From collapsed house idol to entertainment superstar

Therefore, it is not without reason that Bona is a film and television media giant that started out as a distributor.

Xuanfa refers to publicity and distribution, and these two operations are usually tied together.

This level of momentum building and publicity is actually a special skill for them.

Ding Zhi didn't respond too much. After all, the protagonist of this "dragon and phoenix" was not him, or not yet.

After all, the excitement is building now, but in fact, neither Wu Qishang's "Jian Yu Jiang Hu" nor Yu Wenzhou's "Empire" have started filming yet.

The side drums beat louder, but the main course has not yet been served.

To put it bluntly, Bona's campaign is a bit like the fishing type Neptune flirting with a girl.

It is to make a deep impression and set the tone when men and women meet for the first time.

Then I will stay away for a while, wait until the official start of filming to make some news, and then put something out after the filming is completed, just like Aquaman is pulling.

Anyway, it is necessary to always plant the seeds of deep impression in the hearts of girls (audiences), and keep thinking and thinking about it.

After finishing it, in the last period before the release, I increased my efforts and made a full sprint. Flowers, diamond rings, tender touches, all have the exact purpose in the end.

It's just that one is aimed at other people's pockets, and the other is aimed at other people's... that's all.

...

"Hey! Get rid of the king and change it to the best actor! That's right, it's inappropriate! Okay, thank you Director Huang."

On the iPad in Liang Qiong's hands was the upcoming promotional poster for "Wushuang".

In the entire counterfeit banknote team, Ding Zhi and Fa Ge are in the middle C position.

Ding Zhi was sitting upright in a pair of inconspicuous work clothes with a cold gaze.

Fa Ge was wearing a flirty orange suit, with his legs crossed, holding a red wine glass and facing the camera sideways, as if he was looking at the audience in front of the poster, or staring at Ding Zhi next to him.

There is a line of words written on it.

[The most watched Hong Kong film of the year! Zhou Runfa and Ding Zhi’s Kingdom Celebration schedule is coming! 】

Before the release, Bona gave Ding Zhi a review of the process.

After hanging up the phone, she saw Ding Zhi sneaking into her office at some point, peeling an orange in his hand.

"Do you want it, Sister Qiong?"

"You can eat by yourself, I'm busy! Why are you back again?"

Looking at Ding Zhi, who was looking like a shopkeeper, Liang Qiong raised his glasses.

"Oh, no, there was a girl at my wedding party a while ago. She's from Bona's side. She's probably going to be in my next film. You should find a chance to find out. Also, I'm going to discuss it with Wu Qi.

Role....."

Ding Zhi thought for a while, "That Ye Chanqing...forget it, let's see if we can compete for the female lead!"

Ye Chanqing is an important character in the story of "Sword Rain", and her role is actually quite important.

But perhaps thinking of something, Ding Zhi chose to give up after hesitating for a moment.

By the way, although Wu Qishang didn't say it clearly, Zhang Yiren, who looks like a weak and innocent Bona, will most likely get this role.

Ding Zhi turned around and mentioned that these two things were not all just random thoughts.

There was the incident where Shen Qiao got into trouble. Although he got through it without any danger, it was still troublesome.

Of course, Ding Zhi only mentioned this kind of bottom-drilling activity casually.

After all, Liang Qiong is free to decide how to control the degree.

As for the role, Ding Zhi is really optimistic about this book.

As mentioned before, whether it is Ding Zhi or Wu Qishang, this new play will eventually attract people's attention.

Especially when Ding Zhi is gaining momentum and Wu Qishang comes out after being dormant for ten years to compete with his old rival, this film is actually a big production worthy of the name.

In fact, the heroine of this drama has already been selected. She is a well-known heroine who has gone global, named Liang Ziyi, and she is also one of the most popular characters in Hong Kong circles in recent years.

However, in the past few years, martial arts films have naturally had little development potential, so they have not been able to be promoted.

At this moment, this book was just right, but it felt like it was tailor-made for her.

If you grab it, you definitely won't be able to grab it.

Ding Zhi is self-aware, or in other words, he knows both Zou Yutong and Wen Yongqi very well about the people under his control.

In fact, the story of this martial arts film is not a lot of twists and turns, but in terms of the excitement of the twists and turns, it may not be as good as "Wushuang".

So in the final analysis, this drama still needs to be played beautifully.

