bit of a mixed bag.

For example, some time ago, a new love variety show was released on the platform next door.

There was a girl with a pure and beautiful appearance. As soon as she appeared on the first episode of the show, she was revealed to be the female Aquaman.

The person who broke the news also posted the chat history of this beautiful girl. This girl king also claimed that she had the talent to make men spend money for her, and she was a real-life version of a "female lecturer who is proficient in human nature."

This girl "debuted" in the morning, collapsed in the afternoon, and ruined the entire show.

Next, someone else proposed a music variety show focusing on old songs, which can be regarded as a method of repackaging old wine in new bottles and can also increase a wave of sentimental traffic.

There are also proposals for travel shows based on celebrities.

For a while, the discussion was endless,

Until a female voice sounded, causing the place to fall into silence.

"How about this boxing reality show? Ah... it's run by the Think Tank Studio of Jiuyao Media."

Jiuyao Media is naturally known to everyone in the circle at this time.

Relatively speaking, the studio known as a think tank to the outside world is actually more familiar to the people in this conference room.

Because the person in charge is Li Xiuyuan, who single-handedly created the amateur variety show era.

Even though Li Xiuyuan was a bit fussy in front of Ding Zhi, in fact, the studio he was responsible for was actually quite famous in the industry.

"This is...Mr. Chen, the eucalyptus you personally followed last month."

At that time, the two parties were still communicating, but Li Xiuyuan suddenly got married last month and went on their honeymoon.

The previous communication was naturally put on hold, and Chen Ke even forgot about it if his subordinates didn't mention it at this time.

This program is called "Youth with Power", and even among reality shows that are becoming more and more bizarre, it is still an alternative.

Celebrities, practice boxing, and compete in the ring.

In fact, this idea is really simple, but if you really want to put it into practice, you know how difficult it is.

"The production cost... is actually a bit high. And this is not the amateur observation program that Director Li said he was familiar with..."

"Mr. Chen, I don't agree with allocating too many resources to this. Boxing is too niche, and there are also great restrictions on the stars that can be invited."

In fact, what this employee said was very euphemistic. This kind of "punch-to-flesh" program actually restricts the choices of celebrities.

First of all, this kind of program that requires close combat is basically not suitable for artists who have undergone plastic surgery.

Otherwise, if your opponent punches you in the face, your nose will be bent directly. It's a physical kind of thing.

Moreover, it is too hard, and it is estimated that it will be difficult to have too many well-known artists.

If it were another variety show with a certain degree of popularity and foundation, it would be a comfortable way to earn a lot of money.

Or are you making good money from the press fees after the painful beating on the show?

Secondly, the audience for boxing is really too small in the country.

This is an unpopular one.

"Yes, with the investment they need for this program, we can produce almost three romance series with similar playback volume and price."

The bald man curled his lips indifferently, and habitually took out the rianzong as a unit of measurement.

"If nothing else happens, Ding Zhi will join the show..."

Chen Ke said something quietly again.

The people present paused for a moment and suddenly became active.

After all, Ding Zhi's current fame is enough to support an entire show.

Just like the original role of Jifan in a certain hip-hop variety show.

Even worse - fame aside, Ding Zhi, as a top actor, has only appeared on one travel variety show in the past four or five years.

It is said that the rare thing makes Ding Zhi "condescending". Not to mention the hit, it can be predicted that at least it has top-notch popularity.

"Actually, it's not unacceptable..."

This is the first person to jump to the conclusion that "Fist" has too many resources invested in it.

"Is Ding Zhi a guest on the flight or a long-term guest..."

"To be honest, the trend of vertical niche variety shows is becoming more and more effective..."

…

…

"So, the vertical nicheization of variety shows now is definitely the next trend after the draft is freed up and the market is confused!

Our program is definitely the only one in this field!"

Li Xiuyuan, who came back from his honeymoon, now has a bit more "luxury".

And I don’t know whether it was the “influence” from Sanya or other places. Little Buddha’s skin color has also become a lot darker.

The overall appearance is that of a fat black man.

When I returned to Kyoto, the first thing I did was to talk to Ding Zhi about the details of the show "Fist to the End".

They didn't know that Peach TV was also researching their variety show proposal.

"Don't make fun of me! I'm more familiar with this stuff than you are! Forget it, there is one condition. After it is resolved, I will promise you to play in your variety show."

"What's the problem?"

Li Xiuyuan felt very excited.

In his preset, the existence of Ding Zhi, the "physical ceiling of the entertainment industry", is equivalent to the "start button" of this variety show.

With his existence, "Fighting to Strength" has the "value" seen by the audience.

"Your guest list needs to be changed."

Hmm? Is Ding Zhi dissatisfied with any artist?

Li Xiuyuan was a little surprised by what his friend and boss said.

"Okay, we haven't sent out the notice yet. If you don't want it, we'll just hang up your name."

"It's not much, just don't want them all."

"No problem...ah?!"

Li Xiuyuan nodded first, then was stunned, and Youshe looked at Ding Zhi stupidly.

"You don't want to be an amateur, do you? You're bound to hit the street! Our company has a lot of money, so there's no need to use money to build it!"

"Who said we need to have amateurs? This kind of show really needs entertainers to be interesting."

Ding Zhi paused.

"Actually, your idea is interesting. It is the first boxing reality show in China, but the most important thing about this kind of show is the choice of guests."

“The guests chosen must be people who really like boxing and have a strong interest in boxing.

Otherwise, if the Sui Dynasty finds some popular celebrities to join, the sideshow variety show you are talking about will eventually become a celebrity reality show with some boxing shell, rather than the vertical, professional boxing variety show you envisioned."

Li Xiuyuan was a little dumbfounded, "Then...how to choose?"

Ding Zhi touched his chin.

"How about we have an interview?"