From collapsed house idol to entertainment superstar

Nowadays, domestic video platforms already present a "4+1" model, namely Aiyou Video, Mango TV, Blueberry TV, Madou Video, and Peach TV, which has become the fifth largest platform in recent years.

Self-produced variety shows have always been one of the lifebloods of competition among video platforms.

After all, compared with the relatively expensive copyright purchase model, a business model based on self-made content will be more independent and better able to form a moat.

Generally speaking, in the category of self-made content, the platform traffic baseline is drawn by TV dramas, while the traffic peak is generally driven by online comprehensive services.

Summer variety shows have always been the golden period for variety show traffic.

In the investment promotion fair not long ago, the variety show "Fist to Fight", as an A-level variety show, is actually not very eye-catching among the many investment promotion fairs on the five major platforms.

But it was all because of Ding Zhi’s blessing that it attracted the attention of many investors.

In the eyes of many people in the past two years, Ding Zhi actually belonged to the type of person who "had a treasure mountain in vain but did not use it for himself".

It has such high popularity and traffic, but there is no operation to monetize it.

There are even many people in the industry who feel that Ding Zhi is stupid and the Huansong Media at that time is also stupid.

Are there people in this world who don’t like making money?

Of course, this also creates a mentality similar to "things are rare and valuable".

In this variety show "Fighting to the End", if the variable of Ding Zhi is removed, no matter how good the quality is, in the eyes of many professional reviewers, it will be a doomed show.

In fact, this is not to look down upon others. After all, Li Xiuyuan is a relatively well-known producer in the variety show industry. Although compared to the likes of Yan Min, his qualifications and achievements are still relatively young.

But as he pioneered the amateur romance variety show, and his subsequent variety shows have received good response, he actually has a certain weight in the industry.

However, "Punch Out" puts aside the core of reality shows and competitions. As for boxing, it is actually very unpopular.

Because boxing is purely masculine.

Just look at the number of professional boxers registered in China. There are about 140 professional boxers in total. The proportion of women is... let alone the proportion. There are only 8 female professional boxers...

So although it may be biased to say this, boxing is indeed a man's game in a sense.

The male-to-female ratio of variety show audiences is exactly the opposite. According to surveys, most variety show audiences are more female.

Of course, it’s not that men don’t have their home field. For example, the loyal viewers who visit p-station and 91 must have an overwhelming dominant advantage in terms of stickiness ratio.

So, having said that, this "male-oriented" program can only get an "A" rating in the internal ratings even if a giant Buddha like Ding Zhi "comes down to earth" to personally act as a signboard.

Don't think that A looks pretty good.

In fact, there are only four levels of variety shows, namely S+, S, A, and B.

So, this thing is already second to last.

"I'll try my best to contact the advertiser first to see if there's any discussion. But don't worry too much. Selecting materials from a niche audience actually involves similar risks. This is something that both I and Mr. Chen have expected."

"Actually, with your presence in the first episode, the ratings will definitely not be bad.

Moreover, the publicity we are promoting is your Dingzhi 1VS12 gimmick. At least in the first episode, it is completely capable of blowing up the scene. The next thing to consider is naturally whether the subsequent relay can retain the popularity. This

It is the key to the success or failure of the program."

Ding Zhi said calmly on the other end of the phone.

"As for Lin Fan's withdrawal."

He frowned.

The reason Lin Fan gave was that his wrist was injured, and he said that he would compensate part of the liquidated damages according to the contract.

Regardless of whether his injury was true or not, even the liquidated damages were paid out, which basically meant that he had canceled the contract.

When Lin Fan was chosen, it was Li Xiuyuan's decision.

But it cannot be said that the decision made at that time was wrong.

After all, this guy is a retired athlete. To be honest, when it comes to specific traffic, it may be much inferior to that of artists in the entertainment industry.

But in terms of popularity alone, it is actually not much inferior to first-tier artists - after all, the title of world champion is real.

What's more, in terms of fashion resources, Lin Fan is considered to be the leader in the cultural and sports circles.

There is actually another digression here.

It was Liu Zhiyan who had been against Ding Zhifang before, but now he was completely cold. He had been pushed to the ground by everyone and had to dig up a lot of dirty information.

Among the exposed scandals, the most eye-catching thing is that he used to be a cover-up for a long time...ah! He was the new love of the fashion industry tycoon Grandma Liu, so he was still considered a celebrity at the time.

