From collapsed house idol to entertainment superstar

Before cooperating with Bona, Ding Zhi and Liang Qiong conducted an analysis of this film giant, which is considered one of the three giants in China.

This company actually listed on Nasdaq more than ten years ago, becoming the first domestic film and television company to be listed in the United States.

But as mentioned before, after the excitement, there is endless silence.

Data shows that after Bona Pictures was listed in the United States, its stock price performance has been sluggish, and its market value was only 6 billion yuan at its highest.

During the same period, Huayi's market value was 40 billion, Guangguang's was 37.2 billion, and even Huace's market value was 28.3 billion.

As the three top film companies in China, this gap in market value is unacceptable to Yu Donghai.

For this reason, Yu Donghai has confessed in public many times that Bona Pictures is undervalued.

Therefore, four years ago, Bona Pictures completed its privatization and delisted from the U.S. stock market.

We began to plan for a domestic listing, which was the legendary "Return to A".

In addition to the well-known Sequoia Capital and Fosun International, the Internet circle has also joined this privatization process.

In the end, Bona's privatization buyers were divided into: Ant Group, Goose Factory, CITIC, Fosun, Sequoia, SoftBank, and founder Yu Donghai.

This is undoubtedly a super luxurious "day group".

To be honest, Yu Donghai was very "afraid" of Internet companies at first, but in the end he still came together with them.

After receiving the Series A financing, Bona, under Yu Donghai, started its A-share journey non-stop and prepared for the IPO.

But God's calculations are not as good as those of humans. Bona's audit agency, Ruihua Accounting Firm, was investigated by the China Securities Regulatory Commission for financial fraud, which forced Bona's IPO to be suspended from review.

So, this year, Bona is once again rushing to IPO, which is the legendary listing.

In general, there are actually so many factions in Bonari that many people can hardly imagine, but the existence of a very tough leader Yu Donghai covers it all.

After some questioning, Ding Zhi found out that in the past half month, there had been a change in the position of Bona's senior management. The department to which Producer Zhang was assigned had been dismantled and reorganized, and Producer Zhang had also been transferred back urgently.

Of course, this is what is claimed externally.

In fact, anyone who knows a little bit about the inside story knows that this is nothing more than another round of factional fighting.

It is estimated that Producer Zhang and his faction were directly reshuffled.

According to Lao Chen, this morning, someone saw Producer Zhang turning pale after receiving a phone call at the hotel, and then hurriedly booked a ticket to fly back to the headquarters. It is said that the problem seemed to be related to financial issues.

It was so related that the producer didn't even say hello to Ding Zhi when he left.

You know, the position of producer and director are two centers of power in the crew.

Although the previous producer Zhang's presence in the crew was extremely low, it is not an exaggeration to say that the entire "Intouchables" crew was the one who had the most say.

But if this person is really missing, many procedural matters will actually easily cause malfunctions.

However, it is estimated that Jiuyao and Bona have just reached a tacit understanding of cooperation, and the other party still attaches great importance to this drama.

While the producer Zhang, who had no idea whether he was guilty or not, was urgently transferred back, a new person was sent to take over on the same day, so as to minimize the impact on Ding Zhi and "The Intouchables".

In fact, this low-budget film "The Intouchables" can be regarded as a trial cooperation between the two parties.

Bona is considering the adaptability of Ding Zhi’s work to the “integration” of Hong Kong circles.

Ding Zhi, on the other hand, was more direct. He wanted to see how much help Bona's venture capital capabilities could give him, the only global offering in China.

This time, he didn't pick "The Intouchables" randomly. In addition to his long-cherished wish to collaborate with Tony Leung again, he also had the idea of ​​​​making use of Bona's distribution capabilities to start to expand the project.

In other words, "The Intouchables" is a movie different from the past. Ding Zhi used it to try to compete for awards, and his focus was still on overseas distribution.

In fact, many of Ding Zhi's works in the past few years have not only achieved great popularity and influence in his own country, but have also radiated throughout East and Southeast Asia.

In terms of TV series, "The Beginning", "The Hidden Corner", "Spy", etc. have a large audience in Japan, South Korea, Southeast Asia, and even the Americas.

Previously, most of the popular domestic exports to the outside world were court dramas and even fairy tale dramas. There were relatively few modern suspense dramas that could be exported to the outside world. The emergence of Ding Zhi undoubtedly filled the scarcity in this area.

In terms of movies, Ding Zhi has the best reputation in China, and the most popular one is "The God of Medicine", which was released earlier this year. However, this movie did not spend much effort on external distribution.

Because in fact, this movie is localized, and there is a cultural understanding barrier.

It's like Hollywood always wants to please our domestic market by shooting something with Chinese elements.

