From collapsed house idol to entertainment superstar

As mentioned before, boxing reality shows actually have a relatively high threshold.

If it is said that Ding Zhi's popularity and traffic opened up the situation in the beginning of "Fist", then in the follow-up, the development core created by Ding Zhi and Li Xiuyuan in a different way will slowly bring about that big wave.

The surge of traffic is anchored to a real audience.

But in fact, up to this stage, this program still lacks a breakthrough point.

It's like a former top star who was already using a sewing machine in real life. His sentence "Do you have freestyle?" in a variety show that year directly hit the entire Internet.

It can be said that most people, whether they have watched that music variety show or not, have heard this joke.

Some people even say that this phrase "freestyle" is more magical than Gua Shen's phrase "What is your dream?"

With the help of the traffic of the pure prison-style male god, it directly formed a trend on the network level, directly bringing a new level to the hip-hop variety show that was originally a niche selection.

Therefore, some people always say that without the pure prison-style male god, hip-hop would not have become mainstream today. Although their fans are putting gold on the face of their main protagonist, it is undeniable that the hip-hop variety show was indeed launched with him as an "important" one.

Fulcrum" can take off smoothly.

Having said that, is the magic of the popular "freestyle" really so powerful?

Big enough to become the talk of everyone on the Internet in a very short period of time?

In fact, upon careful review, this sentence is actually an ordinary sentence.

To put it bluntly, the variety show itself is marketing and creating memory points.

This includes Guashen's "What is your dream" and Yang Kun's "32 concerts".

Find a memorable point in the program, then spend a lot of resources to lay it out to generate exposure, and then flow the traffic back to the variety show.

It’s probably two parts story, three parts the characters, and ninety-five parts the marketing.

And now Li Xiuyuan's "Fist" is more niche and has a higher threshold than hip-hop variety shows. If Ding Zhi is also used as the widely advertised "starter", then now

, this program has reached this moment of creating memory points.

#Who can box without wearing a helmet?#

This entry, in a short period of time, quickly led the variety show "Fist to the End" to the hot search list.

There have even begun to appear a lot of parody doll emoticons, some of which directly add text to the arrogant and cold look of Xiang Hou in the show.

Compared with the "freestyle" of the pure prison-style male god and the dream of the melon god, which relies on the magic of "passive" repeated over and over again in the show.

The "helmet gag" of "Fist to the End" is relatively more story-telling.

From being arrogant and domineering at the beginning, to being slapped in the face in seconds, the story of how hard he pretended to be cool one minute, and how miserable he was when he was beaten the next second is really dramatic.

In this short "story", there are causes, developments, ups and downs, and a reversal ending that everyone loves to see.

What can I say, as long as you put the material in front of the Shaduo netizens, the Shatuo netizens who like to make things happen will be able to create them for you in different ways.

At first, it was just a sentence: "How can anyone box without a helmet?"

Later it gradually evolved into being applicable to various contexts.

Whether it’s daily complaints or comparisons of others’ stupidity, the phrase “Who doesn’t wear a helmet?”

It even spawned some small theaters.

The most direct impact is that "Fist", which has been aired for several episodes, has finally experienced explosive growth in viewership.

A large part of the audience who were initially attracted by the helmet gag were drawn in, which directly made this boxing reality show with a slightly higher threshold a bigger explosion.

After all, as long as a cultivating variety show finds the right audience and has a solid core, it will definitely have extraordinary competitiveness.

Even because of its own niche, it will trigger a large number of loyal fans.

The process of watching two celebrities who knew nothing about the sport of boxing a few months ago gradually become stronger will give the audience a great sense of involvement.

And as a sport with "combat" as its core in the true sense, it can greatly mobilize the adrenaline of most people.

To a certain extent, the popularity of this variety show has also increased the popularity of boxing as a sport among the people.

Of course, although boxing is a niche like hip-hop, its threshold is also much higher, and it cannot even be used as a regular sport.