During my silly stage, I received a lot of fashion resources that could only be accessed by second-, third-, or even first-tier stars.

And if there is a new love, there will naturally be an old love.

You must know that before meeting Liu Zhiyan again, Grandma Liu's "main battlefield" was in the sports circle. For example, she was a member of the swimming team and even brought Grandma Liu to meet her parents (dog head).

When Grandma Liu was "running the sports circle", the most popular one was undoubtedly Lin Fan...

It is said that Grandma Liu's office was once filled with Lin Fan's peripherals, and even a statue of him.

Every year when Lin Fan celebrates his birthday, Grandma Liu will prepare a cake for him. In private, the two of them will cook together and watch concerts together. Grandma Liu even helps Lin Fan open a lingerie store and has a "Lin Fan" store.

Special dazzling night”.

Tsk tsk tsk, your circle is in chaos.

"To make a long story short, let's just give you the solution."

After hearing Ding Zhi's words, Li Xiuyuan on the other end of the phone was obviously well prepared.

"Due to issues with the competition system, after it was confirmed that Lin Fan could not participate in the subsequent recording, we began to look for possibilities to remedy the situation."

"Then we listed several alternative plans, including singer Zhao Baoer who debuted at the song festival, actor Wang Xing. By the way, and Hong Kong Island's Xiang Hou. These three are already discussing their intentions.

Among them, Xiang Hou seems to be quite positive."

Obviously, Li Xiuyuan is no longer the same kind of person he was a few years ago, looking to Ding Zhi to rescue him when something went wrong.

Now he has the ability to stand alone.

Like now, Ding Zhi not only needs to know that something happened, but also needs a solution.

And Li Xiuyuan obviously did not disappoint him.

For example, in terms of advertisers withdrawing investment, there are currently no immediate and effective measures to speak of.

After all, this is, to put it bluntly, a "business".

The customer originally agreed to buy a product, but when it came time to pay, he suddenly hesitated and changed his mind and decided not to buy it.

The store owner can't really do anything except scolding the customer secretly and not giving him a discount the next time he comes.

There is no reason to reach out and forcefully take out the customer's money.

Of course, that doesn't mean that "Fist" is really completely numb at this time.

For example, Li Xiuyuan's first hit variety show "Heartbeat Signal" had an even worse start in terms of advertising investment than it does now.

As a result, after the first and second episodes of the show became popular, it directly turned into a seller's market, achieving more than one fish.

As for the "substitutes" for players and guests, they need to quickly resolve the matter.

The first episode is currently in post-production and will be broadcast soon.

The upcoming second episode required urgent supplementary recording, so they had to quickly finalize the candidates and then join the group to start recording.

Li Xiuyuan was able to select backup personnel immediately the day after something unexpected happened, which required extremely strong execution and reaction capabilities.

Ding Zhi pondered for a moment as he listened to Li Xiuyuan dictate the details of these "substitute contestants" to him.

"In the second issue that follows, we need to continue to maintain the attention we received before... The guests we need must have distinctive personalities, and preferably be "stupid"."

Who is Li Xiuyuan? The time spent with Ding Zhi in the past few years is comparable to that of Liang Qiong, Xiaopang, and Miss Zou. It couldn't be easier to figure out his thoughts.

"Okay, I understand..."

...

...

In fact, both Peach TV and Jiuyao Media have invested a lot in the program "Fist to Fight".

First of all, in terms of early publicity, although the internal rating is only A+, the publicity effect is indeed comparable to the momentum of S+ evaluation.

No way, this is the second time Ding Zhi has joined a variety show after the previous travel variety show.

The terrifying traffic brought by Ding Zhi alone was enough for this variety show to become popular before it even aired.

In fact, a top star has long been proven to be an effective panacea for launching a variety show with good quality but niche material.

After the release of promotional materials, especially the gimmick of Ding Zhi 1VS12, information related to this program went directly to the hot search list.

In a short period of time, the ranking of related terms rose to the top ten.

Although there is buying heat at the beginning, but after that, it is pure spontaneous heat.

——"Isn't it? 1VS12? A wheel battle? Even if this is a variety show, is it to save face or not? How is this fair? You are looking down on Ding Zhi! You actually only put 12 people in front of him?"

——"Good guy, the big gasping upstairs caused..."

——"Hahahaha! Good guy!"