As a result, something like Hua Mulan was created, and something like Shang Qi was created. In the end, the flattery was not patted on the horse's eyes, but directly on the horse's eyes.

There are only three words in it: big idiot.

This is cultural understanding and estrangement.

For example, in some countries with good medical insurance and other welfare benefits, watching the movie "The God of Medicine" obviously feels like watching a fantasy.

It's like a beautiful country. Seeing Cheng Yong dare to grab the policeman's collar and yell, he also can't understand. Why shouldn't the magazine be emptied?

On the contrary, for movies like "The Tuner", the distribution channels in Southeast Asia have made excellent profits.

It’s just that Goose Factory has the ability to distribute this film...

Let's put it this way, Goose Factory has never dared to brag about its capabilities in the entertainment sector, even when trying to impress its partners.

As for Bona, in fact, it is not an exaggeration to say that it is the number one film and television distribution company in China. After all, Yu Donghai started his career through distribution, and it even became the strongest competitiveness among domestic film and television media companies of the same type.

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The newly hired Producer Huang from Bona is a woman in her forties, with short hair, slightly fat, and a shrewd light in her eyes.

When she saw Ding Zhi, her eyes lit up subconsciously.

"Oh my! Teacher Ding! It's true that being famous is not as good as meeting you! What a talent! You are much more handsome than what I saw on TV!"

As he spoke, he stretched out his hand as if to put it on Ding Zhi's shoulder.

Ding Zhi took half a step back and frowned.

Are you so familiar?

This behavior made Ding Zhi feel a little greasy.

That’s right, don’t think that only middle-aged men can be greasy. In fact, middle-aged women can be greasy too.

Even to a certain extent, it is even worse, because the social level supervision they need to endure is much lower.

Ten or twenty years ago, when many people in the industry were discussing business, the party who wanted someone would usually bring some "girls" to accompany them.

There are quite a few here who have not graduated from film school, or they may be low-level actresses who are ready to climb up in some way.

Of course, if we go further in time, not to mention those who are in the mainstream, even those who are so-called front-line, they will have to accompany them obediently.

In recent years, most of the purchasing departments of many film and television production and television stations are female. As a result, the people who accompany them to dinner often become fresh meat.

Either a strong little wolfdog, or a fair little milk dog, or a coquettish little one wearing flowery pants, etc. In fact, they are no different from the previous ones.

Sometimes, if the show is full of talented actors, and the first male, second male, and third male all look very capable, what should we do?

It's easy to tell, what about costumes, assistant director, makeup, etc. If you look more energetic, you just need to tidy up.

As for actresses, none of them can appear.

Even now, many people in the film and television drama distribution departments often become men.

It can only be said that evil never distinguishes between men and women, only people.

If the "market" has demand, then the supply side must respond.

Whoever has the power to allocate resources also has control over the unspoken rules.

Probably because of Ding Zhi's youth, Producer Huang, who is still in his forties but still charming, subconsciously adopts the same posture he used to face male stars.

Ding Zhi's step back made Producer Huang's hands hang in the air, feeling slightly embarrassed.

At this time, it seemed that she suddenly realized that the reputation of the twenty-year-old Ding Zhi in front of her in the circle was not that simple.

But Producer Huang obviously didn't take it seriously. He rubbed his hands together in mid-air before putting them down.

"Please take a seat."

"I don't know if Producer Huang has anything to give me."

Although Producer Huang deducted a lot of impression points from Ding Zhi as soon as they met, but after meeting him in person, it was still necessary to talk.

"The Intouchables" has been filming for some time, and this sudden change of director somewhat disrupted the rhythm of the entire drama, even though Ding Zhi already roughly knew the inside story.

This time we met and chatted, the main purpose was to evaluate the quality and attitude of this yellow producer.

What Ding Zhi likes the most is that this Producer Huang, like the previous Producer Zhang, does his job as a "big housekeeper", talking less and doing more.

But obviously, after sitting down again, Producer Huang's first words shattered Ding Zhi's "good wishes".

"Since Director Ding speaks so quickly, I won't hide it anymore. After I joined the team yesterday, I looked over all the expenses and losses since the filming started, and found..."

At this point, Producer Huang paused and said, "I discovered that my predecessor made a big mistake at work."

Good guy.

No wonder producer Huang didn't meet Ding Zhi directly after he flew to Hong Kong from the Kyoto headquarters yesterday, and his relationship was just checked out.

The problem is, in Ding Zhi's crew, she really spent one night figuring it out.

In addition to showing that this yellow producer is not only a greasy middle-aged woman, she is also very capable.

After all, Producer Zhang was in such a hurry that he didn't even have the time to say hello to Ding Zhi, let alone to hand over work to Producer Huang.

