From collapsed house idol to entertainment superstar

Over the past few decades, the Golden Bear Award has become an indispensable event in the literary and art circles.

Due to the combination of historical reasons and other aspects, it still deserves to be the most authoritative film award in China even though it has been somewhat bureaucratic and conservative for so many years.

Especially since the Hong Kong Island Golden Elephant Awards have become a joke, and after the original Golden Wave Awards of Southern Fujian Province were merged into the Golden Bear Awards, this award has become even more "prominent".

However, it is undeniable that all vital awards cannot be over-commercialized, otherwise they will become a marketplace for capital and a public relations carnival.

But it can’t be completely free of commercialization, because then it will become a self-censored, high-minded self-appreciation.

Moreover, with the development of the pan-entertainment model, games and short videos occupy most people’s fragmented time, but a feature film with an average length of 90 minutes to 120 minutes is still indispensable spiritual food.

Even with the proliferation of general entertainment, the general public's demand for good movies and works is actually increasing day by day.

Correspondingly, an award ceremony with strong authoritativeness such as the Golden Bear Award itself has considerable attention and traffic.

["The God of Medicine" received six nominations. Is Ding Zhi expected to become the first defending actor in the history of the Golden Bear Award? 】

[The competition for film awards this year is fierce. Li Qianxi was shortlisted for Best Actor for the first time and became the youngest Golden Bear Award finalist in history!]

[The sixth generation spokesperson Lou Yan’s new film "Spring Breeze Night" was once again nominated for the best film.]

[Huang Ying was nominated for Best Actress for her transformational work "Happy Player". During the interview, she repeatedly thanked the actor for believing in her and giving her a chance.]

[In the latest selection of "Film Weekly", "The God of Medicine" was selected into the top 250 classic films! It became the only new domestic film in the past five years! 】

[Well-known critic Yu Jiasheng said that the award-winning hit "The God of Medicine" is a perfect combination of realism and commerciality, providing a powerful example and model for latecomers!]

I have to say that the momentum and publicity for this edition of the Golden Bear Awards are indeed effective.

Before the reform in the past, perhaps it was because I always had an "air" about myself. On one side, I wanted to further expand my influence and spread, but on the other side, I always kept my attitude slightly "upright."

After going back and forth, it turned out to be completely different.

Now after the reform, not to mention whether the Golden Bear Award can be more successful than before, or form a set of effective processes and methods, but at least the attention from the beginning has already increased.

To put it bluntly, this is also a kind of marketization and commercialization.

Naturally, the discussion of this Golden Bear Award cannot bypass Ding Zhi and his "The God of Medicine".

Six nominations, the possibility of defending the best actor title, and the director's debut nomination for best director and best feature film.

No matter which item is mentioned, it is enough to say a lot of things, but in the end, they are all concentrated on the same person.

It’s no wonder that many marketing accounts are saying “it’s Ding Zhinian every year”.

However, these are all excitement outside the circle. In fact, this is the first time for the New Golden Bear, and there is no previous experience to follow.

The first is the "defending actor" aspect. Despite the hype on the Internet, in fact, both Ding Zhi and Liang Qiong are mentally prepared.

In this regard, the biggest possibility for Ding Zhi is to stop at the nomination.

After all, the concept of an actor is different, and the concept of a defending actor is different.

What's more, Ding Zhi has many competitors in this session.

Among the competitors this time, Li Qianxi, who was nominated for the first time and was basically in the first round, can basically be skipped.

After all, not everyone can be like Ding Zhi and win the Best Actor Award for his first nomination.

This actor, even if I step back 10,000 steps and give it to him, he will probably still have a hot hand.

If I had known, Ding Zhi would have been controversial in any of the previous "Pursuit" movies with such amazing acting skills and double yolks with seniors.

If Li Qianxi really wins the Best Actor, it will be a pure lose-lose.

The actor himself is probably going to be beaten to death, and the reformed Golden Bear Award is simply a setback and will probably be scrapped.

In this way, those who can compete are Ding Zhi in "The God of Medicine", Qi Hao, the leading actor in "Spring Breeze Night", and Wang Jinchun in "Eternal Life".

By the way, this Wang Jinchun is Ding Zhi's old acquaintance, the police officer Lao Chen in "The Hidden Corner".

It is now mid-August.

Speaking of which, Ding Zhi is really connected with the summer here. When he was filming "The Beginning" in Xiamen, the weather happened to be able to heat up the asphalt road.

Now I fly back from Hong Kong Island again for the Golden Bear Award, and the weather is still so hot that it seems to melt people.

"It's too hot these days!"

Zhang Yi wiped his sweat and felt his whole body wilt.

"I feel like I'm back in Morocco now, and it's not as hot as Morocco. The highlight is the Sticky Lake."