——"One thing to note, I looked at the makeup photos, and most of them have thin arms and legs. Maybe they are not enough for our big devil (￣～￣) to chew on!"

——"Three years! I've been waiting for three years! As an old fan who watched the fight of the century between Ding Zhi and Buakaw, I can finally see him boxing again in my lifetime!"

——“It’s not easy to watch boxing, as long as you open the cesspit of Weibo and open the hot news comment area￥@￥#@%W#$#”

——"Good guy! You've been caught, haven't you? Listen to my advice, brother, you'd rather mess with Shufen than that thing. Be careful, your account will be flushed!"

——"If the mop is stained with shit, Lu Bu will be reincarnated..."

After a while, after breaking into the top ten of the hot search list, the related entries for "Ding Zhi Arena 1VS12" are still slowly climbing.

By the way, the popularity of "Fist to Go" has reached an extremely high level.

Regardless of whether they are interested in boxing or not, they are simply attracted by Ding Zhi, a top-tier player who is a super stable passerby.

Anyway, on the eve of the launch of this program, basically in terms of publicity, it has passed the minimum cost and leveraged at least a million-level investment in popularity.

Because the person who acts as an "effective lever" for this show is called Ding Zhi.

In the midst of great expectations.

This show has finally started airing.

...

...

Li Chuang had already paid attention to the variety show "Fist" before, and he should be considered one of the few who was not "attracted" by Ding Zhi, but was simply attracted by the topic of this show.

Generally speaking, at the beginning of many such reality shows and variety shows, most of them will first let the guest/mentor appear handsomely in a dubbing narration worth about 3,000 yuan, and then add two sentences about "want to civilize his spirit"

, First of all, his body is barbaric" and other full-featured words, which serve as the "setting poem".

Anyway, I just want to give people the impression that I am hot-blooded or handsome, I just want to make a shining appearance.

But "Fist" obviously didn't take the usual path.

This is in...

As the variety show unfolded, Li Chuang raised his eyebrows.

It's kind of interesting, this is actually...

Auditioning for guests?

Can this be released?

After all, don’t worry about whether someone is confused or not, this is a star!

First of all, when celebrities participate in reality shows, they usually make announcements directly, then see if they are suitable and whether there is a schedule, and then negotiate remuneration.

There is no "audition" segment like this in a talent show, but it usually only appears in popular variety shows.

And most of the situations are kept secret.

After all, if you are selected, it will be okay, but if you are not selected...

But as he continued to watch, Li Chuang breathed a sigh of relief, because the characters appearing were all artists who were clearly listed in the promotional photos.

In other words, the unsuccessful artists were not included in the edit.

While this loses some of the "fun", it also eliminates unnecessary trouble.

Of course, few people may have thought that the main reason why Ding Zhi and Li Xiuyuan did not cut the list of candidates was not to save face for those people.

But...if you cut it in, you have to pay the notice fee...

But even so, this refreshing gameplay has attracted the interest of many people.

Or in a certain sense, these celebrities are no different from amateurs in terms of boxing.

Ding Zhi's philosophy is simple.

This is a celebrity reality show, but at the same time, it is also a "nurturing" competition program.

Yes, cultivate it.

You need to know why the "nurturing talent show" that started the year Ding Zhi debuted has been so enduring and attracted so many people to be fascinated and invested in it.

In the term "nurturing draft", drafting has never been the focus. The core is actually "nurturing".

Everyone has seen how to become an amateur, but how many people have seen how to become an "artist"?

"Hiss~"

Seeing Sun Rui, who was asking questions in front of Ding Zhi like an amateur, for some reason, he began to look forward to the "plot" that followed.

In fact, Li Chuang only had a vague feeling that after watching the "selection" process of these 12 artists, he seemed to be inexplicably attracted.

After all, the essence of this model of "cultivating" artists may not be something that Li Chuang, an ordinary viewer, can explain at once.

But it is undeniable that the sense of expectation has been planted.

And he is just one of thousands of viewers.

Different from those amateur development talent shows, compared with those amateurs who have 100+ moves, these artists who have already debuted have their own highlights and abilities to attract the audience, maybe it is singing, maybe it is their extraordinary appearance,

Or maybe it's the acting skills.

But at this time, they are all the same "boxing apprentices".

But precisely because of their status as artists, this sense of accomplishment in "cultivation" will be doubled.

It even achieves the effect of "one against ten" compared to the cultivation of amateurs.