This illustrates a problem, that is, in the crew of "Untouchable", there are people working for this producer Huang.

In fact, Ding Zhi was not surprised by this aspect. After all, many of the entire shooting team were originally formed through Bona.

It was originally about making movies, not setting up a secret department, so Ding Zhi didn't pay much attention to this aspect.

And now she said it openly in front of Ding Zhi, saying that producer Zhang "had a flaw in his work."

After all, Producer Zhang was the boss before and if he said there were flaws in his work, wouldn't he mean that Ding Zhi had eliminated the flaws?

This is obviously looking for trouble.

Ding Zhi raised his eyebrows.

"Oh? I think Producer Zhang has always done a good job."

"If he had done a good job, I wouldn't be sitting here right now, right?"

Producer Huang smiled and meant something, as if he was talking about work or something else.

"So, Producer Huang, what advice do you have today?"

Ding Zhi said this sentence again calmly.

"That's it, Director Ding, I was looking through the filming materials for nearly a month, and I found that Producer Zhang did not strictly abide by the rules and regulations in terms of expenditures. For example, this expenditure, renting a Ferrari, and this scene

Special effects costs..."

"Wait a minute, Producer Huang, right?"

Seeing the woman cross her legs slightly, as if she was confident, Ding Zhi suddenly interrupted her.

"Let me tell you this, I don't know what your plan is, or in other words, I don't know why you did this to me today. I suddenly feel that there seems to be no need to continue talking."

Ding Zhi straightened up, stretched out his hand and knocked hard on the table twice.

When Ding Zhi said these words, his voice was not loud, but it was obvious that he was very impatient.

Being stared at by Ding Zhi's eyes, Producer Huang didn't know why, but he suddenly felt like he was in a bad mood.

She really didn't understand where Ding Zhi's anger came from.

Negotiations are all about asking for a high price and paying back the money.

What's more, I'm just starting to make a gesture.

I want Ding Zhi to know that he is not as easygoing as Producer Zhang.

If she had to fulfill her "obligations" as a producer, it might not be easy for Ding Zhi.

To put it bluntly, you need to put on a posture first and prepare to set up a stage to sing.

Immediately afterwards, she planned to show her kindness.

For example, she raised her sincerity and opinions on the faction she represented in Boehner, or offered profit concessions on issuance issues, etc.

In fact, Producer Huang's mission this time was not to embarrass Ding Zhi. On the contrary, she came with a mission.

Ding Zhi is now the most popular A-list actor in the Mainland. Both she and the faction behind her want to win over him.

Ding Zhi stared closely at Producer Huang's face with heavy makeup.

"The cooperation between Bona and I is for mutual benefit, not for being held back by you inexplicably!"

"No, I'm not here to seize power in the crew. This drama is entirely up to you. What I mean is that Mr. Cheng is very interested in you."

Producer Huang didn't dare to show off anymore.

How could she have imagined that Ding Zhi's temper would be so hot that he would not even let her finish what he was saying and quickly reveal his ultimate goal.

"Which Mr. Cheng?"

"Mr. Cheng Guoli, Vice President of Bona."

Producer Huang spoke very quickly, as if he was afraid that Ding Zhi would walk away at any moment.

Ding Zhi's expression suddenly calmed down.

His fingers tapped on the table.

"Du."

"Du."

"So, is it Bona's factional fight again? You big companies..."

Ding Zhi seemed to sigh with emotion.

Seeing Ding Zhi's expression suddenly soften, Producer Huang felt relieved.

It seems that some have discussed it.

"Okay, Director Ding, let's talk it over..."

"Hey!, I didn't say I wanted to talk to you? I talked to Mr. Yu about the distribution cooperation of "The Intouchables". I filmed the movie, and even the investment share was taken by Jiuyao Media.

You got the big head, and now you use "I have the final say on the set" as a bargaining chip to talk to me?"

"In other words, you plan to use something that is mine and then discuss business with me?"

"No, except for this..."

But it was obvious that Ding Zhi didn't give her a chance to continue.

With that said, Ding Zhi raised his hand and looked at his watch.

That is the appearance of the character She Zaiming in the play.

"It's half past two in the afternoon. Since yesterday, the shooting schedule has been stuck there because of you. Then, I patiently drank coffee with you here, and you were driving around there. Let me guess.

Word puzzle, I wasted five minutes!

I’m very angry now! I don’t want to talk about it anymore.”

Say it.

Ding Zhi stood up, walked out a few steps, and suddenly walked over two more steps.

"Oh, by the way, next time you want to talk, remember to talk about the key points. Not everyone can give you a chance to finish your sentence. Also, I hate people showing off in front of me the most!"

Producer Huang was left with disbelieving eyes as he watched him leave.