The little fat guy on the other side was even more sad. If Zhang Yi was just sweating profusely, then the little fat guy was just like being fished out of the water.

"Who knew that August in Xiamen could be so hot! It's almost 40 degrees during the day! This climate is too abnormal."

"Hey, here in the south, there is a saying called autumn tiger. Sometimes the autumn tiger comes even more fiercely than in June and July! It will be much better in the evening."

Wen Yongqi, who was also dripping with sweat next to him, explained with a wry smile.

This time, "The God of Medicine" was shortlisted for the main unit. Among the many actors, only Ding Zhi and Zhang Yi were selected. However, "The God of Medicine" is the most anticipated work in this Golden Bear Award, so naturally all the actors were present.

Except for Mr. Jin Shijie who is too old to move around, including Zhang Yi, Zhang Yu, Wen Yongshi, and Ding Zhi, the Medicine God Team has been reorganized.

In fact, although everyone is now under the banner of Jiuyao Media, it is not that easy to get together on weekdays.

Needless to say, Zhang Yi is now in hot demand.

Zhang Yu is still digesting the benefits and popularity brought by "The God of Medicine".

Wen Yongshi's "The Wind" is currently on the air, and she is currently busy cooperating with the company to promote new dramas. She has already appeared in several flying guest variety shows.

On the one hand, this is the need for publicity, and on the other hand, it shows that the popularity of Wen swim shirts has become much stronger.

After all this hard work, the results are also good. Stars and online broadcasts have blossomed on both sides. The online broadcast results on Mango TV have occupied the mainstream. After all, the werewolf nature of "The Wind" is good for young people. response.

The ratings during prime time broadcasts on toilet stations on satellite TV are also good.

Although the drama version of "The Wind" was not as big a hit as many people expected, which made many people a little disappointed, on the other hand, the various reputations online are very good.

Director Li Wenfeng finally made it this time.

I have a masterpiece that is truly my own.

After all, spy war dramas themselves are a niche subject, and "The Wind" is not a spy war drama in the traditional sense, so it seems even more niche.

Wen Yongshan is different from those like Zhao Xiaodi and Zhang Yu who have gained huge attention through one drama and one role.

In the "Older Youth Group" owned by Jiuyao Media, it is rare for her to become popular with just one drama.

Wen Yongshi has passed some familiar roles in the past two years, plus the role of Liu Sihui in "The God of Medicine" at the beginning of the year, and now Li Ningyu in "The Wind".

She lacked the good luck of Zhao Xiaodi and others, but she gradually spiraled upward step by step.

In addition, Zhang Songwen has also gained a lot of attention through the broadcast of "Ruishi" some time ago, and there are even follow-ups. The script inviting Zhang Songwen to play Mr. Li has been submitted, which can be said to be "out of the ordinary" again.

Circled.

Zhang Yi played Lu Yiyi in "The God of Medicine" and was nominated for Best Supporting Actor again.

And unlike Ding Zhi, he doesn't have many competitors. In addition, the role of Lu Yiyi is so brilliant that he can basically defend the Best Supporting Actor award, so there is generally no problem.

So now, whether they are here or not, the members of the "Older Youth Group" have become somewhat "star-studded" in less than two years.

In fact, if this was placed half a year ago, they would not be able to imagine the scene no matter how hard they imagined it.

However, there was not much time left for their friends to get together. Soon, it was time for the award ceremony.

The crew of "The God of Medicine", or rather the "small branch" of Jiuyao Media, appeared on the scene. A group of handsome men, beauties and handsome men walked onto the red carpet. They actually murdered many reporters on the red carpet.

Film.

And Zhang Yu and Wen Yongshan also had the rare opportunity to follow Ding Zhi and the others on a large number of red carpets.

Ding Zhi and Zhang Yi, who had experienced the last time, now found that the general process was not much different from the previous one, except that there were indeed many more stands and huge advertisements, and there would also be a professional camera team to start the live broadcast.

This time, Ding Zhi and Zhang Yi were supposed to be the most nervous people in the "God of Medicine" team. As a result, both of them seemed quite relaxed whether they were on the red carpet or sitting down at the end.

"Azhi, are you nervous?"

"I'm not nervous, it's quite familiar."

Ding Zhi and Zhang Yi are currently seated relatively forward, at least much further forward than when they attended the Golden Bear Awards last time.

At that time, Ding Zhi had just separated from Huan Song and became independent, and his masterpiece in film could only be "The Hunt".

Zhang Yi had just left his original company, and his next path seemed a little confusing.

Although one of the two won the Golden Bear Award for Best Supporting Actor at that time, and the other directly won the Best Actor Award, looking back now, they probably could not have imagined that after a year, they would win the Best Actor Award.

Sitting in the same position again, and then running for the same award.