But it has also made many people begin to pay greater attention to boxing, a sport that only niche enthusiasts pay attention to.

But that’s a story for another day.

In the following time, after "Fist to Fight" slowly became available on the channel, Ding Zhi also paid attention to this program.

In these two months, although Ding Zhi did not go on vacation as originally planned, in fact, during this period, except for the occasional need to participate in the planning and recording of "Fighting Power", he did most of his work.

Most of them are just paying a little attention to the current situation of "The Wind".

By the way, speaking of this, "The Wind" has actually been produced a long time ago, but it has not been released yet.

This is also the first TV series to be "backlogged" under Ding Zhi, but this does not actually mean that it is a bad thing. On the contrary, it proves that Jiuyao Media has reached a new level to some extent.

The reason is very simple, because after obtaining the online broadcast license, this drama finally obtained the star license some time ago.

The waiting during this period of time is just waiting for the star to pass the review.

After all, it is a spy drama, so the review will be relatively strict to a certain extent.

But now, they are queuing up, after all, "The Wind" will be broadcast on the toilet station at the prime eight o'clock slot.

In addition, Ding Zhi almost took a relatively relaxed vacation during this period.

This is actually very luxurious.

For someone who is already at the top, but can still call himself "on the rise", Ding Zhi has actually already broken away from the category of ordinary artists.

Today's Jiuyao Media has begun to show its ferocity in the industry. In the future, there will only be more challenges waiting for them, even if they are just a "startup company" that has only been established for a short time.

And after nearly two months of rest, something finally came knocking on my doorstep.

“Sometimes I don’t know if you are the boss or I am the boss!”

Liang Qiong's tone was neither happy nor sad, but everyone could hear the complaints in her words.

"Hey, aren't I helping Lord Buddha! What's more, Sister Qiong, you are the major shareholder of our Jiuyao, aren't you also the boss!"

Ding Zhi said with a smile, while turning the seat under his butt.

At his request, all offices in the company were eventually replaced with swivel chairs.

"I'm not sorry for you. I'm looking for you. One is that you've rested long enough. It's time to make some noise. Didn't you say you were going to work on a movie with Tony Leung? How are the preparations going now?

"

When it came to business, Ding Zhi also became serious.

"It's a bit difficult to handle. Brother Hui said there are still some parts that need to be reshot. It may be delayed for another month."

However, after hearing these words, Liang Qiong breathed a sigh of relief.

"That's okay."

"I received three messages here today."

"Um?"

"Two of them are good news."

"How about the other one first?"

"The other one is great news!"

Ding Zhi: "..."

It can be seen that Liang Qiong obviously has something to be happy about, and he actually started to get smart.

"The first two messages are all about "The God of Medicine".

The planning of the shortlist for this year’s Golden Bear Award has already begun.

Our film "The God of Medicine" was also nominated for Best Actor, Best Director, Best Screenplay, Best Supporting Actor, Best Picture, and Best Soundtrack."

Six awards!

Ding Zhi had a lot of confidence in "The God of Medicine", but he didn't expect that the Golden Bear Award would be so generous after the reform!

“It’s not time to announce the shortlist yet, right?”

"This was revealed by a friend of mine who works with the Golden Bear Organizing Committee. After all, it's just a shortlist. It will be officially announced in about a month, and it's pretty much the same."

Obviously, Liang Qiong's personal connections have further developed.

In other words, with the rise of Ding Zhi and Jiu Yao becoming a force that cannot be ignored in the industry, naturally many people will rush to "develop connections" with Ding Zhi and even Liang Qiong.

As the saying goes, when you succeed, you will find that you are surrounded by friendly and good people.

"You can be shortlisted for six categories at once. It can be said that it is already on the trend of sweeping the entire Golden Bear Awards. We have analyzed that it is not very likely that you will win the Best Actor again. After all, you just won the Best Actor in the last award.

"

Liang Qiong began to analyze Ding Zhi.

"But in addition to being the leading actor, you are also a director and screenwriter. The important thing is that we were also nominated for the best picture."