At this point, maybe even Jiang Luxia is more suitable than Zou Yutong and the others.

"Heroine? Isn't there already a candidate for the heroine?"

Liang Qiong was a little surprised, but she immediately thought of something, "You mean, the first half?"

Ding Zhi has already had the script of "Sword Rain" for a long time, and Liang Qiong also knows the outline of the story.

I don't know what other agents are like, but Liang Qiong has always been a "nanny-style" agent to Ding Zhi.

In this aspect, she is not a nanny who takes care of daily life, but in terms of career development, she needs to handle every detail.

In "Jian Yu Jiang Hu", there is a setting where the male and female protagonists both change their faces.

Naturally, Ding Zhi and the "appointed" Liang Ziyi played the roles after face-swapping, that is, the real male and female protagonists.

The actor who played the male lead before the face change actually had no role, but the female lead before the face change was different.

Ding Zhi's intention was naturally to compete for the role before his face change.

Regardless of whether Jiuyao Media and Bona are still in the honeymoon period, or the male lead Ding Zhi, he has enough weight in this "Jian Yu Jiang Hu" that has not yet started filming.

"Is this role for Yutong?"

When announcing Zou Yutong's name, Liang Qiong used an affirmative sentence.

Naturally, it’s not that Ding Zhi prefers his wife...

Well, this is one of the important reasons.

But Ms. Zou is indeed more suitable for this role than Wen Yangshi.

Here is a problem with the acting. Wen Yingshan, Luo Yu and Shuang Xiu are naturally very beautiful in terms of appearance, but their appearance is a bit more modern, and if they are dressed in ancient costumes, they will have an inexplicable bitter look.

Miss Zou, however, has a more elegant appearance, and looks a bit chivalrous when dressed in ancient costume. In fact, like Ding Zhi, she actually suits the costume quite well.

Things developed just as Ding Zhi said. In the subsequent communication, Zou Yutong easily won the role of the heroine Xiao Yu.

After all, Ms. Zou is now considered to be one of the top talents born in 1995. Regardless of whether it is because of her influence from Ding Zhi, she still has a heroine with a box office hit of nearly 2 billion. She plays this heroine who is not considered a heroine.

The protagonist is actually quite qualified.

"Jian Yu Jiang Hu" is undoubtedly a difficult dish. Before the cooking was even started, and even when only two "main dishes" were determined, Wu Qi Shang and Ding Zhi, Bona invested a lot of effort and material resources into it.

But in the final analysis, the horoscope is only one stroke at best.

On the other hand, another dish that has the same relationship with Bona and Ding Zhi is about to be served.

"Wushuang", a movie that brings together two old and new movie stars, Fa Ge and Ding Zhi, is finally scheduled to be released on this year's National Day.

In fact, among the many films that Ding Zhi has participated in and starred in, several Hong Kong films were actually at the bottom of the box office.

"The Hunt" is the work that won Ding Zhi his first Golden Bear Award, and it was also his first film to carry the banner. For him, the symbolic meaning is relatively strong.

It can be said that "Peeping" is the starting point for Ding Zhi's rise from a "street fighter" to a top actor, while "Pursuit" is the origin of Ding Zhi's advancement from an idol to a powerful actor in the eyes of the audience.

In terms of plot, there is no Keigo Higashino in this time and space, and naturally there is no sacrifice of Suspect X. This kind of suspense film with a conspiracy style is actually very interesting.

Not to mention that Ding Zhi, who was a "newcomer" back then, won the Best Actor with his role as Wang Yuanyang, which naturally shows that the role is brilliant.

However, this movie is very good, but it has the lowest box office among all the movies starring Ding Zhi.

This is actually because Hong Kong films have a ceiling, and they are not very competitive among domestic films today.

To put it bluntly, it is still the same reason. The best radiation range of Hong Kong films has always been only in the Greater Bay Area. The farther north, the weaker the influence.

Currently, I can probably count on ten fingers the number of Hong Kong directors who can earn more than 1 billion in box office for a single film in the Mainland.

If we want to talk about pure Hong Kong films, there are even fewer, not even ten.

But this time, Bona, as the publisher of "Wushuang", did not hesitate to schedule it on the National Day.

This attitude is enough to show that the filmmakers have full confidence in this film.

There is no doubt that apart from the quality of the film and Fa Ge, one of the last remaining kings of Hong Kong films, the most important thing is clearly Ding Zhi himself.