Even the same question "Are you nervous?" seems to be exactly the same.

Ding Zhi now answered "not nervous" just as he did then.

But obviously, Ding Zhi was really stubborn at that time, or in other words, Ding Zhi was still stubborn for that time.

So much so that when he went on stage to receive the award, he even "spoke wildly", which further expanded his unshakable persona of being "lawless and not taboo on meat and vegetables".

But now, it feels more calm and relaxed.

Zhang Yi, a supporting actor, is considered a relatively authoritative film-related publication in Film Weekly. According to its internal ratings, Zhang Yi is the only favorite for the Best Supporting Actor this year.

Not to mention Ding Zhi, the reigning Best Actor is indeed a little hard to say, but "The God of Medicine" has six nominations. In addition to "leftovers" such as Best Music and Best Art, it also has Best Feature Film, Best Feature Film, and Best Film.

Three nominations for director and best screenplay.

To put it bluntly, if you have food in your pocket, you won’t panic.

Compared to winning another Best Actor trophy, Ding Zhi is actually more looking forward to winning Best Picture or Best Director.

Because the role of "Cheng Yong" was performed by Ding Zhi, and the entire God of Medicine is also a work by Ding Zhi.

At the same time, the awards ceremony was broadcast in real time on major video platforms.

If Ding Zhi remembers correctly, the number of real-time viewers of the last Golden Bear Awards exceeded 100 million at its peak. The cumulative number of viewers in the past few days exceeded 500 million.

After all, the fact that Ding Zhi won "half of the Best Actor" was completely out of the circle, and in turn contributed a lot of people to the recording and broadcast of the Golden Bear Awards.

But this time, after the early stage of building momentum and warm-up announcements, the number of viewers of the new Golden Bear climbed to more than 70 million not long after it started broadcasting, and it is still rising.

During the follow-up process of some song and dance performances, host talks, etc., it fell back a lot.

However, the host hired this time is expected to have a stronger control over details.

When major awards are given out, it will be conservatively estimated to go up to 300 million.

The first peak is obviously when important individual awards are awarded to actors.

The winner of the Best Supporting Actress award was a middle-aged actress named Ye Luzi. She won this award because it was a literary film.

Then came the Best Supporting Actor. Zhang Yi lived up to expectations and won this award again after a year.

And one of the six nominations for "The God of Medicine" finally came up.

But this is basically the last time Zhang Yi won this award.

After all, after this, Zhang Yi officially entered the first-line category. If there are no unexpected circumstances, he will only be the male number one in the future.

If he wanted to play a supporting role in the future, he would agree to it, and Ding Zhi would have to think about it.

After continuing to award the best art and best photography, the first award that can be regarded as the highlight finally arrived.

"Best Actress! "Eternal Life"! Yong Mei!

!”

At this time, the first slightly unpopular award finally came out. The final best actress award was not won by Huang Ying, who had transformed before. Instead, it was Yong Mei in "Eternal Life".

Of course, compared to the previous "campaign" or the popularity and attention in the press release, this result is certainly unpopular, but purely from the perspective of performance, this actress is indeed worthy of her responsibility.

As soon as this result came out, many fans of the first-line actress "Huang Ying" couldn't accept it.

However, more netizens are now focusing on the grand prize to be awarded next.

At this time, the big screen showed close-ups of the five candidates.

Among the five people, except for Ding Zhi and Li Qianxi, they are all veteran actors in their 40s and 50s.

It was obvious that although Li Qianxi pretended to be calm and even smiled a little, it could be seen that his teeth were always clenched and straining, and he was obviously extremely nervous.

But the interesting thing is that he is indeed one of the candidates, and he is basically judged to be a mere formality character.

As for Ding Zhi, when the camera showed him a close-up, he was even whispering to Zhang Yi and Zhang Yu. It wasn't until Zhang Yi reminded him that he sat upright.

"The winner of this year's Golden Bear Award for Best Actor! "The God of Medicine"! Ding Zhi!"

As soon as the host's words came out, Zhang Yi and Zhang Yu who were beside Ding Zhi seemed to jump up with joy and directly protected Ding Zhi.

It looks as if he has won an award.

But while Ding Zhi was being shaken by the two of them, he felt a rare silence in his heart.

It feels like when you are drawing a card, you have already drawn a certain number, and it seems to be close to the guarantee, but you don't know which card it will be, and suddenly there is a golden light.

Oh, golden legend.

Happy, but not too ecstatic.

Because Ding Zhi clearly understood that the Best Actor gave it to him, then the chances of the next two major roles in "The God of Medicine" would be greatly reduced, and it would not be an exaggeration to even cut them in half.

However, Ding Zhi smiled, got rid of the two entangled things, stood up, and walked to the award podium.

Still happy.