At this point, even Liang Qiong himself sighed slightly for Ding Zhi's monster.

In addition, Ding Zhi is the main investor of this film. Among the six shortlisted awards, Ding Zhi has won four...

She could imagine what a heated discussion it would trigger when the shortlist was announced.

But I have to admit that "The God of Medicine", as the second highest-grossing movie in film history, rarely scored 9 points on Douban.

Whether it is in terms of commerciality or artistic value, it is actually well-deserved to be shortlisted for these awards.

What's amazing is that the person who created such a miracle is the young man in front of him who is less than thirty years old.

But this film is only Ding Zhi's directorial debut.

"Okay, so Sister Qiong, what's the second good news?"

The corners of Ding Zhi's mouth also turned up slightly.

No one would be unhappy when they heard the good news. At this time, he also liked the way Liang Qiong unveiled the good news one after another in front of him.

This chat mode, which is similar to a lottery draw, is quite good.

"The second news is also related to "The God of Medicine"."

Speaking of this, Liang Qiong also pursed her lips, seeming to recall the shock she felt when she learned the news.

"Just a few days ago, the higher authorities announced the new Drug Administration Law, which will be officially implemented at the beginning of next month. One of the most important changes is to exclude effective generic drugs and new drugs imported from overseas. Although there is no approval or publication in the country, No., but no longer understood as fake medicine.”

After hearing Liang Qiong's words, Ding Zhi was also a little stunned.

"Because of "The God of Medicine"?"

Liang Qiong shook his head, "On the upper level, naturally, this level will not be mentioned."

That's right, the above will certainly not clearly state this level.

But it is obvious that "The God of Medicine", which was released at the beginning of the year, actually ignited a storm of public opinion to a certain extent.

In the end, the legislature responded to the needs of public opinion and made such a major move.

The corners of Ding Zhi's mouth began to tilt up without restraint, and then finally he grinned.

This news brought him a sense of pride that even surpassed the joy of being shortlisted for six awards.

This seems to be the social influence a filmmaker can achieve.

“Good news indeed!”

After laughing for a long time, Ding Zhi slumped in his seat happily.

"So, what's the third message?"

"You have a new job..."

Ding Zhi's face, which was still laughing, suddenly froze.

All right……

Indeed, Ding Zhi has the consciousness to start work.

But can this be called “good news”?

Or is it great “good news”?

This is hard to bear.

But it is also very strange. In fact, as the real boss of Jiuyao Media, Ding Zhi actually has great freedom and decision-making power.

Generally speaking, Liang Qiong rarely helped him make a decision directly, especially after Ding Zhi showed his unparalleled talent and earning power, he basically controlled the direction of the entire company. .

So let alone his personal career decisions and plans.

"What new job?"

Liang Qiong said slowly, "This time, the cultural and creative department is here to find you again."

"Um?"

"Obviously, they were very satisfied with the joint cultural creation of "The Lonely Warrior" you created last time. Now they seem to reciprocate the favor, or they have taken a fancy to you, a young actor with positive energy and wide influence."

Liang Qiong paused here.

"So the higher-ups found us and wanted us to organize another joint creation activity."

Um?

Ding Zhi was indeed a little shocked at this time.

Because this was indeed beyond his expectation.

Although the last "Lonely Warrior" was received a very good response.

But Ding Zhi was able to obtain the leading position in the joint cultural creation, on the one hand, because the song "Lonely Warrior" is very suitable for the sacrifice and glory of public officials such as the military, fire fighters, and police.

On the other hand, it is naturally because "Operation Red Sea" itself has a strong official background.

It was only through the combination of many efforts that Ding Zhi got that opportunity.

But now, this kind of opportunity comes to your door?

In fact, this kind of activity does not produce any practical significance, and may not even be remunerated. It can be called an alternative "charity performance."

But the meaning contained in it is completely different.

This is more of a task than a cultural and creative activity.

And the meaning of this kind of officially stamped and certified young actor is naturally extraordinary.