After all, just this year, Ding Zhi, who won this year's box office championship in advance with "The God of Medicine" during the Spring Festival, has just won two Golden Bear Awards, winning Best Actor and Best Picture.

For now, after this, in China, Ding Zhi is definitely at the top in terms of his ability to carry the box office.

When "Wushuang" officially entered the "sprint period" of publicity and release, Bona showed great strength.

Online advertisements on Weibo, Douyin, Xiaohongshu, and even video platforms such as Peach TV have begun to lay out a variety of promotional materials.

Especially after the vague trailers released some time ago, finally at the beginning of this month, the official account of the film officially released a two-minute trailer.

At the police station, a group of plainclothes policemen surrounded Ding Zhi, who was slovenly dressed, with eyes full of scrutiny.

"So many single murders are related to an international counterfeiting group."

"That's your painter."

The camera slowly zoomed in on Ding Zhi's eyes, and then showed Zhou Runfa's seemingly "kind" face, but in fact, it was cold.

He was introducing himself calmly.

"My name is Wu Fusheng. I am from Hong Kong. The first three generations of my family have made counterfeit banknotes. No one in my family has ever been in jail..."

"In this world, among a million people, only one can be the protagonist, and those who become the protagonist, without exception, are all people who have achieved the ultimate in some aspect..."

"I'll get the acid-free paper, and you'll get the color-changing ink..."

The scene changes to a gun battle, a fierce gun battle, Zhou Runfa holds a gun in both hands, dreams back to his true colors as a hero, and kills everyone in the stockade in Southeast Asia...

The screen changed again, "I regard you as your brother, and you actually pointed a gun at me?"

Ding Zhi pointed the gun at Fa Ge tremblingly. Fa Ge's eyes widened with anger.

Black screen, gunfire.

Then there were more gunshots.

The scene finally returned to reality from Ding Zhi's memories.

Ding Zhi's face changed color, and then suddenly collapsed, with a hint of fear and crying.

"They will die. Many people will die!"

Before he finished speaking, a violent explosion sounded. Glass splashed in explosively along with the firelight. The iron frame was blown up, and the entire ceiling suddenly collapsed. Everyone present was buried in bricks and rubble...

Simple, yet powerful.

It can be said that trailer editing is an "art" in itself.

Extract the most suspenseful and expressive moments in the entire film and reassemble them into a short film.

The story can't be told without telling it, and it can't be told completely. It's like holding the pipa to half cover your face.

No logic, only excitement. Perhaps even the most exciting scenes in the entire film have been condensed into this short trailer of a few minutes.

There are even many "fraud incidents" where the trailers are "better" than the main film.

To put it bluntly, it is a means to "seduce" people as much as possible to go to the cinema to watch it.

Offline, the projection screens at subway stations, light signs at bus stops, and posters are all covered.

All the leading actors, except for Uncle Zhi who is still fighting the disease, have all joined the publicity front.

Before a movie is released, there are basically three aspects to look at, one is the director, one is the starring role, and the last one is the quality of the movie itself.

The last one is actually the "hardest" one. After all, the upper limit that a film can reach ultimately comes down to quality.

But it is true that this is the most difficult to see results, especially in today's publicity and distribution stage.

So, this is the benefit of star effect.

If a movie is shot by a famous director and stars an A-list superstar, it will naturally generate traffic.

It's like a certain big baby who has not been heard much recently. At the peak of his worth of 8 million cut-outs, he said the phrase "I am worth this price" and was ridiculed by the crowd for many years.

But to a certain extent, this is indeed a choice made by the market itself.

This is a very sad thing, but very realistic.

For a film and television work, you must have an attractive point so that there will be an influx of subsequent consumers.

And Ding Zhi is recognized by capital and film studios as a "publicity" artifact.

It is even very unfair to calculate such an account. Ding Zhi is already in the "10 billion club" this morning, but Fa Ge is far from reaching it now, and it is estimated that there is no chance of reaching this box office figure.

Just like that sentence, it is no exaggeration to say that the word "Ding Zhi" now represents the box office.

In particular, this film "Wu Shuang" is Ding Zhi's second film this year after "The God of Medicine".

It is also his first work after "Feng Shen".

The attraction it contains to the audience is at its peak.

In fact, this is the biggest and strongest publicity campaign of "Wushuang". Even the veteran actor Fa Ge seemed a little weak in front of Ding Zhi.